PE Accounting
PE Accounting (operating as Kleer) is a Stockholm-based fintech providing an AI-first automated finance and payroll platform bundled with a dedicated finance team, primarily serving consulting firms and SaaS businesses in Sweden and the Nordics.
- Company typePrivate
- Founded2011
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What PE Accounting does
PE Accounting, operating commercially as Kleer, is a Stockholm-based fintech founded in 2011 that sells an AI-first automated finance and payroll platform primarily to consulting firms and SaaS/AI companies in the Nordic region. The company employs 11-50 people and rebranded from its legacy "PE Accounting" identity to "Kleer" as it repositioned from a traditional reporting agency toward a technology platform. Its core product, Kleer Finance, unifies bookkeeping, invoicing, payroll, expense management, and real-time reporting in a single system, and is sold as an annual subscription bundled with a dedicated human finance team that handles closing, regulatory compliance, and quality assurance. A standalone Kleer Payroll module is offered separately for organizations needing only payroll functionality.
PE Accounting firmographics
Firmographics- Name
- PE Accounting
- Legal name
- Kleer
- Website
- https://accounting.pe
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PE Accounting (operating as Kleer) is a Stockholm-based fintech providing an AI-first automated finance and payroll platform bundled with a dedicated finance team, primarily serving consulting firms and SaaS businesses in Sweden and the Nordics.
- Ownership category
- akta.pro rank
PE Accounting industry classification
Industry- Product category
- Accounting and Financial Management Software
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Software Publishers (513210)
- akta.pro primary industry
- Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA)
- akta.pro secondary industries
- Accounts Payable Automation & Supplier Payments (FSAGAJAD), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)
Keywords
Where PE Accounting is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
PE Accounting business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Kleer Finance Subscription: All-in-one finance and payroll solution subscription for consulting and SaaS companies, bundled with dedicated finance team support at a fixed price
- Kleer Payroll Subscription: Standalone payroll module subscription with payroll specialists providing quality assurance in the background
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Kleer Finance - Full finance and payroll solution |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
PE Accounting product offering
Product offeringCore offering
PE Accounting (now operating as Kleer) sells an AI-powered, cloud-based finance and payroll platform built specifically for consulting companies and SaaS/AI businesses. The offering combines automated bookkeeping, invoicing, payroll, expense management and real-time reporting with a dedicated human finance team bundled into the subscription. The company also offers standalone payroll and specialized add-on modules for foundation accounting and sustainability reporting.
Product overview
Kleer is an AI-powered, cloud-based finance and payroll platform built for consulting companies and AI/SaaS businesses. The product portfolio consists of two primary offerings: Kleer Finance (a unified all-in-one finance and payroll system covering bookkeeping, invoicing, payroll, expenses, and real-time reporting) and Kleer Payroll (a standalone payroll module for organizations that need only payroll functionality). These are supported by specialized add-on modules for foundations (Ekonomi för stiftelser) and sustainability reporting (Hållbarhetsredovisning, built with Wellfish). An open platform layer — encompassing an open API and MCP connection — ties the ecosystem together, allowing external tools and AI assistants to access Kleer's financial data. AI is deeply embedded throughout the product, enabling natural-language querying, automated analysis, and continuous process improvements. The company was formerly known as PE Accounting before rebranding to Kleer.
Differentiator
Problem solved
Functional benefit
Brands
- Kleer Finance: An automated all-in-one system for all finance flows, including bookkeeping, payroll, invoicing, reports, and expenses, combined with a dedicated finance team.
- Kleer Payroll
Products and services
- Kleer Finance All-in-one automated finance and payroll system for consulting and SaaS companies, covering bookkeeping, invoicing, payroll, expense management and real-time reporting, supported by a dedicated finance team.
- Kleer Payroll Standalone all-in-one payroll management system covering payroll, expense reimbursement and leave management, with payroll specialists providing quality assurance in the background.
- Ekonomi för stiftelser (Accounting for Foundations) Specialized accounting module tailored for foundations and non-profit organizations requiring foundation-specific reporting.
- Hållbarhetsredovisning (Sustainability Reporting) Sustainability reporting module, delivered in partnership with Wellfish, enabling foundations and other organizations to produce sustainability disclosures.
Quantifiable outcome
- 50% less manual administration
- +2 more outcomes
Companies that use PE Accounting
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
PE Accounting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature4 records
PE Accounting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreStripe integration for payment processing, specifically highlighted for SaaS companies managing subscription billing and complex payment flows
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
PE Accounting competitors and assessment
Company assessmentDirect peers
- Fortnox: Swedish cloud accounting, payroll, and invoicing platform for SMBs. Most direct Nordic competitor to Kleer's Kleer Finance offering; comparable subscription pricing model, comparable payroll product, but broader horizontal focus across all SMB verticals rather than consulting/SaaS specialization.
- e-conomic (Visma): Danish-origin cloud accounting platform now under Visma, serving SMBs across the Nordics. Offers invoicing, bookkeeping, and payroll comparable to Kleer Finance, with similar subscription pricing and direct online sales motion.
- Bokio: Swedish cloud-based bookkeeping app for small businesses and freelancers. Competes for the Swedish SMB accounting seat with a pure-play SaaS model and a simpler UX, contrasting with Kleer's bundled human-finance team approach.
- Björn Lundén: Swedish accounting, payroll, and business software provider for SMBs and accounting firms. Comparable product breadth (bookkeeping, payroll, invoicing) but distribution-led through accounting partner channels rather than direct-to-business sales.
Emerging players
- Pleo: Danish fintech providing corporate cards, expense management, and spend automation for SMBs and scale-ups. Overlaps with Kleer on the SaaS/consulting buyer profile and on automated bookkeeping inputs, but focuses on spend rather than full finance function.
- Pilot.com: US-based tech-enabled bookkeeping, accounting, and CFO services for startups and SaaS companies. Closest international analog to Kleer's bundled software + dedicated human finance team model, especially for SaaS vertical — useful comparable for product/pricing benchmarking and possible expansion template.
Broad incumbents
- Xero: Global cloud accounting platform with strong SMB subscriber base and an app marketplace. Comparable in subscription-based cloud accounting, but targets a much broader international SMB market rather than Nordic consulting/SaaS specialization.
- NetSuite (Oracle): Enterprise-grade cloud ERP, accounting, and payroll suite owned by Oracle. Overlaps with Kleer's full-finance-function pitch at the upper end of the market but priced and configured for much larger customers than Kleer's 1–3 month SMB onboarding targets.
- Visma: Large Nordic business software group owning dozens of accounting, payroll, and ERP brands across the region. Offers overlapping functionality (e-conomic, Visma.net) but operates as a horizontal suite rather than a vertical specialist for consulting/SaaS.
- Vitec Software Group: Nordic vertical software acquirer and operator owning ~30 niche business software brands. Relevant as both a potential acquirer of Kleer and as a peer in the Nordic vertical-software playbook; not a direct product competitor but operates the same M&A-driven growth model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PE Accounting social profiles
Digital presencePE Accounting financial estimates
Financial estimateRevenue estimate
Valuation estimate
PE Accounting leadership team
Management profileNumber of profiles
Profiles5 records
PE Accounting funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PE Accounting M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PE Accounting
What does PE Accounting do?
PE Accounting (now operating as Kleer) sells an AI-powered, cloud-based finance and payroll platform built specifically for consulting companies and SaaS/AI businesses. The offering combines automated bookkeeping, invoicing, payroll, expense management and real-time reporting with a dedicated human finance team bundled into the subscription. The company also offers standalone payroll and specialized add-on modules for foundation accounting and sustainability reporting.
Is PE Accounting a public or private company?
PE Accounting is a private company. It is classified as venture growth investor backed and is currently operating.
When was PE Accounting founded?
PE Accounting was founded in 2011. It employs 101 to 250 people.
Where is PE Accounting based?
PE Accounting is headquartered in Stockholm, Sweden, in the Europe region.
How does PE Accounting make money?
Two revenue lines are on record. Kleer Finance Subscription is the primary driver. The others are kleer Payroll Subscription.
Who are PE Accounting's main competitors?
Direct peers on record are Fortnox, e-conomic (Visma), Bokio and Björn Lundén. Emerging players are Pleo and Pilot.com. Broad incumbents are Xero, NetSuite (Oracle), Visma and Vitec Software Group.
Does PE Accounting have an API?
Yes. Kleer offers an open API that allows customers and developers to connect external tools and systems to Kleer's finance and payroll platform. The API enables programmatic access to financial data, and the company also provides an MCP (Model Context Protocol) connection that allows users to link their AI tools directly to Kleer, enabling AI assistants to query and interact with the company's financial data in real time. Developer documentation is at www.kleer.se/integrationer.
What industry is PE Accounting in?
PE Accounting's product category is Accounting and Financial Management Software. Its primary akta.pro industry code is FSAMAKAA, Employer Payroll Processing (SMB & Enterprise), with a secondary code of FSAGAJAD, Accounts Payable Automation & Supplier Payments. Its NAICS code is 54121.