Close-Up International
- Company typePrivate
- Founded1970
- HeadquartersMadrid, Spain
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
Close-Up International firmographics
Firmographics- Name
- Close-Up International
- Legal name
- Prescription Data AG
- Website
- https://close-upinternational.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Close-Up International industry classification
Industry- Product category
- Pharmaceutical CRM & Healthcare Data Analytics
- NAICS
- Custom Computer Programming Services (541511), Management Consulting Services (54161)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)
- akta.pro secondary industries
- CRM Strategy & Consulting (BPAFAFAA), CRM Implementation & Systems Integration (BPAFAFAB), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where Close-Up International is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices17 records
Markets served
Close-Up International business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- SaaS/CRM Subscription: AI-powered CRM platform delivered as a subscription service to pharmaceutical companies. The platform is offered with enterprise deployment options and includes integrated analytics, BI, and compliance capabilities within the unified CRM architecture.
- Data & Analytics Services: Market data solutions including Rx Data, Market Sales Data, and Specialty Market Data services provided to pharmaceutical companies across 20+ countries.
- Consulting Services: Commercial effectiveness, portfolio strategy, and new product and market entrance consulting services for pharmaceutical clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise CRM Platform - Custom pricing based on organization size and requirements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Close-Up International product offering
Product offeringCore offering
Close-Up International delivers an AI-powered CRM platform and proprietary pharmaceutical market data products (Rx Data, Market Sales Data, Specialty Market Data) to pharma and life sciences companies. It combines software, longitudinal prescription and sales datasets, and consulting services to help clients manage field force activity, monitor brand performance, and inform commercial strategy across multiple geographies.
Product overview
Close-Up International offers an integrated portfolio of AI-powered pharma CRM and data analytics solutions. The core platform is Close-Up CRM, an AI-enabled CRM specifically designed for pharmaceutical field teams. This unified CRM architecture integrates with Rx Data, Market Sales Data, Specialty Market Data, and Consulting services to provide end-to-end commercial intelligence. Key product modules include Incentive Compensation, Business Intelligence, Sales Farma, and Remote Customer Engagement, all within the same operational environment. Specialized CRM capabilities include Market Access and MSL CRM, Key Account Management, Sales Execution with AI-powered territory alignment, CLM/Digital Marketing, Events Management, Promo Plans and Sample Management, Omni-Channel Actions, Reporting and Analytics, and Coaching and Training. The platform's distinctive features include the Close-Up Score for customer prioritization and Suggested Activities for AI-driven action recommendations.
Differentiator
Problem solved
Functional benefit
Brands
- Close-Up CRM: AI-powered CRM platform for pharmaceutical field teams, integrating market data, analytic tools, and CRM functionality.
- Closeupcrm.com
Quantifiable outcome
- +4.5% increase in stockout resolution rate for Hypera Pharma
- +4 more outcomes
Companies that use Close-Up International
Customer profileNamed customers5 records
Segments4 records
Close-Up International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature10 records
Close-Up International partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered strategic, core and supporting.
- MobileDotRepstrategicAcquired life sciences CRM solution provider based in Thousand Oaks, California. The acquisition aims to expand Close-Up's US pharma CRM presence, integrate MobileDotRep's team and technology to better serve specialty and rare disease pharmaceutical companies, and position the company as a competitor to Veeva and Salesforce.
- ClouderacoreTechnology partnership for data management and analytics infrastructure supporting Close-Up's AI-powered CRM platform.
- Microsoft AzurecoreCloud infrastructure partnership providing scalable, secure hosting for Close-Up's global CRM operations.
- MicrosoftcoreTechnology partnership leveraging Microsoft ecosystem for CRM integration and enterprise connectivity.
- OraclecoreDatabase and enterprise technology partnership supporting Close-Up's data infrastructure.
- Power BIcoreBusiness intelligence integration partnership for advanced analytics and reporting capabilities.
- PwCcoreConsulting and implementation partnership for deploying Close-Up CRM solutions to pharmaceutical clients.
- QliksupportingData analytics and visualization partnership for business intelligence capabilities.
- MedPro SystemssupportingHealthcare data systems integration for HCP and healthcare professional data management.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Close-Up International competitors and assessment
Company assessmentDirect peers
- Veeva Systems: Veeva is the dominant pharma CRM and life sciences cloud platform, serving the largest pharmaceutical companies with Vault CRM and related suites. It is Close-Up's primary named direct competitor in pharma CRM, particularly in the Americas and Europe.
- Cegedim: Cegedim is a European-headquartered software and data company with a dedicated life sciences CRM (MIH) and pharma data business (THIN). It competes directly with Close-Up across pharma CRM, prescriber data, and European market presence.
- Salesforce Life Sciences Cloud: Salesforce's Life Sciences and Health Cloud offerings serve pharma field teams and patient services. The announced separation between Salesforce and Veeva is a key strategic backdrop against which Close-Up is positioning its AI-native CRM.
Broad incumbents
- IQVIA: IQVIA is a global life sciences analytics and technology giant combining clinical research, real-world evidence, commercial analytics, and CRM-adjacent offerings. It overlaps with Close-Up's Rx data, market sales data, and consulting services for pharma.
- Trinity Life Sciences: Trinity Life Sciences offers commercial strategy, evidence, and analytics services to pharma, including CRM-adjacent strategic consulting. It overlaps with Close-Up's consulting arm focused on commercial effectiveness and portfolio strategy.
- ZS Associates: ZS is a major management consulting and technology firm serving pharma, with significant sales-and-marketing operations work and proprietary pharma analytics tools. Its pharma practice competes for similar consulting and data budgets.
Emerging players
- Aktana: Aktana provides AI-driven customer engagement and next-best-action recommendations for pharma field teams. It is comparable to Close-Up's Suggested Activities and AI-powered HCP segmentation capabilities, though more focused on orchestration than full CRM.
- Indegene: Indegene is a healthcare-focused digital and commercial services company combining pharma data, content, and omnichannel engagement tools. It overlaps with Close-Up's market data, CLM, and remote customer engagement capabilities.
- Exeevo: Exeevo is a Microsoft Dynamics-based pharma CRM and medical affairs platform. It targets the same vertical-CRM gap Close-Up occupies, particularly against Veeva, and is relevant as a fellow Microsoft-ecosystem partner.
Regional players
- IMS Health (legacy IQVIA brand) / Local pharma data specialists: Regional pharma prescription and sales data providers operating in LATAM (e.g., Close-Up's home market) include national-level audit firms that Close-Up directly competes with on Rx data. These are smaller, geographically specialized peers in market data layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Close-Up International social profiles
Digital presenceClose-Up International compliance and trust
Trust signalCompliance2 records
Close-Up International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Close-Up International leadership team
Management profileNumber of profiles
Close-Up International subsidiaries and ownership
Company hierarchySubsidiaries1 record
Close-Up International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Close-Up International M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Close-Up International
What does Close-Up International do?
Close-Up International delivers an AI-powered CRM platform and proprietary pharmaceutical market data products (Rx Data, Market Sales Data, Specialty Market Data) to pharma and life sciences companies. It combines software, longitudinal prescription and sales datasets, and consulting services to help clients manage field force activity, monitor brand performance, and inform commercial strategy across multiple geographies.
Is Close-Up International a public or private company?
Close-Up International is a private company. It is currently operating.
When was Close-Up International founded?
Close-Up International was founded in 1970. It employs 501 to 1,000 people.
Where is Close-Up International based?
Close-Up International is headquartered in Madrid, Spain, in the Europe region.
How does Close-Up International make money?
Three revenue lines are on record. SaaS/CRM Subscription is the primary driver. The others are data & Analytics Services and consulting Services.
Who are Close-Up International's main competitors?
Direct peers on record are Veeva Systems, Cegedim and Salesforce Life Sciences Cloud. Broad incumbents are IQVIA, Trinity Life Sciences and ZS Associates. Emerging players are Aktana, Indegene and Exeevo. IMS Health (legacy IQVIA brand) / Local pharma data specialists is listed as a regional player.
Does Close-Up International have an API?
No public API is recorded for Close-Up International.
What industry is Close-Up International in?
Close-Up International's product category is Pharmaceutical CRM & Healthcare Data Analytics. Its primary akta.pro industry code is HDAEAFAH, Industry-Specific CRM (Vertical CRM Suites), with a secondary code of BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 541511 and its SIC code is 7372.