Mobile.Rep
Mobile.Rep, now part of Close-Up International, provided subscription-based life sciences CRM software to US pharmaceutical companies, especially specialty and rare-disease firms, emphasizing intuitive field workflows, engagement data, and market intelligence.
- Company typePrivate
- Founded-
- HeadquartersThousand Oaks, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Mobile.Rep does
Mobile.Rep (legally MobileDotRep) was a privately held B2B SaaS company headquartered in Thousand Oaks, California, that supplied CRM software to US pharmaceutical companies. It primarily targeted specialty and rare-disease pharmaceutical companies and sold through direct enterprise field sales. Its business model was recurring subscription software licensing; no public pricing or contract values were disclosed.
The core product was a dedicated life-sciences CRM with interfaces designed to be more intuitive and user-friendly than legacy CRM platforms. Available technical material connects Mobile.Rep's integration with a broader product environment covering pharmaceutical field-team workflows, HCP engagement, prescription and sales data, and market-access intelligence, with named data integrations including Symphony, IQVIA, MedPro Systems, Definitive Healthcare, MMIT, Komodo, and CDW. These product and AI capabilities are better attributed to the post-acquisition Close-Up International environment than to Mobile.Rep as a separately disclosed technical stack. On September 16, 2025, Close-Up International acquired Mobile.Rep and integrated its team and technology to strengthen its US pharmaceutical CRM presence.
Mobile.Rep firmographics
Firmographics- Name
- Mobile.Rep
- Legal name
- MobileDotRep
- Website
- https://mobiledotrep.com
- Company type
- Private
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Mobile.Rep, now part of Close-Up International, provided subscription-based life sciences CRM software to US pharmaceutical companies, especially specialty and rare-disease firms, emphasizing intuitive field workflows, engagement data, and market intelligence.
- Ownership category
- akta.pro rank
Mobile.Rep industry classification
Industry- Product category
- Life Sciences / Pharmaceutical CRM Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)
- akta.pro secondary industries
- Customer Service, Support & Contact Center CRM (HDAEAFAC), Customer Success & Account Management CRM (HDAEAFAD), Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)
Keywords
Where Mobile.Rep is headquartered
LocationHeadquarters
- HQ city
- Thousand Oaks
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mobile.Rep business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS CRM Subscription: Mobile.Rep (MobileDotRep) operated as a SaaS CRM provider serving pharmaceutical companies, generating revenue through subscription-based software licensing for its life sciences CRM platform.
Go-to-market motion1 record
Distribution channels1 record
Mobile.Rep product offering
Product offeringCore offering
Mobile.Rep provided a life sciences CRM platform built exclusively for pharmaceutical companies, with particular focus on specialty and rare disease manufacturers. The platform offered intuitive, user-friendly interfaces to support field sales and marketing teams managing HCP engagement, integrating prescription and sales data sources for CRM operations in the US pharma market.
Product overview
Close-Up CRM is a unified AI-powered pharma CRM platform serving the pharmaceutical industry with multiple integrated modules: the core Close-Up CRM platform unified commercial, Medical Affairs (MSL Teams), and Market Access functions. The platform includes TARGETING analytics for HCP segmentation and prescription-based profiling, Sales Farma for sales force automation, and Business Analyzer for prescription and sales data integration. In September 2025, Close-Up International acquired MobileDotRep (Mobile.Rep), a life sciences CRM provider based in Thousand Oaks, California, to expand its US pharma CRM presence. The platform offers omnichannel engagement, predictive analytics, and workflow automation capabilities serving 275+ pharma and healthcare companies across 50+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Sciences CRM Platform A dedicated CRM solution built for the pharmaceutical industry, offering intuitive and user-friendly interfaces designed to serve specialty and rare disease pharmaceutical companies in the US market. Supports field sales and marketing teams managing HCP engagement and integrates with prescription and sales data sources.
Quantifiable outcome
- Integration with Close-Up International to expand US pharma CRM presence and compete with Veeva and Salesforce
Companies that use Mobile.Rep
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Mobile.Rep technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability10 records
Feature1 record
Mobile.Rep partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Close-Up InternationalcoreMobile.Rep (MobileDotRep) was acquired by Close-Up International, an AI-powered CRM provider for the pharmaceutical industry. The acquisition aims to expand Close-Up's US pharma CRM presence and position the combined entity as a competitor to Veeva and Salesforce. Mobile.Rep's team and technology were integrated into Close-Up International to better serve specialty and rare disease pharmaceutical companies with more intuitive, user-friendly CRM interfaces.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Mobile.Rep competitors and assessment
Company assessmentDirect peers
- Aktana: Aktana provides AI-driven customer engagement and next-best-action orchestration for life sciences commercial teams, overlapping directly with Mobile.Rep's predictive HCP targeting and omnichannel engagement capabilities.
- Veeva Systems: Veeva is the dominant cloud CRM and data platform built exclusively for the pharmaceutical industry, directly competing with Mobile.Rep/Close-Up across commercial, medical affairs, and market access teams.
- Close-Up International: Close-Up is Mobile.Rep's acquirer and direct competitor in pharma CRM; its AI-enabled platform, MSL and Market Access modules, and global footprint make it the most direct comparable and now the parent business.
- Cegedim (CRM / Mobile Intelligence): Cegedim offers a long-standing CRM and field force automation solution dedicated to pharmaceutical companies, making it one of the closest vertical CRM peers to Mobile.Rep in Europe and globally.
Broad incumbents
- ZS Associates: ZS Associates is a major consulting and technology provider for pharma commercial operations, including CRM implementation and analytics, making it an adjacent incumbent competing for the same buyer relationships.
- IQVIA (Orchestrated Customer Engagement): IQVIA offers a pharma-focused CRM/OCE suite alongside its data and analytics franchise; it is a broad incumbent that Mobile.Rep integrates with and competes against for enterprise pharma CRM deals.
- Salesforce (Health Cloud / Life Sciences): Salesforce provides generic CRM platform capabilities including Life Sciences Cloud; it is the other major incumbent against which Mobile.Rep/Close-Up explicitly position, and its separation from Veeva is a key market catalyst.
Emerging players
- Definitive Healthcare: Definitive Healthcare supplies healthcare commercial intelligence and provider data that feed pharma CRM workflows; it is an emerging player in the same data layer Mobile.Rep integrates with.
- MMIT (Managed Markets Insight & Technology): MMIT provides market access, formulary, and payer data integrated into pharma CRM platforms like Mobile.Rep/Close-Up; it is an emerging data partner in the same value chain.
- MedPro Systems: MedPro provides HCP and prescriber data services used by pharma CRM platforms including Mobile.Rep/Close-Up; it sits in the same ecosystem as a niche data and integration partner.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Mobile.Rep social profiles
Digital presenceMobile.Rep compliance and trust
Trust signalCompliance2 records
Mobile.Rep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobile.Rep leadership team
Management profileNumber of profiles
Profiles1 record
Mobile.Rep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobile.Rep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobile.Rep
What does Mobile.Rep do?
Mobile.Rep provided a life sciences CRM platform built exclusively for pharmaceutical companies, with particular focus on specialty and rare disease manufacturers. The platform offered intuitive, user-friendly interfaces to support field sales and marketing teams managing HCP engagement, integrating prescription and sales data sources for CRM operations in the US pharma market.
Is Mobile.Rep a public or private company?
Mobile.Rep is a private company. It is classified as corporate owned and is currently acquired.
When was Mobile.Rep founded?
Mobile.Rep was founded in -1. It employs 51 to 100 people.
Where is Mobile.Rep based?
Mobile.Rep is headquartered in Thousand Oaks, United States, in the North America region.
How does Mobile.Rep make money?
One revenue line is on record: saaS CRM Subscription.
Who are Mobile.Rep's main competitors?
Direct peers on record are Aktana, Veeva Systems, Close-Up International and Cegedim (CRM / Mobile Intelligence). Broad incumbents are ZS Associates, IQVIA (Orchestrated Customer Engagement) and Salesforce (Health Cloud / Life Sciences). Emerging players are Definitive Healthcare, MMIT (Managed Markets Insight & Technology) and MedPro Systems.
Does Mobile.Rep have an API?
No public API is recorded for Mobile.Rep.
What industry is Mobile.Rep in?
Mobile.Rep's product category is Life Sciences / Pharmaceutical CRM Software. Its primary akta.pro industry code is HDAEAFAH, Industry-Specific CRM (Vertical CRM Suites), with a secondary code of HDAEAFAC, Customer Service, Support & Contact Center CRM. Its NAICS code is 541511 and its SIC code is 7372.