Salad and Go
Salad and Go is a privately held, drive-thru-only quick-service restaurant chain operating ~70 company-owned locations in Arizona and Nevada, serving chef-designed salads, wraps, breakfast burritos, and beverages at value pricing to health-conscious, on-the-go consumers.
- Company typePrivate
- Founded2013
- HeadquartersTempe, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Salad and Go does
Salad and Go is a privately held, drive-thru-only quick-service restaurant chain founded in 2013 and headquartered in the Phoenix, Arizona area (legal entity And Go Concepts, LLC). The company operates approximately 70 company-owned locations across Arizona and Nevada after a January 2026 strategic exit from Texas and Oklahoma that closed 32 units. Its core offering consists of chef-designed made-to-order salads and wraps served in 48-ounce bowls, complemented by high-protein Big AZ breakfast burritos, breakfast quesadillas, quesadillas, limited-time soups, an expanding beverage program, and a newly launched sweet treats line. Menu architecture is curated by Executive Chef Daniel Patino, whose credentials include Michelin-star restaurant experience, providing a culinary differentiation layer on top of the QSR format.
The underlying operating model is a micro-footprint drive-thru architecture optimized for speed (sub-15-second salad assembly), affordability (entry items from $5.99, salads around $7.75), and digital order capture. The technology stack is conventional QSR: a website and iOS/Android mobile app (NCR-built) for online ordering, gift card distribution via CardFoundry, third-party delivery integration, and standard ad-tech pixels for marketing attribution. The company explicitly avoids a loyalty program, choosing everyday low price over rewards-driven engagement. Distribution is entirely company-operated (no franchising), with no dine-in seating.
Salad and Go monetizes through transaction-based revenue at the drive-thru window, supplemented by digital ordering (pick-up and delivery), gift card stored-value sales, and a community-engagement program that donates approximately 4,000 salads weekly to non-profits fighting hunger and homelessness — channeled through a dedicated affiliated nonprofit, Salad and Go Charities, established in September 2024. The company is backed by Savory Fund, a private equity firm with 13 founder-led restaurant brands, which has placed governance leaders and signaled active operational involvement. After rapid expansion to 146 units by mid-2025, the company is now executing a deliberate consolidation to refocus on menu quality, innovation, and unit economics in its core Southwest trade areas.
Salad and Go firmographics
Firmographics- Name
- Salad and Go
- Legal name
- And Go Concepts, LLC
- Website
- https://saladandgo.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Salad and Go is a privately held, drive-thru-only quick-service restaurant chain operating ~70 company-owned locations in Arizona and Nevada, serving chef-designed salads, wraps, breakfast burritos, and beverages at value pricing to health-conscious, on-the-go consumers.
- Ownership category
- akta.pro rank
Salad and Go industry classification
Industry- Product category
- Quick Service Restaurant
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (7225)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)
- akta.pro secondary industries
- Healthy/Salad/Grain Bowl QSR (THAFAAAJ), Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)
Keywords
Where Salad and Go is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Salad and Go business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Drive-thru Restaurant Sales: Primary revenue stream from drive-thru restaurant sales including salads, wraps, breakfast burritos, quesadillas, and beverages. Customers pay at time of order.
- Digital Ordering (Pick-up and Delivery): Online and mobile app orders for drive-thru pick-up and third-party delivery, generating same transaction-based revenue through digital channels.
- Gift Card Sales: Sale of gift cards at store locations and online, representing stored value revenue recognized upon redemption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Big AZ Breakfast Burrito starting price |
| Unit Pricing | Pay-as-you-go | Good Greens Salad and Wrap |
| Unit Pricing | Pay-as-you-go | Sweet treats and beverages |
| Unit Pricing | Pay-as-you-go | Premium protein add-on |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Salad and Go product offering
Product offeringCore offering
Salad and Go is a drive-thru quick service restaurant chain that prepares and sells made-to-order salads, wraps, breakfast burritos, quesadillas, beverages, and other healthy fast-food items. The company operates exclusively as a drive-thru and grab-and-go concept without dine-in seating, with digital ordering via website and mobile app for pick-up and third-party delivery. The chain is currently concentrated in Arizona and Nevada markets after a strategic contraction from Texas and Oklahoma.
Product overview
Salad and Go is a drive-thru fast food chain offering fresh, nutritious, and affordable meals. The core product portfolio consists of made-to-order salads and wraps (with any salad available as a wrap), served in generous 48-ounce portions with customizable proteins (roasted chicken, buffalo chicken, tofu, or steak for +$1.20) and house-made dressings. The menu also includes Big AZ Breakfast Burritos (40+ grams of protein), breakfast quesadillas, soup (limited-time), and 17+ beverage options including specialty lemonades, cold brew, and the newly launched sweet treats (December 2025). The company operates digital channels including a mobile app for iOS/Android and an online ordering platform. Gift cards are available as an additional offering. The brand positions itself as revolutionizing fast food by combining the convenience and cost of drive-thru with healthy, chef-curated meals.
Differentiator
Problem solved
Functional benefit
Products and services
- Salads Chef-designed, made-to-order salads served in 48-ounce bowls, with 12+ varieties including Arcadia Salad, Asian Fusion Salad, Mediterranean Salad, Good Greens Salad, Fajita, Cobb, Caesar, BBQ Ranch, Roasted Autumn, Buffalo Chicken, and Jalapeño Ranch. Each salad includes a choice of protein (roasted chicken, buffalo chicken, or tofu included; steak for additional fee) and house-made dressings.
- Wraps Any salad available as a wrap using warm, toasted tortillas, including Mediterranean Wrap, Arcadia Wrap, Asian Fusion Wrap, Good Greens Wrap, Fajita Wrap, Roasted Autumn Wrap, BBQ Ranch Wrap, Buffalo Chicken Wrap, Caesar Wrap, Cobb Wrap, and Jalapeño Ranch Wrap.
- Big AZ Breakfast Burritos High-protein breakfast burritos with 40+ grams of protein each. Varieties include Big AZ Traditional Burrito (eggs, shredded beef, breakfast potatoes, Oaxaca cheese), Big AZ Bacon Lover Burrito, and Big AZ Chilaquiles Burrito. Served 6:30-10:30 Mon-Fri, 7-11 Sat-Sun.
- Breakfast Quesadillas Snack-sized breakfast quesadillas made with melted Oaxaca cheese in warm, toasted tortillas. Options include Potato, Egg & Cheese Quesadilla; Bacon, Egg & Cheese Quesadilla; Sausage, Egg & Cheese Quesadilla; and Egg & Cheese Quesadilla.
- Quesadillas Melted Oaxaca cheese folded in a warm, toasted tortilla, with an optional add-on of slow-roasted pulled chicken.
- Soup Limited-time soup offering. Current item: Green Enchilada Chili with tender chicken, roasted peppers, beans, and tortilla strips.
- Beverages House-made drinks including Citrus Zen, Orange Reviver, Green Reviver, Toasted Marshmallow Lemonade, Toasted Marshmallow Cold Brew, Cucumber Mint Lemonade, Blackberry Bramble Lemonade, Summer Stone Fruit Lemonade, Mango Grove Lemonade, Black Cherry Orchard Lemonade, Cold Brew Coffee, Mango Green Tea, Black Tea, Traditional Lemonade, Frozen Strawberry Lemonade, Arnold Palmer variants, and cold foam options.
- Sides and Kids Items Sides including Loaded Greek Hummus, Snack Pack (choose any two salad ingredients with chicken or tofu), Kids' Salad, Hummus & Pita Chips, and Chewy Marshmallow Bar.
- Mobile App iOS and Android mobile application available on the Apple App Store and Google Play Store, providing online ordering capabilities for drive-thru pick-up and delivery.
- Gift Cards Physical and digital gift cards available at all store locations and online through cardfoundry.com for gifting purposes, representing stored value revenue recognized upon redemption.
Quantifiable outcome
- Under 15 seconds average salad preparation time
- +2 more outcomes
Companies that use Salad and Go
Customer profileSegments3 records
Ideal customer profiles3 records
Salad and Go technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Salad and Go partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Avocados From MexicocoreStrategic partnership for the Good Greens Salad and Wrap, featuring Avocados From Mexico as a key ingredient. Launched as part of 2026 limited-time menu lineup coinciding with New Year's resolution season when half of U.S. adults plan to start new diets.
- Troy AikmanminorFootball Hall of Famer Troy Aikman partnered with Salad and Go for game day marketing campaigns to promote the brand and menu items.
- AZCENDminorWeekly partnership distributing salads to those in need. Over 4,000 salads with chicken distributed each week through non-profit partners fighting hunger and homelessness.
- Casa de VidaminorNon-profit partner receiving weekly salad donations as part of community outreach program.
- Chicanos Por La CausaminorMajor non-profit community partner receiving weekly salad donations as part of hunger and homelessness fight.
- Phoenix Rescue MissionminorNon-profit partner receiving weekly salad donations as part of community outreach program.
- Midwest Food BankminorNon-profit partner receiving weekly salad donations as part of community outreach program.
- UMOM New Day CentersminorNon-profit partner receiving weekly salad donations as part of hunger and homelessness fight.
- Waste NotminorNon-profit partner receiving weekly salad donations as part of community outreach program.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Salad and Go competitors and assessment
Company assessmentDirect peers
- Sweetgreen: Direct salad-focused fast-casual peer with a national footprint, mobile ordering, and chef-inspired menu. Compares to Salad and Go on core category, customer demographic (health-conscious urban/suburban), and digital-led GTM, though Sweetgreen operates dine-in restaurants rather than drive-thru-only.
- CAVA: Mediterranean fast-casual peer competing in the same healthy-bowl occasion with a national footprint and loyalty program. Directly comparable to Salad and Go on menu architecture (build-your-own bowls/wraps), premium positioning, and digital ordering, though CAVA operates dine-in locations.
- Chopt: Direct salad-focused fast-casual peer with chef-designed menus and build-your-own salad/wrap architecture. Closely comparable to Salad and Go on product, customer, and value-conscious healthy positioning, though smaller and East Coast-focused.
- Tropical Smoothie Cafe: Franchised QSR concept built around smoothies, wraps, and bowls with a health-forward positioning and a predominantly drive-thru / carry-out model. Closely comparable to Salad and Go on format (grab-and-go, health-leaning), price point, and customer demographic, though weighted to breakfast/snack occasions.
- Just Salad: Direct salad/wrap fast-casual peer with build-your-own bowls, sustainable packaging, and a digital ordering/loyalty stack. Highly comparable to Salad and Go on product, customer, and value proposition, though operating dine-in stores in fewer markets.
Broad incumbents
- Chipotle Mexican Grill: Large fast-casual incumbent with build-your-own bowls/wraps, strong digital ecosystem, and a value-healthy positioning that overlaps meaningfully with Salad and Go's core occasion. While broader (Mexican-inspired menu) and dine-in, Chipotle is the principal scale competitor for the same wallet share.
- Panera Bread: Established fast-casual chain with a health-forward menu (soups, salads, sandwiches) and a mature loyalty/digital platform. Comparable to Salad and Go on category (healthy fast-casual) and customer overlap, though with dine-in cafés and a national footprint.
- MOD Pizza: Fast-casual chain with a build-your-own, single-price positioning analogous to Salad and Go's value-anchored model. Comparable on business model (transparent pricing, customizable menu, fast throughput) and customer demographic, though operating in a different core category (pizza).
Emerging players
- Freshii: Health-focused fast-casual chain offering salads, wraps, bowls, and juices with a franchise model and growing digital ordering. Comparable to Salad and Go on menu architecture and healthy positioning, though generally smaller AUVs and broader daypart mix.
- Honeygreen: Newer salad/bowl fast-casual concept targeting similar value-healthy QSR occasions as Salad and Go. Comparable on menu and customer positioning, though at earlier stage and with smaller footprint; useful as a directional comp for category economics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Salad and Go social profiles
Digital presenceSalad and Go financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salad and Go leadership team
Management profileNumber of profiles
Profiles3 records
Salad and Go subsidiaries and ownership
Company hierarchySubsidiaries1 record
Salad and Go funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salad and Go M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salad and Go
What does Salad and Go do?
Salad and Go is a drive-thru quick service restaurant chain that prepares and sells made-to-order salads, wraps, breakfast burritos, quesadillas, beverages, and other healthy fast-food items. The company operates exclusively as a drive-thru and grab-and-go concept without dine-in seating, with digital ordering via website and mobile app for pick-up and third-party delivery. The chain is currently concentrated in Arizona and Nevada markets after a strategic contraction from Texas and Oklahoma.
Is Salad and Go a public or private company?
Salad and Go is a private company. It is classified as private equity controlled and is currently operating.
When was Salad and Go founded?
Salad and Go was founded in 2013. It employs 1,001 to 5,000 people.
Where is Salad and Go based?
Salad and Go is headquartered in Tempe, United States, in the North America region.
How does Salad and Go make money?
Three revenue lines are on record. Drive-thru Restaurant Sales are the primary driver. The others are digital Ordering (Pick-up and Delivery) and gift Card Sales.
Who are Salad and Go's main competitors?
Direct peers on record are Sweetgreen, CAVA, Chopt, Tropical Smoothie Cafe and Just Salad. Broad incumbents are Chipotle Mexican Grill, Panera Bread and MOD Pizza. Emerging players are Freshii and Honeygreen.
Does Salad and Go have an API?
No public API is recorded for Salad and Go.
What industry is Salad and Go in?
Salad and Go's product category is Quick Service Restaurant. Its primary akta.pro industry code is THAFABAF, Salad & Bowl Concepts (Grain/Protein/Healthy Bowls), with a secondary code of THAFAAAJ, Healthy/Salad/Grain Bowl QSR. Its NAICS code is 722513 and its SIC code is 5812.