What PrimaryPlus does

PrimaryPlus (legal name: Lewis County Primary Care Center) is a 501(c)(3) non-profit Federally Qualified Health Center founded in 1983 and headquartered in Vanceburg, Kentucky. It provides a comprehensive, one-stop-shop suite of healthcare services — including primary care/family medicine, OB/GYN, pediatrics, dental, mental health and counseling, on-site pharmacy, school-based health, infusion, CT imaging, and occupational medicine — across 12+ locations in Northeastern Kentucky and Southern Ohio. Six of these locations operate as certified Patient Centered Medical Homes, and the Vanceburg site holds URAC Accredited Specialty Pharmacy status through July 2028.

The organization serves insured, underinsured, and uninsured patients through a sliding fee scale providing up to 75% discount, while also accepting Medicare, all Kentucky Medicaid plans, and Ohio Medicaid (CareSource and Molina). Core technology infrastructure includes an Athena Health EHR and patient portal, an Rx365 prescription refill mobile app, telemedicine capabilities, digital x-ray and 3D/4D ultrasound, a state-of-the-art CT scanner (American College of Radiology accredited), mobile health units with remote patient monitoring powered by ChronicCareIQ, and trademarked programs (WeCare chronic disease management, LEAP occupational medicine, PlusPack compliance packaging). The 340B pharmacy program and on-site compounding at Grayson provide cost and clinical advantages typical of FQHCs.

PrimaryPlus is governed by a community-based Board of Directors and led by CEO Jerry Ugrin and Medical Director William Craig Denham, M.D. Revenue is generated primarily through fee-for-service clinical billing, 340B pharmacy spread, sliding-fee patient collections, occupational medicine contracts with regional employers, and supplemental HHS Section 330 grant funding (including a $1,000,000 HRSA award dated November 2024). Strategic direction in 2023–2024 has emphasized geographic expansion (Morehead, Mobile Health Units), service line additions (CT, specialty pharmacy, transportation), and deeper integration with academic partners (UK Healthcare, Cincinnati Children's, University of Kentucky College of Dentistry) and a Lewis County Primary Care Center Family Medicine Residency Program hosted at the J Ugrin Medical Center.

Name

PrimaryPlus

Legal name

Lewis County Primary Care Center

Website

https://primaryplus.net

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PrimaryPlus is a non-profit Federally Qualified Health Center operating 12+ locations across Northeastern Kentucky and Southern Ohio, delivering primary care, OB/GYN, dental, mental health, pharmacy, and specialty services to insured and uninsured populations through a sliding fee scale.

Ownership category

akta.pro rank

Product category

Community Health Services (Federally Qualified Health Center)

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211), Offices of Physicians (62111), Family Planning Centers (621410), Health Care and Social Assistance (62)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

akta.pro secondary industries

Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics) (HLAFAGAN), Occupational & Employer-Sponsored Primary Care Clinics (HLAFAGAJ), Integrated Primary Care in Behavioral Health Settings (HLAFAGAM), Primary Care & General Medical Services (EDALAFAA)

Keywords

• Community health center
• Federally qualified health center
• Primary care services
• Family medicine clinic
• Behavioral health services

Headquarters

HQ city

Vanceburg

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Insurance Reimbursement: PrimaryPlus accepts most commercial insurance, Medicare, all KY Medicaid plans, and OH Medicaid (CareSource & Molina). Services are billed through standard medical billing processes.
2. 340B Pharmacy Program: As a Federally Qualified Health Center, PrimaryPlus pharmacies offer 340B pricing which provides significant discounts on prescription medication for patients. Revenue is generated through pharmacy dispensing fees and the 340B drug pricing program.
3. Clinical Pharmacy Services: Revenue from clinical pharmacy services including medication consultations, chronic care management, and compounding pharmacy services. The Grayson location offers on-site compounding services.
4. Sliding Fee Scale Collections: For uninsured and underinsured patients, PrimaryPlus offers a sliding fee scale providing up to 75% discount on care. Patients pay discounted rates based on household income and family size.
5. LEAP Occupational Medicine Services: Fee-for-service occupational medicine and wellness programs for employers including drug screen testing, DOT physicals, pre/post employment physicals, and wellness evaluations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

PrimaryPlus is a non-profit Federally Qualified Health Center delivering comprehensive, one-stop-shop primary and specialty healthcare across 12+ locations in Northeastern Kentucky and Southern Ohio. Its services span family medicine, OB/GYN, pediatrics, dental, behavioral health, in-house pharmacy (including 340B pricing and compounding), medical specialties (urology, dermatology, infusion, sports medicine, hepatitis C treatment), and occupational medicine for employers. The organization complements fixed clinics with mobile health units, school-based health centers, telemedicine visits, drive-thru care, and a Patient Centered Medical Home model that coordinates chronic disease management under the trademarked WeCare program.

Product overview

PrimaryPlus operates as a Federally Qualified Health Center offering a comprehensive suite of healthcare services across Northeastern Kentucky and Southern Ohio. The organization provides a one-stop-shop healthcare model combining core services (Primary Care/Family Health, OB/GYN, Dental, Mental Health/Counseling, Pharmacy, Pediatrics) with extended services (Infusion Center, CT Scanning, Mobile Health Units, Specialty Pharmacy). Key programs include the Patient Centered Medical Home certification, WeCare chronic disease management, LEAP wellness/occupational medicine, and school-based health services. Digital offerings include Rx365 prescription refill app, PlusPack compliance packaging, and Clinical Pharmacy Services with Remote Patient Monitoring. The pharmacy division provides 340B pricing, compounding, and URAC-accredited specialty pharmacy.

Differentiator

Problem solved

Functional benefit

Brands

• Rx365: Online prescription refill service offered by PrimaryPlus pharmacies
• WeCare
• LEAP
• PlusPack
• Kid Care

Products and services

• Primary Care / Family Health Comprehensive family medicine services covering pediatrics, adult care, and senior care with same-day appointments, extended hours, and a Patient Centered Medical Home model across 12+ locations.
• OB/GYN Services Women's health services including prenatal care, gynecology, certified nurse midwives, and obstetrics across multiple locations.
• Dental Care Oral health services including cleanings, x-rays, fillings, extractions, crowns, bridges, root canals, and whitening across multiple PrimaryPlus locations.
• Mental Health & Counseling Psychiatric services, counseling, medication assessment and prescribing for pediatric and adult patients, including individual, couple, and family therapy utilizing evidence-based practices (CBT, DBT, EMDR), with extended services through PursueCare.
• Pharmacy Services In-house 340B pharmacies offering prescription medications, the Rx365 refill app, PlusPack compliance packaging, on-site compounding at the Grayson location, delivery services, and clinical pharmacy programs including Remote Patient Monitoring.
• Pediatrics Specialized pediatric care for infants, toddlers, tweens, and teens including well-child visits, vaccinations through the Kentucky VFC program, pediatric specialties, and Kid Care services in Maysville.
• School-Based Health Services School-based health centers inside partner schools (Ripley, Brooksville, Augusta) providing primary care, dental services, and telemedicine visits to students, faculty, and the broader community.
• Patient Centered Medical Home Certified medical home model at multiple PrimaryPlus locations providing team-based care with enhanced coordination, same-day access, and chronic disease management programs.
• Affordable Care Programs Sliding fee scale with up to 75% discount on care, Healthcare.gov navigation assistance, payment plans, and Kentucky Prescription Assistance Program participation.
• Medical Specialties Extended specialty services including urology, dermatology, diabetes management, Hep C treatment, medical nutrition therapy, osteopathic manipulation therapy/acupuncture, sports medicine, and pulmonology.
• Infusion Center IV medication administration services for dehydration, osteoporosis, anemia, rheumatoid arthritis, Crohn's disease, and other conditions at the Grayson and Maysville locations.
• LEAP Wellness & Occupational Medicine Trademarked wellness program for employers offering drug testing, DOT physicals, audiometry, pulmonary function testing, pre/post-employment physicals, and wellness programs.
• CT Scan Imaging American College of Radiology-accredited CT scan service at the Denham Medical Clinic in Maysville, offered at a $499 cash price with sliding fee scale eligibility.
• Health Bay Drive-Thru Care Drive-thru garage offering four health bays where Morehead patients pull in for care without leaving their vehicle.
• Mobile Health Unit Services Mobile units bringing essential healthcare services, health education, screenings, and care access directly to communities for all ages in underserved areas.
• PlusPack Compliance Packaging Free 30-day compliance packaging service that organizes oral medications into customized packs to help patients manage multiple prescriptions.
• WeCare Chronic Disease Management Program Trademarked team-based chronic disease management program utilizing medical providers, case managers, certified diabetes educators, pharmacists, and dietitians across PrimaryPlus locations.

Quantifiable outcome

• Sliding fee scale provides up to 75% discount on most services for qualified patients
• +3 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

15 partnerships are on record, tiered minor and core.

• UK Healthcare Ovarian Cancer Screening ProgramminorStrategic or Co-development Partner · 1 January 2024In 2024, PrimaryPlus worked with UK Healthcare to bring the Ovarian Cancer Screening program back to the Buffalo Trace region.
• University of Kentucky College of DentistrycoreStrategic or Co-development Partner · 1 January 2022Partnership for Bracken County School-Based Health Center dental services. UK College of Dentistry provides dental staffing through PrimaryPlus-Dental Center day-to-day operations at Brooksville location. Also partnered for Augusta school dental screenings and cleanings.
• Bracken County Board of EducationcoreStrategic or Co-development Partner · 1 January 2022Partnership for school-based health center in Brooksville serving Bracken County Schools and the entire community. Dental team visits schools throughout the county.
• Cincinnati Children's Hospital (Maysville)coreStrategic or Co-development Partner · 1 January 2021Expanded pediatric specialty services to the Maysville area in 2021. Over 7 pediatric specialties are housed on the lower level of PrimaryPlus-Kid Care location (1350 Medical Park Dr.) through rotating Cincinnati Children's medical providers.
• UK King's Daughters Medical CentercoreStrategic or Co-development PartnerUK King's Daughters Medical Center provides rotating specialty services at PrimaryPlus-Vanceburg including cardiology, pulmonology, and rheumatology every Wednesday. Mobile mammography unit visits multiple PrimaryPlus locations including Vanceburg, Grayson, South Shore, Bracken, Ripley, and Tollesboro.
• The Joint Heart Program (Cincinnati Children's & University of Kentucky)coreStrategic or Co-development PartnerPediatric cardiology clinics offered every 2nd and 4th Friday at PrimaryPlus-Ashland location through partnership with The Joint Heart Program.
• PursueCareminorStrategic or Co-development PartnerPartnership with PursueCare for extended mental health services including psychiatric care and Medication Assisted Therapy for addiction treatment.
• Ripley Union Lewis Huntington School DistrictcoreStrategic or Co-development PartnerPartnership for school-based health center located at RULH Elementary School with outside entrance on Catherine St. Open to all students, faculty, and the entire community.
• Bracken County Health DepartmentminorStrategic or Co-development PartnerCollaborated on grant project to build school-based health center in Brooksville community.
• Kentucky Vaccines for Children (VFC) ProgramcoreStrategic or Co-development PartnerPrimaryPlus partners with Kentucky Vaccines for Children program which provides free immunizations to children with no medical insurance coverage.
• Kentucky Women's Cancer Screening ProgramcoreStrategic or Co-development PartnerPrimaryPlus is a proud partner providing free breast and cervical cancer screening and diagnostic services to eligible women through the federally funded program.
• Kentucky Family Planning and Title X ServicescoreStrategic or Co-development PartnerTitle X Family Planning services available at all Kentucky locations providing confidential family planning services including birth control, pregnancy testing, STD testing, and health education at no cost to qualifying patients.
• LabCorp, Inc.minorStrategic or Co-development PartnerPrimaryPlus proudly partners with LabCorp to ensure laboratory fees stay affordable for patients.
• St. Elizabeth HealthcareminorStrategic or Co-development PartnerSt. Elizabeth Mobile Mammography unit visits PrimaryPlus locations including Bracken, Tollesboro, and Ripley on a regular schedule to increase access to mammogram services.
• UK Healthcare Maternal Fetal MedicineminorStrategic or Co-development PartnerUK's Maternal Fetal Medicine program partners with PrimaryPlus-OB/GYN for high-risk obstetrics care through telemedicine consultations and advanced ultrasound services.

Scale indicators6 records

Recent moves21 records

Expansion highlights7 records

Direct peers

• Mountain Comprehensive Health Corporation: FQHC operating multiple sites in southeastern Kentucky providing primary care, dental, behavioral health, and pharmacy services. Comparable rural Appalachian FQHC serving a similar demographic with sliding fee scale and federal grant funding.
• Sterling Health Solutions: Kentucky FQHC with multiple locations providing primary care, behavioral health, dental, and pharmacy services to underserved populations in central and eastern Kentucky. Direct FQHC peer operating similar service lines in overlapping geography.
• Cumberland Family Medical Center: Kentucky-based FQHC with extensive multi-site network offering primary care, dental, behavioral health, and pharmacy across south-central and eastern Kentucky. Highly comparable scale and operational model to PrimaryPlus.
• White House Clinics: Kentucky-based non-profit FQHC operating multiple primary care, dental, behavioral health, and pharmacy locations in rural central Kentucky. Highly comparable FQHC model serving underserved Appalachian communities with similar service breadth.
• HealthPoint Family Care: Federally Qualified Health Center serving northern Kentucky and the greater Cincinnati region with primary care, dental, behavioral health, and pharmacy services. Operates as a community health center with sliding fee scale, making it a direct FQHC peer.
• Big Sandy Health Care: FQHC operating multiple sites across eastern Kentucky providing primary care, dental, behavioral health, and pharmacy services. Comparable multi-site rural FQHC serving Appalachian communities with similar sliding fee and federal funding model.
• Family Health Centers Louisville: Federally Qualified Health Center providing primary care, dental, behavioral health, and pharmacy services across multiple locations in the Louisville area. Direct FQHC peer in Kentucky, though serving a more urban market.

Regional players

• Tri-State Community Health Center: Community health center serving the tri-state region of Kentucky, Ohio, and West Virginia with primary care and preventive services. Comparable FQHC operating in adjacent geographies to PrimaryPlus's footprint.

Broad incumbents

• St. Elizabeth Healthcare: Large regional health system serving northern Kentucky with hospitals, primary care, and specialty services. Partner of PrimaryPlus for mobile mammography but a broader incumbent competitor in overlapping service areas.
• UK King's Daughters Medical Center: Regional health system in northeastern Kentucky providing hospital and specialty services. Operates as a partner providing rotating specialty services to PrimaryPlus but competes for primary care patients in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PrimaryPlus-101288454930433
• Xx.com/PrimaryPlus1

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrimaryPlus