Robomate
Robomate is a New Zealand-based retailer and authorized distributor of robot lawn mowers and vacuum cleaners, operating 10 nationwide locations as the exclusive local partner for Mammotion, Dreame, Narwal, and Lymow, serving residential consumers with hardware sales, installation, and support.
- Company typePrivate
- Founded2018
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Robomate firmographics
Firmographics- Name
- Robomate
- Legal name
- Robomate Limited
- Website
- https://robomate.co.nz
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Robomate is a New Zealand-based retailer and authorized distributor of robot lawn mowers and vacuum cleaners, operating 10 nationwide locations as the exclusive local partner for Mammotion, Dreame, Narwal, and Lymow, serving residential consumers with hardware sales, installation, and support.
- Ownership category
- akta.pro rank
Robomate industry classification
Industry- Product category
- Robotic Home Appliances
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442), Outdoor Power Equipment Retailers (44423), Electronics and Appliance Retailers (44921)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Lawn & Garden Robots (Robotic Mowers, Yard Cleaners) (CRACARAB)
- akta.pro secondary industries
- Robotic Vacuum & Floor Care Robots (CRACARAA), Consumer Robotics Accessories & Consumables (Docking Stations, Filters, Brushes, Batteries) (CRACARAI)
Keywords
Where Robomate is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices5 records
Markets served
Robomate business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hardware Sales: One-time purchase of robot mowers and vacuum cleaners. Products range from entry-level models ($2,999 NZD) to premium flagship models ($7,299 NZD). Includes new, certified refurbished (A-Grade and B-Grade), and clearance/ex-demo units.
- Accessories and Consumables: Sale of replacement blades, cutting discs, spare parts, and accessories for robot mowers and vacuums. Dedicated accessory collections for Mammotion, Lymow, Dreame, and Narwal products.
- Service and Installation: Installation services and ongoing servicing for robot mowers. The company offers professional installation and maintenance services as a separate revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Robot Mowers - Entry Level ($2,999-$3,999 NZD) |
| Unit Pricing | Pay-as-you-go | Robot Mowers - Mid Range ($4,399-$5,579 NZD) |
| Unit Pricing | Pay-as-you-go | Robot Mowers - Premium ($5,840-$7,299 NZD) |
| Unit Pricing | Pay-as-you-go | Robot Vacuums ($699-$2,499 NZD) |
| Unit Pricing | Pay-as-you-go | Refurbished Units (A-Grade and B-Grade) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Robomate product offering
Product offeringCore offering
Robomate is a New Zealand specialty retailer that sells and supports autonomous home robots, primarily robot lawn mowers (Mammotion LUBA/YUKA and Lymow), robot vacuum cleaners (Dreame and Narwal), and pool cleaners (Spino E1). The company operates 10 physical stores plus an e-commerce site, and bundles hardware sales with in-home demonstrations, professional installation, technical support, and replacement accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- Lymow One Plus Robot Mower Autonomous robot mower designed for residential lawns, featuring RTK navigation and tracked drive for handling varied terrain. Sold to residential homeowners in New Zealand at $7,299 NZD (new) or $6,569 NZD (refurbished A-Grade).
- Mammotion LUBA 3 AWD 5000 Robot Mower Flagship all-wheel-drive robot mower capable of covering up to 5,000 m² lawns with advanced autonomous navigation, multi-zone management, and obstacle avoidance. Priced at $6,999 NZD for residential customers.
- Mammotion LUBA 2 AWD 5000X Robot Mower All-wheel-drive robot mower for large residential lawns up to 10,000 m², featuring wire-free boundary technology and autonomous path planning. Sold to large-property homeowners at $6,299 NZD.
- Mammotion LUBA 3 AWD 3000 Robot Mower Mid-range all-wheel-drive robot mower covering lawns up to 3,000 m² with autonomous navigation and multi-zone management. Priced at $6,199 NZD for mid-sized properties.
- Mammotion LUBA 3 AWD 1500 Robot Mower Compact all-wheel-drive robot mower for residential lawns up to 1,500 m² with autonomous operation. Sold to homeowners with smaller properties.
- Mammotion LUBA Mini 2 AWD 1500 Robot Mower Compact all-wheel-drive robot mower for smaller residential lawns up to 1,500 m² with wireless boundary mapping. Priced at $4,399 NZD.
- Mammotion YUKA 3000 2025 Robot Mower 2025 model robot mower with dual floating cutting discs capable of mowing lawns up to 3,000 m². Priced at $3,999 NZD.
- Mammotion LUBA Mini AWD 1500 Robot Mower Entry-level all-wheel-drive robot mower capable of handling steep 80% slopes for lawns up to 1,500 m². Sold to homeowners with challenging terrain.
- Mammotion LUBA Mini AWD 800 Robot Mower Compact all-wheel-drive robot mower for smaller properties up to 800 m² with steep slope handling capability. Priced at $3,199 NZD.
- Mammotion YUKA Mini 2 1000 Robot Mower Compact robot mower for residential lawns up to 1,000 m² with autonomous navigation. Entry-level pricing at $2,999 NZD.
- Dreame D20 Pro Plus Robot Vacuum and Mop Auto-empty robot vacuum and mop combination with self-emptying base station for hands-free floor cleaning. Priced at $699 NZD for residential customers.
- Narwal Freo X Ultra Robot Vacuum and Mop Premium robot vacuum and mop with advanced navigation and self-cleaning capabilities. Priced at $1,699 NZD.
- Narwal S20 Pro Wet and Dry Vacuum Cordless wet and dry vacuum mop with self-cleaning base for comprehensive floor care. Priced at $1,099 NZD.
- Dreame Aqua 10 Ultra Track S Robot Vacuum Robot vacuum cleaner with 30,000Pa suction power and constant hot-water mopping capability. Flagship Dreame model priced at $2,499 NZD.
- Dreame Aqua 10 Roller Robot Vacuum Robot vacuum and mop featuring AquaRoll fresh-water roller mop technology for hygienic cleaning of residential floors.
- Spino E1 Pool Cleaner Autonomous pool cleaning robot for residential swimming pools. Sold to homeowners seeking automated pool maintenance.
- Robot Mower Accessories Replacement blades, cutting discs, spare parts, and accessories for robot mowers including Mammotion Luba and Lymow models. Sold to existing robot mower owners.
- Robot Vacuum Accessories Replacement filters, brushes, mopping pads, and spare parts for Dreame and Narwal robot vacuums. Sold to existing robot vacuum owners.
- Professional Installation and Servicing Professional installation and ongoing servicing for robot mowers and vacuums across New Zealand, performed by Robomate's specialist team. Sold as a standalone service to robot owners.
- In-Home Mower Demonstration Free in-home demonstration service for robot mowers, allowing prospective customers to experience the product on their own property before purchase. Provided by Robomate's specialist team across New Zealand.
Quantifiable outcome
- Time savings: 4-5 hours per week previously spent on lawn mowing now automated
- +3 more outcomes
Companies that use Robomate
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Robomate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Robomate partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MammotioncoreOfficial partner and authorized reseller of Mammotion robot mowers including Luba 2, Luba 3, Yuka, and Lymow product lines. Mammotion is recognized as the World's No. 1 wire-free robotics lawn mower brand. Robomate provides sales, service, and support for Mammotion products in New Zealand.
- DreamecoreOfficial partner for Dreame robot vacuums including D20 Pro Plus, Aqua 10 Ultra Track S, and Aqua 10 Roller models. Robomate provides sales and after-sales support for Dreame products in New Zealand.
- NarwalcoreOfficial partner for Narwal robot vacuums and wet/dry cleaners including Freo X Ultra and S20 Pro. Robomate provides sales and service support for Narwal products in New Zealand.
- LymowcoreOfficial partner for Lymow robot mowers including Lymow One Plus. Robomate is the authorized distributor for Lymow products in New Zealand.
Scale indicators5 records
Robomate competitors and assessment
Company assessmentDirect peers
- Worx (Positec): Manufacturer of Landroid robotic lawn mowers competing in the same residential robotic mower segment. Comparable product and end-customer, often stocked alongside Mammotion in the same retail channel.
- Ecovacs: Major global robot vacuum brand (Deebot line) competing in the same smart cleaning category that Robomate distributes. Comparable in product and target market, though Ecovacs is a manufacturer and global brand.
- Mammotion: Manufacturer of wire-free RTK robotic mowers (Luba, Yuka series). Robomate is Mammotion's authorized NZ distributor, making them a direct channel partner whose success is tightly coupled to Mammotion's product roadmap.
- Husqvarna Group: Global leader in robotic lawn mowers (Automower line) sold through an authorized dealer network. Highly comparable to Robomate as a premium robot mower brand competing for the same residential customer, though Husqvarna is the manufacturer and Robomate is the channel.
- Roborock: Premium robot vacuum brand competing for the same smart-home floor-care consumer. While not currently a Robomate partner, the products overlap and target the same high-end residential buyer.
- Dreame Technology: Robot vacuum and mower manufacturer partnered with Robomate. Directly comparable product portfolio (Dreame D20 Pro Plus, Aqua 10 Ultra) sold in the same NZ consumer market via Robomate's channel.
Regional players
- Noel Leeming: Major NZ consumer electronics and appliance retailer carrying robot vacuums and mowers from multiple brands. Comparable as a NZ-based omnichannel retailer competing for the same residential smart-home customer.
Broad incumbents
- Harvey Norman (NZ): Large NZ electronics and appliance retailer that stocks robot vacuums and competing smart-home products. Represents the broad incumbent channel that competes with Robomate for foot traffic and online share of category sales.
- iRobot: Pioneer of consumer robot vacuums (Roomba) and broad incumbent in the smart cleaning category. Comparable in product type and customer base, though iRobot operates at a much larger global scale.
Emerging players
- Ambrogio Robot (Zucchetti Centro Sistemi): European robotic mower brand expanding into the residential market with comparable wire-free and slope-handling products. Direct peer in mower technology and customer profile.
Market position
Customer concentration
Robomate social profiles
Digital presenceRobomate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robomate leadership team
Management profileNumber of profiles
Profiles1 record
Robomate funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robomate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robomate
What does Robomate do?
Robomate is a New Zealand specialty retailer that sells and supports autonomous home robots, primarily robot lawn mowers (Mammotion LUBA/YUKA and Lymow), robot vacuum cleaners (Dreame and Narwal), and pool cleaners (Spino E1). The company operates 10 physical stores plus an e-commerce site, and bundles hardware sales with in-home demonstrations, professional installation, technical support, and replacement accessories.
Is Robomate a public or private company?
Robomate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Robomate founded?
Robomate was founded in 2018. It employs 1 to 10 people.
Where is Robomate based?
Robomate is headquartered in Auckland, New Zealand, in the Oceania region.
How does Robomate make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are accessories and Consumables and service and Installation.
Who are Robomate's main competitors?
Direct peers on record are Worx (Positec), Ecovacs, Mammotion, Husqvarna Group, Roborock and Dreame Technology. Noel Leeming is listed as a regional player. Broad incumbents are Harvey Norman (NZ) and iRobot. Ambrogio Robot (Zucchetti Centro Sistemi) is listed as an emerging player.
Does Robomate have an API?
No public API is recorded for Robomate.
What industry is Robomate in?
Robomate's product category is Robotic Home Appliances. Its primary akta.pro industry code is CRACARAB, Lawn & Garden Robots (Robotic Mowers, Yard Cleaners), with a secondary code of CRACARAA, Robotic Vacuum & Floor Care Robots. Its NAICS code is 4442 and its SIC code is 3524.