What Betr Health does

Betr Health is a Raleigh, NC-based digital therapeutics company that delivers the Gut Loving Protocol, a phased food-as-medicine program built around gut microbiome restoration, chronic inflammation reduction, and metabolic re-regulation. Founded in 2015 and led by founder Dr. Bill Ferro, the company serves overweight and chronically ill populations — including pre-diabetes, type 2 diabetes, hypertension, hyperlipidemia, and GI conditions — across four go-to-market channels: direct-to-consumer subscription, employer-sponsored benefits, federal government programs (VA, Medicare Advantage, FEHB), and embedded fitness chain partnerships. The core product combines the 8-week protocol with a dedicated human coach, daily group support, quarterly biometric tracking (hs-CRP, HbA1c, lipid panel, gut diversity index, sleep architecture, HRV), and a 24/7 in-app AI assistant branded Dr. Ferro.

The underlying technology is the Gut Loving Protocol delivered through a web/mobile platform, supported by what the company describes as the largest independently verified longitudinal dataset in the category: 5,634 participants over 12 years, with BSG Analytics-verified medians of 8.1% BMI reduction, 29-day median time to first 5% BMI reduction, and a 95% completion rate. The company monetizes through individual program enrollment (HSA/FSA eligible, 100% money-back guarantee), employer outcomes-based contracts, federal billing under MDPP/VA/CHAMPVA/FEHB, fitness chain revenue-share arrangements (EōS Fitness exclusive), and Betr Market meal delivery. Distribution is anchored on Blue Shield of California's Wellvolution platform (one of two top-performing diabetes tools) and the exclusive EōS Fitness partnership (2M+ members, 185+ clubs), with a Coach Multiplier model in which 1 in 7 program graduates become certified coaches — a self-sustaining workforce mechanism that scales capacity at near-zero marginal cost.

Betr is privately held with no disclosed institutional investors beyond a 2025 Triangle Tweener Fund investment, operates with 51–100 employees, and holds CDC DPRP recognition (MDPP-eligible), SOC 2 Type II, and HIPAA compliance. Strategic emphasis is on converting federal procurement interest and fitness channel partnerships into recurring revenue while defending differentiated positioning against GLP-1 medications and conventional weight-loss programs.

Name

Betr Health

Legal name

Betr Health, Inc.

Website

https://betrhealth.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Betr Health is a Raleigh-based digital therapeutics company that delivers a food-as-medicine gut-health protocol with AI and human coaching to individuals, employers, federal payers (VA, Medicare, FEHB), and fitness chains like EōS Fitness.

Ownership category

akta.pro rank

Product category

Digital Therapeutics and Metabolic Health

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Gut Health & Digestive Nutrition (IBS, GERD, Elimination Diets) (HSADAFAH)

akta.pro secondary industries

Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF), General Nutrition Coaching (HSADAFAA), Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

Keywords

• Digital therapeutics nutrition
• Food-as-medicine program
• Gut microbiome health
• Chronic disease prevention
• Metabolic health coaching

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Individual Program Enrollment: Direct-to-consumer enrollment in the 8-week Gut Loving Protocol. Members pay for program access including coach pairing, food protocol guidance, in-app support, daily group calls, and quarterly biometric tracking. HSA/FSA eligible. 100% money-back guarantee within 14 days. Also available via home-delivery meal option starting at ~$14/meal.
2. Employer-Sponsored Benefits: B2B2C model where Betr is offered as an employer health benefit. Employers cover the cost as part of workforce wellness or health plan supplemental benefits. Outcomes-based pricing available. Projected employer savings of $670–$1,427 per member per year at 5% weight loss (JAMA Network Open 2024).
3. Government Program Coverage: Betr is covered by VA/CHAMPVA, Medicare Advantage, FEHB/FEDVIP, and MDPP (Medicare Diabetes Prevention Program). The company has established billing pathways for federal populations including Veterans, Medicare beneficiaries, and federal employees. MDPP recognition enables coverage under CDC DPRP.
4. Fitness Chain Partnership (EōS Fitness): Betr is included in every EōS personal training package as the nutrition layer. Revenue model includes trainer outcome bonuses paid on member milestones, plus revenue share on each Betr-enabled PT package sold. Fitness chain partners pay to integrate Betr into their PT onboarding and receive a co-branded member journey and outcome dashboard.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Betr Health sells an 8-week Gut Loving Protocol — a food-as-medicine, gut-microbiome-first digital therapeutic program paired with dedicated human coaching and an AI assistant (Dr. Ferro) inside the Betr app. The protocol addresses chronic inflammation, metabolic dysfunction, weight management, hypertension, diabetes, hyperlipidemia, and digestive problems, with quarterly biometric tracking and optional fresh meal delivery through Betr Market. The program is sold direct-to-consumer, through employer-sponsored health benefits, via federal program coverage (VA, Medicare, FEHB, MDPP), and embedded inside fitness chains such as EōS Fitness.

Product overview

Betr Health is a clinically validated whole-body health platform offering the Gut Loving Protocol—a food-as-medicine program centered on gut microbiome restoration and inflammation reduction. The platform consists of the core Gut Loving Protocol (with three phases: Reset, Reintroduce, Live it), paired with dedicated human coaching (Betr Coach) and AI-powered 24/7 support (Dr. Ferro in the Betr App). Optional add-ons include Betr Market meal delivery and the EōS Fitness partnership. The program is covered by health plans nationwide, CDC-recognized as a Diabetes Prevention Program, and MDPP-eligible.

Differentiator

Problem solved

Functional benefit

Products and services

• Gut Loving Protocol The core 8-week food-as-medicine protocol that restores gut microbiome diversity, lowers chronic inflammation, and re-regulates metabolism through three phases (Reset, Reintroduce, Live it) without calorie counting. Targeted at adults with weight, pre-diabetes, type 2 diabetes, hypertension, hyperlipidemia, GI, and metabolic concerns.
• Betr Coach (Dedicated Human Coaching) A coaching service that pairs each member 1:1 with a dedicated Betr-certified coach for the full protocol — weekly 30-minute 1:1 phone calls, daily in-app messaging, registered dietitian access, and daily group support calls — for adults enrolled in the 8-week Gut Loving Protocol.
• Betr App (Member Web/Mobile App with Dr. Ferro AI assistant) Mobile and web application that delivers the 8-week program: 24/7 AI assistant (Dr. Ferro), coach and group-call messaging, lifestyle-call scheduling, recipes with auto-built grocery lists, restaurant menu pre-screening, and progress dashboards for individual consumers and member cohorts.
• Betr Market (Fresh Meal Delivery) An optional home-delivery meal service at store.betrhealth.com providing fresh, never-frozen Betr-curated meal plans starting at ~$14 per meal; HSA/FSA eligible, with skip/pause/change-anytime flexibility. Pairs with the 8-week protocol as one of three supported dietary pathways (cook, eat out, delivered).
• Betr Science / Quarterly Biometric Tracking Service A member-facing outcomes measurement service built around quarterly biometric tracking — hs-CRP (inflammation), HbA1c, lipid panel, gut diversity index, sleep architecture, and HRV — that documents protocol effectiveness for individuals, employers, health plans, and government payers.

Quantifiable outcome

• −8.1% median BMI reduction across all 5,634 BSGA-verified participants
• +12 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• EōS FitnesscoreStrategic or Co-development Partner · 1 January 2025Betr Health is the exclusive nutrition partner embedded in 100% of EōS Fitness personal training programs across 185+ clubs in 7 states serving 2M+ members. Every new PT client starts with Betr's 8-week Gut Loving Protocol as part of their PT package. Betr provides the food protocol, coach matching, daily group support, and dietitian access; EōS trainers receive an 8-hour Betr Trainer Certification module, a co-coaching console to monitor client progress, and outcome bonuses paid on member milestones. Revenue share on Betr-enabled PT packages. The partnership flipped the traditional fitness model: food first, fitness second. EōS reports 95% PT client protocol completion, 2.3× referrals per completing member, −68% PT client churn in months 1–3, and +41% PT client lifetime value.
• Blue Shield of California (Wellvolution)flagshipGTM or Marketing Partner · 1 January 2020Blue Shield of California's Wellvolution platform (digital lifestyle-medicine benefit for commercial members) includes Betr Health as one of two top-performing tools for diabetes management. 81% of BSC's diabetes care program members use Betr or Virta. Blue Shield has published outcomes data for Betr (12.6% weight loss, 1.4% A1C reduction in 90 days), featured member stories, and distributed press releases via PRNewswire. Fierce Healthcare, Becker's Payer Issues, Healthcare Finance News, and LA Sentinel covered the partnership expansion in 2021. Blue Shield also described Betr as a CDC-recognized structured lifestyle-change program associated with 58% lower type 2 diabetes risk on their consumer member-services page.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Levels Health: Levels is a metabolic-health platform built around continuous glucose monitoring and nutrition feedback. Partial overlap with Betr on metabolic-disease prevention and food-as-medicine positioning, but Levels focuses on consumer hardware/software rather than coached multi-week protocols.
• ZOE: ZOE is a consumer health-science brand using gut-microbiome and metabolic testing to personalize nutrition guidance. Overlaps with Betr on the gut-microbiome-as-cause framing and consumer premium positioning, though ZOE is more research-publishing and self-monitoring than coached protocol delivery.

Direct peers

• Omada Health: Omada is a digital chronic-disease prevention and management platform covering diabetes, hypertension, and musculoskeletal conditions via coaching, connected devices, and B2B2C distribution through employers and payers. It is Betr's most direct competitor for self-insured employer and health-plan contracts.
• Liva Healthcare: Liva Healthcare is a European digital health platform delivering coach-led lifestyle and chronic-disease prevention programs to insurers, employers, and public health systems. Comparable to Betr in coach-led, outcomes-focused, payer-funded nutrition coaching for chronic disease.
• Virta Health: Virta is the closest direct peer — a digital therapeutic that reverses type 2 diabetes and metabolic disease through nutrition coaching, physician oversight, and outcomes-based pricing. Like Betr, Virta reports A1C reductions, partners with employers and health plans, and competes for CDC DPRP and MDPP-eligible populations.
• Found: Found is a digital weight-care program combining clinician-prescribed medication (often GLP-1s) with nutrition coaching. It overlaps with Betr on the chronic weight-management consumer segment but differs by pairing with pharmacotherapy rather than positioning as a food-as-medicine alternative.
• Noom: Noom is a large consumer weight-management app using coaching, psychology, and food logging. While Noom leans calorie/behavioral-tracking rather than gut-health-first, it directly competes for the same overweight adult consumer segment and now also sells through employer wellness programs.
• Wondr Health (formerly Naturally Slim): Wondr Health is a digital weight-management and metabolic-health platform sold primarily through employers and health plans, with a behavioral coaching approach. Like Betr, it competes for B2B2C employer wellness contracts and emphasizes sustainable outcomes over short-term dieting.
• Calibrate: Calibrate is a metabolic-health program combining clinician-supervised GLP-1 medication with lifestyle coaching, sold through employers and direct-to-consumer. Comparable to Betr in business model (employer + D2C subscription, coaching-led) but differentiated by its GLP-1-centric treatment approach.

Broad incumbents

• Teladoc Health (Livongo): Teladoc's Livongo franchise provides chronic-condition management (diabetes, hypertension, weight) through connected devices and coaching. As a scaled incumbent, it competes for the same employer and health-plan RFPs Betr pursues, with broader scope but less gut-health-first specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/Betr_Health
• LinkedInlinkedin.com/company/pure-proactive

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betr Health