92 Degrees
92 Degrees is an independent Liverpool-based specialty coffee roaster and café operator, founded in 2014, with 22+ UK locations, small-batch signature blends, e-commerce shipping to 32 countries, and a newly launched franchise model targeting 100 UK sites.
- Company typePrivate
- Founded2015
- HeadquartersLiverpool, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What 92 Degrees does
92 Degrees is an independent, Liverpool-born specialty coffee company founded in 2014 by five friends with no prior industry background, with its first combined micro-roastery and coffee shop opening in January 2015 on the corner of Hope Street and Hardman Street. The name references 92 degrees as the optimum temperature for extracting espresso, and the company roasts in small batches at its waterfront roastery in Liverpool (11 Summers Road, L3 4BL) using state-of-the-art equipment, with green coffee sourced from farms worldwide under sustainability and ethical sourcing principles. The product portfolio centers on signature blends (Hope Street Espresso, California Calling, Swiss Water Decaf, Chill 50% Caffeine) and single-origin offerings (Santa Rosa from Brazil, Peña Roja from Guatemala), extended into home compostable Nespresso-compatible pods, brewing accessories (Cafetière, Hario V60), and reusable drinkware (HuskeeCup, KeepCup).
The business operates four parallel revenue streams: in-person retail across 22+ company-owned café locations spanning Liverpool, Manchester, Salford, Leeds, Edinburgh, Glasgow, and Birmingham (plus a mobile coffee trailer); direct e-commerce shipping beans, pods, and accessories globally to 32 countries via Shopify with a subscription option delivering 10% savings on RechargePayments; wholesale/B2B trade distribution managed through 92degrees.trade; and a franchise model launched in 2022, with a Birmingham Multistory store as the first franchised unit and an explicit target of 100 UK locations within four to five years. Pricing is unit-based, ranging from $7 per 10-pack of pods to $19 per 250g bag of specialty beans, with gift cards in £10–£100 GBP denominations. The company employs 100+ people, secured £1.4M in seed funding in June 2022, and tracked £10M in annual revenue as of February 2026 under the leadership of founder and CEO Jack Brewitt, who consolidated ownership by buying out his original co-founders after previous experience at Social Chain.
92 Degrees firmographics
Firmographics- Name
- 92 Degrees
- Legal name
- 92 Degrees Coffee Ltd
- Website
- https://92degrees.coffee
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 92 Degrees is an independent Liverpool-based specialty coffee roaster and café operator, founded in 2014, with 22+ UK locations, small-batch signature blends, e-commerce shipping to 32 countries, and a newly launched franchise model targeting 100 UK sites.
- Ownership category
- akta.pro rank
92 Degrees industry classification
Industry- Product category
- Specialty Coffee Shops
- NAICS
- Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529), Beverage Manufacturing (3121)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080), Retail-Eating Places (5812)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee Blending & Flavoring (AFAFADAC), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Espresso Bars & Coffee Bars (THAFADAD), Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where 92 Degrees is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
92 Degrees business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Coffee Shop Sales: Revenue from 22+ physical café locations across the UK serving coffee and food to walk-in customers.
- Coffee Bean and Product E-commerce: Online sales of coffee beans (whole bean and ground), compostable pods, and brewing accessories shipped domestically and internationally.
- Coffee Subscription Service: Recurring subscription model offering 10% savings on regular coffee deliveries. Manages subscription access through dedicated account system.
- Franchise Revenue: Franchise model launched as growth phase, with first franchised store opened in Birmingham. Targets 100 UK locations within 4-5 years.
- Wholesale/B2B: Coffee sold into 32 countries through wholesale channels. Trade/wholesale inquiries handled through dedicated 92degrees.trade platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hope Street Espresso - 250g |
| Unit Pricing | Pay-as-you-go | Hope Street Espresso - 1kg |
| Unit Pricing | Pay-as-you-go | California Calling Coffee |
| Unit Pricing | Pay-as-you-go | Chill 50% Caffeine Blend |
| Unit Pricing | Pay-as-you-go | Coffee Pods (10 pack) |
| Other | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Brewing Equipment |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels11 records
92 Degrees product offering
Product offeringCore offering
92 Degrees is a Liverpool-based micro-roastery and coffee shop company that hand-roasts small-batch specialty coffee and serves it through 22+ company-owned and franchised café locations across the UK. It sells its roasted coffee as whole bean or ground bags, home compostable Nespresso-compatible pods, brewing equipment (Cafetière, Hario V60), reusable drinkware (HuskeeCup, KeepCup), and branded merchandise, distributed via cafés, e-commerce, a 10%-discount subscription service, and a wholesale/trade channel reaching 32 countries.
Product overview
92 Degrees is an independent Liverpool-based coffee company operating a portfolio of products centered around specialty coffee. The core offering consists of signature espresso and filter coffee blends (Hope Street Espresso, California Calling, Swiss Water Decaf, Chill 50% Caffeine, Santa Rosa, Peña Roja) available as whole bean coffee or home compostable pods compatible with Nespresso machines. The product range extends to brewing equipment (Cafetière, Hario V60 dripper), sustainable drinkware (HuskeeCup, KeepCup, Cold KeepCup), merchandise (tote bags, gift cards), and services including coffee subscription delivery, wholesale/trade supply, and physical coffee shop locations. The company operates over 20 locations nationwide and has launched a franchise model for expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- Hope Street Espresso The company's original signature espresso blend, named after the street where the first 92 Degrees coffee shop is located. Medium-light roast with tasting notes of salted caramel, dark chocolate, and raspberry, sourced from Brazil and Guatemala. Available as whole bean or ground in multiple bag sizes for home brewing.
- California Calling Medium-light roast signature blend inspired by California coffee culture, with bright and fruity flavours, gentle dark chocolate notes, and tasting notes of blueberry, orange, and dark chocolate. Sourced from Guatemala and Brazil.
- Swiss Water Decaf
Quantifiable outcome
- Over £25,000 donated to Project Waterfall, providing clean water and sanitation for over 1,000 people in coffee-growing communities
- +2 more outcomes
Companies that use 92 Degrees
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
92 Degrees technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
92 Degrees partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Project WaterfallcoreCharitable partnership providing clean water, sanitation, and education to coffee-growing communities. 10% of retail coffee bag sales go to Project Waterfall. Since 2019, over £25,000 donated, providing clean water and sanitation for over 1,000 people for life.
- Local Art and Music TalentminorShowcasing local talent through music, art, and fun in all coffee shop locations. Creating connections and community through partnerships with local creative talent.
- Local BusinessesminorPartnering with local businesses as part of community-focused approach. Building connections with the communities they operate in.
- Huskee (HuskeeSwap)minorHuskeeCup sustainable cup program. Cups made from recycled coffee husk, usable at all 92 Degrees locations through HuskeeSwap. Helps mitigate takeaway cup waste.
- KeepCupminorReusable cup partnership offering discount on all coffees when customers use their 92 Degrees KeepCup. 92 Degrees + KeepCup initiative to reduce waste and save customers money.
- Social Chain (Former Employer)minorFounder Jack Brewitt previously worked for Social Chain before buying out original co-founders and building 92 Degrees independently. Not a formal business partnership but relevant to founder background.
Scale indicators8 records
Recent moves4 records
Expansion highlights7 records
92 Degrees competitors and assessment
Company assessmentDirect peers
- Grind: London-based specialty coffee roaster and café operator with a strong pod and D2C subscription business. Directly comparable in combining roastery, café retail, compostable pods, and bar/restaurant wholesale — and targets the same UK third-wave consumer as 92 Degrees.
- Origin Coffee: Cornwall-origin specialty roaster with cafés and a wholesale/roastery model. Closely matches 92 Degrees' combination of craft roasting, café retail, and direct-to-consumer bean sales in the UK market.
- WatchHouse: UK specialty coffee chain operating design-led cafés across London and other UK cities with in-house roasting. Comparable in running a multi-location premium café business with proprietary blends and a strong brand identity.
- Notes Coffee: London-based specialty coffee roaster with multiple cafés, wholesale, and D2C e-commerce. Operates a near-identical roastery-plus-café-plus-online model targeting UK specialty consumers.
- Pact Coffee: UK specialty coffee subscription and DTC roaster founded around 2012. Directly comparable on subscription-led bean distribution, sustainability messaging, and B2B office coffee supply, though lighter on physical cafés.
- Caravan Coffee Roasters: London specialty roaster with cafés and restaurants under the Caravan brand. Closely aligned with 92 Degrees in combining roastery operations, restaurant/café front-of-house, and a D2C product line.
- Taylor St Baristas: UK specialty coffee chain with multiple London sites and proprietary blends. Directly comparable multi-site café model serving similar premium-coffee customers.
Broad incumbents
- Costa Coffee: UK's largest coffee chain with thousands of stores. Represents the scale incumbent 92 Degrees must compete against for footfall, real estate, and franchisees as it expands to 100 UK locations.
- Blue Bottle Coffee: US-origin, Nestle-owned specialty coffee chain with global cafés and D2C. Comparable in craft-roasting and design-led café experience, but operates at significantly larger scale and budget than 92 Degrees.
- Joe & The Juice: Global specialty coffee and juice chain with strong UK presence. Overlaps with 92 Degrees on third-wave coffee positioning, urban café footprint, and brand-led D2C, but operates at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
92 Degrees social profiles
Digital presence92 Degrees compliance and trust
Trust signalCompliance1 record
92 Degrees financial estimates
Financial estimateRevenue estimate
Valuation estimate
92 Degrees leadership team
Management profileNumber of profiles
Profiles10 records
92 Degrees funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
92 Degrees M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 92 Degrees
What does 92 Degrees do?
92 Degrees is a Liverpool-based micro-roastery and coffee shop company that hand-roasts small-batch specialty coffee and serves it through 22+ company-owned and franchised café locations across the UK. It sells its roasted coffee as whole bean or ground bags, home compostable Nespresso-compatible pods, brewing equipment (Cafetière, Hario V60), reusable drinkware (HuskeeCup, KeepCup), and branded merchandise, distributed via cafés, e-commerce, a 10%-discount subscription service, and a wholesale/trade channel reaching 32 countries.
Is 92 Degrees a public or private company?
92 Degrees is a private company. It is classified as venture growth investor backed and is currently operating.
When was 92 Degrees founded?
92 Degrees was founded in 2015. It employs 51 to 100 people.
Where is 92 Degrees based?
92 Degrees is headquartered in Liverpool, United Kingdom, in the Europe region.
How does 92 Degrees make money?
Five revenue lines are on record. Retail Coffee Shop Sales are the primary driver. The others are coffee Bean and Product E-commerce, coffee Subscription Service, franchise Revenue and wholesale/B2B.
Who are 92 Degrees's main competitors?
Direct peers on record are Grind, Origin Coffee, WatchHouse, Notes Coffee, Pact Coffee, Caravan Coffee Roasters and Taylor St Baristas. Broad incumbents are Costa Coffee, Blue Bottle Coffee and Joe & The Juice.
Does 92 Degrees have an API?
No public API is recorded for 92 Degrees.
What industry is 92 Degrees in?
92 Degrees's product category is Specialty Coffee Shops. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 31192 and its SIC code is 5810.