What Huskee does

Huskee is an Australian design and manufacturing company founded in 2017 by Saxon Wright that produces reusable coffee cups and accessories from waste and recycled materials. Its core product, HuskeeOriginal, is made from HuskeeTech, a proprietary eco-composite polymer combining coffee husk (a by-product of coffee processing) with copolymers, and is supported by modular accessories including universal lids, stopper lids, and hill-and-valley locking saucers. In 2024 the portfolio expanded with HuskeeRenew (Tritan Renew 50, 50% post-consumer recycled plastic) and HuskeeSteel (91% post-consumer recycled stainless steel with optional ceramic lining and dual-walled vacuum insulation rated for 3 hours hot / 8 hours cold).\n\nThe business operates a vertically segmented go-to-market combining direct-to-consumer e-commerce storefronts in Australia, the UK, and the USA with a wholesale program (10% discount, supplied to 70+ countries) and a co-branding service for enterprise clients (minimum order quantity of 12 units, screen printing or laser etching, 7–18 day production plus shipping). Distribution is augmented by channel partnerships with Compass Group and Bunzl in hospitality supply, plus corporate co-branding relationships with logos including Canva, Accor, Microsoft, Qantas, Westpac, KPMG, Macquarie Group, and Uber Australia.\n\nRevenue mechanics are anchored on one-time hardware sales across cups, lids, saucers, espresso sets, and dog bowls (the latter made from 100% recycled HuskeeOriginal cups). The product hardware is wrapped in a circular-economy service stack: HuskeeSwap (venue-based cup exchange supported by an iOS/Android app), Borrow by Huskee (venue lending), and HuskeeLoop (closed-loop end-of-life recycling via RecycleSmart, targeting 90%+ return). Huskee is B Corp certified since 2018, won the 2017 Good Design Award Best-in-Class, and is a member of the ANZPAC Plastics Pact, with stated corporate sustainability metrics including carbon-neutral shipping and a one-year product warranty.

Name

Huskee

Legal name

Huskee

Website

https://huskee.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Huskee is an Australian design company founded in 2017 that manufactures reusable coffee cups from waste coffee husk and recycled materials, selling direct-to-consumer in Australia, the UK, and the USA, through wholesale to 70+ countries, and via co-branding partnerships with enterprise, hospitality, and corporate clients supported by a cup-exchange and closed-loop recycling ecosystem.

Ownership category

akta.pro rank

Product category

Reusable Drinkware

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)

akta.pro secondary industry

Recycled-Content Plastic Packaging (rPET, rHDPE, rPP) (IMALAMAC)

Keywords

• Reusable coffee cups
• Sustainable drinkware
• Coffee husk composites
• Cup exchange programs
• Closed-loop recycling

Headquarters

HQ city

Crows Nest

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Direct to Consumer): One-time hardware sales of reusable cups, lids, saucers, espresso sets, and dog bowls through Huskee's own e-commerce stores in Australia, UK, and USA. Products sold individually and in multi-packs.
2. Wholesale B2B Product Sales: Wholesale accounts for retailers, cafes, coffee roasters, hotels, corporates, and wholesalers with 10% discount. Ships locally within Australia, UK, and USA, and supplies internationally to over 70 countries.
3. Co-Branding / Custom Branding: Custom branding services on HuskeeSteel and HuskeeOriginal cups for corporate clients, with screen printing and laser etching options. Minimum order quantity of 12 units. Production timelines of 7-10 days for laser, 15-18 days for colour printing, plus 7-10 days shipping.
4. HuskeeSwap Program (Indirect Revenue Driver): HuskeeSwap cup exchange system drives product sales as users must first purchase a HuskeeOriginal cup. Cafes on average generate $4,000 annually in cup sales with active promotion (internal sales data).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Huskee designs, manufactures, and supplies reusable coffee cups and drinkware made from sustainable materials — including its proprietary HuskeeTech eco-composite polymer from waste coffee husk, Tritan Renew 50 recycled plastic, and 91% post-consumer recycled stainless steel. Its core revenue drivers are one-time hardware sales of cups, lids, saucers, and accessories through DTC e-commerce, wholesale accounts, and enterprise co-branding, complemented by the HuskeeSwap cup exchange program, HuskeeLoop closed-loop recycling, and Borrow by Huskee venue lending.

Product overview

Huskee is a design company specializing in sustainable reusable coffee cups with three core product lines: HuskeeOriginal (coffee husk-based composite cups launched 2017), HuskeeRenew (50% recycled Tritan plastic), and HuskeeSteel (91% recycled stainless steel). The products are supported by HuskeeSwap (cup exchange network) and HuskeeLoop (closed-loop recycling program), enabling infinite ownership where cups are exchanged, reused, and ultimately recycled into new products like the Dog Bowl. Accessories include Universal Lids, Stopper Lids, and Classic Saucers. The company also offers co-branding services for corporate clients and an impact calculator tool.

Differentiator

Problem solved

Functional benefit

Brands

• HuskeeOriginal: Reusable coffee cup made from waste coffee husk, an eco-composite polymer. Modular design with universal lid and saucer options. Dishwasher safe, BPA-free, available in charcoal and natural colors.
• HuskeeRenew
• HuskeeSteel
• HuskeeSwap
• HuskeeLoop
• Borrow by Huskee

Products and services

• HuskeeOriginal Reusable coffee cup made from PP-based resin and waste coffee husk (a byproduct of coffee production). Features iconic fins for thermal insulation, universal lid compatibility, and a modular saucer system. Dishwasher safe, BPA-free, available in 3oz, 6oz, 8oz, 12oz, and 16oz sizes in Natural and Charcoal colors.
• HuskeeRenew Reusable coffee cup made from Tritan Renew 50, certified 50% post-consumer recycled plastic. Stain-resistant, dishwasher-safe, available in Smoke and Amber colors with universal lid and saucer compatibility and an optional spill-proof Stopper Lid.
• HuskeeSteel Dual-walled, vacuum-insulated reusable cup made from 91% post-consumer recycled stainless steel. Keeps drinks hot for 3 hours and cold for 8 hours. Available in White, Black, Brushed Steel, and Slate colors with optional ceramic lining (excluding Brushed Steel). Compatible with the Stopper Lid.
• HuskeeSwap Cup exchange program for cafes and consumers. HuskeeSwap users can swap, store, or borrow cups at participating venues using the HuskeeSwap app, with no need to wash cups before swapping. Available in cafes across Australia and selected international markets.
• HuskeeLoop Closed-loop recycling program that collects end-of-life Huskee cups through HuskeeSwap venues and RecycleSmart, then recycles the material into new products such as the Huskee DogBowl. Has a stated goal of 90%+ end-of-life return rate.
• Borrow by Huskee Venue-based cup lending program where guests can borrow a reusable Huskee cup at a participating venue and return it to a designated Borrow bin or another participating venue when finished. Positioned as an alternative to HuskeeSwap.
• Co-Branding Service Custom branding service for HuskeeSteel and HuskeeOriginal cups with screen printing or laser etching options. Available in 6oz, 8oz, and 12oz sizes with a minimum order quantity of 12 units and 7–18 day production plus 7–10 day shipping.
• Huskee DogBowl Pet bowl made from 100% recycled HuskeeOriginal cups collected through the HuskeeLoop program. 750ml capacity, eco-composite polymer material with coffee husk waste, dishwasher-safe, stackable, food-contact approved, and BPA-free.
• Universal Lid Universal lid that fits every HuskeeOriginal and HuskeeRenew cup size except 3oz. Features triangulation of vents on the roof for aromatics and pour rate, with a reservoir that allows coffee to pool at the spout for an open-cup drinking experience.
• Stopper Lid Spill-proof lid with a flexible silicone plug that seals the lid and can be rotated or removed to allow coffee flow. Compatible with any size HuskeeRenew or HuskeeSteel cup and with HuskeeOriginal (except 3oz). Easily deconstructed for cleaning.
• Classic Saucer Stackable saucer with a hill-and-valley locking system that nests with the cup base for secure carrying. Available in Natural and Charcoal for HuskeeOriginal and in Smoke and Amber for HuskeeRenew.
• Espresso Sets Bundled 3oz espresso set of two cups with matching saucers, available across HuskeeOriginal (Natural/Charcoal), HuskeeRenew (Smoke/Amber), and HuskeeSteel (Black/Ceramic-lined) ranges.

Quantifiable outcome

• Cafes actively promoting HuskeeSwap generate on average $4,000 annually in cup sales
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

23 partnerships are on record, tiered core and minor.

• CanvacoreGTM or Marketing PartnerCanva uses HuskeeSwap in their corporate office in Sydney. Canva employees access reusable cups through the cup exchange system, supporting Canva's sustainability commitments as a forward-thinking workplace.
• NespressominorStrategic or Co-development PartnerNespresso offers the Huskee Loop Mug as part of their accessories range, integrating Huskee's reusable cup product into Nespresso's sustainability ecosystem.
• AccorcoreStrategic or Co-development PartnerAccor, a global hospitality group, partners with Huskee for co-branded reusable cups for hotel in-room dining and guest amenities across their properties.
• Macquarie GroupminorGTM or Marketing PartnerMacquarie Group is listed as a corporate partner using Huskee products as part of their corporate sustainability initiatives.
• MicrosoftminorGTM or Marketing PartnerMicrosoft is listed as a corporate partner using Huskee products as part of their sustainability commitments.
• QantasminorGTM or Marketing PartnerQantas is listed as a corporate partner using Huskee products to reduce waste at their facilities.
• UberminorGTM or Marketing PartnerUber Australia is listed as a corporate partner using Huskee products for sustainability.
• WestpacminorGTM or Marketing PartnerWestpac is listed as a corporate partner using Huskee products for their sustainability strategy.
• KPMG AustraliaminorGTM or Marketing PartnerKPMG Australia is listed as a corporate partner using Huskee products.
• RecycleSmartcoreStrategic or Co-development PartnerRecycleSmart is the return partner for HuskeeLoop. Individuals can return end-of-life Huskee cups through the RecycleSmart program. Wholesale and corporate clients also return cups through this partnership.
• Responsible CafesminorGTM or Marketing PartnerHuskee is listed as a supporter of Responsible Cafes, an organisation promoting reusable cup use in cafes.
• GS1 AustraliaminorStrategic or Co-development PartnerGS1 Australia sustainability standards partnership, working on sustainability standards and product traceability.
• Upstream SolutionsminorStrategic or Co-development PartnerUpstream Solutions collaboration for packaging sustainability and extended producer responsibility solutions.
• RePlate / HeyYouminorChannel Partner/ Reseller/ DistributorHeyYou (formerly RePlate) integration allows HuskeeSwap access and reusable cup programs through their platform.
• RitualminorGTM or Marketing PartnerRitual app partnership for coffee loyalty and sustainability integration in Australia.
• Northern Beaches Council (NSW)minorGTM or Marketing PartnerNorthern Beaches Council runs the Swap Good Business Program using HuskeeSwap for the Coffee Cup Swap System.
• Mosman Council (NSW)minorGTM or Marketing PartnerMosman Council implemented a HuskeeSwap program to reduce single-use cups in the community.
• Melbourne City Council (VIC)minorGTM or Marketing PartnerMelbourne City Council partnership on circular economy initiatives including HuskeeSwap.
• Compass GroupcoreChannel Partner/ Reseller/ DistributorCompass Group is a major catering and hospitality supplier that distributes Huskee products to their client sites globally as part of their sustainability program.
• BunzlcoreChannel Partner/ Reseller/ DistributorBunzl distributes Huskee products through their catering and hospitality supply channels as part of their sustainability offering.
• Swinburne UniversityminorGTM or Marketing PartnerSwinburne University of Technology uses HuskeeSwap on campus for sustainability initiatives.
• Macquarie UniversityminorGTM or Marketing PartnerMacquarie University uses Huskee products for campus sustainability programs.
• UNSW (University of New South Wales)minorGTM or Marketing PartnerUNSW participates in Plastic Free July and offers free reusable Huskee cups and coffee vouchers to students.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KeepCup: Australian-founded reusable coffee cup pioneer and the most direct competitor to Huskee. Both target cafes, coffee roasters, and consumers with branded reusable drinkware; comparable price points and similar DTC plus wholesale distribution.
• Stojo: Collapsible silicone reusable cup brand targeting commuters and travelers. Competes with Huskee in the same DTC reusable cup category with a different portability-focused value proposition.
• Chilly's Bottles: UK-based reusable drinkware brand with cups and bottles in similar price tiers. Overlaps with Huskee in insulated and reusable categories, particularly across UK and EU markets.
• Joco Cups: Glass reusable coffee cup brand sold through specialty coffee and cafe channels. Competes with Huskee on premium reusable drinkware for cafes and coffee-conscious consumers.
• Ecoffee Cup: Bamboo fiber-based reusable cup brand with sustainability positioning similar to Huskee's. Targets cafes and retail channels with compostable-material messaging.
• BioPak: Australia/New Zealand sustainable foodservice packaging supplier offering both compostable single-use and reusable cup programs. Direct competitor in cafe and enterprise foodservice channels; shares similar circular economy narratives.

Emerging players

• BruMate: Insulated drinkware brand with strong DTC presence in the US. Competes most directly with HuskeeSteel on premium insulated reusable cups for consumers and corporate gifting.
• Mu Mug: UK-based reusable cup brand focused on sustainable materials and corporate gifting. Direct overlap with Huskee in the co-branded B2B reusable cup segment, particularly across European markets.

Broad incumbents

• Yeti: Premium outdoor and drinkware brand with extensive retail distribution. Overlaps with Huskee in the insulated reusable drinkware category but addresses a much broader outdoor lifestyle market.
• Hydro Flask: Owned by Helen of Troy, Hydro Flask is a major reusable drinkware incumbent with mass-market retail distribution. Competes with Huskee in insulated tumblers and coffee cups at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Huskee
• LinkedInlinkedin.com/company/huskee
• Instagraminstagram.com/huskee
• Pinterestpinterest.com.au/huskeecup

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huskee