Pin Payments
Pin Payments is an all-in-one multi-currency online payment gateway combining gateway, processor, risk management, and acquiring for small businesses, marketplaces, and ecommerce platforms operating in Australia and New Zealand.
- Company typePrivate
- Founded2011
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pin Payments does
Pin Payments, trading as Southern Payment Systems Pty Ltd, is a Melbourne-headquartered online payment gateway built specifically for small businesses, marketplaces, and ecommerce platforms in Australia and New Zealand. Founded in 2011 by Grant Bissett and Dominic Pym and commercially launched in April 2013, it positions itself as an all-in-one multi-currency payment system that bundles payment gateway, processor, risk management, and acquiring into a single merchant account, requiring only an active ABN and an Australian bank account. The product surface spans a Payment Gateway, hosted Payment Page, embeddable Payment Buttons, web-based Point of Sale, Recurring Payments/Subscriptions, a Payouts/Recipients/Transfers stack for marketplace disbursements, and a Merchants API for platform-embedded onboarding. It supports domestic and international card schemes plus Apple Pay and Google Pay, and is natively or plug-and-play integrated with Shopify, WooCommerce, Ecwid by Lightspeed, Adobe Commerce, Xero, Chargebee, Timely, and a long tail of ecommerce carts.
The company operates a pure transaction-based revenue model: 1.6% + A$0.30 per domestic card transaction and 3.4% + A$0.30 per international transaction, with no monthly platform fees and custom pricing available for merchants processing above A$30,000/month. Go-to-market is product-led and API-first: free self-serve signup, no lock-in contracts, comprehensive developer documentation, and an SDK in JavaScript, layered with partner-led distribution through a 'Friends of Pin Payments' ecosystem. The named customer base skews to small merchants (The Finders Keepers, Koda Sail, K7-Maths, PetRescue), and the company cites 12,000+ SMBs as a scale metric, with A$50M+ in cumulative transaction volume reported around 2014.
Corporate control has changed twice. Checkout.com acquired Pin Payments in May 2020, followed by Fat Zebra's acquisition in December 2024, under which Pin Payments continues to operate as an ANZ-focused brand serving SMBs and platforms. Headcount disclosed as 1-10 employees, with offices in Melbourne and Perth, Australia; the company is certified as a Great Place to Work in Australia.
Pin Payments firmographics
Firmographics- Name
- Pin Payments
- Legal name
- Southern Payment Systems Pty Ltd
- Website
- https://pinpayments.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pin Payments is an all-in-one multi-currency online payment gateway combining gateway, processor, risk management, and acquiring for small businesses, marketplaces, and ecommerce platforms operating in Australia and New Zealand.
- Ownership category
- akta.pro rank
Pin Payments industry classification
Industry- Product category
- Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199), Functions Related To Depository Banking, Nec (6099)
- akta.pro primary industry
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
- akta.pro secondary industries
- Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH), Instant Payment Scheme Connectivity & Processing (e.g., FedNow, SEPA Instant, Faster Payments) (FSAMAHAD)
Keywords
Where Pin Payments is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Pin Payments business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Transaction Processing Fees: Percentage-based fees plus fixed per-transaction charge for processing domestic and international card payments. Standard rates for domestic cards at 1.6% + 30 cents, international cards at 3.4% + 30 cents. Custom pricing available for merchants processing over $30,000/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Domestic card transactions |
| Transaction based/ take rate | Pay-as-you-go | International card transactions |
| Transaction based/ take rate | Monthly | Custom pricing for high volume merchants |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Pin Payments product offering
Product offeringCore offering
Pin Payments is an all-in-one multi-currency online payment system that combines payment gateway, processor, risk management, and acquiring into a single account for small businesses and platforms in Australia and New Zealand. It accepts credit/debit cards, Apple Pay, Google Pay, and foreign currencies, and offers APIs for recurring billing, marketplace payouts, and ecommerce integrations.
Product overview
Pin Payments is an all-in-one online payment platform offering a comprehensive suite of payment solutions for small businesses and platforms in Australia and New Zealand. The core platform combines payment gateway, processor, risk management, and acquiring capabilities into a single account. Key products include the Payment Gateway for standard online transactions, Recurring Payments for subscriptions, Payouts API for marketplace disbursements, Payments for Platforms for embedded payments, Payment Page for hosted checkout, Payment Buttons for simple payment collection, and Point of Sale for in-person payments. The platform integrates with major ecommerce platforms (Shopify, WooCommerce, Adobe Commerce) and accounting software (Xero) and supports multi-currency transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Payment Gateway End-to-end payment gateway combining payment processing, risk management, and acquiring into a single account for Australian and New Zealand businesses, supporting Visa, Mastercard, American Express, Eftpos, JCB, Discover, Diners Club, Apple Pay, and Google Pay.
- Recurring Payments Subscription and payment plan functionality allowing businesses to collect recurring payments from customers, available via dashboard or Subscriptions API.
- Payouts API Collection of APIs for sending cash programmatically to bank accounts, enabling marketplace platforms to manage recipients and transfer funds with tokenization for safe storage.
- Payments for Platforms Solution for embedding payment features into platforms, enabling marketplace operations with merchant onboarding via the Merchants API and referred merchant tracking.
- Payment Page Secure hosted payment page for collecting payments from customers, supporting custom fields, surcharging, and integration with Apple Pay and Google Pay.
- Payment Buttons HTML-embeddable payment buttons that display a payment form overlay for secure card collection, with support for preset and custom fields plus Apple Pay.
- Point of Sale Web-based system for accepting card payments in retail and trade situations via mobile device browser, providing a portable alternative to hardware terminals.
- Foreign Currency Support Multi-currency billing capability allowing businesses to charge overseas customers in their local currency.
Quantifiable outcome
- 12,000+ small businesses using Pin Payments
Companies that use Pin Payments
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Pin Payments technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature15 records
Pin Payments partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Ecwid by LightspeedcoreDirect integration with global ecommerce platform Ecwid by Lightspeed. No third party plugins required. Apple Pay and Google Pay enabled on storefront.
- MoulaminorFinancing partner offering business loans up to $250,000 with 24-hour approval. Part of Friends of Pin Payments ecosystem.
- OFXminorInternational money transfer partner offering bank-beating exchange rates. Pin Payments clients receive $0 transfer fees as special benefit.
- POP BusinessminorCloud-based accounting firm partner offering accounting and tax optimization services for Australian businesses.
- SendleminorCourier delivery partner offering 100% carbon neutral parcel delivery with flat rates. Ships in Australia and to 220+ countries.
- SprintlawminorLegal services partner offering affordable and accessible legal services for small businesses and startups.
- WiseminorInternational money transfers partner offering online business account for sending, spending and receiving money globally with mid-market exchange rates.
- XerocoreIntegration partner for accounting software. Pin Payments enables accepting payments for Xero invoices with automated reconciling. Deep integration including Xero Bank Feed for automatic transaction import.
- ShopifycoreDirect integration with Shopify commerce platform. No plugin required. Available on Shopify App Store.
- WooCommercecoreIntegration with WooCommerce ecommerce platform built on WordPress. Free plugin available.
- ChargebeecoreIntegration with subscription management platform Chargebee for recurring payment handling.
- Adobe Commerce (Magento)coreIntegration with Adobe Commerce (Magento) ecommerce platform. Requires third-party plugins from ProxiBlue, Polacin, or Meetanshi.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Pin Payments competitors and assessment
Company assessmentBroad incumbents
- Fat Zebra: Fat Zebra is an ANZ payment gateway and acquirer that acquired Pin Payments in December 2024. It is directly comparable as both an acquirer and gateway serving ANZ merchants, and is now the parent of the subject company.
- Stripe: Stripe is a global payments infrastructure provider offering payment gateway, processing, and developer-first APIs. It directly competes with Pin Payments for ANZ-based SMB and platform/marketplace merchants.
- Square (Block): Block's Square offers payment processing, point-of-sale, and developer APIs targeting SMBs globally, including in Australia. It is comparable to Pin Payments on SMB focus, multi-channel acceptance, and developer APIs.
- Checkout.com: Checkout.com is a global payments processor that acquired Pin Payments in May 2020. It is comparable as a payment processor serving platforms and enterprise merchants with multi-currency processing.
- Adyen: Adyen is a global payment processor offering unified online, mobile, and in-person payments to enterprise and platform merchants. It competes with Pin Payments for platform and marketplace customers in ANZ.
- PayPal: PayPal is a global digital payments provider offering online card processing, digital wallets, and merchant services. It competes with Pin Payments for ANZ SMBs needing online payment acceptance.
Direct peers
- eWAY: eWAY is an Australian payment gateway serving SMBs and enterprises with online card processing and ecommerce integrations. It is a direct ANZ competitor with similar merchant-acquiring functions.
- SecurePay: SecurePay is an Australian payment gateway and processor offering online card acceptance and ecommerce integrations. It directly competes with Pin Payments in the ANZ SMB and ecommerce segment.
- Braintree: Braintree (a PayPal service) is a payment gateway targeting online merchants and platforms with developer-first APIs. It is comparable to Pin Payments in target customer, product scope, and platform/marketplace focus.
Regional players
- Tyro: Tyro is an Australian bank and payments provider offering eftpos, online payments, and lending to SMBs. It is comparable as an ANZ-focused payments provider serving small business merchants.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pin Payments social profiles
Digital presencePin Payments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pin Payments leadership team
Management profileNumber of profiles
Profiles9 records
Pin Payments funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pin Payments M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pin Payments
What does Pin Payments do?
Pin Payments is an all-in-one multi-currency online payment system that combines payment gateway, processor, risk management, and acquiring into a single account for small businesses and platforms in Australia and New Zealand. It accepts credit/debit cards, Apple Pay, Google Pay, and foreign currencies, and offers APIs for recurring billing, marketplace payouts, and ecommerce integrations.
Is Pin Payments a public or private company?
Pin Payments is a private company. It is classified as corporate owned and is currently operating.
When was Pin Payments founded?
Pin Payments was founded in 2011. It employs 1 to 10 people.
Where is Pin Payments based?
Pin Payments is headquartered in Melbourne, Australia, in the Oceania region.
How does Pin Payments make money?
One revenue line is on record: transaction Processing Fees.
Who are Pin Payments's main competitors?
Broad incumbents on record are Fat Zebra, Stripe, Square (Block), Checkout.com, Adyen and PayPal. Direct peers are eWAY, SecurePay and Braintree. Tyro is listed as a regional player.
Does Pin Payments have an API?
Yes. Pin Payments offers a comprehensive REST API enabling developers to build payment integrations. Key API endpoints include: Charges, Authorisations, Customers, Refunds, Payment Sources, Cards, Test Cards, Currencies, Recipients, Transfers, Balance, Bank Accounts, Deposits, Events, Webhook Endpoints, Webhooks, Plans, Subscriptions, Merchants, Apple Pay, Disputes, and Files. The API supports webhook notifications, secure card tokenization via Pin.js, 3D Secure authentication, Hosted Fields for PCI compliance, and batch operations. A Payouts API supports online marketplaces and funds disbursement to bank accounts. Authentication uses secret and publishable API keys. Developer documentation is at pinpayments.com/developers/api-reference.
What industry is Pin Payments in?
Pin Payments's product category is Payment Processing. Its primary akta.pro industry code is FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets), with a secondary code of CRAFALAH, Recurring Billing, Subscriptions & Tokenized Payments. Its NAICS code is 52232 and its SIC code is 6199.