What Sendle does

Sendle was an Australian parcel delivery software platform and service founded in 2014 in Sydney, targeting small businesses that needed an affordable alternative to Australia Post. The company operated a direct-to-consumer platform that enabled SMB customers to book parcel pickups and shipments, and over its 12-year life expanded into the United States, Canada, India, and the Philippines. Headcount at peak was reported in the 101–250 range, with a Seattle office built out after the 2021 Series C to support US operations.

Sendle's revenue model was transaction-fee based, charging small businesses for parcel delivery services booked through its software platform. The company raised approximately $100 million in total funding across multiple rounds between 2015 and 2024, including a $35 million Series C in 2021 (with 2021 totals reported as high as $45 million) and a $16 million round in July 2024. Investors included Touch Ventures, Federation, Full Circle Venture Capital, King River Capital, NRMA, Giant Leap Fund, and several impact-oriented vehicles.

In August 2025, Sendle merged with US-based FirstMile and ACI Logistix to form FAST Group under Federation Asset Management. The merger was intended to create a comprehensive e-commerce logistics ecosystem, but financial statement deficiencies at ACI Logistix surfaced post-close, prompting Federation to freeze redemptions in its $100 million fund in December 2025 and ultimately leading FAST Group's board to vote to wind down operations on January 11, 2026. Sendle's website now shows a Cloudflare DNS error, confirming the business is no longer operating, and customers were left without prior notice.

Name

Sendle

Website

https://sendle.com

Company type

Private

Founded year

2014

Operating status

Closed

Headcount range

101–250 employees

Short description

Sendle was an Australian parcel delivery software platform founded in 2014 that served small businesses across Australia, the US, Canada, India, and the Philippines as a lower-cost alternative to Australia Post. It ceased operations in January 2026 after its parent FAST Group collapsed.

Ownership category

akta.pro rank

Product category

Parcel Delivery & Logistics Services

NAICS

Couriers and Express Delivery Services (4921), Couriers and Express Delivery Services (492110)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

SMB/Commercial B2C Standard Parcel Delivery (TLAAACAB)

akta.pro secondary industry

Cross-Border E-commerce Parcel (DDP/Delivered Duty Paid) (TLAAANAD)

Keywords

• Parcel delivery service
• Small business shipping
• E-commerce logistics
• Parcel pickup
• Shipping software platform

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Parcel Delivery Services: Sendle generated revenue through parcel delivery fees charged to small business customers for shipping services, positioning itself as a cost-effective alternative to Australia Post.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Sendle operated as a parcel delivery platform and service that enabled small businesses to book, track, and ship parcels at affordable rates, positioning itself as a cost-effective alternative to Australia Post. The company ran its own delivery network and software platform for direct parcel pickup and shipment services across Australia, the US, Canada, India, and the Philippines. Sendle ceased operations on January 11, 2026, following the wind-down of its parent entity FAST Group.

Product overview

Sendle was an Australian parcel delivery service for small businesses that positioned itself as an alternative to Australia Post. Founded in 2014, the company operated as a direct-to-consumer delivery platform enabling small businesses to book parcel pickups and shipments. The company shut down in January 2026 after its parent company FAST Group voted to cease operations, following an ill-fated merger with US-based FirstMile and ACI Logistix.

Differentiator

Problem solved

Functional benefit

Products and services

• Sendle Parcel Delivery
• Sendle Shipping Software Platform

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• FirstMilecoreStrategic or Co-development Partner · 7 August 2025FirstMile, a US-based delivery company, merged with Sendle and ACI Logistix on August 7, 2025, to form FAST Group. The strategic merger aimed to create a comprehensive logistics ecosystem to support e-commerce shipping for businesses of all sizes.
• ACI LogistixcoreStrategic or Co-development Partner · 7 August 2025ACI Logistix, a US-based logistics company, merged with Sendle and FirstMile on August 7, 2025, to form FAST Group. Post-merger financial discrepancies in ACI Logistix's disclosures led to Federation Asset Management freezing its fund and ultimately contributed to the collapse of the merged entity.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Australia Post: Australia's national postal operator and Sendle's primary incumbent competitor. Sendle explicitly positioned itself as a lower-cost alternative to Australia Post for SMB parcel shipping, making Australia Post the most directly comparable player for Sendle's Australian operations.
• StarTrack: Australia Post-owned parcel and freight delivery business. Competes in the same SMB and B2B parcel segment that Sendle targeted, with broader scale and network reach.
• USPS: United States national postal operator. Sendle operated in the US market through FirstMile and the FAST Group merger, competing for the same SMB and e-commerce shipper base that USPS serves.
• UPS: Global parcel and logistics incumbent with SMB shipping products. Comparable to Sendle in target customer segment and small-parcel delivery, though operating at vastly greater scale.
• FedEx: Global parcel integrator offering SMB shipping services. Comparable business model and customer profile to Sendle's parcel delivery offering, with much broader international network.
• DHL Express: International express carrier with cross-border e-commerce parcel capabilities. Overlaps with Sendle's international parcel services in the US, Canada, India, and Philippines markets.

Direct peers

• ShipStation: SMB-focused shipping software platform owned by Auctane. Most directly comparable to Sendle's technology-driven, SMB-first parcel booking and management value proposition.
• Shippo: SMB shipping API and platform connecting merchants to multiple carriers. Mirrors Sendle's model of providing small businesses with a software-first alternative to traditional postal shipping.
• EasyPost: Shipping API aggregator for SMB and mid-market merchants. Comparable in offering multi-carrier parcel booking technology targeting small business shippers, similar to Sendle's software-led approach.

Emerging players

• ShipBob: SMB-focused e-commerce fulfillment and shipping platform. Comparable in serving the same small business e-commerce shipper segment, though ShipBob is primarily a fulfillment network operator rather than a pure parcel delivery service.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/sendle
• Facebookfacebook.com/sendlecom
• LinkedInlinkedin.com/company/sendle

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sendle