Pin Payments

What Pin Payments does

Pin Payments, trading as Southern Payment Systems Pty Ltd, is a Melbourne-headquartered online payment gateway built specifically for small businesses, marketplaces, and ecommerce platforms in Australia and New Zealand. Founded in 2011 by Grant Bissett and Dominic Pym and commercially launched in April 2013, it positions itself as an all-in-one multi-currency payment system that bundles payment gateway, processor, risk management, and acquiring into a single merchant account, requiring only an active ABN and an Australian bank account. The product surface spans a Payment Gateway, hosted Payment Page, embeddable Payment Buttons, web-based Point of Sale, Recurring Payments/Subscriptions, a Payouts/Recipients/Transfers stack for marketplace disbursements, and a Merchants API for platform-embedded onboarding. It supports domestic and international card schemes plus Apple Pay and Google Pay, and is natively or plug-and-play integrated with Shopify, WooCommerce, Ecwid by Lightspeed, Adobe Commerce, Xero, Chargebee, Timely, and a long tail of ecommerce carts.

The company operates a pure transaction-based revenue model: 1.6% + A$0.30 per domestic card transaction and 3.4% + A$0.30 per international transaction, with no monthly platform fees and custom pricing available for merchants processing above A$30,000/month. Go-to-market is product-led and API-first: free self-serve signup, no lock-in contracts, comprehensive developer documentation, and an SDK in JavaScript, layered with partner-led distribution through a 'Friends of Pin Payments' ecosystem. The named customer base skews to small merchants (The Finders Keepers, Koda Sail, K7-Maths, PetRescue), and the company cites 12,000+ SMBs as a scale metric, with A$50M+ in cumulative transaction volume reported around 2014.

Corporate control has changed twice. Checkout.com acquired Pin Payments in May 2020, followed by Fat Zebra's acquisition in December 2024, under which Pin Payments continues to operate as an ANZ-focused brand serving SMBs and platforms. Headcount disclosed as 1-10 employees, with offices in Melbourne and Perth, Australia; the company is certified as a Great Place to Work in Australia.

Name

Pin Payments

Legal name

Southern Payment Systems Pty Ltd

Website

https://pinpayments.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Pin Payments is an all-in-one multi-currency online payment gateway combining gateway, processor, risk management, and acquiring for small businesses, marketplaces, and ecommerce platforms operating in Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199), Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

akta.pro secondary industries

Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH), Instant Payment Scheme Connectivity & Processing (e.g., FedNow, SEPA Instant, Faster Payments) (FSAMAHAD)

Keywords

• Online payment processing
• Payment gateway services
• Merchant account solutions
• Subscription billing API
• Marketplace payout platform

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Processing Fees: Percentage-based fees plus fixed per-transaction charge for processing domestic and international card payments. Standard rates for domestic cards at 1.6% + 30 cents, international cards at 3.4% + 30 cents. Custom pricing available for merchants processing over $30,000/month.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pin Payments is an all-in-one multi-currency online payment system that combines payment gateway, processor, risk management, and acquiring into a single account for small businesses and platforms in Australia and New Zealand. It accepts credit/debit cards, Apple Pay, Google Pay, and foreign currencies, and offers APIs for recurring billing, marketplace payouts, and ecommerce integrations.

Product overview

Pin Payments is an all-in-one online payment platform offering a comprehensive suite of payment solutions for small businesses and platforms in Australia and New Zealand. The core platform combines payment gateway, processor, risk management, and acquiring capabilities into a single account. Key products include the Payment Gateway for standard online transactions, Recurring Payments for subscriptions, Payouts API for marketplace disbursements, Payments for Platforms for embedded payments, Payment Page for hosted checkout, Payment Buttons for simple payment collection, and Point of Sale for in-person payments. The platform integrates with major ecommerce platforms (Shopify, WooCommerce, Adobe Commerce) and accounting software (Xero) and supports multi-currency transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Payment Gateway End-to-end payment gateway combining payment processing, risk management, and acquiring into a single account for Australian and New Zealand businesses, supporting Visa, Mastercard, American Express, Eftpos, JCB, Discover, Diners Club, Apple Pay, and Google Pay.
• Recurring Payments Subscription and payment plan functionality allowing businesses to collect recurring payments from customers, available via dashboard or Subscriptions API.
• Payouts API Collection of APIs for sending cash programmatically to bank accounts, enabling marketplace platforms to manage recipients and transfer funds with tokenization for safe storage.
• Payments for Platforms Solution for embedding payment features into platforms, enabling marketplace operations with merchant onboarding via the Merchants API and referred merchant tracking.
• Payment Page Secure hosted payment page for collecting payments from customers, supporting custom fields, surcharging, and integration with Apple Pay and Google Pay.
• Payment Buttons HTML-embeddable payment buttons that display a payment form overlay for secure card collection, with support for preset and custom fields plus Apple Pay.
• Point of Sale Web-based system for accepting card payments in retail and trade situations via mobile device browser, providing a portable alternative to hardware terminals.
• Foreign Currency Support Multi-currency billing capability allowing businesses to charge overseas customers in their local currency.

Quantifiable outcome

• 12,000+ small businesses using Pin Payments

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature15 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Ecwid by LightspeedcoreTechnology or Integration · 22 April 2021Direct integration with global ecommerce platform Ecwid by Lightspeed. No third party plugins required. Apple Pay and Google Pay enabled on storefront.
• MoulaminorGTM or Marketing PartnerFinancing partner offering business loans up to $250,000 with 24-hour approval. Part of Friends of Pin Payments ecosystem.
• OFXminorGTM or Marketing PartnerInternational money transfer partner offering bank-beating exchange rates. Pin Payments clients receive $0 transfer fees as special benefit.
• POP BusinessminorGTM or Marketing PartnerCloud-based accounting firm partner offering accounting and tax optimization services for Australian businesses.
• SendleminorGTM or Marketing PartnerCourier delivery partner offering 100% carbon neutral parcel delivery with flat rates. Ships in Australia and to 220+ countries.
• SprintlawminorGTM or Marketing PartnerLegal services partner offering affordable and accessible legal services for small businesses and startups.
• WiseminorGTM or Marketing PartnerInternational money transfers partner offering online business account for sending, spending and receiving money globally with mid-market exchange rates.
• XerocoreTechnology or IntegrationIntegration partner for accounting software. Pin Payments enables accepting payments for Xero invoices with automated reconciling. Deep integration including Xero Bank Feed for automatic transaction import.
• ShopifycoreTechnology or IntegrationDirect integration with Shopify commerce platform. No plugin required. Available on Shopify App Store.
• WooCommercecoreTechnology or IntegrationIntegration with WooCommerce ecommerce platform built on WordPress. Free plugin available.
• ChargebeecoreTechnology or IntegrationIntegration with subscription management platform Chargebee for recurring payment handling.
• Adobe Commerce (Magento)coreTechnology or IntegrationIntegration with Adobe Commerce (Magento) ecommerce platform. Requires third-party plugins from ProxiBlue, Polacin, or Meetanshi.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Fat Zebra: Fat Zebra is an ANZ payment gateway and acquirer that acquired Pin Payments in December 2024. It is directly comparable as both an acquirer and gateway serving ANZ merchants, and is now the parent of the subject company.
• Stripe: Stripe is a global payments infrastructure provider offering payment gateway, processing, and developer-first APIs. It directly competes with Pin Payments for ANZ-based SMB and platform/marketplace merchants.
• Square (Block): Block's Square offers payment processing, point-of-sale, and developer APIs targeting SMBs globally, including in Australia. It is comparable to Pin Payments on SMB focus, multi-channel acceptance, and developer APIs.
• Checkout.com: Checkout.com is a global payments processor that acquired Pin Payments in May 2020. It is comparable as a payment processor serving platforms and enterprise merchants with multi-currency processing.
• Adyen: Adyen is a global payment processor offering unified online, mobile, and in-person payments to enterprise and platform merchants. It competes with Pin Payments for platform and marketplace customers in ANZ.
• PayPal: PayPal is a global digital payments provider offering online card processing, digital wallets, and merchant services. It competes with Pin Payments for ANZ SMBs needing online payment acceptance.

Direct peers

• eWAY: eWAY is an Australian payment gateway serving SMBs and enterprises with online card processing and ecommerce integrations. It is a direct ANZ competitor with similar merchant-acquiring functions.
• SecurePay: SecurePay is an Australian payment gateway and processor offering online card acceptance and ecommerce integrations. It directly competes with Pin Payments in the ANZ SMB and ecommerce segment.
• Braintree: Braintree (a PayPal service) is a payment gateway targeting online merchants and platforms with developer-first APIs. It is comparable to Pin Payments in target customer, product scope, and platform/marketplace focus.

Regional players

• Tyro: Tyro is an Australian bank and payments provider offering eftpos, online payments, and lending to SMBs. It is comparable as an ANZ-focused payments provider serving small business merchants.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PinPayments
• Facebookfacebook.com/pinpayments
• LinkedInlinkedin.com/company/3784650
• Instagraminstagram.com/pinpayments

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pin Payments