What Hasa does

HASA, Inc. is a U.S. producer and distributor of water treatment chemicals, founded in 1964 and headquartered in Valencia, California. The company's core offering is 12.5% sodium hypochlorite (liquid chlorine) — sold under the Sani-Clor, Hasachlor, and Multi-Chlor brands — alongside specialty pool chemicals such as Coppercide (copper-based algaecide), Algi-Control (quaternary ammonium), and HASA-CIDE (polyquat). HASA serves five primary customer segments — residential pool owners, municipal water systems, industrial and commercial accounts, pool service professionals, and dealers/distributors — through direct enterprise sales, a Mini-Bulk Program for commercial pools, and a regional dealer network with a public dealer-locator tool. Seven production facilities across the western US underpin a regional manufacturing and distribution footprint with a differentiated returnable packaging program that the company reports has diverted more than 400 million plastic bottles from landfills.

The company generates revenue primarily through chemical and equipment hardware sales (Sani-Clor, Hasachlor, Multi-Chlor, specialty algaecides, the HASA Liquid Feeder), bulk delivery, and ancillary products. Pricing is quote-based and not publicly disclosed, with B2B pay-as-you-go terms for industrial and municipal buyers and recurring engagement through the Pool Pro loyalty rewards program. Digital touchpoints include the Orenda Calculator water-balance tool, Orenda Academy training platform, the HASA Water App, and the Crystal AI chatbot for 24/7 customer support. HASA is a private company backed by Wind Point Partners and led by President & CEO Chris Brink, with Angela Tran as Chief Strategy Officer. Under PE ownership, HASA has pursued a roll-up strategy, acquiring Orenda Technologies (March 2023), Chem Eleven Products (February 2024), B's Pool Supplies (October 2025), and Bio-Dex Laboratories (June 2026), plus the Pool Chemistry Training Institute (2021) and Inter Valley Pool Supply (2018), expanding both its product portfolio and geographic footprint into Texas.

Name

Hasa

Legal name

HASA, Inc.

Website

https://hasa.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Short description

HASA is a 60+ year U.S. producer and distributor of water treatment chemicals — primarily 12.5% sodium hypochlorite and specialty pool algaecides — serving municipal, industrial, commercial, and residential pool markets across the western United States through seven production facilities.

Ownership category

akta.pro rank

Product category

Water Treatment Chemicals

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Water Testing & Chemical Balancing (HSAIALAB)

Keywords

• Liquid chlorine manufacturing
• Sodium hypochlorite production
• Pool water treatment
• Municipal water sanitization
• Industrial water chemicals

Headquarters

HQ city

California City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Water Treatment Products: Sale of sodium hypochlorite (liquid chlorine), algaecides, muriatic acid, and specialty pool chemicals to municipal, industrial, and recreational water treatment markets. Products include Sani-Clor, Hasachlor, Multi-Chlor brands at 12.5% concentration.
2. Mini-Bulk Program: Premium 12.5% sodium hypochlorite delivered in bulk for commercial pools and large-scale water systems.
3. Ancillary Products: Eco-friendly specialty chemicals including Coppercide, Algi-Control, HASA-CIDE, and water treatment accessories.
4. Pool Pro Loyalty Rewards Program: Customer loyalty program for pool service professionals with points earned through qualifying purchases, redeemable for merchandise, services, and discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

HASA manufactures and distributes premium 12.5% sodium hypochlorite (liquid chlorine) and specialty pool water treatment chemicals, including algaecides and stain removers, under brands such as Sani-Clor, Hasachlor, Multi-Chlor, Coppercide, Algi-Control, and HASA-CIDE. The company operates seven production facilities across the western United States serving residential pool owners, pool service professionals, municipal water utilities, industrial accounts, and dealer/distributor partners. Complementary offerings include the HASA Liquid Feeder dispensing device, the Mini-Bulk delivery program, and digital tools such as the Orenda Calculator and Crystal AI chatbot for water chemistry support.

Product overview

HASA is a producer and distributor of water treatment solutions with a portfolio spanning liquid chlorine products, specialty pool chemicals, and digital tools. Core products include Sani-Clor®, Hasachlor®, and Multi-Chlor® (all 12.5% sodium hypochlorite solutions), supplemented by specialty algaecides including Coppercide (copper-based), Algi-Control (quat-based), Algi-Control Concentrate, and HASA-CIDE (polyquat). The company has expanded through acquisitions including Orenda Technologies (eco-friendly specialty chemicals), Chem Eleven Products (salt-to-bleach manufacturing), Bio-Dex Laboratories (professional pool chemicals), and B's Pool Supplies (California distributor). Digital offerings include the Orenda Calculator® for water chemistry balancing, the Crystal AI chatbot for 24/7 support, and the HASA Water App with loyalty rewards. The Mini-Bulk Program serves commercial pool operators with bulk sodium hypochlorite delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Sani-Clor: Premium liquid chlorine sanitization product for pools and water treatment systems
• Hasachlor
• Multi-Chlor
• Orenda Technologies
• Coppercide
• Algi-Control
• Algi-Control Concentrate
• HASA-CIDE
• HASA Liquid Feeder (HLF)
• Mini-Bulk Program
• HASA Water App

Products and services

• Sani-Clor HASA's premier liquid chlorine (sodium hypochlorite) product at 12.5% concentration, used for pool sanitization and shock treatment. Made from naturally derived products that return to salt after use.
• Hasachlor

Quantifiable outcome

• 12.5% liquid chlorine generates sparkling blue pools with fastest action
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• IPSSA (Independent Pool and Spa Association)coreOthersHASA is proudly affiliated with IPSSA, a leading industry association for pool and spa professionals providing certification and industry standards.
• Pool and Hot Tub AlliancecoreOthersHASA maintains affiliation with the Pool and Hot Tub Alliance, supporting industry standards and professional development.
• United Pool AssociationcoreOthersHASA is affiliated with the United Pool Association representing pool industry professionals and advocating for the industry.
• CPSA (California Pool and Spa Association)coreOthersHASA maintains affiliation with CPSA, the regional industry association for pool and spa professionals in California.
• American Chemistry CouncilcoreOthersHASA is partnered with the American Chemistry Council which provides industry advocacy, safety standards, and public education for chlorine chemistry products.
• EPA (Environmental Protection Agency)coreOthersHASA maintains regulatory partnerships with EPA supporting water safety standards and environmental compliance for water treatment chemicals.
• Chlorine.orgminorOthersEducational partnership with Chlorine.org providing resources on the heritage and benefits of liquid sanitizer and municipal drinking water treatment.
• Orenda TechnologiescoreStrategic or Co-development PartnerOrenda Technologies operates as part of the HASA family, providing the Orenda Calculator app, Orenda Academy educational platform, and eco-friendly specialty pool chemicals. Acquired March 2023.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ecolab (Nalco Water): Ecolab's Nalco Water segment is a global leader in industrial and municipal water treatment chemicals and services, competing with HASA in commercial and industrial water-treatment accounts through proprietary chemistries, dosing equipment, and digital monitoring platforms.
• Olin Corporation: Olin is one of the largest US chlor-alkali producers and a key merchant supplier of sodium hypochlorite feedstock / merchant bleach HASA depends on; Olin's downstream products compete for municipal water-disinfection and pool-sanitization customers that HASA also serves.
• Westlake Corporation (Westlake Chemical): Westlake Chemical operates chlor-alkali and PVC assets whose chlor-alkali derivatives overlap with HASA's sodium hypochlorite product line; Westlake's diversified chemicals business provides broader customer reach into industrial and municipal water-treatment accounts.
• Occidental Petroleum (OxyChem): OxyChem is the largest US producer of chlorine and caustic soda, supplying commodity sodium hypochlorite and competing with HASA in the merchant bleach, municipal water treatment, and industrial water-treatment end markets.
• Pentair: Pentair's pool segment competes in adjacent pool water-management categories - filters, pumps, salt-chlorine generators, and automation - rather than chemical sanitizers, but is sold to the same pool service pros and competes for share of the pool-pro operating budget that HASA targets.

Others

• Pool Corporation (SCP Distributors): Pool Corp is the largest US distributor of pool products and a key channel partner/route-to-market for HASA's products via SCP Distributors and Superior Pool Products, influencing what pool pros are sold alongside HASA's branded chemicals.

Direct peers

• Haviland Pool & Spa Products: Haviland manufactures and distributes chlorine, bromine, algaecides, balancers, and specialty pool chemicals under multiple brands, directly competing with HASA's product portfolio across pool service pros, dealers, and commercial pool operators in overlapping geographies.
• Natural Chemistry: Natural Chemistry competes with HASA's Orenda Technologies subsidiary in the eco-friendly, enzyme-based specialty pool chemical category, including stain removers, clarifiers, and phosphate removers sold through similar pool service professional and dealer networks.
• KIK International (BioLab Pool & Spa): KIK International owns the BioLab Pool & Spa brand, the largest direct pool-chemical competitor to HASA in North America, selling sanitizers, algaecides, balancers, and shock products through similar dealer and service-pro channels serving residential and commercial pools.
• Clorox Company (Clorox Pool & Spa): Clorox's Pool & Spa division produces chlorine, shock, and algaecide products competing directly with HASA's Sani-Clor and Coppercide lines across mass-retail pool aisles and pool service pros; both target residential and pro channels with branded water-treatment chemistry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hasapool
• YouTubeyoutube.com/channel/UCmzRSYx_liti92UuzuR2oHQ/featured?view_as=subscriber
• Facebookfacebook.com/hasapool
• LinkedInlinkedin.com/company/hasa-pool-inc
• Instagraminstagram.com/hasapoolinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hasa