What Orenda Technologies does

Orenda Technologies is a U.S.-based manufacturer and supplier of professional-grade specialty pool chemicals, operating as a wholly owned subsidiary of HASA, Inc. The company sells a focused line of treatment products — PR-10,000 phosphate remover, SC-1000 scale and metal control, CV-600 and CV-700 enzyme cleaners, CE-Clarifier (chitosan clarifier), and spa-specific SKUs — distributed through pool supply distributors, retail pool stores, and professional dealers. All products carry NSF/ANSI Standard 50 certification, positioning Orenda for commercial pool channel sales under the CDC's Model Aquatic Health Code.

The company's core technical platform is the free Orenda Calculator mobile app, which operationalizes the Langelier Saturation Index (LSI) methodology by calculating water balance across six chemistry factors and providing dosing recommendations. The proprietary methodology is taught through the Orenda Academy certification program, supported by an extensive content library (blog, procedures, video catalog, Rule Your Pool Podcast) and a branded AI chatbot (Crystal) for 24/7 pool chemistry Q&A. This education-and-tools ecosystem implements Orenda's "Four Pillars of Proactive Pool Care" framework and is positioned against conventional range-chemistry approaches used elsewhere in the pool industry.

Orenda's business model is product-led growth anchored by free digital tools. The mobile app, academy, and content are offered at no charge and serve as the primary customer acquisition channel, converting pool professionals and homeowners into product buyers over time. Pricing for individual chemical products is not publicly disclosed and is set through distributor and dealer channels. The company serves two segments: pool professionals (service companies, builders, plasterers, commercial operators) as the primary segment, and residential pool owners as the secondary segment. Headcount is reported at 1-10 employees, with offices listed in Valencia, California (corporate) and Fairview, Texas (sales/support).

Name

Orenda Technologies

Legal name

HASA, Inc.

Website

https://orendatech.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Orenda Technologies manufactures NSF-certified specialty pool chemicals (phosphate removers, enzyme cleaners, scale controls) and operates the free Orenda Calculator app and Academy, serving U.S. pool professionals and residential pool owners as a subsidiary of HASA, Inc.

Ownership category

akta.pro rank

Product category

Specialty Pool Water Treatment Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

akta.pro secondary industries

Water Testing & Chemical Balancing (HSAIALAB), Water Testing Kits & Monitoring (Household) (CRAJAJAL)

Keywords

• Specialty pool chemicals
• Pool water chemistry
• Enzyme water treatment
• Phosphate remover products
• Pool maintenance education

Headquarters

HQ city

Texas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Water Treatment Chemical Products: Orenda generates primary revenue from selling its line of pool water treatment chemicals: PR-10,000 Phosphate Remover Concentrate, SC-1000 Scale and Metal Control, CV-600 Enzyme Water Cleaner, CV-700 Enzyme + Phosphate Remover, CE-Clarifier (Chitosan Clarifier + Enzyme), and spa-specific products. Products are sold through distributors, pool supply stores, and professional dealers. The Orenda app is offered free of charge as a customer acquisition and support tool.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Orenda Technologies manufactures and sells a line of professional-grade specialty pool water treatment chemicals (PR-10,000 phosphate remover, SC-1000 scale and metal control, CV-600/CV-700 enzyme cleaners, CE-Clarifier chitosan clarifier, and spa-specific products), all certified to NSF/ANSI Standard 50. The company complements these products with a free Orenda Calculator mobile app, the Orenda Academy certification platform, the Rule Your Pool podcast, and free educational content, built around its proprietary LSI-based water balance methodology and Four Pillars of Proactive Pool Care.

Product overview

Orenda Technologies offers a comprehensive proactive pool care ecosystem centered on the Orenda Calculator® mobile app and professional-grade water treatment products. The product portfolio includes five core chemical products: PR-10,000 (phosphate remover), SC-1000 (scale and metal control), CV-600/CV-700 (enzyme cleaners), and CE-Clarifier (chitosan clarifier), plus spa-specific products (SPA-500, Spa Clarifier). Supporting the product line are educational platforms including Orenda Academy® (certification program), the Rule Your Pool Podcast, and free calculation tools. The company operates under the HASA family and is part of HASA, Inc. All products are certified to NSF/ANSI Standard 50 for recreational water safety.

Differentiator

Problem solved

Functional benefit

Products and services

• PR-10,000 Phosphate Remover Concentrate Concentrated phosphate remover for swimming pools that eliminates phosphates on contact, removing the food source that causes algae. Used as part of Orenda's green pool cleanup procedure and the Four Pillars of Proactive Pool Care.
• SC-1000 Scale and Metal Control Scale and metal control product that binds to metals and minerals in pool water to prevent staining and scale formation. Fully chlorine-compatible after initial use; used as Pillar 1 support for LSI balance.
• CV-600 Enzyme Water Cleaner Enzyme-based water cleaner that breaks down and removes non-living organics and oils from pool water. Part of Orenda's proactive pool care program addressing over 90% of chlorine demand from organic substances.
• CV-700 Enzyme Water Cleaner + Phosphate Remover Dual-action enzyme cleaner combined with phosphate remover for comprehensive organic waste and phosphate management in swimming pools.
• CE-Clarifier Chitosan Clarifier + Enzyme Water clarifier combining chitosan technology with enzymes to clarify pool water by removing suspended particles and organic matter.
• Spa Clarifier + Enzyme Specialized enzyme and clarifier combination product designed for spa and hot tub water treatment.
• SPA-500 Pre-Drain Spa Scrub Pre-drain cleaning product for spa maintenance, used in sand filter purge procedures and extreme fouling scenarios.
• Orenda Calculator® Mobile App Free mobile app serving as the core technology platform for the Orenda program with LSI calculations, pool volume estimation, pH ceiling prediction, chemical dosing recommendations, LaMotte SpinTouch integration, Crystal AI chatbot, and access to blogs, procedures and videos. Available on iOS and Android.
• Orenda Academy® Certification Platform Free online certification and education platform teaching the Four Pillars of Proactive Pool Care, water chemistry fundamentals, LSI balance, and Orenda methodology. Includes courses, quizzes, and private virtual training for pool professionals and homeowners.
• Rule Your Pool Podcast Educational podcast series covering pool care best practices, water chemistry topics, and Orenda program implementation. Available on all major podcast platforms.
• Orenda Startup® New Pool Startup Program Trademarked new pool startup procedure and program based on cement chemistry, hydration and carbonation principles, designed to correctly start up fresh plaster, new plaster, or new pool surfaces.

Quantifiable outcome

• Over 90% of chlorine demand comes from non-living organics (oils, hydrocarbons) — addressed by Orenda's enzyme products and proactive oxidant demand management
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• HASA, Inc.coreOthersOrenda Technologies is a wholly owned subsidiary operating under the HASA, Inc. corporate umbrella. Both companies share a common mission of helping people treat water more thoughtfully, safely, and effectively. Orenda continues to serve customers as a distinct brand while benefiting from HASA's resources and support. HASA is described as a trusted leader in high-purity water treatment solutions. Orenda ships orders and manages fulfillment through hasapool.com.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Natural Chemistry: Natural Chemistry is a direct competitor offering enzyme-based and phosphate-removal pool chemicals (e.g., Pool Magic, Phos Free), overlapping head-to-head with Orenda's CV-600, CV-700, and PR-10,000 lines in the proactive, natural-chemistry pool care niche.
• SeaKlear Pool & Spa: SeaKlear manufactures a broad line of specialty pool and spa chemicals including phosphate removers, enzymes, and clarifiers, distributed through the same pool supply channel and directly competitive with Orenda's enzyme and phosphate-management portfolio.
• Jack's Magic: Jack's Magic is a specialty stain-, scale-, and metal-control chemical brand competing directly with Orenda's SC-1000 Scale and Metal Control product across residential and commercial pool service channels.

Broad incumbents

• BioGuard (Lonza): BioGuard, owned by Lonza, is one of the largest U.S. pool chemical incumbents with a full sanitizer, algaecide, balancer, and specialty product line sold through authorized dealers; competes with Orenda across most retail pool-store shelves.
• Clorox Pool & Spa (Clorox): Clorox Pool & Spa is a mass-market pool chemical brand owned by The Clorox Company, distributing chlorine, algaecides, balancers, and specialty products through mass retail; competes indirectly with Orenda across consumer-facing channels.
• Hayward Pool Products: Hayward is a broad pool equipment incumbent (pumps, filters, heaters, automation) with growing chemical positioning; competes with Orenda at the pool professional level where bundled equipment-plus-chemistry solutions are sold.
• Pentair Pool: Pentair is a broad pool products incumbent offering equipment, automation, and chemical products; relevant as a category giant that captures professional pool pros that Orenda also targets through its dealer channel.

Emerging players

• pHin (Zodiac/Flō): pHin is a smart pool water monitoring device and app that helps pool owners manage chemistry; it competes with Orenda's Calculator app in the digital pool-chemistry guidance category while not directly selling treatment chemicals.
• PoolRx: PoolRx is a niche specialty pool chemical brand using mineral-based and chlorine-alternative treatments; an emerging competitor addressing the same proactive-care philosophy Orenda espouses.

Others

• HASA, Inc. HASA, Inc. is Orenda's parent company and a high-purity water treatment solutions provider; relevant as the corporate umbrella and order-fulfillment conduit, but does not directly compete in the consumer pool specialty chemical niche where Orenda operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/OrendaTechnologies
• Facebookfacebook.com/orendatech
• LinkedInlinkedin.com/company/orenda-technologies-inc
• Instagraminstagram.com/orendatechnologies
• Xx.com/orendatech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orenda Technologies