Empro

Name

Empro

Legal name

Empro Group Inc.

Website

https://empro.my

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Personal Care and Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA), Professional Skincare & Facial Treatments (CRABALAF), Eye & Lip Skincare (CRABAAAC)

Keywords

• Antimicrobial face masks
• Skincare serums
• Personal care cosmetics
• Semi-permanent makeup
• Health supplements

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - E-commerce: Direct-to-consumer sales of skincare, cosmetic, healthcare, and face mask products through the company's e-commerce platform empro.my. Customers purchase products at listed prices with standard e-commerce checkout flow.
2. Retail Sales: Physical retail sales through Empro Beauty & Cosmetics and Empro Personal Care store locations in Mid Valley Megamall, Kuala Lumpur, Malaysia.
3. Semi-Permanent Make-Up Services: Embroidery services offering semi-permanent make-up treatments, including eyebrow enhancement and other cosmetic procedures.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Empro manufactures and sells health and beauty products including the SpaceLift Face Booster skincare serum, a comprehensive range of Copper Oxide antimicrobial face masks (KF99, KN95, surgical series), cosmetics such as triangular brow pencils and lip cream, enzyme-based hangover prevention supplements, and provides semi-permanent make-up embroidery services at its retail locations in Kuala Lumpur.

Product overview

Empro is a health and beauty company established in 2004 operating through its Malaysian subsidiary EMP Solution. The company offers a diverse product portfolio across three main categories: (1) Skincare highlighted by the SpaceLift Face Booster line (10ml, 30ml, 100ml) - a premium Japanese-made serum with 12 botanical extracts and HydraLift Technology for instant lifting and anti-aging; (2) A comprehensive face mask portfolio including KF99 respirators (adult and kids variants), KN95 MaxPro, and multiple surgical mask series (TUX, V, 4V, W, C, G, R, S, SK) featuring proprietary Aerofit technology and Copper Oxide antimicrobial protection with varying levels of ASTM certification and filtration efficiency (VFE/BFE/PFE up to 99.9%); (3) Cosmetics including the award-winning Red Edition Triangular Brow Pencil, MIOS Eyebrow Pencil, and Lips Natural Recovery Cream; plus (4) Health supplements like ALCO CUT ENZYME TECHNOLOGY for hangover prevention. The company also provides semi-permanent make-up embroidery services. Empro distributes products across ASEAN and Europe and has won over 30 industry awards with certifications from SUV TUV, FDA, SGS, CE, and ISO 13485.

Differentiator

Problem solved

Functional benefit

Brands

• SpaceLift: A skincare line featuring the SpaceLift Face Booster product with HydraLift Technology, combining 12 botanical extracts with advanced technology for instant lifting and anti-aging benefits.
• Urban Warrior

Products and services

• SpaceLift Face Booster Premium Japanese-made anti-aging skincare serum combining 12 rare botanical extracts with HydraLift molecular hydrogen technology, providing instant lifting, deep hydration, and anti-aging protection for individual beauty consumers.
• Empro Copper Oxide Antimicrobial Face Masks (KF99, KN95, TUX, V, 4V, W, C, G, R, S, SK series) Comprehensive line of antimicrobial face masks using proprietary Copper Oxide nanoparticle technology and Aerofit design, achieving 99% to 99.9% VFE/BFE/PFE filtration with up to 24-hour antiviral protection. Includes KF99 respirators, KN95 MaxPro, and multiple 3-ply and 4-ply surgical mask series for adults and children.
• EMPRO RED EDITION Triangular Brow Pencil Award-winning, world-first triangular-shaped eyebrow pencil that requires no sharpening, is enriched with Vitamin E to promote healthier hair growth, and comes in Natural Brown, Golden Brown, and Natural Grey shades for individual beauty consumers.
• MIOS Eyebrow Pencil Budget-friendly eyebrow pencil in Coffee Brown and Tea Brown shades with a user-friendly texture for creating flawless brows, designed for all skill levels.
• Empro Lips Natural Recovery Cream Natural lip repair cream that repairs damaged skin and provides high-intensity moisturizing, using mild ingredients with no additives and suitable for all skin types.
• ALCO CUT Enzyme Technology Supplement Enzyme-based hangover prevention supplement using pear, lime, cherry, and strawberry extracts, designed to support liver function and help convert alcohol into benign byproducts.
• Semi-Permanent Make-Up Embroidery Services Professional semi-permanent make-up services including eyebrow enhancement and other cosmetic tattooing procedures, performed by specialists at Empro's retail locations in Mid Valley Megamall, Kuala Lumpur.

Quantifiable outcome

• 99.9% Viral Filtration Efficiency (VFE) for Empro masks
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Shiseido: Japanese prestige skincare and cosmetics company. Directly comparable to Empro's SpaceLift Face Booster (made in Japan) and Red Edition cosmetics line on heritage, Japan-made positioning, and premium skincare pricing.
• Beiersdorf: German personal care company behind NIVEA, Eucerin, La Prairie, and Coppertone. Comparable to Empro's SpaceLift skincare and broader facial skincare category on science-led formulation and premium positioning.
• Amorepacific: South Korean beauty conglomerate spanning skincare, makeup, and personal care (Sulwhasoo, Laneige, Innisfree). Comparable to Empro on Asian-origin prestige skincare, botanical-led formulations, and cross-border distribution.
• 3M: Global leader in respirators and surgical masks (N95, etc.) with proprietary filtration technology. Directly comparable to Empro in the face mask and PPE category where 3M sets the technology and certification benchmark Empro's copper oxide and Aerofit SKUs compete against.
• Prestige Ameritech: US-based manufacturer of surgical masks and respirators including N95s. Comparable to Empro on mask manufacturing, ASTM Level 3 certification positioning, and healthcare-channel focus.

Regional players

• LG Household & Health Care: Korean personal care and cosmetics company with strong ASEAN presence through brands like The Face Shop and Su:m37°. Comparable to Empro on Asian prestige skincare formats and Malaysia/ASEAN distribution overlap.

Broad incumbents

• Kimberly-Clark: Major manufacturer of personal protective and hygiene products including surgical and respirator masks. Comparable to Empro in the mask category and consumer personal care distribution.
• Estée Lauder: Global prestige beauty conglomerate with skincare, makeup, and fragrance portfolios. Comparable to Empro on premium skincare positioning, anti-aging claims, and department-store / specialty-channel distribution.
• Reckitt Benckiser: Owner of Dettol, Lysol, Clearasil, and other health/hygiene/personal care brands. Comparable to Empro on healthcare-adjacent personal care, antimicrobial positioning, and global consumer distribution.
• L'Oréal: World's largest beauty company spanning skincare, cosmetics, and personal care across mass and prestige tiers. Comparable to Empro across skincare and color cosmetics categories, though at vastly greater scale and global reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/empro.official
• LinkedInlinkedin.com/company/emp-solution-sdn-bhd

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empro