Harry's Holdings, LLC

What Harry's Holdings, LLC does

Harry's Holdings, LLC operates Genuine Pizza, a regional pizza restaurant chain founded in 2011 by James Beard Award-winning chef Michael Schwartz and headquartered at 3936 North Miami Avenue, Miami, FL. The business serves individual consumers and event organizers in South Florida through dine-in service, takeout, online ordering, catering, and recurring paid pizza-making classes. Operating locations include standalone Miami restaurants and an Aventura Mall concession site, with the company employing 51–100 people. The "Genuine Pizza" trade name replaced the earlier "Harry's Pizzeria" branding, and the underlying legal entity remains Harry's Holdings, LLC.

The business is a traditional restaurant operator rather than a technology company. Its core product is handcrafted pizza sold through physical retail, with revenue generated per transaction rather than via contracts or subscriptions. Supporting revenue lines include catering for private and corporate events, gift cards, and recurring pizza-making classes held at the Aventura Mall location. The technology stack is limited to a standard e-commerce-enabled website (genuinepizza.com) for online ordering and a corporate filings/governance layer; there is no proprietary platform, no data product, and no disclosed AI/ML capability.

Revenue mechanics are straightforward retail food service: unit-level ticket sales, event-based catering quotes, and class fees. The customer base is overwhelmingly consumer, with catering representing a small B2B overlay. The company raised $2.5 million from the Florida Opportunity Fund in October 2017, signaling modest growth capital deployment rather than a venture-scale expansion, and the geographic footprint remains concentrated in the South Florida market.

Name

Harry's Holdings, LLC

Legal name

Harry's Pizzeria Holdings, LLC

Website

https://genuinepizza.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Harry's Holdings, LLC operates Genuine Pizza, a South Florida pizzeria chain founded in 2011 by chef Michael Schwartz, serving individual diners and event organizers through dine-in, takeout, online ordering, catering, and pizza-making classes across Miami-area locations.

Ownership category

akta.pro rank

Product category

Pizza Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza restaurant
• Artisan pizza
• Catering services
• Online food ordering
• Pizza-making classes

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Restaurant dining and food sales: Revenue generated from dine-in customers, takeout orders, and online food orders at physical restaurant locations.
2. Catering services: Catering services for special events and private gatherings.
3. Events and classes: Interactive pizza-making classes with dinner offered monthly at the Aventura Mall location, generating ticket revenue.
4. Gift cards and merchandise: Sale of gift cards and related products through their website.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Harry's Holdings, LLC operates Genuine Pizza, a Miami-based artisan pizza restaurant chain offering dine-in service, takeout, and website-based online ordering at physical locations. The company complements its core pizza restaurant business with monthly ticketed pizza-making classes at its Aventura Mall location, catering services for private and corporate events, and gift card sales.

Product overview

Harry's Pizzeria Holdings, LLC operates Genuine Pizza, a single-location pizza restaurant in Miami, Florida. The company offers a core dine-in and takeout pizza service complemented by online ordering capabilities, catering services for events, and interactive pizza-making classes at its Aventura Mall location. The product portfolio is unified around the restaurant's primary food service offering rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Genuine Pizza Restaurant

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Blaze Pizza: Fast-casual build-your-own pizza chain with national footprint and similar artisan positioning; competes for the same premium pizza customer seeking dine-in and takeout experiences.
• MOD Pizza: Fast-casual artisan pizza chain with mall-adjacent and stand-alone locations; directly comparable business model of customizable pizzas with dine-in and digital ordering.
• &pizza: Fast-casual pizza concept emphasizing craft and brand experience; similar positioning around premium ingredients and experiential store design.
• Pieology: Fast-casual customizable pizza chain with comparable build-your-own model and price point; competes in the same takeout and dine-in pizza occasions.
• Pie Five Pizza: Fast-casual personal pizza chain with similar build-your-own concept; comparable service model and customer demographic to Genuine Pizza.

Regional players

• Anthony's Coal Fired Pizza & Wings: Florida-headquartered pizza chain serving the South Florida market with similar artisan, coal-fired positioning; most direct geographic peer in the same metro.
• Marco's Pizza: Growing franchise pizza chain with strong Florida presence; competes for similar takeout and delivery occasions with comparable price positioning.

Broad incumbents

• California Pizza Kitchen: Established casual-dining pizza chain with mall and stand-alone locations; broader menu and footprint, but overlapping artisan pizza positioning and Aventura-style retail-adjacent sites.
• Domino's Pizza: Largest pizza QSR globally; while not a like-for-like competitor on dine-in experience, dominates the takeout/delivery channel in the Miami market and sets price/expectation benchmarks.
• Jet's Pizza: Established Detroit-style pizza chain with multi-state Florida presence; competes in the takeout/delivery segment with comparable square-pan and artisan positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/genuinepizza_
• Facebookfacebook.com/genuinepizza
• Instagraminstagram.com/genuinepizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harry's Holdings, LLC