Goodstack
Goodstack is an AI-native SaaS and fintech platform providing global infrastructure for corporate charitable giving, nonprofit verification, employee volunteering, and grants management. It serves enterprise customers—including Google, HSBC, Atlassian, and Anthropic—with a database of 13M+ verified nonprofits across 240+ countries, monetizing through subscriptions and transaction fees on donation flows.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Goodstack does
Goodstack is a London-based SaaS and fintech platform founded in 2017 that provides global infrastructure for corporate charitable giving, employee volunteering, grants management, and nonprofit verification. The platform serves enterprise customers—including Google, LinkedIn, Atlassian, HSBC, ING, Anthropic, Canva, Asana, Monday.com, Twilio, Splunk, New Relic, Zoom, Adobe, and TikTok—by automating nonprofit due diligence, donation processing, employer matching, and impact reporting across 240+ countries and territories. Its core asset is a proprietary database of 13M+ verified nonprofits continuously vetted through AI-powered cross-jurisdictional compliance checks, enabling companies to launch discount, product donation, or grant programs without manual eligibility review.
The platform architecture is API-first and developer-oriented, with a public REST API, sandbox environment, and comprehensive DeveloperHub documentation enabling integration in a few lines of code. Goodstack applies AI at four documented layers: NLP for verification review summaries and content generation, anomaly detection for risk identification, process automation for matching and disbursement workflows, and recommendation engines for volunteer-cause alignment. The product suite spans five integrated modules—Verifications, Employee Giving, Employee Volunteering, Grants Management, and Customer Giving—plus a Causes Portal for nonprofits and a Partner Dashboard for enterprise operators. The platform is certified to SOC 2 Type 2, ISO 27001, PCI DSS, and GDPR standards, and integrates with major enterprise giving ecosystems including Benevity, YourCause (Blackbaud), Deed, and Amazon Business.
Goodstack monetizes through a combination of annual enterprise SaaS subscriptions (negotiated per-customer via demo-led sales) and transaction fees on donation flows processed through its global payment rails. The company facilitated over $3B in donations in 2024 alone and surpassed $5B cumulatively. In November 2024 it closed a $28M Series A led by General Catalyst (with Astraecho Capital, Jigsaw VC, and Morpheus Ventures), and in November 2025 acquired Good2Give to establish APAC market presence. Backed by investors including Ascension Ventures, General Catalyst, Atlassian (strategic), Morpheus, and Repeat, the company has 101-250 employees and operates under founder and CEO Henry Ludlam.
Goodstack firmographics
Firmographics- Name
- Goodstack
- Legal name
- Goodstack
- Website
- https://goodstack.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Goodstack is an AI-native SaaS and fintech platform providing global infrastructure for corporate charitable giving, nonprofit verification, employee volunteering, and grants management. It serves enterprise customers—including Google, HSBC, Atlassian, and Anthropic—with a database of 13M+ verified nonprofits across 240+ countries, monetizing through subscriptions and transaction fees on donation flows.
- Ownership category
- akta.pro rank
Goodstack industry classification
Industry- Product category
- Corporate Social Impact Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Collection Agencies (561440)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where Goodstack is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Goodstack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform SaaS / Subscription Fees: Goodstack provides a platform that companies subscribe to for managing corporate impact programs including giving, volunteering, grants, and verifications. The platform is sold to enterprise companies on a subscription basis with API access and dashboard capabilities.
- Transaction-Based Donation Processing: The platform facilitates donations flowing through its payment rails, processing funds from companies and employees to verified nonprofits globally. Revenue is derived from transaction processing on donations disbursed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with full platform access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Goodstack product offering
Product offeringCore offering
Goodstack provides an AI-powered unified platform that enables enterprises to launch and manage corporate impact programs, including automated verification of nonprofits and social enterprises, employee donations and employer matching, employee volunteering, AI-driven grants management, and embedded customer donation experiences. The platform is backed by a proprietary database of more than 13 million verified causes spanning 240+ countries and is delivered via SaaS dashboard and a public REST API.
Product overview
Goodstack is an AI-powered all-in-one impact platform offering a unified suite of products for corporate social impact: Verifications (nonprofit/education/social enterprise due diligence), Employee Giving (automated workplace donations and matching), Employee Volunteering (opportunity sourcing and tracking), Grants Management (AI-powered grant workflows), Customer Giving (embedded donation experiences), backed by a global database of 13+ million verified causes. The platform enables companies to launch, manage, and measure giving, volunteering, and grants programs from one dashboard, with over $5 billion in donations facilitated across 240+ countries and territories.
Differentiator
Problem solved
Functional benefit
Products and services
- Verifications
Quantifiable outcome
- Reduced nonprofit review time from weeks to 2 hours for multinational technology companies using Goodstack verification intelligence
- +5 more outcomes
Companies that use Goodstack
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles5 records
Goodstack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature10 records
Goodstack partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- GooderacoreGoodera announced deep integrations with enterprise giving platforms including Goodstack as part of its AI-powered corporate volunteering infrastructure at the Global Volunteering Summit 2026. Goodera integrates with Goodstack for streamlined verification and giving workflows.
- BenevitycoreGoodstack is listed as a deep integration partner with Benevity as part of Goodera's AI-powered corporate volunteering infrastructure announcement. Benevity is a leading enterprise giving and volunteering platform.
- YourCause (Blackbaud)coreGoodstack is listed as a deep integration partner with YourCause from Blackbaud as part of Goodera's AI-powered corporate volunteering infrastructure announcement.
- DeedcoreGoodstack is listed as a deep integration partner with Deed as part of Goodera's AI-powered corporate volunteering infrastructure announcement.
- Amazon BusinesscoreAmazon Business is integrated with Goodstack for streamlined procurement workflows as part of the Goodera corporate volunteering platform announcement.
- Good2GivecoreGoodstack acquired Good2Give, the largest workplace giving organization in Australia and New Zealand, expanding its presence across Australia, New Zealand, and the broader APAC region. Good2Give has facilitated more than $390 million in donations over the last decade. The acquisition combines Good2Give's regional expertise with Goodstack's global technology.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Goodstack competitors and assessment
Company assessmentDirect peers
- Benevity: Benevity is the leading enterprise CSR, giving, and volunteering platform used by large multinationals. It directly competes with Goodstack in employee giving, volunteering, and grants, and Goodstack is already integrated as a verification/donation infrastructure layer within Benevity's stack.
- Blackbaud (YourCause): Blackbaud's YourCause division is a direct competitor in workplace giving and volunteer management for enterprises. YourCause serves many of the same Fortune 500 buyer personas that Goodstack targets and overlaps on grants management as well.
- Goodera: Goodera is a corporate volunteering and impact platform competing for the same enterprise CSR buyer. Goodstack and Goodera are also deep integration partners announced at the Global Volunteering Summit 2026, indicating overlapping customer bases.
- Deed: Deed is a workplace giving and volunteering platform for enterprises, directly competing for the same CSR/People team budgets and overlapping with Goodstack's employee giving and volunteering modules.
- Bright Funds: Bright Funds is a workplace giving, volunteering, and grantmaking platform serving enterprises and foundations. It is a direct peer in employee giving, volunteering, and grants management.
- Submittable: Submittable provides grant, scholarship, and award application management with AI-powered review workflows. It competes most directly with Goodstack's grants management product and shares buyer personas in corporate social impact teams and foundations.
- Network for Good: Network for Good is a fundraising and donor management platform with workplace giving capabilities serving nonprofits and corporate giving programs. It overlaps with Goodstack in donation processing and nonprofit verification for smaller and mid-market customers.
Broad incumbents
- Workday: Workday is a broad enterprise HCM and finance incumbent that has been expanding into ESG and people-purpose workflows. It does not specialize in CSR giving but competes for parts of the enterprise CSR budget via HR-adjacent capabilities.
- Salesforce.org: Salesforce.org sells CRM and program management tools to nonprofits and CSR programs. It is a broader incumbent rather than a head-to-head competitor, but overlaps in nonprofit relationship management and program tracking.
Emerging players
- Millie: Millie is an emerging donation and giving platform that overlaps with Goodstack's customer giving and embedded donation rails. It is smaller and earlier-stage than Goodstack but addresses adjacent use cases in enterprise and consumer giving.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Goodstack social profiles
Digital presenceGoodstack compliance and trust
Trust signalCompliance4 records
Goodstack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodstack leadership team
Management profileNumber of profiles
Profiles4 records
Goodstack subsidiaries and ownership
Company hierarchySubsidiaries1 record
Goodstack funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodstack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodstack
What does Goodstack do?
Goodstack provides an AI-powered unified platform that enables enterprises to launch and manage corporate impact programs, including automated verification of nonprofits and social enterprises, employee donations and employer matching, employee volunteering, AI-driven grants management, and embedded customer donation experiences. The platform is backed by a proprietary database of more than 13 million verified causes spanning 240+ countries and is delivered via SaaS dashboard and a public REST API.
Is Goodstack a public or private company?
Goodstack is a private company. It is classified as venture growth investor backed and is currently operating.
When was Goodstack founded?
Goodstack was founded in 2017. It employs 101 to 250 people.
Where is Goodstack based?
Goodstack is headquartered in London, United Kingdom, in the Europe region.
How does Goodstack make money?
Two revenue lines are on record. Platform SaaS / Subscription Fees are the primary driver. The others are transaction-Based Donation Processing.
Who are Goodstack's main competitors?
Direct peers on record are Benevity, Blackbaud (YourCause), Goodera, Deed, Bright Funds, Submittable and Network for Good. Broad incumbents are Workday and Salesforce.org. Millie is listed as an emerging player.
Does Goodstack have an API?
Yes. Goodstack provides a public REST API enabling partners to integrate nonprofit verification, donation processing, and organization management capabilities. The API supports both sandbox (for testing) and production environments. API keys are prefixed by environment (Sandbox/Production) for clarity. Key endpoints include vetting/verification requests, organization data (GET calls), donation intents, milestones, and image uploads for organizations. Developer documentation is at docs.goodstack.io.
What industry is Goodstack in?
Goodstack's product category is Corporate Social Impact Software. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 518210 and its SIC code is 7372.