Linglong Tyre

What Linglong Tyre does

Shandong Linglong Tyre Co., Ltd. is a Chinese publicly listed tire manufacturer founded in 1975 as the Zhaoyuan Tire Repair Factory and headquartered in Zhaoyuan, Shandong, China. The company has been listed on the Shanghai Stock Exchange since July 2016 under stock code 601966 and is among the world's top 20 tire manufacturers, ranked 14th by revenue (2020) and 7th worldwide in net profit. Linglong produces a comprehensive portfolio of tires spanning passenger car, SUV, winter, truck/bus, and specialty (agricultural, industrial, OTR) categories, organized under the Linglong core brand and sub-brands ATLAS, LEAO, INFINITY, GREEN MAX, HUBTRAC, and CROSSWIND. Manufacturing is anchored at five Chinese bases (Shandong HQ, Dezhou, Beijing, Guangxi, Jilin/Changchun) plus the Thailand facility (LLIT) and Linglong International Europe in Zrenjanin, Serbia — the first Chinese tire factory in Europe, with US$990 million invested and 13.62 million tire annual capacity at full build-out.

The business operates a dual go-to-market model: direct original equipment (OE) supply to global automotive manufacturers including Nissan, Volkswagen, Audi, Ford, Stellantis, Hyundai, Kia, MAN, Guangqi Honda, FAW-Volkswagen, and Red Flag (Hongqi); and global replacement market distribution through dealers in 173 countries, regional subsidiaries (LingLong Americas, Linglong Europe, LLIT), and flagship retail stores (the largest European store opened in Belgrade in March 2024). Revenue is generated through hardware sales of tires on a transaction-based, quote-priced model. The company markets aggressively via flagship sports sponsorships with Real Madrid, Chelsea FC, VfL Wolfsburg, and Juventus, plus participation in major tire trade shows (The Tire Cologne, Autopromotec, SEMA).

On technology, Linglong invests in AI-integrated smart factory production, industrial robotics, and digitalized operations in partnership with Tencent Cloud. Proprietary innovations include the industry's first 79% sustainable concept tire (A-grade noise and rolling resistance), China's first dandelion rubber pilot line for bio-based tire materials, the MASTER Series (Comfort Master, Sport Master, Grip Master C/S) with membrane destruction unit technology and third-generation wet skid resistance resin, run-flat LRS technology, and the EV-optimized Sport Master e. R&D is anchored in Hanover, Germany and Jinan, China, with academic collaborations including Beijing Jiaotong University, University of Novi Sad, and Beijing University of Chemical Technology. The company holds MSCI ESG BB rating, GPSNR membership (first Chinese tire enterprise), and full ETRMA corporate membership (November 2024). Annual income is stated as "over 10 billion RMB" with brand value reaching 110.216 billion yuan in 2025.

Name

Linglong Tyre

Legal name

Shandong Linglong Tyre Co., Ltd.

Website

https://en.linglong.cn

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Shandong Linglong Tyre Co., Ltd. is a Chinese publicly listed tire manufacturer (Shanghai SE: 601966) producing passenger, SUV, truck/bus, and specialty tires across factories in China, Thailand, and Serbia, serving global automotive OEMs and the replacement market in 173 countries.

Ownership category

akta.pro rank

Product category

Tire Manufacturing

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (42313)

SIC

Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tires Manufacturing (IMACAIAK)

akta.pro secondary industries

Light Truck/SUV Tires Manufacturing (IMANAKAB), Commercial Truck & Bus Tires Manufacturing (IMANAKAC), Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing (IMANAKAI), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Tire manufacturing
• Passenger car tires
• Commercial vehicle tires
• OEM tire supply
• Replacement tires

Headquarters

HQ city

Shandong

HQ country

China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales: Primary revenue from manufacturing and selling tires across passenger car, SUV, truck/bus, and specialty segments. Revenue model is transaction-based with one-time hardware sales to customers including OEMs, distributors, dealers, and end consumers.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Linglong Tire manufactures and sells a full line of tires — including passenger car radial tires, light truck tires, truck and bus radial (TBR) tires, off-the-road (OTR) tires, agricultural tires, and industrial/specialty tires — under multiple proprietary brands (Linglong, ATLAS, LEAO, INFINITY, GREEN MAX, HUBTRAC, CROSSWIND). The company supplies both OE fitment to global automakers and replacement tires to the global aftermarket, with manufacturing bases in China, Thailand, and Serbia.

Product overview

Linglong Tire is a specialized, large-scale technology-oriented tire manufacturer ranked among the top 20 tire enterprises in the world. The company offers a comprehensive product portfolio organized across multiple sub-brands: Linglong (core brand), ATLAS, LEAO, INFINITY, GREEN MAX, HUBTRAC, and CROSSWIND. Product categories include Passenger Car & Light Truck Tires (GREEN-Max HP010, CrossWind, MASTER Series, LION SPORT, FORCE UHP), SUV Tires (CROSSWIND A/T, CROSSWIND H/T, 4X4 HP variants), Winter Tires (Grip Master Winter, Polarbear Series, ECOSNOW, GREEN-Max Winter variants), Truck & Bus Tires (LDL/LFL/LTL series, HUBTRAC brand), and Specialty Tires (Agricultural: LBR/LR series; Industrial; OTR; Bias). The company has established a '7+5' global strategy with manufacturing bases in China (Shandong, Dezhou, Beijing, Guangxi, Jilin, Changchun), Thailand (LLIT), Serbia (Europe), and USA. Products are exported to 173 countries worldwide. In 2024, the company achieved mass production at its first European factory in Serbia and launched new sustainable products including a 79% sustainable concept tire and EV-optimized Sport Master e.

Differentiator

Problem solved

Functional benefit

Brands

• ATLAS: Tire brand offering products including LAND SPORT, FORCE UHP, SPORT GREEN, GREEN, Touring Plus II, Desperado II, and winter tires under Polarbear line
• LEAO
• INFINITY
• GREEN MAX
• HUBTRAC
• CROSSWIND
• Linglong Drift Team

Quantifiable outcome

• 79% sustainable tire achieving A-grade standard for noise performance and rolling resistance
• +3 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

24 partnerships are on record, tiered core, flagship, strategic and regional.

• ETRMA (European Tyre and Rubber Manufacturers' Association)coreStrategic or Co-development Partner · 4 November 2024Full Corporate Membership approved November 4, 2024. Represents 14 global tyre manufacturers producing in Europe. Signals long-term commitment to European market and contribution to competitive industry landscape.
• Real MadridflagshipGTM or Marketing Partner · 27 September 2024Strategic global partnership announced September 27, 2024. Linglong Tire becomes official global partner of the world-renowned Real Madrid football club. Collaboration spans brand promotion, event participation, and innovative sports marketing activities leveraging Real Madrid's century-long heritage, global fan base, and athletic achievements.
• Beijing Jiaotong UniversitystrategicStrategic or Co-development Partner · 13 September 2024Research cooperation agreement signed during Europe mass production ceremony for product R&D and high-quality construction support at European factory.
• University of Novi SadstrategicStrategic or Co-development Partner · 13 September 2024Cooperation agreement for support of European Linglong development with local academic institution.
• GPSNR (Global Platform for Sustainable Natural Rubber)coreStrategic or Co-development Partner · 13 September 2024First Chinese tire enterprise member of GPSNR, pledging to build sustainable supply chain for natural rubber with international stakeholders.
• Chelsea Football ClubflagshipGTM or Marketing Partner · 9 September 2024Multi-year agreement making Linglong Tire the Official Tire Partner of Chelsea FC. Partnership includes pitchside placements at Stamford Bridge during Premier League, FA Cup, and League Cup matches; content and experiences creation; star player interactions; official travel coach tire supply. Milestone in internationalization strategy.
• NissancoreOEM/ Whitelabel/ Licensing Partner · 17 June 2024OE tire certification for production of original equipment tires specifically developed and optimized for Nissan vehicles at the Serbia factory.
• Volkswagen GroupcoreOEM/ Whitelabel/ Licensing Partner · 17 June 2024Potential global tire supplier status since 2016 with multiple VW Group brands (Volkswagen, Audi) certified for OE tire production. Continued certification at European factory for supply to VW Group European factories.
• FordcoreOEM/ Whitelabel/ Licensing Partner · 17 June 2024OE tire certification for Ford vehicles. Thailand facility received Ford Q1 Award certification. Ongoing OE supply relationship.
• StellantiscoreOEM/ Whitelabel/ Licensing Partner · 17 June 2024OE tire certification for Stellantis group vehicles at the Serbia factory as part of original equipment business expansion.
• HyundaicoreOEM/ Whitelabel/ Licensing Partner · 17 June 2024OE tire certification for Hyundai vehicles at European factory.
• KiacoreOEM/ Whitelabel/ Licensing Partner · 17 June 2024OE tire certification for Kia vehicles at European factory.
• MANcoreOEM/ Whitelabel/ Licensing Partner · 17 June 2024OE tire certification for MAN truck manufacturer, marking entry into commercial vehicle OE segment.
• ELEVATEstrategicStrategic or Co-development Partner · 1 January 2023Third-party sustainability audit organization conducting social responsibility audit at Linglong Europe factory, achieving green score of 94 in 2023.
• CleantirestrategicTechnology or Integration · 1 April 2022Comprehensive strategic cooperation agreement for sustainable tire technology and solutions.
• Guangqi HondacoreOEM/ Whitelabel/ Licensing Partner · 1 September 2021First batch of Linglong tires shipped for Guangqi Honda Crider model from Guangxi Linglong factory, marking official OE fitment.
• Beijing University of Chemical TechnologystrategicStrategic or Co-development Partner · 13 January 2021Tripartite MoU signed to jointly research and develop innovative solutions for tire industry in China.
• South China University of TechnologystrategicStrategic or Co-development Partner · 13 January 2021Tripartite MoU for joint R&D innovation in tire technology and sustainable solutions.
• Tencent CloudcoreTechnology or Integration · 10 July 2020Phase II strategic partnership for digitalized factory development in Changchun. Incorporates integrated, digitally connected, and cloud-based data and process management software. Also supports new retail smart marketing platform.
• HuazhistrategicTechnology or Integration · 10 July 2020Joint partner with Tencent Cloud for industrial IoT and big data services in Changchun digital factory development.
• Serbian SuperLigaregionalGTM or Marketing Partner · 30 March 2019Sponsorship of Serbian SuperLiga football league since March 2019 supporting local football development.
• JuventuscoreGTM or Marketing Partner · 1 February 2018Official partner of Juventus football club since February 2018. Partnership leverages Juventus's global brand presence for European market development.
• Ratchaburi Mitr Phol FCregionalGTM or Marketing Partner · 19 February 2016Sponsorship of Thai football club Ratchaburi Mitr Phol FC marking LLIT's step into Thailand football.
• VfL WolfsburgcoreGTM or Marketing Partner · 1 January 2014Long-standing partnership since 2014 as Top Partner, Official Tire Partner, and Sleeve Sponsor. Climate team partner in Wolfsburg United project promoting football concepts in China and Germany. Supports CSR projects globally. Partnership renewed multiple times including 2022 extension.

Scale indicators12 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Michelin: World's largest tire manufacturer with full portfolio across passenger, truck/bus, OTR, and specialty tires. Comparable to Linglong in product breadth, OE certifications with global auto OEMs, and sustainability leadership, but with substantially larger scale, premium brand equity, and stronger European replacement market presence.
• Bridgestone: Global #1/#2 tire manufacturer with comprehensive passenger, commercial, and specialty offerings and deep OE relationships with the same Japanese, European, and U.S. OEMs Linglong serves. Comparable on product scope and OEM supply model, with significantly larger R&D and global manufacturing footprint.
• Continental AG: European-headquartered broad tire manufacturer with strong OE fitments across German automakers (VW, Audi, MAN). Most directly comparable to Linglong's Serbia-targeted European OE strategy and competing head-to-head in Continental's home market for premium and replacement share.
• Yokohama Rubber Company: Japanese tire manufacturer with passenger, truck/bus, OTR, and specialty offerings and OE supply to Asian and European automakers. Comparable on global multi-brand strategy, OE certification portfolio, and growing European market presence.
• Sumitomo Rubber Industries (Dunlop): Japanese tire manufacturer (Dunlop, Falken, Goodride brands) with global passenger, SUV, and commercial portfolio and OE relationships with major Asian and European OEMs. Comparable on product breadth and OE focus, with deeper premium market positioning.
• Pirelli & C. S.p.A. Premium European tire maker focused on high-performance passenger and OE supply to luxury and performance automakers. Comparable to Linglong on European OE focus and premium product positioning (Master series, CrossWind), with substantially higher brand equity and ASP.
• Goodyear Tire & Rubber Company: Top-tier global tire maker with broad passenger, truck/bus, and OTR portfolio and major OE fitments. Comparable on global manufacturing footprint, OE supply relationships with Ford and Stellantis (both also Linglong customers), and commercial vehicle product range.

Direct peers

• Apollo Tyres: Indian-headquartered global tire manufacturer with passenger, truck/bus, and OTR portfolio plus European manufacturing footprint (Hungary, Netherlands). Comparable to Linglong as an emerging-market challenger expanding in Europe and competing on value-tier OE and replacement share.
• Hankook Tire & Technology: Korean mid-tier global tire manufacturer with comparable scale, multi-brand portfolio, growing OE certifications with European and Asian OEMs, and an emerging European manufacturing footprint. The closest comparable to Linglong in terms of challenger-positioning versus incumbents, geography of expansion, and product breadth.
• Giti Tire: Chinese-headquartered global tire manufacturer with comparable scale (Top 15 globally), multi-brand strategy (Giti, GT Radial, Runway, Primewell), and similar emphasis on OE certification, global distribution, and brand-building via motorsport. The most direct peer as a Chinese challenger pursuing global tire market share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/linglongofficial
• Xx.com/linglong_llit
• LinkedInlinkedin.com/company/shandong-linglong-tyre-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linglong Tyre