Linglong Tyre
Shandong Linglong Tyre Co., Ltd. is a Chinese publicly listed tire manufacturer (Shanghai SE: 601966) producing passenger, SUV, truck/bus, and specialty tires across factories in China, Thailand, and Serbia, serving global automotive OEMs and the replacement market in 173 countries.
- Company typePublic
- Founded1975
- HeadquartersShandong, China
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Linglong Tyre does
Shandong Linglong Tyre Co., Ltd. is a Chinese publicly listed tire manufacturer founded in 1975 as the Zhaoyuan Tire Repair Factory and headquartered in Zhaoyuan, Shandong, China. The company has been listed on the Shanghai Stock Exchange since July 2016 under stock code 601966 and is among the world's top 20 tire manufacturers, ranked 14th by revenue (2020) and 7th worldwide in net profit. Linglong produces a comprehensive portfolio of tires spanning passenger car, SUV, winter, truck/bus, and specialty (agricultural, industrial, OTR) categories, organized under the Linglong core brand and sub-brands ATLAS, LEAO, INFINITY, GREEN MAX, HUBTRAC, and CROSSWIND. Manufacturing is anchored at five Chinese bases (Shandong HQ, Dezhou, Beijing, Guangxi, Jilin/Changchun) plus the Thailand facility (LLIT) and Linglong International Europe in Zrenjanin, Serbia — the first Chinese tire factory in Europe, with US$990 million invested and 13.62 million tire annual capacity at full build-out.
The business operates a dual go-to-market model: direct original equipment (OE) supply to global automotive manufacturers including Nissan, Volkswagen, Audi, Ford, Stellantis, Hyundai, Kia, MAN, Guangqi Honda, FAW-Volkswagen, and Red Flag (Hongqi); and global replacement market distribution through dealers in 173 countries, regional subsidiaries (LingLong Americas, Linglong Europe, LLIT), and flagship retail stores (the largest European store opened in Belgrade in March 2024). Revenue is generated through hardware sales of tires on a transaction-based, quote-priced model. The company markets aggressively via flagship sports sponsorships with Real Madrid, Chelsea FC, VfL Wolfsburg, and Juventus, plus participation in major tire trade shows (The Tire Cologne, Autopromotec, SEMA).
On technology, Linglong invests in AI-integrated smart factory production, industrial robotics, and digitalized operations in partnership with Tencent Cloud. Proprietary innovations include the industry's first 79% sustainable concept tire (A-grade noise and rolling resistance), China's first dandelion rubber pilot line for bio-based tire materials, the MASTER Series (Comfort Master, Sport Master, Grip Master C/S) with membrane destruction unit technology and third-generation wet skid resistance resin, run-flat LRS technology, and the EV-optimized Sport Master e. R&D is anchored in Hanover, Germany and Jinan, China, with academic collaborations including Beijing Jiaotong University, University of Novi Sad, and Beijing University of Chemical Technology. The company holds MSCI ESG BB rating, GPSNR membership (first Chinese tire enterprise), and full ETRMA corporate membership (November 2024). Annual income is stated as "over 10 billion RMB" with brand value reaching 110.216 billion yuan in 2025.
Linglong Tyre firmographics
Firmographics- Name
- Linglong Tyre
- Legal name
- Shandong Linglong Tyre Co., Ltd.
- Website
- https://en.linglong.cn
- Company type
- Public
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Shandong Linglong Tyre Co., Ltd. is a Chinese publicly listed tire manufacturer (Shanghai SE: 601966) producing passenger, SUV, truck/bus, and specialty tires across factories in China, Thailand, and Serbia, serving global automotive OEMs and the replacement market in 173 countries.
- Ownership category
- akta.pro rank
Linglong Tyre industry classification
Industry- Product category
- Tire Manufacturing
- NAICS
- Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (42313)
- SIC
- Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Tires Manufacturing (IMACAIAK)
- akta.pro secondary industries
- Light Truck/SUV Tires Manufacturing (IMANAKAB), Commercial Truck & Bus Tires Manufacturing (IMANAKAC), Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing (IMANAKAI), Tires, wheels & related supplies distribution (CRAOANAD)
Keywords
Where Linglong Tyre is headquartered
LocationHeadquarters
- HQ city
- Shandong
- HQ country
- China
- HQ region
- Asia
Offices8 records
Markets served
Linglong Tyre business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Tire Sales: Primary revenue from manufacturing and selling tires across passenger car, SUV, truck/bus, and specialty segments. Revenue model is transaction-based with one-time hardware sales to customers including OEMs, distributors, dealers, and end consumers.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Linglong Tyre product offering
Product offeringCore offering
Linglong Tire manufactures and sells a full line of tires — including passenger car radial tires, light truck tires, truck and bus radial (TBR) tires, off-the-road (OTR) tires, agricultural tires, and industrial/specialty tires — under multiple proprietary brands (Linglong, ATLAS, LEAO, INFINITY, GREEN MAX, HUBTRAC, CROSSWIND). The company supplies both OE fitment to global automakers and replacement tires to the global aftermarket, with manufacturing bases in China, Thailand, and Serbia.
Product overview
Linglong Tire is a specialized, large-scale technology-oriented tire manufacturer ranked among the top 20 tire enterprises in the world. The company offers a comprehensive product portfolio organized across multiple sub-brands: Linglong (core brand), ATLAS, LEAO, INFINITY, GREEN MAX, HUBTRAC, and CROSSWIND. Product categories include Passenger Car & Light Truck Tires (GREEN-Max HP010, CrossWind, MASTER Series, LION SPORT, FORCE UHP), SUV Tires (CROSSWIND A/T, CROSSWIND H/T, 4X4 HP variants), Winter Tires (Grip Master Winter, Polarbear Series, ECOSNOW, GREEN-Max Winter variants), Truck & Bus Tires (LDL/LFL/LTL series, HUBTRAC brand), and Specialty Tires (Agricultural: LBR/LR series; Industrial; OTR; Bias). The company has established a '7+5' global strategy with manufacturing bases in China (Shandong, Dezhou, Beijing, Guangxi, Jilin, Changchun), Thailand (LLIT), Serbia (Europe), and USA. Products are exported to 173 countries worldwide. In 2024, the company achieved mass production at its first European factory in Serbia and launched new sustainable products including a 79% sustainable concept tire and EV-optimized Sport Master e.
Differentiator
Problem solved
Functional benefit
Brands
- ATLAS: Tire brand offering products including LAND SPORT, FORCE UHP, SPORT GREEN, GREEN, Touring Plus II, Desperado II, and winter tires under Polarbear line
- LEAO
- INFINITY
- GREEN MAX
- HUBTRAC
- CROSSWIND
- Linglong Drift Team
Quantifiable outcome
- 79% sustainable tire achieving A-grade standard for noise performance and rolling resistance
- +3 more outcomes
Companies that use Linglong Tyre
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles2 records
Linglong Tyre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Linglong Tyre partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, flagship, strategic and regional.
- ETRMA (European Tyre and Rubber Manufacturers' Association)coreFull Corporate Membership approved November 4, 2024. Represents 14 global tyre manufacturers producing in Europe. Signals long-term commitment to European market and contribution to competitive industry landscape.
- Real MadridflagshipStrategic global partnership announced September 27, 2024. Linglong Tire becomes official global partner of the world-renowned Real Madrid football club. Collaboration spans brand promotion, event participation, and innovative sports marketing activities leveraging Real Madrid's century-long heritage, global fan base, and athletic achievements.
- Beijing Jiaotong UniversitystrategicResearch cooperation agreement signed during Europe mass production ceremony for product R&D and high-quality construction support at European factory.
- University of Novi SadstrategicCooperation agreement for support of European Linglong development with local academic institution.
- GPSNR (Global Platform for Sustainable Natural Rubber)coreFirst Chinese tire enterprise member of GPSNR, pledging to build sustainable supply chain for natural rubber with international stakeholders.
- Chelsea Football ClubflagshipMulti-year agreement making Linglong Tire the Official Tire Partner of Chelsea FC. Partnership includes pitchside placements at Stamford Bridge during Premier League, FA Cup, and League Cup matches; content and experiences creation; star player interactions; official travel coach tire supply. Milestone in internationalization strategy.
- NissancoreOE tire certification for production of original equipment tires specifically developed and optimized for Nissan vehicles at the Serbia factory.
- Volkswagen GroupcorePotential global tire supplier status since 2016 with multiple VW Group brands (Volkswagen, Audi) certified for OE tire production. Continued certification at European factory for supply to VW Group European factories.
- FordcoreOE tire certification for Ford vehicles. Thailand facility received Ford Q1 Award certification. Ongoing OE supply relationship.
- StellantiscoreOE tire certification for Stellantis group vehicles at the Serbia factory as part of original equipment business expansion.
- HyundaicoreOE tire certification for Hyundai vehicles at European factory.
- KiacoreOE tire certification for Kia vehicles at European factory.
- MANcoreOE tire certification for MAN truck manufacturer, marking entry into commercial vehicle OE segment.
- ELEVATEstrategicThird-party sustainability audit organization conducting social responsibility audit at Linglong Europe factory, achieving green score of 94 in 2023.
- CleantirestrategicComprehensive strategic cooperation agreement for sustainable tire technology and solutions.
- Guangqi HondacoreFirst batch of Linglong tires shipped for Guangqi Honda Crider model from Guangxi Linglong factory, marking official OE fitment.
- Beijing University of Chemical TechnologystrategicTripartite MoU signed to jointly research and develop innovative solutions for tire industry in China.
- South China University of TechnologystrategicTripartite MoU for joint R&D innovation in tire technology and sustainable solutions.
- Tencent CloudcorePhase II strategic partnership for digitalized factory development in Changchun. Incorporates integrated, digitally connected, and cloud-based data and process management software. Also supports new retail smart marketing platform.
- HuazhistrategicJoint partner with Tencent Cloud for industrial IoT and big data services in Changchun digital factory development.
- Serbian SuperLigaregionalSponsorship of Serbian SuperLiga football league since March 2019 supporting local football development.
- JuventuscoreOfficial partner of Juventus football club since February 2018. Partnership leverages Juventus's global brand presence for European market development.
- Ratchaburi Mitr Phol FCregionalSponsorship of Thai football club Ratchaburi Mitr Phol FC marking LLIT's step into Thailand football.
- VfL WolfsburgcoreLong-standing partnership since 2014 as Top Partner, Official Tire Partner, and Sleeve Sponsor. Climate team partner in Wolfsburg United project promoting football concepts in China and Germany. Supports CSR projects globally. Partnership renewed multiple times including 2022 extension.
Scale indicators12 records
Recent moves10 records
Expansion highlights6 records
Linglong Tyre competitors and assessment
Company assessmentBroad incumbents
- Michelin: World's largest tire manufacturer with full portfolio across passenger, truck/bus, OTR, and specialty tires. Comparable to Linglong in product breadth, OE certifications with global auto OEMs, and sustainability leadership, but with substantially larger scale, premium brand equity, and stronger European replacement market presence.
- Bridgestone: Global #1/#2 tire manufacturer with comprehensive passenger, commercial, and specialty offerings and deep OE relationships with the same Japanese, European, and U.S. OEMs Linglong serves. Comparable on product scope and OEM supply model, with significantly larger R&D and global manufacturing footprint.
- Continental AG: European-headquartered broad tire manufacturer with strong OE fitments across German automakers (VW, Audi, MAN). Most directly comparable to Linglong's Serbia-targeted European OE strategy and competing head-to-head in Continental's home market for premium and replacement share.
- Yokohama Rubber Company: Japanese tire manufacturer with passenger, truck/bus, OTR, and specialty offerings and OE supply to Asian and European automakers. Comparable on global multi-brand strategy, OE certification portfolio, and growing European market presence.
- Sumitomo Rubber Industries (Dunlop): Japanese tire manufacturer (Dunlop, Falken, Goodride brands) with global passenger, SUV, and commercial portfolio and OE relationships with major Asian and European OEMs. Comparable on product breadth and OE focus, with deeper premium market positioning.
- Pirelli & C. S.p.A. Premium European tire maker focused on high-performance passenger and OE supply to luxury and performance automakers. Comparable to Linglong on European OE focus and premium product positioning (Master series, CrossWind), with substantially higher brand equity and ASP.
- Goodyear Tire & Rubber Company: Top-tier global tire maker with broad passenger, truck/bus, and OTR portfolio and major OE fitments. Comparable on global manufacturing footprint, OE supply relationships with Ford and Stellantis (both also Linglong customers), and commercial vehicle product range.
Direct peers
- Apollo Tyres: Indian-headquartered global tire manufacturer with passenger, truck/bus, and OTR portfolio plus European manufacturing footprint (Hungary, Netherlands). Comparable to Linglong as an emerging-market challenger expanding in Europe and competing on value-tier OE and replacement share.
- Hankook Tire & Technology: Korean mid-tier global tire manufacturer with comparable scale, multi-brand portfolio, growing OE certifications with European and Asian OEMs, and an emerging European manufacturing footprint. The closest comparable to Linglong in terms of challenger-positioning versus incumbents, geography of expansion, and product breadth.
- Giti Tire: Chinese-headquartered global tire manufacturer with comparable scale (Top 15 globally), multi-brand strategy (Giti, GT Radial, Runway, Primewell), and similar emphasis on OE certification, global distribution, and brand-building via motorsport. The most direct peer as a Chinese challenger pursuing global tire market share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Linglong Tyre social profiles
Digital presenceLinglong Tyre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linglong Tyre leadership team
Management profileNumber of profiles
Profiles1 record
Linglong Tyre subsidiaries and ownership
Company hierarchySubsidiaries10 records
Linglong Tyre funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linglong Tyre M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linglong Tyre
What does Linglong Tyre do?
Linglong Tire manufactures and sells a full line of tires — including passenger car radial tires, light truck tires, truck and bus radial (TBR) tires, off-the-road (OTR) tires, agricultural tires, and industrial/specialty tires — under multiple proprietary brands (Linglong, ATLAS, LEAO, INFINITY, GREEN MAX, HUBTRAC, CROSSWIND). The company supplies both OE fitment to global automakers and replacement tires to the global aftermarket, with manufacturing bases in China, Thailand, and Serbia.
Is Linglong Tyre a public or private company?
Linglong Tyre is a public company. It is classified as public and is currently operating.
When was Linglong Tyre founded?
Linglong Tyre was founded in 1975. It employs 5,001 to 10,000 people.
Where is Linglong Tyre based?
Linglong Tyre is headquartered in Shandong, China, in the Asia region.
How does Linglong Tyre make money?
One revenue line is on record: tire Sales.
Who are Linglong Tyre's main competitors?
Broad incumbents on record are Michelin, Bridgestone, Continental AG, Yokohama Rubber Company, Sumitomo Rubber Industries (Dunlop), Pirelli & C. S.p.A. and Goodyear Tire & Rubber Company. Direct peers are Apollo Tyres, Hankook Tire & Technology and Giti Tire.
Does Linglong Tyre have an API?
No public API is recorded for Linglong Tyre.
What industry is Linglong Tyre in?
Linglong Tyre's product category is Tire Manufacturing. Its primary akta.pro industry code is IMACAIAK, Tires Manufacturing, with a secondary code of IMANAKAB, Light Truck/SUV Tires Manufacturing. Its NAICS code is 32621 and its SIC code is 3011.