NBC Peacock Productions
Peacock is NBCUniversal's direct-to-consumer streaming service offering live sports, NBC and Bravo library content, and Peacock Originals to US consumers via tiered subscriptions (Free, Select, Premium, Premium Plus) and bundled partnerships with Apple TV and Apple One.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What NBC Peacock Productions does
Peacock is the direct-to-consumer streaming service of NBCUniversal, a subsidiary of Comcast, launched in 2020 and operated through Peacock TV LLC. The platform distributes subscription video on demand and live linear streaming to US consumers across smart TVs (Samsung, LG, Vizio), streaming devices (Roku, Fire TV, Apple TV, Android TV), gaming consoles (PlayStation, Xbox), mobile apps (iOS, Android), and web browsers. Its core technology stack supports live streaming, on-demand content, 24/7 Peacock Channels, offline downloads for Premium Plus, Peacock Mini-Games, and Peacock Clips, with multi-device synchronized playback.
Peacock's content proposition combines exclusive live sports rights (NBA, NFL Sunday Night Football, Premier League, WWE, MLB, golf, WNBA), the NBCUniversal library (Saturday Night Live, Law & Order franchise, Bravo reality including Below Deck, Telemundo Spanish-language content), Peacock Originals (Love Island USA, The Traitors, Ted), and hit movies. The platform operates a four-tier subscription model: a free ad-supported tier, Select at $7.99/month, Premium at $13.99/month, and Premium Plus at $16.99/month (post-July 2025 pricing), with annual plans and a $5.99/month student discount.
Peacock's go-to-market blends direct-to-consumer digital acquisition through peacocktv.com and app stores with channel partnerships. The flagship channel partnership is the Apple TV and Apple One bundle (launched October 2025) starting at $14.99/month, which provides over 30% savings and access to Apple's installed subscriber base. Additional GTM integrations include Instacart+ loyalty program access and gift card distribution. Revenue mechanics combine recurring subscription fees with advertising on the Free and Premium tiers, plus personalized ad targeting on live sports and event content. The legal entity is Peacock TV LLC, headquartered at NBCUniversal's 30 Rockefeller Plaza offices in New York.
NBC Peacock Productions firmographics
Firmographics- Name
- NBC Peacock Productions
- Legal name
- Peacock TV LLC
- Website
- https://peacocktv.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peacock is NBCUniversal's direct-to-consumer streaming service offering live sports, NBC and Bravo library content, and Peacock Originals to US consumers via tiered subscriptions (Free, Select, Premium, Premium Plus) and bundled partnerships with Apple TV and Apple One.
- Ownership category
- akta.pro rank
NBC Peacock Productions industry classification
Industry- Product category
- Video Streaming Service
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- News Streaming Platforms (MPACAAAF)
- akta.pro secondary industries
- Digital Content & Media Subscriptions (CRAFAIAA), Subscription, Bundling & Membership Distribution (Game Pass-like, Humble-like) (MPAFABAI)
Keywords
Where NBC Peacock Productions is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NBC Peacock Productions business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Others, Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription Revenue (Premium Tiers): Peacock generates primary revenue through tiered subscription plans. The Premium tier ($10.99/month or $109.99/year) provides access to live sports, hit movies, Peacock Originals, and NBC/Bravo content with ads. The Premium Plus tier ($16.99/month or $169.99/year) offers the same content without ads (with limited exceptions for live sports and certain content). A free ad-supported tier provides limited TV content.
- Advertising Revenue: Peacock generates advertising revenue from the ad-supported tiers (Free and Premium). The platform uses personalized advertising based on user data and viewing behavior. Live sports and events contain traditional commercial breaks even for Premium subscribers.
- Apple TV Bundle Partnership: Revenue sharing from bundled subscription offerings with Apple TV ($14.99/month for combined package), providing discounted access to both services through cross-promotional partnership.
- Instacart+ Partnership Access: Partnership offering free Peacock Premium access for eligible Instacart+ members, driving subscriber acquisition through loyalty program integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with limited TV content and ads |
| Subscription | Monthly | Premium tier with full content library and live sports |
| Subscription | Monthly | Premium Plus ad-free tier with downloads |
| Subscription | Monthly | Apple TV and Peacock bundle |
| Subscription | Monthly | Student discount on Premium tier |
| Subscription | Annual | Annual subscription savings |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
NBC Peacock Productions product offering
Product offeringCore offering
Peacock operates a subscription-based direct-to-consumer video streaming service that aggregates NBCUniversal's content library — including NBC, Bravo, Telemundo, Universal Pictures theatricals, Peacock Originals, and 24/7 NBC News — alongside marquee live sports rights (NBA, NFL, Premier League, PGA Tour, F1). The service is sold across three paid subscription tiers (Select, Premium, Premium Plus) plus a free ad-supported entry point, with bundling partnerships extending reach through Apple TV+ and Instacart+.
Product overview
Peacock is a streaming service platform from NBCUniversal offering a tiered subscription model with three main plans: Select (ad-supported TV content), Premium (ad-supported with sports, movies, and originals), and Premium Plus (ad-free experience with downloads and local NBC access). The platform provides live sports including Premier League soccer, WWE, golf, cycling, SuperMotocross, and IMSA racing; news from NBC and Telemundo; hit movies and TV shows from NBC and Bravo networks; and Peacock Original series such as Love Island USA, The Traitors, and Ted. The service is available across smart TVs (Samsung, LG, Vizio, Hisense), streaming devices (Roku, Amazon Fire TV, Apple TV, Android TV), gaming consoles (PlayStation, Xbox), mobile devices (iOS, Android), and web browsers. Peacock also offers an Apple TV bundle partnership, gift cards, and student discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Peacock Streaming Service Subscription video on-demand and live streaming service operated by NBCUniversal, delivering on-demand movies, TV shows, NBC broadcast programming, Bravo reality, Telemundo, Universal Pictures theatricals, Peacock Originals, 24/7 NBC News, and live sports (NBA, NFL, Premier League, PGA Tour, F1) to consumers in the United States across web, mobile, and connected TV devices.
- Apple TV+ and Peacock Bundle A bundled subscription product that pairs access to Apple TV+ and Peacock (and other Apple services such as Apple One Premier) into a single paid plan, sold through Apple and select partner channels, including an Instacart+ variant that bundles Peacock with Instacart+ membership benefits. Targeted at U.S. consumers seeking consolidated streaming value rather than paying for each service separately.
- Peacock Gift Card A prepaid Peacock Gift Card product, sold through retail and digital channels, that redeems into a Peacock paid subscription — select tiers and durations offered as gifting — letting consumers give Peacock access as a present rather than directly subscribing the recipient.
Quantifiable outcome
- 170 million unique viewers reached across NBA coverage in 2024-25 season, up 86% year-over-year
- +3 more outcomes
Companies that use NBC Peacock Productions
Customer profileSegments4 records
Ideal customer profiles4 records
NBC Peacock Productions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
NBC Peacock Productions partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, major and core.
- Instacart+minorPeacock offers free Peacock Premium access for eligible Instacart+ members through a partnership deal. This loyalty program integration provides discounted access to Peacock's ad-supported Premium tier, excluding existing accounts and Premium Plus.
- Apple TV (Super Bowl and Olympics Bundle)majorPeacock launched a promotional bundle with Apple TV allowing existing Apple TV subscribers to add Peacock Premium for just $2/month, bringing the combined cost to $14.99/month. The deal covers access to major sporting events including the Super Bowl and 2026 Winter Olympics.
- Black Tap Craft Burgers & BeerminorPeacock hosted official Season 4 premiere watch party for 'The Traitors' at Black Tap locations in NYC, Nashville, and Dallas, featuring themed decor, special menu items, multiple screens, signature cocktails, and immersive entertainment experiences.
- EA Sports (Madden NFL)minorNBC Sports and Peacock announced they will stream the second annual Madden NFL Cast of the Thanksgiving game between Baltimore Ravens and Cincinnati Bengals, blending live football with Madden NFL video game graphics, data insights, route trees, play cards, and player ratings.
- NFL+majorNBC Peacock and NFL+ launched a new 'Sunday Night Football' alternative broadcast with a reality TV flavor, creating an innovative viewing experience that blends traditional sports broadcasting with entertainment elements.
- Apple TVcoreApple and NBCUniversal launched streaming bundles on October 20, 2025, allowing customers to subscribe to both Apple TV and Peacock services at discounted prices. The bundles offer savings of over 30% and include multi-platform access to entertainment content. Prices range from $15 to $20 per month depending on tier.
- Formula 1minorFormula 1 clinched a five-year media rights deal with Apple TV as exclusive U.S. broadcaster starting 2026, generating around $140 million annually for F1 (56% increase from ESPN). While Peacock is not the primary F1 broadcaster, the sport content ecosystem relates to Peacock's broader sports strategy.
- Apple OnecoreApple One subscribers can access Peacock Premium Plus at a discounted rate of $11/month instead of the standard $16.99. This represents the first external partnership benefit within Apple's all-in-one subscription bundle service. The 35% discount applies to Family and Premier plans.
- NBAcoreThe NBA's 11-year, $76 billion media rights agreement includes NBC/Peacock as a key distribution partner alongside ESPN/ABC and Amazon Prime Video. This multi-platform strategy has driven an 86% surge in NBA viewership to 170 million unique viewers, with NBC/Peacock broadcasting 62 games in the first season.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
NBC Peacock Productions competitors and assessment
Company assessmentDirect peers
- Netflix: Netflix is the global leader in subscription video streaming, offering SVOD content across movies, originals, and live programming. It is Peacock's most direct competitor in the SVOD streaming category, competing for the same general consumer wallet share.
- Amazon Prime Video: Amazon Prime Video is a subscription streaming service with originals, licensed films, and live sports including NBA and Thursday Night Football. It is a co-distributor of NBA rights alongside Peacock, making it both a direct competitor and rights partner.
- YouTube TV: YouTube TV is a live TV streaming bundle service offering 100+ channels including NBC, ESPN, and regional sports. It directly competes with Peacock for cord-cutters and sports subscribers seeking a cable replacement.
- Hulu: Hulu is a subscription streaming service offering next-day TV content, originals, and live TV. It directly competes with Peacock for general entertainment subscribers seeking current network and cable content.
- Disney+: Disney+ is a major subscription streaming service offering Disney, Marvel, Pixar, Star Wars, and ESPN content. It directly competes with Peacock for family, franchise, and general entertainment subscribers, also leveraging a parent-media cross-promotion model.
- Paramount+: Paramount+ is Paramount Global's subscription streaming service offering CBS, Showtime, Nickelodeon, and live sports. It directly competes with Peacock in general entertainment, sports, and news streaming categories.
- Apple TV+: Apple TV+ is Apple's subscription streaming service focused on prestige originals. It is both a distribution partner (Apple TV and Apple One bundles) and a direct competitor to Peacock in premium streaming.
- Max (HBO Max): Max is Warner Bros. Discovery's subscription streaming service offering HBO originals, Warner films, and reality content. It is a direct competitor to Peacock in premium streaming, with overlapping positioning on prestige originals and movies.
- ESPN+: ESPN+ is Disney's sports-focused subscription streaming service carrying UFC, NHL, MLB, and college sports. It directly competes with Peacock in the live sports streaming category for cord-cutting sports fans.
Emerging players
- FuboTV: FuboTV is a sports-focused live TV streaming service with regional sports and international soccer. It is an emerging competitor in sports streaming, with overlapping content focus on Premier League and other live sports that Peacock carries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NBC Peacock Productions social profiles
Digital presenceNBC Peacock Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
NBC Peacock Productions leadership team
Management profileNumber of profiles
NBC Peacock Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NBC Peacock Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NBC Peacock Productions
What does NBC Peacock Productions do?
Peacock operates a subscription-based direct-to-consumer video streaming service that aggregates NBCUniversal's content library — including NBC, Bravo, Telemundo, Universal Pictures theatricals, Peacock Originals, and 24/7 NBC News — alongside marquee live sports rights (NBA, NFL, Premier League, PGA Tour, F1). The service is sold across three paid subscription tiers (Select, Premium, Premium Plus) plus a free ad-supported entry point, with bundling partnerships extending reach through Apple TV+ and Instacart+.
Is NBC Peacock Productions a public or private company?
NBC Peacock Productions is a private company. It is classified as corporate owned and is currently operating.
When was NBC Peacock Productions founded?
NBC Peacock Productions was founded in 2020. It employs 11 to 50 people.
Where is NBC Peacock Productions based?
NBC Peacock Productions is headquartered in New York, United States, in the North America region.
How does NBC Peacock Productions make money?
Four revenue lines are on record. Subscription Revenue (Premium Tiers) is the primary driver. The others are advertising Revenue, apple TV Bundle Partnership and instacart+ Partnership Access.
Who are NBC Peacock Productions's main competitors?
Direct peers on record are Netflix, Amazon Prime Video, YouTube TV, Hulu, Disney+, Paramount+, Apple TV+, Max (HBO Max) and ESPN+. FuboTV is listed as an emerging player.
Does NBC Peacock Productions have an API?
No public API is recorded for NBC Peacock Productions.
What industry is NBC Peacock Productions in?
NBC Peacock Productions's product category is Video Streaming Service. Its primary akta.pro industry code is MPACAAAF, News Streaming Platforms, with a secondary code of CRAFAIAA, Digital Content & Media Subscriptions. Its NAICS code is 516210 and its SIC code is 4841.