Black Tap Craft Burgers & Beer

What Black Tap Craft Burgers & Beer does

Black Tap Craft Burgers & Beer is a privately held, founder-led gourmet burger restaurant chain founded in 2015 by Chris Barish and Julie Mulligan in SoHo, New York City, at a 15-seat counter bar on Broome Street. The company operates 25+ dine-in restaurant locations across the United States (New York, Las Vegas, Nashville, Dallas, Anaheim), the United Kingdom (London), Switzerland, Singapore, Malaysia, and the Middle East (UAE, Bahrain, Qatar, Saudi Arabia, Iraq). Its core product is a craft burger menu featuring USDA Prime and Wagyu beef burgers (including the award-winning All-American, The Texan, The Champ, and Bone Marrow Butter Burger) cooked on a griddle and served on potato rolls, complemented by award-winning chicken wings, rotating craft beer taps, and the signature CrazyShake® line of over-the-top milkshakes.

The company's commercial offering is anchored on two proprietary platforms: the CrazyShake® dessert IP (registered trademark, first created in 2015, expanded with the 2026 launch of CrazySundae) and award-winning burger recipes (3x People's Choice and a Judges Choice award at the NYC Wine & Food Festival Burger Bash). Black Tap generates revenue through three primary streams: dine-in restaurant sales (transaction fees), takeout and delivery (via Toast Tab direct ordering and aggregators DoorDash, Uber Eats, Grubhub, Deliveroo, and Carriage), and catering/private events (managed through TripleSeat, with Matterport 3D venue tours). The customer base spans general consumers, event hosters, nightlife/entertainment seekers, families, and tourists — a horizontal segmentation approach — with pay-as-you-go unit pricing that varies by market (USD in the US, GBP in the UK, RM in Malaysia).

The business model relies on premium high-traffic real estate (The Venetian Las Vegas, Downtown Disney at Disneyland, Marina Bay Sands Singapore, Dubai Mall, Westfield Stratford, MSG-adjacent NYC), social-media-driven top-of-funnel acquisition centered on CrazyShake imagery, and entertainment-brand co-marketing partnerships (Hershey's, Netflix, Peacock). Operationally, the company uses Toast Tab for POS, OpenTable for reservations, Mailchimp for email, and OpenTable for bookings, but has no public API, no proprietary mobile app, and no AI/ML capabilities documented. The corporate structure is private with no disclosed institutional investors, parent company, or funding rounds; headquarters remain at the original 529 Broome Street, SoHo address.

Name

Black Tap Craft Burgers & Beer

Legal name

Black Tap Craft Burgers & Beer

Website

https://blacktap.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Black Tap Craft Burgers & Beer is a privately held, founder-led gourmet burger and craft beer restaurant chain, founded in 2015 in SoHo, NYC, operating 25+ dine-in locations worldwide with a signature lineup of award-winning burgers and the proprietary CrazyShake® milkshake and CrazySundae dessert platforms.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF)

Keywords

• Gourmet burgers
• Craft beer restaurant
• Milkshake desserts
• Casual dining
• Event catering

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining in at restaurant locations, including burgers, wings, craft beers, cocktails, and CrazyShake milkshakes. Locations include New York (SoHo, 35th St), Las Vegas, Nashville, Dallas, Anaheim, and international markets.
2. Takeout and Delivery: Online ordering and delivery through third-party platforms (DoorDash, Uber Eats, Grubhub, Deliveroo) as well as direct pickup orders.
3. Catering and Events: Private event bookings, corporate events, bachelorette parties (especially Nashville), and catering services at various locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Black Tap Craft Burgers & Beer operates a full-service gourmet burger restaurant chain offering award-winning craft burgers, signature over-the-top CrazyShake® milkshakes, chicken wings, craft beer programs, and cocktails across 25+ locations worldwide. The company provides dine-in service, takeout, delivery through third-party platforms, and private event hosting.

Product overview

Black Tap Craft Burgers & Beer is a gourmet burger restaurant chain founded in New York City's SoHo in 2015, expanding internationally across the US, Europe, Middle East, and Asia. The company's product portfolio centers on two flagship offerings: CrazyShake® premium milkshakes (elaborate dessert shakes with elaborate toppings) and Craft Burgers (award-winning burgers featuring USDA Prime beef and wagyu, cooked on griddles). These core products are supported by chicken wings (multiple award-winning styles), craft beer programs, and CrazySundae ice cream desserts. The company offers additional services including event hosting across all locations (private dining, bachelorette parties, buy-outs), a VIP Rewards loyalty program (UK), online ordering via Toast Tab with third-party delivery integrations (DoorDash, Uber Eats, Grubhub, Deliveroo), and 3D virtual venue tours via Matterport for event planning.

Differentiator

Problem solved

Functional benefit

Brands

• CrazyShake®: Award-winning, over-the-top milkshakes that have become iconic signature creations since 2015. Known for elaborate toppings and social media presence.
• The CakeShake®

Products and services

• CrazyShake® Milkshakes Signature over-the-top milkshakes featuring elaborate toppings such as cake slices, cookies, candy, and elaborate garnishes. Available in multiple flavors including Cookie Shake, Cookies N' Cream Supreme, Brooklyn Blackout, Cotton Candy, CakeShake®, Cannoli Shake, and themed variations. Sold to individual consumers dining in, taking out, or ordering delivery.
• Craft Burgers Award-winning gourmet burgers featuring prime beef and wagyu options, including The All-American, The Texan, The Champ (Wagyu), Wagyu Steakhouse Burger, Black Truffle Burger, Mexican City, The Old Fashioned, Bone Marrow Butter Burger, and specialty variations by location. Burgers are cooked on a griddle (not grill) and served on potato rolls. Sold to individual consumers at restaurant locations.
• Wings Award-winning chicken wings offered in multiple styles including Korean BBQ, Mexican Hot Sauce, Nashville Hot, Salt and Pepper, Carolina BBQ, and Texas BBQ. Served as six-piece or ten-piece portions with various dipping sauces. Sold to individual consumers at restaurant locations.
• CrazySundae Ice cream sundae desserts introduced in 2026, featuring elaborate toppings. Varieties include Churro Hot Fudge, Cherry Bomb, and Strawberry Glazed. Positioned alongside the CrazyShake line as shareable dessert experiences.
• Event Hosting Services Private event booking and catering services across all locations. Includes semi-private and fully private event spaces, buy-out options, bachelorette party packages (Nashville), and speakeasy venues (Lot 15 at 35th Street). Event management handled through TripleSeat platform. Offered to individuals and corporate customers.
• CrazyShake Merchandise (SWAG) Branded merchandise store (swag.blacktap.com) featuring apparel and promotional items including CrazyShake branded merchandise available for online purchase.
• Black Tap VIP Rewards Loyalty Program Points-based loyalty program available at UK locations (Westfield Stratford City). Features tiered membership (Bronze, Silver, Gold) with birthday rewards, exclusive offers, and bonus point opportunities. Enrollment via in-store registration.

Quantifiable outcome

• 3x People's Choice Award winner at NYC Wine & Food Festival Burger Bash
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Peacock (NBCUniversal)minorGTM or Marketing Partner · 8 January 2025Peacock hosted official watch party for The Traitors Season 4 premiere at Black Tap locations in NYC, Nashville, and Dallas. Featured themed decor, special menu items, signature cocktails inspired by the series, and immersive entertainment with multiple screens.
• DoorDashcoreChannel Partner/ Reseller/ DistributorThird-party delivery partner operating across US locations (New York, Nashville, Dallas, Las Vegas, Anaheim) enabling food delivery to consumers.
• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party delivery partner operating across US and international locations enabling food delivery to consumers.
• GrubhubminorChannel Partner/ Reseller/ DistributorThird-party delivery partner operating in US locations (New York, Dallas) for food delivery orders.
• DeliveroocoreChannel Partner/ Reseller/ DistributorThird-party delivery partner operating in UK (London SoHo, Westfield Stratford) and UAE (Dubai Mall) locations for food delivery.
• The Venetian Las VegascoreStrategic or Co-development PartnerHost venue partner for Black Tap Las Vegas location on the famous Strip. The location features waterfront outdoor patio overlooking Venetian's famous canals.
• Disneyland ResortcoreStrategic or Co-development PartnerHost venue for Downtown Disney location in Anaheim, California at Disneyland Resort.
• Westfield (UK)coreStrategic or Co-development PartnerHost venue for Black Tap's UK debut at Westfield Stratford City shopping center in London.
• Marina Bay SandscoreStrategic or Co-development PartnerHost venue for Asia flagship Black Tap Singapore location at Marina Bay Sands integrated resort.
• Hershey'sminorGTM or Marketing PartnerBrand partnership for CrazyShake creations featuring Hershey's products and limited-edition flavors.
• NetflixminorGTM or Marketing PartnerBrand partnership for CrazyShake creations and promotional collaborations tied to Netflix series content.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Smashburger: Multi-unit gourmet burger chain with a craft beer and signature side program. Comparable casual-dining burger category and mall/tourist-area real estate footprint.
• Shake Shack: Premium 'better burger' and shake chain with a similar craft-beer-adjacent bar program and globally recognized desserts. Closest direct peer in positioning, menu, and brand-led growth model.
• BurgerFi: Premium 'better burger' chain emphasizing natural ingredients, craft beers, and a bar-like dining experience. Comparable customer base and casual-upscale menu architecture.
• Five Guys: Established gourmet burger chain competing for the same casual-dining burger occasion. Differs on price tier and dessert focus but directly comparable on core menu category and customer.
• Umami Burger: Upscale gourmet burger chain with locations in tourist and high-traffic venues, including international expansion. Comparable on premium burger positioning and destination-location strategy.
• Hopdoddy Burger Bar: Premium craft burger and beer concept with a similar chef-driven, design-forward positioning and a focus on craft beer pairings. Closely comparable on menu and bar-led experience.
• Bobby's Burger Palace: Chef-driven burger concept (Bobby Flay) offering premium burgers, craft beer, and shakes. Directly comparable on chef-brand positioning and casual-upscale dining experience.
• The Counter Custom Burgers: Build-your-own premium burger concept with a craft beer program. Comparable on gourmet burger and beer bar format in casual-upscale settings.
• Wahlburgers: Celebrity-backed gourmet burger and beer concept with bar service. Similar menu mix (burgers + craft beer) and casual-upscale bar-restaurant format.

Broad incumbents

• Yard House: National craft beer-focused casual dining chain with a broad American menu including burgers. Comparable on the craft-beer-led dining experience, but operates at a larger scale and broader menu scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/blacktap
• Xx.com/blacktapnyc
• Facebookfacebook.com/blacktapnyc
• LinkedInlinkedin.com/company/black-tap-craft-burgers-beer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Tap Craft Burgers & Beer