VIVER

What VIVER does

VIVER Inc. is a Seoul-based, privately held luxury watch marketplace founded around 2022 that operates a hybrid online and offline trading platform for authenticated new and pre-owned timepieces. The company runs a horizontal catalog spanning Rolex, Cartier, Patek Philippe, Audemars Piguet, Omega, Tudor, IWC, Panerai, and 10+ other premium marques, with individual listings priced from approximately $1,069 to $144,775 USD. Customers transact through the viver.co.kr e-commerce platform, the VIVER mobile app, and two physical showrooms in Seoul's affluent Apgujeong (24 Seolleung-ro 157-gil, Gangnam-gu) and Jamsil (240 Olympic-ro, Songpa-gu) districts. The company's primary customer segment is affluent individual watch collectors and enthusiasts seeking authenticated secondary-market transactions.

The platform's technology stack includes in-house authentication by professional watch staff, a proprietary "VIVER Ready" certification standard, an AI-powered "AI Lens" watch identification tool, AWS-hosted e-commerce infrastructure, and an integrated secure escrow payment system via Toss Payments. Adjacent services include VIVER Labs (a professional watch care facility equipped to Swiss luxury watch standards), VIVER Magazine (editorial content covering brand stories and secondary-market analysis), and VIVER ONE (a membership tier). The recently launched Viver Care subscription extends the business beyond brokerage into recurring post-transaction management, offering a 3-year premium watch care package from 550,000 KRW covering unlimited repairs, maintenance, and polishing.

VIVER generates revenue primarily through marketplace commissions on authenticated transactions, supplemented by the Viver Care subscription stream. The platform accepts cryptocurrency payments (BTC, ETH, and stablecoins), enabling access for digital-asset holders and supporting cross-border transactions, while physical operations remain concentrated in the Seoul metropolitan area. Strategic backing includes funding rounds led by Dunamu (parent of Korean crypto exchange Upbit) in November 2024 and by MUSINSA (Korea's leading fashion platform) in December 2025, totaling approximately $13.4M in disclosed capital. The company is led by CEO Jeyoun Moon and operates with 51-100 employees.

Name

VIVER

Legal name

VIVER Inc.

Website

https://viver.co.kr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

VIVER Inc. operates a Seoul-based authenticated luxury watch marketplace combining an online platform and two premium showrooms, serving affluent collectors of brands such as Rolex, Patek Philippe, and Audemars Piguet through in-house authentication, Toss escrow payments, and emerging subscription-based post-sale watch care services.

Ownership category

akta.pro rank

Product category

Luxury Watch Trading Marketplace

NAICS

Securities and Commodity Exchanges (523210)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Pre-owned Watch Dealers & Exchanges (CRAKAKAB)

akta.pro secondary industry

Spot Crypto Exchanges (Order-Book & Matching Engine) (FSADAAAA)

Keywords

• Luxury watch marketplace
• Authenticated pre-owned timepieces
• Watch brokerage services
• Luxury watch authentication
• Crypto payment ecommerce

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Luxury Watch Brokerage/Marketplace: VIVER operates as an intermediary marketplace connecting buyers and sellers of luxury watches. The company facilitates transactions between individual sellers and buyers, earning commissions on completed sales. VIVER is responsible for all transactions it authenticates and inspects.
2. Viver Care Subscription Service: Premium subscription-based watch care service offering unlimited repairs, maintenance, and complimentary polishing over three years for customers who purchased watches from the platform. Fees start at 550,000 won. Full fee refund as points if no service is used during the three-year period, positioning the company to capture recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

VIVER operates a luxury watch trading marketplace connecting buyers and sellers of authenticated new and pre-owned timepieces, earning commissions on completed transactions. The platform provides in-house authentication by professional watch experts, secure escrow payments via Toss Payments, the VIVER Ready certification program, two physical showrooms in Seoul (Apgujeong and Jamsil), and accepts cryptocurrency payments (BTC, ETH, stablecoins).

Product overview

VIVER is a luxury watch trading platform operating as a marketplace that connects buyers and sellers of authenticated new and pre-owned timepieces. The platform offers a core trading marketplace accessible via web and mobile app, complemented by VIVER ONE membership program, VIVER Labs professional care facility, and physical showrooms in Apgujeong and Jamsil, Seoul. The recent launch of Viver Care subscription service extends the platform beyond brokerage into post-transaction management. Additional offerings include VIVER Magazine editorial content covering brand stories and market analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Viver Care: Premium subscription-based watch care service offering unlimited repairs, maintenance, and complimentary polishing over three years for customers who purchased watches from the platform, with fees starting at 550,000 won. Service conducted at Viver Labs facility.

Products and services

• VIVER Marketplace Platform Online luxury watch trading marketplace accessible via web (viver.co.kr) and mobile app that connects buyers and sellers of new and pre-owned timepieces. Provides in-house authentication, VIVER Ready certification, secure escrow payments via Toss Payments, fully insured shipping, and accepts cryptocurrency payments (BTC, ETH, stablecoins). Targets affluent watch collectors and enthusiasts seeking authenticated timepieces from brands including Rolex, Cartier, Patek Philippe, Audemars Piguet, and Omega.
• VIVER ONE Membership Premium membership program offering enhanced benefits, priority access to rare timepieces, and exclusive services for serious luxury watch collectors and traders. Featured in the platform's main navigation as a dedicated premium tier.
• Viver Care Premium subscription-based watch care service offering unlimited repairs, maintenance, and complimentary polishing over a three-year period for customers who purchased watches through the VIVER platform. Service is conducted at the VIVER Labs professional care facility. Fees start at 550,000 won; if no service is used during the three-year period, the full fee is refunded as points.

Quantifiable outcome

• Full fee refund as points if Viver Care service is not used during the 3-year period

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Toss PaymentscoreTechnology or IntegrationToss Payments provides the secure escrow payment infrastructure for VIVER's marketplace transactions, protecting buyers by holding funds until transaction completion and ensuring secure handling of high-value luxury watch purchases.
• Amazon Web ServicescoreTechnology or IntegrationAWS provides cloud hosting infrastructure for VIVER's e-commerce platform, ensuring reliable and scalable online operations for the luxury watch marketplace.
• Twitter/XminorGTM or Marketing PartnerTwitter/X advertising platform used by VIVER for paid social campaigns promoting cryptocurrency payment acceptance and watch trading services to potential customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crown & Caliber: Authenticated pre-owned luxury watch marketplace offering buy/sell/trade with detailed condition grading and warranties. Comparable marketplace model with focus on authentication transparency similar to VIVER's VIVER Ready certification.
• Chrono24: Global luxury watch marketplace operating in 100+ countries with millions of listings and buyer protection programs. Direct competitor to VIVER in the authenticated pre-owned watch marketplace category, though at significantly larger scale and global reach.
• Bob's Watches: US-focused authenticated pre-owned Rolex and luxury watch marketplace with transparent pricing and in-house authentication. Directly comparable to VIVER's trust-and-authentication-led value proposition, though geographically focused on North America.
• The 1916 Company: Luxury watch marketplace and dealer (formed from WatchBox and Govberg) offering authenticated pre-owned timepieces with trade-in and consignment. Closely comparable business model with global reach and physical showrooms.
• TrueFacet: Authenticated pre-owned luxury watch and jewelry marketplace with in-house experts verifying listings. Comparable to VIVER's authenticated marketplace with broader luxury category exposure.
• Watchfinder & Co. Pre-owned luxury watch retailer and marketplace acquired by Richemont in 2018. Operates physical showrooms and online sales with certified pre-owned programs, directly comparable to VIVER's authenticated marketplace + showroom model.

Broad incumbents

• Sotheby's: Global auction house with significant luxury watch auctions and private sales. Comparable at the high end of the authenticated luxury watch market (including Patek Philippe and AP at VIVER's price range), though via auction rather than fixed-price marketplace.

Emerging players

• StockX: Authenticated resale marketplace for sneakers, watches, handbags, and other collectibles using bid/ask model. Comparable in authentication rigor and resale marketplace mechanics, though broader category and primarily sneaker-led.

Regional players

• HKD Luxury: Hong Kong-based luxury watch dealer and trading platform. Comparable as an Asian authenticated pre-owned watch dealer with regional collector overlap to VIVER's cross-border crypto-accepting customer base.
• Reebonz: Asia-Pacific luxury resale platform (Singapore-headquartered) covering pre-owned bags, watches, and accessories. Comparable as a regional luxury resale peer with overlap in Asian luxury collector segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVER