YOLAWO

What YOLAWO does

Yolawo GmbH is a German SaaS provider of online booking and course management software, founded in 2017 and headquartered in Kirchzarten near Freiburg. The company serves primarily German sports clubs (Vereine) and independent course providers, with a stated customer base of 1,400–1,600 sport course providers organizing approximately 200,000 events annually, split roughly 70% clubs and 30% self-employed/business users. Its core platform centralizes course registration, participant management, waitlist handling, and payment processing behind an iFrame widget that embeds into customer websites built on WordPress, Joomla, and Jimdo without requiring a plugin.

The product suite bundles a booking calendar (offer overview, calendar list, weekly plan, appointment list views), customizable registration forms, a centralized participant database with Excel export and trainer sub-accounts, automated email confirmations, and integrated Stripe-powered payment processing supporting SEPA direct debit, credit card, PayPal, and Sofort/Klarna. Optional add-ons extend the platform with user management, automated invoicing, payment tracking and reconciliation, and discount codes. A free AI-powered course description generator (KI-Kursbeschreibungstool) and a self-service pricing calculator round out the public surface. The platform is hosted on AWS in Frankfurt, is DSGVO-compliant by design, and integrates Google, Apple, and Outlook calendars for end participants.

Yolawo monetizes through usage-based annual subscription licenses scaled to participation volume and revenue, payment-transaction pass-through fees via Stripe, and recurring add-on subscriptions, with an unlimited free trial as the primary acquisition lever. Distribution is hybrid: product-led self-serve sign-up, inside-sales demos for mid-market clubs, and a recommendation-driven channel leveraging formal endorsements from at least 12 German sports federations (six Turner Bünde, multiple Schwimmverbände, two Skiverbände) and a strategic partnership with Ballschule Heidelberg that reaches 450+ partner schools across DACH and internationally. The company has raised approximately $359K across early-stage rounds through 2020, remains privately held and founder-led, and operates with a small (1–10) team.

Name

YOLAWO

Legal name

Yolawo GmbH

Website

https://yolawo.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Yolawo is a German SaaS booking and course management platform for sports clubs and independent course providers, serving 1,400+ customers across the DACH region with iFrame-embedded booking, payment, and participant workflows, backed by 12+ sports federation endorsements.

Ownership category

akta.pro rank

Product category

Sports Club Booking and Course Management Software

akta.pro primary industry

Corporate Ticketing, Invitations & RSVP Management (HSACADAM)

akta.pro secondary industry

Billing, Payments & Subscription Management (MPAHAJAC)

Keywords

• Online booking software
• Course management system
• Sports club software
• Event registration platform
• Participant management software

Headquarters

HQ city

Kirchzarten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription License: Annual license fees based on number of participations per year and associated revenue. Customers choose a tier matching their usage volume, with additional participations or revenue being charged at contract end. Unused participation credits carry forward as account credit.
2. Transaction Processing Fees: Revenue from payment processing fees charged on online payments. Stripe integration handles payments with fees ranging from 1.5% + €0.35 for SEPA to 4.5% + €0.58 for PayPal, plus VAT.
3. Add-on Extensions: Optional add-ons including user management, sub-accounts, automated invoicing, payment tracking, and discount codes available for additional monthly/subscription fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Yolawo provides a web-based booking and course management SaaS platform that allows sports clubs, course providers, and associations to manage online registrations, participant lists, waitlists, and integrated payments (SEPA, credit card, PayPal) through embeddable iFrame widgets. The platform is purpose-built for the German sports club (Vereine) market with DSGVO-compliant hosting in Germany, and is sold on a usage-based annual subscription licensed by number of participations and revenue.

Product overview

Yolawo is a unified booking and course management platform designed primarily for sports clubs, course providers, and associations. The core product combines an online booking calendar, registration form builder, participant management system, and payment processing into a single platform. The system integrates via embeddable iFrame widgets into popular CMS platforms including WordPress, Joomla, and Jimdo. Optional add-ons extend functionality with user management, automated invoicing, payment tracking, and discount codes. Free supplementary tools include an AI-powered course description generator and a pricing calculator. Yolawo is priced based on annual participation volume and revenue tiers, with hosting in Germany and DSGVO compliance as key differentiators.

Differentiator

Problem solved

Functional benefit

Products and services

• Yolawo Booking System Central booking and course management SaaS platform for sports clubs, course providers, and associations. It centralizes online registrations, participant administration, waitlist management, and payment processing. Target buyers are sports clubs (Vereine) and independent course providers.
• Booking App
• Attendance List App Mobile app that lets trainers check participant attendance on-site via smartphone, simplifying on-site attendance documentation and certification for sports courses.
• AI Course Description Tool
• User Management Add-on
• Automated Invoicing Add-on
• Payment Tracking and Billing Add-on
• Discount Codes Add-on

Quantifiable outcome

• Up to 70% reduction in administrative workload
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature8 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Ballschule HeidelbergcoreStrategic or Co-development Partner · 1 January 2021Long-standing partnership since 2021. Ballschule Heidelberg originally used Yolawo for their own courses and now recommends it to their 450+ partner ball schools across German-speaking countries and internationally (China, Brazil). Yolawo offers exclusive 3-month free license for Ballschule partners.
• Badischer Turner-BundcoreGTM or Marketing PartnerRecommends Yolawo to member sports clubs for course management.
• Hessischer TurnverbandcoreGTM or Marketing PartnerRecommends Yolawo to member sports clubs for course management.
• Niedersächsischer Turner-BundcoreGTM or Marketing PartnerRecommends Yolawo to member sports clubs for course management.
• Pfälzer TurnerbundcoreGTM or Marketing PartnerRecommends Yolawo to member sports clubs for course management.
• Thüringer TurnverbandcoreGTM or Marketing PartnerRecommends Yolawo to member sports clubs for course management.
• Westfälischer TurnerbundcoreGTM or Marketing PartnerRecommends Yolawo to member sports clubs for course management.
• Schwäbischer SkiverbandcoreGTM or Marketing PartnerRecommends Yolawo to member sports clubs for course management.
• Skiverband SchwarzwaldcoreGTM or Marketing PartnerRecommends Yolawo to member sports clubs for course management.
• Badischer Schwimm-VerbandcoreGTM or Marketing PartnerRecommends Yolawo to member swimming clubs for course management.
• Schwimmverband WürttembergcoreGTM or Marketing PartnerRecommends Yolawo to member swimming clubs for course management.
• Sächsischer Schwimm-VerbandcoreGTM or Marketing PartnerRecommends Yolawo to member swimming clubs for course management.
• Landesschwimmverband BrandenburgcoreGTM or Marketing PartnerRecommends Yolawo to member swimming clubs for course management.
• Berliner Schwimm-VerbandcoreGTM or Marketing PartnerRecommends Yolawo to member swimming clubs for course management.
• Sport-ThiememinorGTM or Marketing PartnerSports equipment supplier partnership.
• Lotto Sport StiftungminorGTM or Marketing PartnerPartnership with German sports lottery foundation.
• JuvigominorStrategic or Co-development PartnerPlatform for children's sports and activity providers.
• Landesruderverband Baden-WürttembergminorGTM or Marketing PartnerRowing association recommending Yolawo to member clubs.
• StripecoreTechnology or IntegrationPayment processing integration via certified online payment service; enables SEPA, credit card, PayPal, and other payment methods.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud hosting infrastructure provider; servers located in Frankfurt, Germany for data residency and DSGVO compliance.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Bookwhen: UK-based class and event booking SaaS for course providers, fitness instructors, and community organizers. Closely comparable booking-widget and registration product targeting SMB course providers.
• SportMember: Danish sports club management platform with membership, events, and communication modules. Comparable vertical SaaS serving sports Vereine across European markets.
• Regiondo: German-based booking platform for tours, activities, and experiences with online payment. Direct comparable for experience/course booking in the DACH market with similar payment integration depth.
• Clubdesk: Swiss-based club management SaaS serving Vereine and associations across DACH. Directly comparable as a member-management and event platform targeting the same German-speaking club market Yolawo serves.
• easyVerein: German club management software for Vereine offering member administration, events, and bookkeeping. Closest German-language direct competitor for sports club administration workflows.
• Vereinsplaner: German Vereinsplaner software for German sports clubs covering member management, events, and course scheduling. Direct vertical SaaS competitor within the same DACH sports-club niche.

Broad incumbents

• Rezdy: Global booking and distribution platform for tours, activities, and attractions. Comparable SaaS for experience-based booking with channel distribution and payment processing.
• Mindbody: Large US-based SaaS for fitness studios, spas, and wellness class booking. Broader incumbent with established class-scheduling and payment capabilities applicable to course-based sports clubs.
• Eventbrite: Global event ticketing and registration platform used by sports organizers, races, and classes. Overlaps with Yolawo's ticketing/RSVP functionality at significantly larger scale and broader event focus.
• SimplyBook.me: International booking SaaS serving thousands of service businesses including sports, wellness, and education. Broader incumbent with overlapping booking/registration functionality and significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/YolawoDeutschland
• LinkedInlinkedin.com/company/yolawo-ug

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOLAWO