What SimplyBook.me does

SimplyBook.me is a cloud-based SaaS online booking and appointment scheduling platform built for service-based businesses. The platform enables clients to define services and providers, display real-time availability, and accept 24/7 bookings through multiple channels including a proprietary booking website, Facebook, Instagram, Google My Business, Reserve with Google, and the Booking.page marketplace. The system includes branded Client and Admin mobile apps (iOS and Android), calendar synchronization with Google and Outlook, and automated notifications via WhatsApp, SMS, and email. Underlying technology is API-first with a documented Developer API and a broad integration ecosystem spanning payment processors (Stripe, PayPal, SumUp, Helcim, HitPay, TiloPay), accounting platforms (QuickBooks, FreshBooks, Xero), and workflow tools (Zapier, N8N). The offering is complemented by 77 modular custom features (including HIPAA, SOAP forms, loyalty, membership, POS, and AI Voice Booking), 17 website templates, and dedicated Enterprise solutions for Legal, Education, and Healthcare verticals. The platform is ISO 27001 certified, GDPR compliant, and EU-hosted.

The company operates a self-serve, product-led growth model with a 14-day free trial (50 bookings included, no credit card required) and freemium-style onboarding aimed at SMBs across eight primary verticals: Beauty & Wellness, Educational, Events & Entertainment, Medical & Health Services, Personal Meetings & Services, Public & Professional Services, Sports & Fitness, and Driving Lessons. Revenue is generated through recurring SaaS subscriptions priced by bookings volume and number of custom features activated, supplemented by pay-per-use AI credits for AI Voice Booking. Distribution is primarily digital and self-serve via website signup, app stores, and the Booking.page marketplace, supported by content marketing, YouTube tutorials, an affiliate program, and 24/7 live chat support. SimplyBook.me Ltd is a privately held company registered in Limassol, Cyprus, and operates as a subsidiary of team.blue, a European diversified software group; no standalone funding rounds or revenue figures are publicly disclosed.

Name

SimplyBook.me

Legal name

SimplyBook.me Ltd

Website

https://SimplyBook.me

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

SimplyBook.me is a cloud-based SaaS booking and appointment scheduling platform serving SMBs and service businesses across verticals like beauty, healthcare, fitness, and education. It offers 24/7 online booking via website, social channels, and mobile apps with subscription-based, bookings-volume pricing.

Ownership category

akta.pro rank

Product category

Online Appointment Scheduling Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

akta.pro secondary industries

Appointment Scheduling & Online Booking (HLACADAA), Appointment Scheduling & Reservation Management (HSACAIAG), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Online booking software
• Appointment scheduling system
• SaaS booking platform
• Service business scheduling
• Calendar management software

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Pricing based on number of bookings and number of chosen custom features. Users start small and scale as they grow. Monthly or annual subscription billing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

SimplyBook.me sells a cloud-based SaaS online booking and appointment scheduling platform that lets service-based businesses define services and providers, display availability, and accept client bookings 24/7 through their own booking website, Facebook, Instagram, Google My Business, branded mobile apps, and the Booking.page marketplace. Pricing is tiered and recurring (monthly or annual subscription) based on the number of bookings and the number of optional custom features selected, with a 14-day free trial and add-on modules for POS, loyalty, membership, video meetings, social media management, WhatsApp notifications and dedicated enterprise editions for Legal, Education and Healthcare.

Product overview

SimplyBook.me is a unified online booking platform designed for service-based industries. The core platform (SimplyBook.me Core) serves as the central scheduling system enabling 24/7 appointment booking through multiple channels. The platform includes branded Client and Admin mobile apps for on-the-go access, AI Voice Booking for voice-activated scheduling, and WhatsApp Notifications for client communication. The ecosystem extends to Booking.page marketplace for additional visibility, customizable booking website templates (Minimal, Classic, Belle), and specialized Enterprise solutions for Legal, Education, and Healthcare sectors. Additional modules include Social Media & Ads management, Point of Sale (POS), Loyalty System, Video Meetings, and Membership management. All components work together within a single platform with pricing based on booking volume and feature selection.

Differentiator

Problem solved

Functional benefit

Brands

• Booking.page: A brand new marketplace of service companies all around the world - where people can find any service anywhere, book an appointment and get a reminder.

Products and services

• SimplyBook.me Core Booking Platform Main cloud-based SaaS online booking and appointment scheduling platform for service-based businesses, enabling 24/7 booking acceptance, calendar sync, automated notifications and payment processing.
• SimplyBook.me Client App Branded iOS/Android mobile application that lets end clients book services, view booking history, cancel or change appointments, purchase gift cards, and access company information.
• SimplyBook.me Admin App Mobile application for business administrators to manage bookings, clients, notifications and reminders on the go; available on iOS App Store and Google Play.
• AI Voice Booking Voice-powered AI booking assistant that lets clients schedule appointments, check availability and receive automatic confirmations via natural voice commands, priced via flexible AI credits.
• Booking.page Marketplace Marketplace directory where SimplyBook.me service businesses are automatically listed for discovery and additional bookings by end consumers.
• Legal Enterprise Booking System Enterprise scheduling solution tailored to the legal industry with compliance features and professional services booking capabilities for law firms and legal departments.
• Education Enterprise Booking System Enterprise scheduling solution designed for educational institutions including universities, colleges, schools, libraries, tutoring services and parent meetings.
• Healthcare Enterprise Booking System Enterprise scheduling solution for healthcare providers featuring HIPAA compliance, SOAP forms, intake forms, progress tracking and medical-specific workflow automation.
• Booking Website Templates Suite of 17 customizable booking website templates (including Minimal, Classic and Belle) used to build a branded online booking site for the business.

Named customers3 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability3 records

Feature9 records

Partnerships

13 partnerships are on record, tiered parent company, core and major.

• team.blueparent companyOthersSimplyBook.me Ltd is part of team.blue group, a European company group. SimplyBook.me Ltd is registered in Cyprus with VAT No. 10387490F.
• FacebookcoreTechnology or IntegrationNative integration allowing businesses to accept bookings directly via their Facebook page. Part of multi-channel booking strategy.
• InstagramcoreTechnology or IntegrationIntegration enabling businesses to accept bookings via their Instagram profile. Part of social media booking channel.
• Google (Google My Business, Reserve with Google)coreTechnology or IntegrationGoogle My Business integration for map-based bookings and Reserve with Google for direct appointment booking through Google Search.
• QuickbooksmajorTechnology or IntegrationNative integration with QuickBooks for accounting and financial management synchronization.
• FreshBooksmajorTechnology or IntegrationNative integration with FreshBooks accounting software for financial synchronization.
• XeromajorTechnology or IntegrationFile exports available for Xero accounting software integration.
• WordPressmajorTechnology or IntegrationOfficial WordPress plugin available for embedding booking functionality into WordPress websites.
• ZapiermajorTechnology or IntegrationZapier integration enabling connections with 5,000+ apps and automated workflows.
• ClassPassmajorTechnology or IntegrationClassPass integration for fitness and wellness studios to accept bookings from the ClassPass platform.
• PayPalcoreTechnology or IntegrationPayment processor integration for accepting online payments and deposits.
• StripecoreTechnology or IntegrationPayment processor integration for online payments, deposits, and credit card processing.
• Booking.pagecoreGTM or Marketing PartnerBooking.page is SimplyBook.me's own marketplace where service companies can list themselves for discovery. SimplyBook.me users get automatically listed on Booking.page for additional visibility.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Booksy: Direct peer in the beauty and wellness booking space, with mobile-first client apps, payments, and marketplace features. Closely comparable on the beauty/wellness vertical that SimplyBook.me explicitly lists as primary.
• Vagaro: Direct peer providing scheduling, POS, marketing, and client apps for salons, spas, barbers, and fitness studios. Closely overlaps SimplyBook.me's beauty & wellness and sports & fitness verticals.
• Acuity Scheduling (Square): Direct SMB scheduling peer (now part of Block/Square) offering online appointment booking, payments, intake forms, and calendar sync with strong POS integration — overlapping heavily with SimplyBook.me's feature set.
• Calendly: Direct peer offering online scheduling and appointment booking for individuals, SMBs and enterprises. Competes head-to-head with SimplyBook.me's core booking platform on self-serve signup, calendar sync, and integrations.
• Fresha: Direct peer in beauty and wellness with a marketplace-driven booking model and integrated payments. Comparable to SimplyBook.me's beauty vertical and Booking.page marketplace concept.
• Square Appointments: Direct peer from Block/Square providing integrated appointment scheduling with payments, POS, and invoicing for service SMBs. Competes especially in the beauty, wellness, and personal services verticals.
• Doodle: Direct peer focused on scheduling and booking for SMBs and teams, with group scheduling and paid plans. Overlaps with SimplyBook.me's meeting and consultation use cases across the personal meetings vertical.
• 10to8: Direct SMB appointment scheduling peer offering online booking, automated reminders, two-way calendar sync, and payments — closely aligned to SimplyBook.me's core scheduling proposition.
• Setmore: Direct SMB-focused appointment scheduling peer offering online booking, staff calendars, payments, and reminders — targeting the same small service-business segment as SimplyBook.me.

Broad incumbents

• Mindbody: Broader incumbent in fitness, wellness and salon software with deep scheduling, payments, and branded apps. Comparable on sports & fitness and beauty verticals where SimplyBook.me also competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/SimplyBookme-booking-system
• Xx.com/simplybookme
• LinkedInlinkedin.com/company/10313786

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimplyBook.me