What Vereinsplaner does

Vereinsplaner, operated by Lmnop group GmbH and headquartered in Linz, Austria, is a cloud-based SaaS platform that provides all-in-one management software for clubs and associations (Vereine) in the DACH region. The product consolidates functions that clubs historically handled across spreadsheets, paper, and ad-hoc messaging tools into a single web application and native mobile apps (iOS, Android, Huawei AppGallery), covering member master data, membership fee collection with SEPA direct debit generation, financial bookkeeping, event scheduling with RSVP, newsletter sending, group chat, surveys, and online document storage. The platform is GDPR-compliant with data stored in Austria/EU and integrates with Stripe for payments, Cloudflare for security, Zendesk for support, and Sentry for error monitoring. An AI-powered phone hotline (Fluently, using ChatGPT 4o on Azure) handles 24/7 customer support calls.

The company operates a freemium, product-led growth model with four public tiers: a permanently free plan, Pro at EUR 119/year, Premium at EUR 179/year, and Ultimate at EUR 499/year, plus an expandable Plus add-on at EUR 5/month. Distribution is direct and self-serve via the website and mobile app stores, supplemented by referrals ('Vereine werben Vereine'), content marketing, webinars, and video tutorials. Sub-brands Verbandsplaner (multi-club associations), Vereinshandbuch (best-practice resources), and Vereinskaufhaus (club merchandise marketplace) extend the ecosystem. The company reports 15,000+ active clubs across Austria, Germany, Switzerland, Italy, Liechtenstein, and Luxembourg, has raised only a EUR 300,000 FFG grant (2021), and operates with 1-10 employees under co-founders and managing directors Ing. Mathias Maier, MSc and Dipl. Ing. Lukas Krainz, BSc.

Name

Vereinsplaner

Legal name

Lmnop group GmbH

Website

https://vereinsplaner.at

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Vereinsplaner is an Austrian cloud SaaS platform that provides all-in-one management software for clubs and associations across the DACH region, covering member management, SEPA-based fee collection, finance, events, and communication, serving 15,000+ clubs on a freemium, product-led model.

Ownership category

akta.pro rank

Product category

Club and Association Management Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Club management software
• Association management software
• Membership administration platform
• Nonprofit management software
• Club communication tools

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS (Tiered Plans): Vereinsplaner generates revenue through annual subscription plans (Free, Pro, Premium, Ultimate) billed annually. The pricing ranges from permanently free to €499/year for the Ultimate tier, with per-member pricing between €0.08–0.17 per member per month. Additional expansion revenue comes from add-on packages (Plus Zusatzpaket at €5/month per package).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Vereinsplaner is an all-in-one cloud-based club and association management software (Vereinssoftware) for clubs in the DACH region. It centralizes member administration, membership fee collection with SEPA direct debit, financial bookkeeping, event scheduling, newsletter broadcasting, group chat, surveys, online document storage, and inventory tracking in a single platform. The offering is delivered via web application and native mobile apps (iOS, Android, Huawei), with a permanently free tier and paid Pro, Premium, and Ultimate subscription plans.

Product overview

Vereinsplaner is an all-in-one cloud-based association and club management software (Vereinssoftware) designed for clubs and organizations in the DACH region. The platform offers a unified product with tiered pricing (Free, Pro, Premium, Ultimate) and optional add-on packages. The core offering includes member management with digital onboarding forms, membership fee collection with SEPA support, financial accounting, event scheduling, newsletter tools, group chat, surveys, and online document storage. Premium tiers add financial management, inventory tracking, section management, and enhanced email capabilities. Mobile apps are available for iOS, Android, and Huawei. Related sub-brands include Verbandsplaner for multi-club associations, Vereinshandbuch for best practice resources, and Vereinskaufhaus for merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Vereinsplaner Cloud Software All-in-one cloud-based club and association management software providing member management, membership fee collection with SEPA support, financial administration, event scheduling, newsletter, chat, surveys, and online storage. Targeted at sports clubs, cultural associations, and other non-profit organizations in the DACH region.
• Vereinsplaner Mobile App Native mobile application for iOS, Android, and Huawei that lets club administrators and members manage and access club data, communication, events, and news on mobile devices.
• Verbandsplaner Dedicated platform for associations and federations (Verbände) to centrally manage multiple member clubs under a larger organization, leveraging Vereinsplaner infrastructure.
• Vereinshandbuch Comprehensive handbook and resource portal providing club management best practices, legal templates, and guides for Vereinsplaner users and clubs.
• Vereinskaufhaus Online marketplace for clubs and associations to purchase merchandise, equipment, and supplies tailored to the association sector.

Quantifiable outcome

• 15,000+ clubs actively using the platform

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• VereinsmeierminorOthersVereinsmeier is listed as a partner in the Vereinsplaner ecosystem, providing complementary services to clubs on the platform.
• Rechtsanwalt LanzingerminorImplementation/ SI/ Consulting PartnerLaw firm Lanzinger provides legal document templates (Rechtsvorlagen) for clubs, which are made available through the Vereinsplaner platform.
• DW Sport ConsultingminorOthersDW Sport Consulting is a partner offering sports-related consulting services to clubs within the Vereinsplaner partner ecosystem.
• MarschpatminorOthersMarschpat is listed as a partner in the Vereinsplaner partner ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• easyVerein: German cloud-based association and club management software (Vereinsverwaltung) offering member administration, contributions, events, and accounting. Directly competes with Vereinsplaner in the DACH club-software segment.
• ClubDesk: Swiss all-in-one club and association management SaaS covering member data, fees, events, and communication. A near-direct competitor to Vereinsplaner with overlapping DACH customer profile and feature set.
• sportmember: Sports-club management platform providing member administration, fees, scheduling, and a member app — directly comparable to Vereinsplaner's sports-club use cases across Europe.
• Linear Vereinsverwaltung: German association management software focused on member administration, contributions, and accounting for clubs and Vereine — an established direct competitor in the German market.
• Joinvision: DACH-based club and association management SaaS with member, fee, and event functionality; competes head-to-head for German Vereine customers.

Broad incumbents

• MemberClicks: US-based association management software (AMS) for member-based organizations including chapters, components, and small associations. Operates in the same vertical but focuses on North American professional associations rather than European Vereine.
• Wild Apricot: North American club and association management SaaS with member database, payments, events, and website tools. Operates broadly in the same category as Vereinsplaner but with a global rather than DACH-specific positioning.
• Personio: Leading European HR and people-operations SaaS for SMBs, headquartered in DACH. Competes more broadly for SMB software wallet share in the same geography rather than directly for club management, but adjacent in target customer.

Emerging players

• Heja: Mobile-first sports club communication and management app used by European youth and amateur sports teams. Comparable to Vereinsplaner in serving sports Vereine but with a narrower feature set and team-first orientation.
• Spond: Sports team and club communication and scheduling app popular across European sports clubs. Overlaps with Vereinsplaner's events, chat, and member-app features but focuses on team-level rather than full Vereins administration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCD6nP8Zl-UZmlpg95vuZ3Dw
• LinkedInlinkedin.com/company/vereinsplaner

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vereinsplaner