Kinto.Care
Kinto.Care provides subscription-based personal care coaching, structured curriculum content, and peer support groups to family caregivers of dementia patients via a mobile and web platform. The company was acquired by Rippl in 2024.
- Company typePrivate
- Founded2016
- HeadquartersCambridge, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Kinto.Care does
Kinto.Care (legal entity RSV Opco 5, Inc.) is a Cambridge, Massachusetts–based for-profit company that provides subscription-based personal care coaching services to family caregivers of people with dementia. Founded in 2016 and operating with 11–50 employees, the company runs a self-serve, direct-to-consumer model in which individual caregivers register through a mobile application or website (kinto.care) to access a designated Care Coach for one-on-one guidance, a structured Curriculum with personalized Action Plans, live peer-based Group Learning and Support sessions, and automated Informational Reports summarizing care-recipient data (medications, allergies, insurance, appointments) that can be shared with clinicians and family.
The underlying technology is a multi-channel platform combining native iOS/Android and web clients with email, video conferencing, store-and-forward, direct messaging, and telephone communication handled by coaches. The company monetizes via recurring monthly subscriptions with paid features unlocked after registration; pricing tiers are not publicly disclosed and prospects are routed to direct inquiry. Distribution is single-country (United States), with the website functioning as the primary top-of-funnel asset, the app as the primary engagement surface, and email as the mid-funnel nurture channel.
In 2024 Kinto was acquired by Rippl, a Seattle-based virtual dementia care startup, and now operates as part of Rippl's expanded service offering for dementia patients and their families. Prior to and through the transition, Kinto's stated value proposition was differentiated by dementia-specific coaching depth, hand-matched peer cohorts, and curated content rather than as a licensed clinical provider.
Kinto.Care firmographics
Firmographics- Name
- Kinto.Care
- Legal name
- RSV Opco 5, Inc.
- Website
- https://kinto.care
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Kinto.Care provides subscription-based personal care coaching, structured curriculum content, and peer support groups to family caregivers of dementia patients via a mobile and web platform. The company was acquired by Rippl in 2024.
- Ownership category
- akta.pro rank
Kinto.Care industry classification
Industry- Product category
- Caregiver Support Platform
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Family Caregiver Training & Dementia Coaching (HSABAEAI)
- akta.pro secondary industry
- Family Caregiver Coaching, Education & Support (HSABAIAI)
Keywords
Where Kinto.Care is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kinto.Care business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Subscription Services: Paid subscription services accessed through the platform with recurring billing. Users can select paid features and provide credit/debit card or payment information for recurring charges. The Terms of Use references recurring payment authorizations for ongoing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform access with Care Coach services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Kinto.Care product offering
Product offeringCore offering
Kinto.Care delivers personal care coaching services to family caregivers of loved ones with dementia through a subscription-based mobile and web platform. The offering combines one-on-one coaching with designated Care Coaches, a curated curriculum with personalized Action Plans, live group learning and peer support sessions, and automated informational reports summarizing care recipient data (medications, allergies, insurance) for sharing with doctors and family.
Product overview
Kinto is a multi-faceted technology platform consisting of a mobile application and website that provides personal care coaching services to family caregivers caring for loved ones with dementia. The platform integrates several core components: the Kinto Platform (the mobile/web application), Care Coaching (one-on-one support from designated Care Coaches), a Curriculum (educational content library and Action Plans), Group Learning and Support (peer-based support groups), and Informational Reports (summarized care data for sharing with healthcare providers). These components work together to provide comprehensive support for caregivers through expert guidance, educational resources, peer connections, and practical care management tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Kinto Platform
Quantifiable outcome
- Caregivers report feeling supported and having someone to turn to anytime
- +1 more outcomes
Companies that use Kinto.Care
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Kinto.Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Kinto.Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RipplcoreRippl, a Seattle-based dementia care startup, acquired Kinto earlier in 2024. The acquisition was part of Rippl's expansion strategy to add Kinto's caregiver coaching services to their virtual dementia care offerings. Kinto provides coaching services to family caregivers as they care for loved ones with dementia.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Kinto.Care competitors and assessment
Company assessmentDirect peers
- Carallel: Carallel provides caregiver support, coaching, and resources to family caregivers through partnerships with health plans and providers, comparable to Kinto's coaching and peer-support offerings.
- Rippl: Rippl is a virtual dementia care provider that acquired Kinto in 2024; its overlapping focus on dementia care delivery makes it the most direct sibling platform now housing Kinto.
- Wellthy: Wellthy is a caregiver support concierge and digital platform that helps families coordinate care for aging loved ones, directly comparable to Kinto's caregiver coaching and care coordination mission.
- Homethrive: Homethrive offers a tech-enabled caregiver support platform combining coaching, digital tools, and on-demand expert guidance for families caring for older adults — overlapping closely with Kinto's coaching + curriculum model.
Emerging players
- Isaac Health: Isaac Health provides virtual neurology and dementia care, addressing a partially overlapping patient population and caregiver need set with Kinto.
- Tembo Health: Tembo Health delivers virtual dementia and behavioral health care for seniors, sharing the dementia caregiver/patient focus with Kinto though operating in a clinical rather than coaching model.
- MemoryWell: MemoryWell focuses on dementia care through life-story content and engagement, targeting a similar dementia caregiver and senior population that Kinto supports.
Regional players
- Linus Health: Linus Health provides digital cognitive assessment and brain health solutions for earlier dementia detection, serving a related but distinct step in the dementia care continuum that complements Kinto's downstream caregiver support.
Others
- Caregiver Action Network: Caregiver Action Network is a nonprofit providing education, peer support, and resources to family caregivers, comparable as a non-clinical caregiver support resource competing for caregiver mindshare.
- Family Caregiver Alliance: FCA is a long-standing nonprofit offering caregiver coaching, education, and care navigation services, overlapping with Kinto's service mix but delivered without a subscription payment model.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Kinto.Care social profiles
Digital presenceKinto.Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kinto.Care leadership team
Management profileNumber of profiles
Profiles3 records
Kinto.Care funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kinto.Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kinto.Care
What does Kinto.Care do?
Kinto.Care delivers personal care coaching services to family caregivers of loved ones with dementia through a subscription-based mobile and web platform. The offering combines one-on-one coaching with designated Care Coaches, a curated curriculum with personalized Action Plans, live group learning and peer support sessions, and automated informational reports summarizing care recipient data (medications, allergies, insurance) for sharing with doctors and family.
Is Kinto.Care a public or private company?
Kinto.Care is a private company. It is classified as corporate owned and is currently acquired.
When was Kinto.Care founded?
Kinto.Care was founded in 2016. It employs 11 to 50 people.
Where is Kinto.Care based?
Kinto.Care is headquartered in Cambridge, United States, in the North America region.
How does Kinto.Care make money?
One revenue line is on record: subscription Services.
Who are Kinto.Care's main competitors?
Direct peers on record are Carallel, Rippl, Wellthy and Homethrive. Emerging players are Isaac Health, Tembo Health and MemoryWell. Linus Health is listed as a regional player. Others are Caregiver Action Network and Family Caregiver Alliance.
Does Kinto.Care have an API?
No public API is recorded for Kinto.Care.
What industry is Kinto.Care in?
Kinto.Care's product category is Caregiver Support Platform. Its primary akta.pro industry code is HSABAEAI, Family Caregiver Training & Dementia Coaching, with a secondary code of HSABAIAI, Family Caregiver Coaching, Education & Support. Its NAICS code is 624120 and its SIC code is 8300.