Funos

What Funos does

Funos is a Barcelona-based digital marketplace operating as ALFA LAB VENTURES, S.L. that provides price comparison and advisory services for funeral and end-of-life needs across Spain. Founded in 2021, the company targets Spanish families arranging funeral services and aggregates real-time pricing from multiple funeral homes and insurance providers, enabling consumers to compare options and access negotiated discounts of up to 50%. The platform also extends into adjacent end-of-life services including death insurance comparison, prepaid funeral plans, national and international body transfers, inheritance processing, legal advisory, funeral financing, memorial products (sea ash scattering, memorial diamonds from ashes, commemorative videos), and utility management following a death.

The underlying technology is a web-based price comparison and content platform (funos.es) with city-specific landing pages for major Spanish municipalities, supported by extensive SEO-driven educational content covering funeral planning, grief support, insurance, and inheritance topics. The platform offers both self-service online comparison and an assisted-sales model through "family advisors" (asesores familiares) who manage the full procurement process via phone and WhatsApp. No public API, SDK, or developer-facing integration is documented, and the company holds no patents or trademarks in the public record.

The business model is a freemium marketplace monetized through referral commissions from partner funeral homes and affiliate commissions from insurance products distributed via its brokerage partnership with Insurtech Solutions Correduría de Seguros S.L. The service is positioned as completely free for consumers, with revenue generated only on the supply side. Go-to-market is direct-to-consumer, primarily via organic search, content marketing, and direct phone/WhatsApp engagement, supported by review-platform reputation (Google, Trustpilot). The company is venture-backed with a €600,000 seed round closed in August 2023.

Name

Funos

Legal name

ALFA LAB VENTURES, S.L.

Website

https://funos.es

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Funos is a Barcelona-based digital marketplace that helps Spanish families compare funeral home prices, access up to 50% discounts, and coordinate end-of-life services through a free consumer platform monetized via referral commissions from funeral homes and insurance partners.

Ownership category

akta.pro rank

Product category

Funeral Services Comparison Marketplace

NAICS

Funeral Homes and Funeral Services (812210), Death Care Services (8122)

SIC

Life Insurance (6311)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industries

Final Expense / Burial Life Insurance (FSAIABAF), Family Coordination & Decision Support (Heirlooms, Keepsakes, Distribution) (HSAFAFAL)

Keywords

• Funeral services comparison
• Price comparison marketplace
• Death care services
• Funeral insurance comparison
• End-of-life services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Referral Fees from Funeral Homes: Funos receives referral fees or commissions from funeral homes when customers contract services through the platform. The company negotiates special discount rates (up to 50%) for its users, creating value for both funeral homes (customer acquisition) and consumers (lower prices).
2. Insurance Partner Commissions: As an external collaborator of Insurtech Solutions Correduría de Seguros S.L., Funos likely earns commissions for referring customers to death insurance (seguro decesos) and prepaid funeral plan products.
3. Free Service for Consumers: The core service to families is free of charge. Families benefit from negotiated discounts and advisor support at no cost, while Funos monetizes through its commercial relationships with funeral service providers and insurers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Funos operates a free online marketplace where Spanish families compare funeral service prices across multiple funeral homes and locations in real time, accessing negotiated discounts of up to 50%. The platform combines a price comparison engine with a Family Advisor service that manages the full funeral arrangement process, including coordination with funeral homes, insurance comparison, legal/inheritance paperwork, and post-death administrative procedures.

Product overview

Funos is a Spanish online price comparison and advisory platform for funeral services and related death care services. The core offering is the price comparator for funeral homes (comparador de funerarias), which allows users to compare prices across multiple funeral service providers with discounts up to 50%. The platform operates a modular service architecture comprising the core comparison engine plus add-on services including death insurance comparison (seguros de некрологов), funeral plan comparison (planes funerarios), legal and inheritance services, national and international transfers, sea ash scattering, memorial diamonds, commemorative videos, funeral financing, and utility management. All primary comparison and advisory services are provided free to families, with revenue generated through partnerships with funeral homes and insurance providers. The platform offers nationwide coverage across Spain with city-specific pricing pages.

Differentiator

Problem solved

Functional benefit

Products and services

• Comparador de precios de funerarias (Funeral Home Price Comparator) Online price comparison tool allowing Spanish families to compare funeral service prices in real-time across multiple funeral homes and locations, with access to up to 50% negotiated discounts and detailed service breakdowns.
• Seguros de decesos (Death Insurance Comparison) Comparison tool for death insurance policies (seguros de decesos), enabling users to evaluate coverage, pricing, and terms across different insurance providers in Spain.
• Planes funerarios (Funeral Plans) Funeral pre-planning comparison service allowing users to compare prepaid funeral plans with different coverage levels, pricing, and provider options in Spain.
• Asesoría familiar (Family Advisory Service) Free personalized advisory service where assigned family advisors understand user needs, present best market options, manage all coordination with funeral homes and other providers, and handle post-death administrative procedures.
• Gestoría y asesoría jurídica de defunción (Legal and Administrative Services) Legal and administrative services for death-related procedures, including paperwork, documentation, and coordination with lawyers for families managing end-of-life affairs.
• Tramitación de herencias (Inheritance Processing) Inheritance processing service with legal support to handle all procedures after a death, including working with partner lawyers.
• Traslados nacionales (National Body Transfers) National body transfer service for transporting the deceased within Spain, coordinated through the Funos platform.
• Repatriaciones internacionales (International Repatriation) International repatriation service for transferring deceased remains across countries, coordinated through the Funos platform.
• Financiación funeral (Funeral Financing) Funeral financing service offering payment plans up to 12 months for funeral expenses through partnered funeral homes.

Quantifiable outcome

• Families can save up to 50% on funeral services through platform-negotiated discounts
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Insurtech Solutions Correduría de Seguros S.L.coreChannel Partner/ Reseller/ DistributorFunos (ALFA LAB VENTURES, S.L.) is listed as an external collaborator of Insurtech Solutions Correduría de Seguros S.L., an insurance brokerage registered with the DGSFP (key number J-3720). This partnership enables Funos to offer insurance product comparisons and earn referral commissions.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Funeral Guide: UK-based funeral director comparison and review platform that lets families compare prices, services and reviews of local funeral homes. Highly comparable to Funos's core comparador de funerarias offering, with the same freemium model and consumer-facing price transparency play in a different geography.
• Beyond.life: UK funeral plans comparison and advisory platform that aggregates prepaid funeral plans and helps families choose providers. Mirrors Funos's funeral plans comparator and family-advisor-led advisory model, with revenue from partner plan providers similar to Funos's referral commissions.
• Compare Funeral Plans: UK-based price comparison site dedicated to prepaid funeral plans, offering side-by-side comparisons of major UK funeral plan providers. Directly analogous to Funos's planes funerarios comparator in product scope, monetization (referral fees), and consumer journey.
• Funeralocity: US funeral home price comparison marketplace that aggregates pricing from independent and chain funeral homes across the United States. Closest North American equivalent to Funos's core offering, with the same comparison-first, free-to-consumer model monetized via funeral home leads.

Emerging players

• Cake: US end-of-life planning platform offering wills, advance directives, funeral planning content and provider search. Overlaps with Funos's broader end-of-life ecosystem (legal, planning, comparisons), though more focused on pre-need planning than post-death transaction comparison.
• Eterneva: US-based company that turns cremated ashes or hair into memorial diamonds. Direct overlap with Funos's "Diamantes hechos con cenizas o pelo" service module, representing a comparable emerging-players entry in the same death-care add-on category.
• Lantern: US end-of-life planning and benefits navigation platform combining content, planning tools, and provider matching. Comparable to Funos's content library and advisor-supported end-of-life service bundle, though Lantern is more B2B/benefits-led than consumer-direct.
• Tulip Cremation: US direct cremation provider offering transparent flat-rate pricing online. Comparable to Funos's price-transparency value proposition for cremation services and an emerging competitive threat in the funeral comparison space from a vertically integrated operator.

Broad incumbents

• Rastreator: Spain's leading general insurance and financial product comparison platform. A broad incumbent that could add funeral and death insurance comparison to its portfolio, representing a competitive threat to Funos's narrow-vertical play in the same Spanish market.
• Mémora: One of Spain's largest funeral services operators, owning a network of funeral homes across the country. Comparable supply-side counterpart to Funos — its scale and owned-network pricing power make it both a critical supply partner and a potential disintermediation threat to Funos's marketplace model.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Funos_es
• Facebookfacebook.com/Funos.es

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funos