Framework

What Framework does

Framework, operating under the brand SiteForge, is an Adelaide-based, privately held software company that has built an AI-powered website generation platform targeting marketing agencies, in-house marketing teams, and individual designers and developers. The product integrates three core AI modules — the AI Sitemap Generator (producing SEO-optimized site structures with drag-and-drop editing), the AI Wireframe Generator (producing 100% custom block-based layouts with one-click section regeneration and brand-voice tuning), and the AI Content Copilot (an in-product writing assistant for tone-shifting, length adjustment, and rewriting) — into a single browser-based SaaS web app. Architecture is platform-plus-modules, with released features (Copilot Writer, Drag & Drop Blocks, Light Mode) shipping in 2024 and a published roadmap extending the product into ad generation, social automations, AI SEO strategies, and Figma/PDF exports in 2025.

The business model is a self-serve, product-led freemium SaaS distributed globally via siteforge.io/app, with no resellers or channel partners. Pricing for paid tiers is not publicly disclosed; the public surface is dominated by a "Start Generating For Free" CTA. The company was founded in 2020 by co-founder Lachlan Hislop and founder Albert Marashi, sits at 1-10 employees, and has raised roughly $102K across five small rounds — two non-dilutive Government of South Australia grants, a UniSA Ventures check, a small angel from Insane Marketing, and the largest single round from Settlement Capital ($77,696 in May 2021). The most recent funding predates the 2024 product launches by years, suggesting bootstrapped operations. Marketing is concentrated in owned digital channels (SEO via Warp Digital, Twitter, GitHub, Discord) and an on-site savings calculator quantifying a default $2,380 and 29 hours saved per 13-page website against a manual baseline. No enterprise logos, no disclosed ARR, no public API, no SDK, no integrations, and no patents are disclosed in the source data.

Name

Framework

Legal name

Not available — no registered legal name (with corporate suffix) is stated in Terms of Service, Privacy Policy, footer copyright, or any legal disclaimer in the source material.

Website

https://framework.tools

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Framework (SiteForge) is an Adelaide-based AI SaaS that helps marketing agencies and in-house teams auto-generate SEO-optimized sitemaps, custom wireframes, and brand-aligned website copy through a freemium self-serve web app.

Ownership category

akta.pro rank

Product category

AI Website Generation Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

Keywords

• AI website generator
• AI sitemap generator
• AI wireframe generator
• AI content generation
• Website planning software

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Freemium SaaS subscription: SiteForge offers a free tier sign-up via the 'Start Generating For Free' CTA on its web app, indicating a freemium entry point with likely paid tiers for higher usage, more pages, or advanced features (specific paid plans are not disclosed on the page).
2. Paid subscription (implied): Beyond the free tier, SiteForge operates as SaaS implying paid recurring subscriptions for sustained use; the homepage highlights cost savings per website ($2,380 and 29 hours saved for an average 13-page site) as the value anchor for converting free users to paid plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Framework operates the SiteForge platform, an AI-powered website generation SaaS that automatically produces SEO-optimised sitemaps, 100% custom non-template wireframes, and brand-aligned written content for client websites. Delivered as a browser-based web app under a self-serve freemium model, the platform combines a block-based visual builder with an AI Content Copilot to let marketing agencies and in-house teams scope, design, and write entire websites in minutes.

Product overview

SiteForge is a single unified AI-powered website-generation platform with a platform-plus-modules architecture. The core product is the SiteForge application itself, which integrates three flagship modules: the AI Sitemap Generator (for SEO-optimised site structure), the AI Wireframe Generator (for custom block-based wireframe layouts), and the AI Content Copilot (with its released Copilot Writer feature for AI-assisted content authoring). These modules are complemented by interface-level released features such as Drag & Drop Blocks and Light Mode, and a roadmap of coming-soon extensions including AI Branded Generations, Ad Generation, Ad Copy Generation, Figma & PDF Exports, AI SEO Strategies, Social Automations, Page Collections, AI SEO Recommendations, AI Keyword Planning, and Marketing Content Generation — all designed to expand SiteForge from a website builder into a broader AI marketing-content platform.

Differentiator

Problem solved

Functional benefit

Products and services

• SiteForge AI-powered website generation platform that enables marketing agencies and in-house marketing teams to automatically generate SEO-optimised sitemaps, 100% custom wireframes, and brand-aligned content for client websites, delivered as a self-serve browser-based SaaS.
• AI Sitemap Generator Core module of SiteForge that automatically generates SEO-optimised website sitemaps, with drag-and-drop restructuring and AI-driven SEO structuring feedback, supporting tailored page plans for sites of different sizes.
• AI Wireframe Generator Core module of SiteForge that creates 100% custom, original wireframes and layouts tailored to each page and brand voice, using a block-based builder with click-speed regeneration and configurable brand tone.
• AI Content Copilot Core module of SiteForge that acts as an in-app AI writing assistant with shortcuts to lengthen or shorten content, change tone, request instant suggestions, and rewrite/reiterate sentences while maintaining a configurable brand voice across pages.

Quantifiable outcome

• 29 hours saved per website (vs. baseline manual workflow)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Squarespace: Premium website builder targeting creatives and SMBs, with newer AI design and copy features. Overlaps SiteForge's end-to-end website + brand-aligned content generation, but with a much larger brand and template ecosystem.
• Webflow: Established visual website builder used heavily by agencies and designers. Overlaps with SiteForge on wireframing/layout generation and has begun shipping AI features that compete directly with SiteForge's AI Sitemap and Content modules.
• Wix: Mass-market website builder with the Wix AI Site Generator and AI text tools. Competes with SiteForge across the full SMB and agency site-building workflow with significantly larger distribution.

Direct peers

• Durable: AI website generator targeting SMBs and solo founders with one-click site creation, AI copywriting, and built-in CRM/marketing tools. Directly comparable to SiteForge's value proposition of automating website build and content generation.
• Relume: AI-powered website builder and wireframing tool for designers and agencies using Webflow. Competes directly with SiteForge's sitemap and wireframe generation modules, especially for the agency ICP.
• 10Web: AI website builder for WordPress with automated site generation, AI copywriting, and hosting. Targets agencies and SMBs with a similar end-to-end website + content workflow as SiteForge.
• Mixo: AI website generator aimed at entrepreneurs launching landing pages quickly, with AI-generated copy and branding. Closely comparable PLG, freemium-led AI website builder model.
• Framer: Design-led AI website builder with AI-generated sites and CMS features, targeting designers and marketing teams. Comparable as an AI-driven, design-first site creation platform.
• B12: AI-assisted website builder with AI drafting, expert design support, and built-in tools like invoicing and scheduling. Comparable to SiteForge in offering AI-powered site + content generation for SMBs.

Emerging players

• Jasper: AI content generation platform with brand-voice capabilities used by marketing teams. Comparable to SiteForge's AI Content Copilot and brand-voice tuning, though Jasper focuses on copy rather than the broader site-building pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/frameworktools
• GitHubgithub.com/siteforge-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Framework