SerpApi

Search Engine APIsserpapi.com

Company typePrivate
Founded2016
HeadquartersAustin, United States
Headcount11–50
GTM typeB2B
OfferingSoftware

SerpApi firmographics

Firmographics

Name: SerpApi
Legal name: SerpApi, LLC
Website: https://serpapi.com
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

SerpApi industry classification

Industry

Product category: Search Engine APIs
NAICS: Web Search Portals and All Other Information Services (519290), Web Search Portals and All Other Information Services (51929), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
SIC: Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
akta.pro primary industry: Meta-Search & Search Aggregators (BPAMAAAC)
akta.pro secondary industries: Search Engines (BPAMAAAB), Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

Keywords

Search engine API
Web scraping API
SERP data extraction
Structured search results
Search result scraping

Where SerpApi is headquartered

Location

Headquarters

HQ city: Austin
HQ country: United States
HQ region: North America

Offices1 record

Markets served

SerpApi business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

API Subscription Plans: SerpApi generates revenue through tiered subscription plans (Free, Starter, Developer, Production, Big Data) that provide monthly search credits, throughput limits, and feature access. Higher tiers offer more searches per month, greater throughput, and premium features like U.S. Legal Shield.
Usage-Based Additional Credits: Customers can purchase additional search credits beyond their plan limits through Extra Credits purchases.
Enterprise Custom Plans: Enterprise customers receive custom pricing with tailored search volumes, throughput limits, and SLA guarantees based on their specific requirements.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free tier for developers to try the API
Subscription	Monthly	Entry-level paid plan for small projects
Subscription	Monthly	Most popular plan for professional developers
Subscription	Monthly	Business plan with production features
Subscription	Monthly	High-volume data needs
Subscription	Multi-year contract	Custom enterprise solution

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

SerpApi product offering

Product offering

Core offering

SerpApi provides a real-time Search API that scrapes Google, Bing, Baidu, Yahoo, Yandex, DuckDuckGo, Amazon, YouTube, Walmart, Yelp, and dozens of other search engines and returns structured JSON results. Each request is executed in a full browser with automated CAPTCHA solving and routed through a global proxy network for accurate geolocated results, eliminating the need for customers to maintain their own scraping infrastructure. The platform is delivered via REST endpoints and SDKs in 10+ languages, with tiered monthly subscriptions, usage-based extra credits, and custom enterprise plans.

Product overview

SerpApi is a comprehensive search API platform providing structured data access across 50+ search engines and services. The core product is the Search API that scrapes and parses search results into clean JSON format, with each request running in a full browser with CAPTCHA solving. The platform offers dedicated APIs for major engines including Google (with specialized APIs for AI Mode, AI Overview, Maps, Shopping, Scholar, Images, Jobs, News, Trends, Finance, Flights, Hotels, Patents), Bing, Amazon, YouTube, Walmart, DuckDuckGo, Brave, and many more. Additional capabilities include MCP (Model Context Protocol) server for AI assistant integration, U.S. Legal Shield for legal protection, ZeroTrace Mode for privacy, Ludicrous Speed performance tiers, X-Ray for deep SERP analysis, Pixel Position for ad tracking, and Team Management for collaboration. The platform is SOC 2 Type II and ISO 27001 certified.

Differentiator

Problem solved

Functional benefit

Products and services

SerpApi Search API (Core) Primary API service that scrapes and returns structured JSON search engine results from Google, Bing, Baidu, Yahoo, Yandex, DuckDuckGo, and dozens of other search engines. Each request runs in a full browser with automated CAPTCHA solving and is routed through a global proxy network for geolocated results. Designed for developers, SEO teams, AI/ML engineers, and enterprise data teams needing reliable real-time search data.
Google AI Mode API API that enables users to track citations used by Google's AI Mode in responses, supporting measurement and optimization of content for AI-generated answers. Targeted at SEO professionals and AI/ML teams working with Google's AI search features.
Bing Copilot API API for fetching AI-generated answers from Bing Copilot as structured JSON, including text blocks, images, and source links. Designed for AI applications and research teams integrating Bing's generative search responses.
SerpApi MCP Server Model Context Protocol (MCP) server implementation that integrates SerpApi search capabilities with MCP-compatible AI clients such as Claude Desktop, VS Code, and Cursor, enabling AI assistants to perform live searches using a SerpApi subscription without custom tool implementation.
SerpApi Postman Collection Official Postman collection covering 115+ SerpApi-supported engines, providing prefilled requests and saved response examples for faster API exploration and onboarding. Targeted at developers adopting SerpApi via Postman.

Quantifiable outcome

99.95% SLA guarantee with 100% penalty credit
+1 more outcomes

Companies that use SerpApi

Customer profile

Named customers15 records

Segments6 records

Ideal customer profiles4 records

SerpApi technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature8 records

SerpApi partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

SerpApi competitors and assessment

Company assessment

Direct peers

ScraperAPI: ScraperAPI is a direct competitor offering a proxy-based web scraping API with similar developer-first, usage-based pricing and structured output. Both companies sell managed scraping infrastructure to developers and enterprises that need to bypass anti-bot measures.
Diffbot: Diffbot provides AI-powered web data extraction APIs and a Knowledge Graph, including structured product, article, and search data. It overlaps with SerpApi on structured web data delivery for AI and enterprise intelligence applications.
Oxylabs: Oxylabs provides enterprise-grade web intelligence products including SERP Scraper API, Web Scraper API, and residential/datacenter proxy networks. It targets the same SEO, market intelligence, and AI-training use cases as SerpApi with comparable product positioning.
Apify: Apify is a cloud-based web scraping and automation platform with a marketplace of pre-built scrapers ("actors"). It competes directly with SerpApi for developer mindshare in programmatic web data extraction, particularly for search engine and e-commerce data.
Zyte (formerly Scrapinghub): Zyte offers Scrapy Cloud, the Zyte API for automated web data extraction, and enterprise scraping services. It is a long-standing direct competitor in the managed web scraping market with overlapping developer and enterprise customer bases.
Bright Data: Bright Data (formerly Luminati Networks) operates one of the largest proxy networks and web data platforms, offering scraping APIs, datasets, and proxy infrastructure directly competitive with SerpApi's browser-cluster approach for SERP and e-commerce data extraction.

Broad incumbents

Bing Web Search API: Microsoft's official Bing Web Search API on Azure offers first-party structured search results and represents the incumbent, sanctioned alternative for the Bing portion of SerpApi's portfolio. Its feature gap with native SERP fidelity is exactly the wedge SerpApi exploits.
Google Custom Search JSON API: Google's official Custom Search JSON API is the sanctioned alternative to SerpApi for accessing Google search results programmatically. It is rate-limited and lacks real-time SERP fidelity, making SerpApi the de facto substitute—Google itself is both incumbent and counterparty in the active lawsuit.

Others

Perplexity: Perplexity is a named SerpApi enterprise customer building AI-native search. It is a downstream buyer of SerpApi's structured web data and a leading indicator of demand from AI search/agent applications, while also representing a long-term disintermediation risk.

Emerging players

Ahrefs: Ahrefs is a SerpApi customer for SERP data but also operates its own crawler and SEO data platform, making it an adjacent competitor in SEO intelligence. The relationship is partially overlapping (both serve SEO use cases) and partially symbiotic (Ahrefs relies on SerpApi's search result parsing).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

SerpApi compliance and trust

Trust signal

Compliance3 records

SerpApi financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SerpApi leadership team

Management profile

Number of profiles

Profiles1 record

SerpApi funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SerpApi M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SerpApi

What does SerpApi do?

Is SerpApi a public or private company?

SerpApi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was SerpApi founded?

SerpApi was founded in 2016. It employs 11 to 50 people.

Where is SerpApi based?

SerpApi is headquartered in Austin, United States, in the North America region.

How does SerpApi make money?

Three revenue lines are on record. API Subscription Plans are the primary driver. The others are usage-Based Additional Credits and enterprise Custom Plans.

Who are SerpApi's main competitors?

Direct peers on record are ScraperAPI, Diffbot, Oxylabs, Apify, Zyte (formerly Scrapinghub) and Bright Data. Broad incumbents are Bing Web Search API and Google Custom Search JSON API. Perplexity is listed as an others. Ahrefs is listed as an emerging player.

Does SerpApi have an API?

Yes. SerpApi provides a comprehensive search API that scrapes and parses search engine results from Google, Bing, Baidu, Yandex, Yahoo, eBay, and more into structured JSON format. Each API request runs in a full browser, solves CAPTCHAs, and mimics human behavior to guarantee real-time, accurate results. The API supports geolocation targeting, various result types including Maps, Local, Shopping, Direct Answer, and Knowledge Graph. The API is available via REST endpoints at https://serpapi.com/search, with official SDKs available in Ruby, Python, JavaScript, Go, PHP, Java, Rust, .Net, Swift, C++, and CLI. Authentication is via private API key. Pricing tiers range from free (250 searches/month) to $275/month for 30,000 searches, with enterprise custom plans available. Developer documentation is at serpapi.com/search-api.

What industry is SerpApi in?

SerpApi's product category is Search Engine APIs. Its primary akta.pro industry code is BPAMAAAC, Meta-Search & Search Aggregators, with a secondary code of BPAMAAAB, Search Engines. Its NAICS code is 519290 and its SIC code is 7372.