What Apify does

Apify is a Prague-based cloud platform for web scraping and browser automation, founded in 2015 by Jan Čurn and Jakub Balada. Its core offering centers on Actors — serverless programs that run on Apify's infrastructure — and the Apify Store, a two-sided marketplace hosting 44,354 pre-built scraping and automation tools built by Apify and a global developer community. The platform provides REST API access, SDKs in Python and JavaScript/TypeScript, a CLI, Crawlee (an open-source adaptive crawling library), proxy rotation, and anti-blocking tooling, and is SOC2/GDPR/CCPA compliant for enterprise use.

The company serves three primary segments: individual developers and SMBs who consume pre-built Actors via a freemium and tiered subscription model (plans starting near $49/month with usage-based compute charges); enterprise customers (T-Mobile, Microsoft, Siemens, Accenture, Groupon, Amgen, Square, OpenTable, Decathlon) reached through direct sales and Apify Professional Services; and AI builders who consume structured web data via MCP connectors, LangChain, and LlamaIndex integrations, or who monetize their own Actors on the marketplace. Developer monetization on Apify Store reached over $1M in payouts in a single month (May 2025) and $760K in January 2026, signaling an active marketplace flywheel.

Revenue mechanics combine subscription plans, usage-based compute unit billing, marketplace commissions on Actor runs, pay-per-event pricing (being standardized across the store), and professional services. The company has reached $25M ARR as of September 2025 with 15,000+ customers and roughly 160 employees, having grown largely through bootstrapping before raising a €2.8M seed round from J&T Ventures and Reflex Capital in April 2024. Geographic footprint spans global self-service users plus targeted enterprise presence in Europe (including European Commission collaboration on fake-discount monitoring) and active expansion into the Middle East, Africa, and the US.

Name

Apify

Legal name

Apify Technologies s.r.o.

Website

https://apify.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Apify operates the world's largest marketplace of pre-built web scraping and automation tools (44,000+ Actors), serving developers, enterprises, and AI builders with cloud infrastructure, SDKs, and MCP integrations for structured web data extraction.

Ownership category

akta.pro rank

Product category

Web Scraping and Automation Platform

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketplace APIs & API Monetization Platforms (BPAMAOAM)

akta.pro secondary industries

API Management & Gateways (BPAMAOAA), API Documentation & Developer Portals (BPAMAOAH), API Security (Discovery, Testing, Runtime Protection) (HDADACAB)

Keywords

• Web scraping platform
• Browser automation
• Serverless scraping
• Data extraction tools
• AI web data

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Apify Store marketplace (Actor monetization): Developers publish Actors on Apify Store and earn revenue each time someone runs their Actor. Apify handles payments, taxes, invoicing, and sends monthly net payouts. Apify charges platform fees from customer payments. The store paid out over $1 million in a single month (May 2025) and over $760,000 in January 2026.
2. Platform subscription plans: Apify offers tiered subscription plans (Free, Team, Business, Enterprise) with monthly and annual billing. Plans provide compute unit allowances, actor runs, storage, and platform features. New creators receive $500 free platform credits.
3. Pay-per-event Actor pricing: Some Actors on Apify Store use pay-per-event (PPE) pricing where users pay for specific defined events like starting a run, processing a page, or API calls. Standby Actors use this model for real-time API-like services.
4. Apify Professional Services: Custom web scraping solutions delivered and maintained by Apify experts for enterprise customers who need tailored data extraction.
5. Compute unit consumption: Platform usage beyond plan limits is billed via compute units, covering compute time, memory, disk I/O, and other resources consumed during actor runs.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels10 records

Core offering

Apify operates a cloud-based web scraping and browser automation platform built on serverless compute infrastructure. Its core offering is the Apify Store, a marketplace of more than 44,000 pre-built serverless programs called Actors that developers can use or publish and monetize. The platform is complemented by SDKs (JavaScript, TypeScript, Python), a CLI, REST API, integrated proxy rotation, anti-blocking capabilities, MCP connectors for AI agents, and Apify Professional Services for custom enterprise data extraction.

Product overview

Apify is a cloud-based web data and automation platform built around a marketplace-plus-platform architecture. The core offering consists of Apify Store (a marketplace of 44,000+ pre-built Actors for web scraping and automation), the Apify Platform (for building and deploying custom Actors), and Crawlee (an open-source web scraping library). The platform integrates with AI workflows through MCP connectors, offers proxy rotation via Apify Proxy, and provides enterprise solutions through Professional Services. Key products include specialized scrapers (Google Maps, TikTok, Instagram, etc.), the AI Web Scraper for natural-language data extraction, Website Content Crawler for LLM/RAG pipelines, and Reddit Brand Monitor for social listening. The platform supports Python, JavaScript, and TypeScript development with comprehensive SDKs, CLI tools, and REST API access.

Differentiator

Problem solved

Functional benefit

Products and services

• Apify Store The world's largest marketplace for web scraping and automation tools, hosting 44,354 pre-built Actors that developers can rent, run, or monetize; Apify handles payments, taxes, invoicing and pays developers monthly.
• Actors Serverless programs that run web scraping, data extraction, and automation tasks on the Apify cloud platform. Actors can be built in JavaScript, Python, or any language and published to Apify Store for monetization.
• Apify Proxy

Quantifiable outcome

• Developers earn over $3k per month from Actor monetization, with $1 million paid out in a single month
• +3 more outcomes

Named customers13 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature10 records

Partnerships

Five partnerships are on record, tiered minor and core.

• GTM10 Awards (Cello, Lightspeed Venture Partners)minorGTM or Marketing Partner · 3 March 2026Apify is a category sponsor of the GTM10 Awards, co-powered by Cello and Lightspeed Venture Partners. The awards recognize excellence in software Go-To-Market leadership across five categories (Sales, Marketing, Growth, Customer, Partnerships). Winners receive recognition on Nasdaq billboard in Times Square.
• Gulf Warehousing Company (GWC)coreStrategic or Co-development Partner · 1 February 2026At Web Summit Qatar 2026, Apify announced a strategic partnership with Gulf Warehousing Company (GWC) combining logistics infrastructure with AI and web data automation tools. The collaboration aims to support e-commerce businesses expanding across Middle East, Asia, Africa, and other high-growth regions, enabling faster market entry and smarter decision-making.
• European Startup EmbassyminorGTM or Marketing Partner · 1 October 2025European Startup Embassy (ESE) is a community initiative launched October 1, 2025, creating a physical hub in San Francisco's Bay Area to help European startups (including Czech startups like Apify) expand into the US market and connect with American capital. Apify participates as a founding partner.
• European CommissioncoreStrategic or Co-development Partner · 12 July 2025The European Commission collaborated with Apify (alongside TopMonks and Keboola) to develop AI-based web scraping tools that monitored and detected fake discounts during Black Friday sales across Europe. The project monitored 16,000 products from 176 websites in 11 EU member states, Iceland, and Norway, identifying compliance issues.
• Crawlee (Open Source)coreTechnology or IntegrationCrawlee is Apify's open-source web scraping and crawling library for Python and JavaScript. It is developed and maintained by Apify and made freely available to the developer community, creating ecosystem lock-in and developer adoption.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Bright Data: Bright Data is a major web data platform offering proxy networks, scraping APIs, and ready-made datasets. It is both an Apify strategic partner (proxy infrastructure) and a direct competitor in scraping-as-a-service and web data collection.
• Oxylabs: Oxylabs provides proxies, web scrapers (including AI-powered OxyCopilot), and ready-made datasets targeting enterprise customers. Directly competes with Apify in the proxy + scraping API + dataset layer of the web data stack.
• Zyte (formerly Scrapinghub): Zyte operates a web data platform combining Scrapy Cloud, AI-powered extraction (Zyte API), and managed scraping services. Long-standing direct competitor to Apify in the developer-grade web scraping platform category.
• ScrapingBee: ScrapingBee offers a scraping API that handles headless browsers and proxy rotation, targeting developers and businesses needing rendered-page scraping. Closely comparable to Apify's pay-per-use Actor model for individual scraping workloads.
• ScraperAPI: ScraperAPI provides proxy rotation, browser rendering, and structured-data endpoints for web scraping at scale. Targets a similar developer-and-SMB audience as Apify with a usage-based API model.
• Diffbot: Diffbot operates a knowledge graph plus structured web data extraction API (products, articles, discussions). Comparable to Apify in offering structured web data as a managed service, particularly for enterprise knowledge bases.
• ParseHub: ParseHub is a visual, no-code web scraper with desktop and cloud execution. Targets non-developer business users with similar scraping needs as Apify's professional services and pre-built Actors, but with a different (GUI-first) interface.
• Octoparse: Octoparse is a no-code web scraping platform with both SaaS and desktop editions, including pre-built task templates. Overlaps with Apify's pre-built Actor marketplace for users who prefer visual tooling over APIs.

Emerging players

• Firecrawl: Firecrawl is an AI-native web scraping API purpose-built for LLM and RAG workflows, recently raising a large Series A. Competes head-on with Apify's AI Web Scraper and Website Content Crawler in the agent/LLM data ingestion category.
• Browserless: Browserless provides managed headless browser infrastructure for automation and scraping, commonly used with Puppeteer/Playwright. Adjacent to Apify's proxy and browser-rendering capabilities, especially for developers running JavaScript-heavy scraping at scale.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/apify
• GitHubgithub.com/apify
• YouTubeyoutube.com/apify
• LinkedInlinkedin.com/company/apify
• Instagramtiktok.com/@apifytech

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apify