Luxelare
Luxelare operates the Captum digital agriculture platform, integrating satellite imagery, weather data, and parametric crop insurance to serve smallholder and commercial farmers, agricultural insurers, and banks across Mexico and Latin America.
- Company typePrivate
- Founded2015
- HeadquartersLos Mochis, Mexico
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Luxelare does
Luxelare (legal entity Ofelia Tech S.A.P.I. de C.V.) is a Mexico-based agritech company founded in 2015 that operates the Captum platform — a parcel-level digital agriculture system combining satellite imagery (NDVI/RGB), meteorological data, digital field logbooks, and predictive analytics to serve three distinct stakeholder groups: smallholder and commercial farmers, agricultural insurers and insurance funds, and banks providing agricultural credit. The company packages Captum into modular offerings, including Captum Digital Extensionism (SMS-delivered agronomic and weather information accessible on basic mobile phones without internet), Agroblindaje (a parametric crop insurance membership that auto-pays indemnities within 30 days when preset weather or vegetation thresholds trigger), Agroseguros (remote plot inspection and claims forecasting tools for insurers), Banca (plot-centered credit risk and monitoring tools for lenders), and Academia (digital agriculture training).
Luxelare monetizes primarily through crop-cycle subscriptions, Agroblindaje membership fees, and third-party intermediation commissions (notably with GNP/Grupo Nacional Provincial). Distribution combines direct enterprise sales to banks and insurers, digital self-service onboarding for individual farmers, agent/intermediary channels in rural areas, and ecosystem partnerships — most prominently the Solvi alliance for drone-based image processing. The company holds B Corp certification, ISO/IEC 27001-aligned information security practices, and a track record of regional accelerator validation (Wayra-Telefonica, SAP-Endeavor, FinnoSummit, ASAP), but disclosed equity funding remains below approximately $600K cumulative and headcount is in the 11–50 range, indicating an early-stage operating profile despite multi-year product iteration.
Luxelare firmographics
Firmographics- Name
- Luxelare
- Legal name
- Ofelia Tech, S.A.P.I. de C.V.
- Website
- https://luxelare.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Luxelare operates the Captum digital agriculture platform, integrating satellite imagery, weather data, and parametric crop insurance to serve smallholder and commercial farmers, agricultural insurers, and banks across Mexico and Latin America.
- Ownership category
- akta.pro rank
Luxelare industry classification
Industry- Product category
- Digital Agriculture and Agro-Insurance Software
- NAICS
- Farm Management Services (115116), Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industries
- Satellite Imagery & Monitoring Platforms (AFAAAFAI), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC), Decision Support & Prescriptive Analytics (Variable-Rate Rx, Crop Modeling) (AFABAMAE)
Keywords
Where Luxelare is headquartered
LocationHeadquarters
- HQ city
- Los Mochis
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Luxelare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans (Planes de Servicios): Luxelare charges subscription fees for service plans organized by crop cycle. Plans include Semilla (seed value coverage), Semilla+Fertilizante (seed + fertilizer), and Paquete Tecnológico (full technology package). Billing is per crop cycle (4-5 months for seasonal crops, 12 months for perennials) or annual. Payments are collected online with fiscal receipts issued.
- Membership Fee - Agroblindaje: A membership-based parametric insurance product called Agroblindaje, sold as a subscription covering weather risk protection, digital monitoring, and agronomic support. Indemnification is pre-agreed and paid within 30 days when weather parameters are triggered, without deductibles or intermediaries.
- Third-Party Services Intermediation: Luxelare acts as an intermediary between customers and third-party agricultural service providers (insurance companies such as GNP, financial institutions, agricultural input suppliers), earning referral or intermediation fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Membresía Semilla — covers the value of seed per hectare |
| Subscription | Multi-year contract | Membresía Semilla+Fertilizante — covers the value of seed and fertilizer per hectare |
| Subscription | Multi-year contract | Membresía Paquete Tecnológico — covers the full technology investment |
| Subscription | Multi-year contract | Digital Extensionism — 4-5 months per crop cycle |
| Subscription | Annual | Digital Extensionism — 12 months for perennial crops |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Luxelare product offering
Product offeringCore offering
Luxelare develops and sells Captum, a cloud-based digital agriculture platform that combines satellite imagery, meteorological data, and digital field logbooks to monitor crop health and forecast losses. The platform is extended with specialized modules: Agroblindaje (parametric crop insurance membership for farmers), Agroseguros (a module for insurers and insurance funds), Banca (a module for agricultural credit risk management at banks), and Academia (training on precision agriculture). Pricing is structured as recurring subscriptions per crop cycle, with parametric insurance indemnification paid automatically within 30 days when weather or vegetation thresholds are met.
Product overview
Luxelare's product portfolio is organized around the Captum platform — a unified digital agriculture platform — supplemented by several purpose-built modules targeting distinct user segments. The core Captum platform (Agricultura Digital) provides satellite imagery (NDVI/RGB), seven-day weather forecasting, digital field logging, and cost tracking for farmland parcels. Captum Digital Extensionism delivers these insights via SMS to any basic mobile phone without requiring internet connectivity. Agroblindaje is a parametric crop insurance membership that pays indemnities automatically when preset climate or vegetation indices are breached. Additional modules serve agricultural insurers (Agroseguros), banks managing agricultural credit (Banca), and training providers (Academia). Together, these products cover the full agricultural lifecycle from planting through harvest and insurance claim resolution.
Differentiator
Problem solved
Functional benefit
Brands
- CAPTUM: Digital agriculture platform providing meteorology, forecasts, satellite images, digital logbook, alerts, and cost tracking for crop management
- Agroblindaje
Products and services
- Captum
Quantifiable outcome
- Captum can forecast loss conditions up to seven days in advance, giving insurers time to investigate and prepare
- +2 more outcomes
Companies that use Luxelare
Customer profileSegments4 records
Ideal customer profiles4 records
Luxelare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Luxelare partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SolvicoreLuxelare and Solvi entered into a strategic partnership to integrate Solvi's drone image processing and analysis platform with Luxelare's Captum digital agriculture ecosystem. Solvi is the leading platform for agricultural data analysis collected via drones, preferred by thousands of farmers globally. The partnership aims to bring the benefits of drone-based crop monitoring to all farmers in Mexico and Latin America, enabling smallholder farmers to access drone-derived insights that were previously too complex or expensive to process.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Luxelare competitors and assessment
Company assessmentDirect peers
- Taranis: Taranis provides AI-powered satellite and aerial crop monitoring, field-level decision support, and agronomic intelligence for farmers and agribusiness — directly comparable to Luxelare's Captum platform across the imagery-analysis and decision-support stack.
- CropX: CropX delivers precision agriculture decision-support software combining field data, soil sensors, and satellite analytics to optimize irrigation, fertilization, and yield — a directly comparable farm management/decision-support competitor targeting similar enterprise and farming customers.
- Auravant: Auravant is a LATAM-headquartered precision agriculture platform providing satellite imagery monitoring, field analytics, and digital agronomy tools to farmers and agribusiness — the closest regional product analog to Luxelare's Captum in scope and target market.
- OneSoil: OneSoil is a satellite-based precision agriculture platform offering field monitoring, NDVI imagery, productivity analysis, and farmer-facing dashboards — closely mirroring Captum's core digital-agriculture functionality at comparable product scope.
- Pula: Pula designs and delivers parametric and index-based agricultural insurance for smallholder farmers across Africa and emerging markets — directly comparable to Luxelare's Agroblindaje module in product model, target customer, and emerging-market distribution strategy.
- IBISA: IBISA operates an index-based parametric crop insurance platform built on satellite and weather data, sharing Luxelare's core insurance-thesis and smallholder focus — a like-for-like peer in the parametric agri-insurance category.
Emerging players
- EOS Crop Monitoring: EOS Crop Monitoring offers satellite imagery analytics, vegetation indices, and field-level monitoring for farmers and agribusiness — overlapping with Captum's remote-sensing and crop-monitoring core, with a less developed insurance layer.
Broad incumbents
- Climate FieldView (Bayer): Climate FieldView is Bayer's digital agriculture platform providing satellite imagery, agronomic analytics, and input optimization to farmers globally — a much larger broad-portfolio incumbent whose offering overlaps with Captum, particularly for agribusiness-grade decision support.
- Indigo Ag: Indigo Ag combines digital agronomy, microbial products, and grain marketing with parametric/embedded agricultural insurance offerings — a broad incumbent that mirrors Luxelare's combined ag-insurance + agronomy positioning at significantly greater scale.
- Farmers Edge: Farmers Edge delivers an enterprise-grade digital agriculture platform with satellite imagery, variable-rate prescriptions, and risk/insurance integrations — a broad incumbent whose integrated platform competes for the same bank and insurer partnerships Luxelare targets with Banca and Agroseguros.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Luxelare social profiles
Digital presenceLuxelare compliance and trust
Trust signalCompliance1 record
Luxelare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luxelare leadership team
Management profileNumber of profiles
Profiles2 records
Luxelare funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luxelare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luxelare
What does Luxelare do?
Luxelare develops and sells Captum, a cloud-based digital agriculture platform that combines satellite imagery, meteorological data, and digital field logbooks to monitor crop health and forecast losses. The platform is extended with specialized modules: Agroblindaje (parametric crop insurance membership for farmers), Agroseguros (a module for insurers and insurance funds), Banca (a module for agricultural credit risk management at banks), and Academia (training on precision agriculture). Pricing is structured as recurring subscriptions per crop cycle, with parametric insurance indemnification paid automatically within 30 days when weather or vegetation thresholds are met.
Is Luxelare a public or private company?
Luxelare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Luxelare founded?
Luxelare was founded in 2015. It employs 11 to 50 people.
Where is Luxelare based?
Luxelare is headquartered in Los Mochis, Mexico, in the Latin America region.
How does Luxelare make money?
Three revenue lines are on record. Subscription Plans (Planes de Servicios) is the primary driver. The others are membership Fee - Agroblindaje and third-Party Services Intermediation.
Who are Luxelare's main competitors?
Direct peers on record are Taranis, CropX, Auravant, OneSoil, Pula and IBISA. EOS Crop Monitoring is listed as an emerging player. Broad incumbents are Climate FieldView (Bayer), Indigo Ag and Farmers Edge.
Does Luxelare have an API?
No public API is recorded for Luxelare.
What industry is Luxelare in?
Luxelare's product category is Digital Agriculture and Agro-Insurance Software. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of AFAAAFAI, Satellite Imagery & Monitoring Platforms. Its NAICS code is 115116 and its SIC code is 700.