What Crazy Pita does

Crazy Pita is a privately held fast-casual Mediterranean restaurant operator headquartered in Henderson, Nevada, founded in 2006 by Mehdi Zarhloul (a former Four Seasons Hotels & Resorts executive). The company runs a brick-and-mortar restaurant chain across Nevada and Florida with four operating locations — The District at GVR (Henderson), Downtown Summerlin (Las Vegas), a Walmart Supercenter co-located unit in Las Vegas, and a Walmart Supercenter unit in Port Saint Lucie FL — with four additional franchise locations announced for Jacksonville FL, Miami Gardens FL, Garland TX, and the Coronado Navy Base CA. The core menu centers on halal-certified, non-GMO Mediterranean fare: pita sandwiches ($14.99+), skewer plates, rice bowls, signature rotisserie chicken (halves, quarters, and family dinners from $34.99 to $54.99), salads, and catering packages ranging from $29.99 to $269.99. The distinguishing technical/process elements are a rotisserie cooking system for fresh whole chicken and scratch-made preparations using a proprietary Moroccan-inspired spice profile.

The company operates three sibling brands under the corporate umbrella — Crazy Pita (Mediterranean core), Chicken Genius (chicken-focused), and Salad Madness (salad-focused) — each with its own website, enabling menu-segment expansion within shared kitchen infrastructure. Distribution is multi-channel: dine-in and takeout at restaurant locations, direct online ordering through crazypita.com, and third-party delivery/catering integrations with EzCater, Buy-ondemand, order.online, and AIO App. A B2B/corporate catering vertical packages pre-built platters and individual boxed lunches targeting groups of 6–12+.

Revenue comes from three streams: (1) dine-in, takeout, and delivery restaurant sales across the four operating locations; (2) corporate and event catering via packages and individual boxed lunches; and (3) franchise economics, including a $45,000 initial franchise fee, a 4% ongoing royalty, and a 1% marketing fee, with multi-unit territory agreements and management-agreement options for absentee owners. Franchisee qualification requires $250,000 in liquid assets and $500,000 net worth (single unit). The company filed an SEC Form D exempt securities offering in October 2024 for up to $70 million (with $200,000 sold at filing) and a second filing in April 2025 for $98,000, indicating capital formation activity materially above the current revenue base and consistent with an asset-light, franchise-led growth strategy.

Name

Crazy Pita

Legal name

Crazy Pita Corp

Website

https://crazypita.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Crazy Pita is a privately held fast-casual Mediterranean restaurant chain headquartered in Henderson, Nevada, operating four company-owned locations across Nevada and Florida plus four franchise openings in development. It serves individual diners, families, and corporate/event catering customers with halal-certified, rotisserie-grilled Mediterranean fare across three sibling brands.

Ownership category

akta.pro rank

Product category

Mediterranean Fast-Casual Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Mediterranean & Middle Eastern Fast Casual (THAFABAD)

akta.pro secondary industries

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF), Healthy/Salad/Grain Bowl QSR (THAFAAAJ)

Keywords

• Mediterranean restaurant
• Fast casual dining
• Rotisserie chicken
• Restaurant franchise
• Catering services

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-in and Takeout Restaurant Sales: Direct revenue from customers ordering at physical restaurant locations. Four operating locations in Nevada and Florida serve individual dine-in and takeout customers. Average check size varies by item selection, with pita sandwiches starting at $14.99 and family dinners up to $54.99.
2. Catering Services: Corporate and event catering revenue through pre-packaged catering packages serving 10-12 people, individual boxed lunches, and party combo trays. Catering ranges from $29.99 (hummus & pita) to $269.99 (The Signature package). Delivery available via EzCater platform.
3. Franchise Fees: Initial franchise investment fee of $45,000 with ongoing 4% royalty fee and 1% marketing fee. Multi-unit territory agreements available. Management agreement option for multi-unit owners without managing partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Crazy Pita operates Mediterranean fast-casual restaurants serving freshly prepared menu items including pita sandwiches, skewer plates, rice bowls, rotisserie chicken, family chicken dinners, and salads, all made from scratch with halal-certified, non-GMO ingredients. The company sells these offerings through dine-in, takeout, online ordering, third-party delivery, and corporate/event catering, and licenses its concept to franchisees.

Product overview

Crazy Pita Rotisserie and Grill is a fresh casual Mediterranean restaurant chain operating as a single unified brand. The core offering consists of Mediterranean cuisine including pita sandwiches, skewer plates, rice bowls, rotisserie chicken, and salads. The company also operates two sister brands—Chicken Genius (chicken-centric) and Salad Madness (salad-centric)—and offers catering services for corporate and private events. The product portfolio includes family dinner packages, individual boxed lunches, and online ordering capabilities through multiple third-party delivery platforms. The business operates on a franchise model with locations across Nevada and Florida.

Differentiator

Problem solved

Functional benefit

Brands

• Chicken Genius: Chicken-focused restaurant brand operated under the Crazy Pita umbrella.
• Salad Madness

Products and services

• Pita Sandwiches Mediterranean pita sandwiches featuring chicken, Wagyu kefta, steak, lamb, shrimp, falafel, and vegetarian proteins dressed with marinated tomatoes, cucumbers, and romaine; starting at $14.99 and served with French fries or a small side. Targeted at individual diners seeking fast-casual Mediterranean meals.
• Skewer Plates Grilled protein skewers served on vegetable couscous with hummus, feta salad, and pita bread; proteins include chicken, steak, Wagyu kefta, lamb, shrimp, salmon, falafel, or grilled vegetables.
• Rice Bowls Mediterranean rice bowls served with rice, hummus, feta salad, and pita bread, providing a rice-based alternative to the skewer plate.
• Rotisserie Chicken All-natural halal-certified rotisserie chicken roasted fresh daily to a crispy golden brown, available in half, quarter-white, or quarter-dark portions and served with rice, feta salad, hummus, and pita.
• Family Chicken Dinners Family-style rotisserie chicken meals offered in 8, 12, and 16-piece options, each combining a whole rotisserie chicken with large sides of rice, feta salad, and hummus with pita, priced $34.99–$54.99.
• Salads Fresh Mediterranean salads including Crazy Pita Salad, Caesar Salad, Feta Salad, and Mediterranean Salad, priced at $9.99 each.
• Avocado Salads Premium salads served on mixed greens with cherry tomatoes, corn, dried cranberries, and avocado, available with chicken, steak, or grilled vegetable protein add-ons at $16.99.
• Catering Services Corporate and event catering offering protein selections at $8.99 each, individual boxed lunches ($18.99–$22.99), and pre-packaged catering packages (The Classic $179.99, The Supreme $249.99, The Signature $269.99, The Rotisserie Feast $239.99, Party Combo Tray $129.99, Big Tray $199.00) sized for 6–12 people, with delivery through the EzCater platform.
• Franchise Program Single and multi-unit franchise program licensing the Crazy Pita Mediterranean fast-casual brand to qualified operators, with a $45,000 initial franchise fee, 4% ongoing royalty, 1% marketing fee, and financial qualifications of $250,000 liquid assets and $500,000 net worth; multi-unit territory agreements and management agreements available.
• Chicken Genius Sister brand focused on chicken-centric Mediterranean cuisine, operated as a separate concept alongside Crazy Pita with dedicated menu at thechickengenius.com.
• Salad Madness Sister brand focused on salad-centric Mediterranean cuisine, operated as a separate concept alongside Crazy Pita with dedicated menu at thesaladmadness.com.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CAVA Group: CAVA is a scaled Mediterranean fast-casual restaurant chain offering pita wraps, bowls, and salads with a similar counter-service, grilled-protein concept and comparable menu architecture to Crazy Pita.
• Taziki's Mediterranean Cafe: Taziki's operates a Mediterranean fast-casual franchise model with grilled proteins, pitas, salads, and bowls — directly comparable to Crazy Pita in cuisine category, price point, and franchise expansion approach.
• Pita Mediterranean Street Food: Pita Mediterranean is a fast-casual Mediterranean franchise with shawarma, falafel, and pita-based menus at similar price points to Crazy Pita, competing for the same franchisee demographic.
• Garbanzo Mediterranean Fresh: Garbanzo is a Mediterranean fast-casual franchise chain offering customizable pitas, salads, and bowls with a comparable scratch-made, fresh-ingredient positioning to Crazy Pita.
• Naf Naf Grill: Naf Naf Grill is a Middle Eastern/Mediterranean fast-casual chain with pita, shawarma, and bowl-based menus at comparable price points, competing for franchisees in overlapping markets.
• The Kebab Shop: The Kebab Shop is a Mediterranean fast-casual franchise concept offering charcoal-grilled proteins, pitas, and salads, with a similar price-point and unit economics profile to Crazy Pita.

Broad incumbents

• Zoe's Kitchen: Zoe's Kitchen (now part of CAVA Group) is a larger Mediterranean fast-casual chain with national distribution; it competes in the same category but at a meaningfully larger scale and footprint than Crazy Pita.
• Sweetgreen: Sweetgreen is a scaled, publicly traded fast-casual chain focused on healthy bowls and salads; it overlaps with Crazy Pita's Salad Madness sub-brand and Mediterranean-adjacent menu positioning.

Regional players

• Mr. Gyros: Mr. Gyros is a regional Mediterranean fast-casual operator offering gyros, pitas, and plates in a similar price tier to Crazy Pita, primarily serving Midwest U.S. markets.

Emerging players

• Habibi Mediterranean Food: Habibi Mediterranean is an emerging fast-casual Mediterranean concept with similar menu architecture (pitas, platters, salads) at comparable price points, representing a smaller-scale peer chasing similar franchisee and consumer demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtiktok.com/@crazypitaus
• Facebookfacebook.com/pages/Crazy-Pita/45151338236
• LinkedInlinkedin.com/company/crazypita
• Instagraminstagram.com/crazypitaus
• TikToktiktok.com/@crazypitaus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crazy Pita