Autocruis

What Autocruis does

Shenzhen Autocruis Technology Co., Ltd. (自行科技) is a China-based automotive intelligence company founded in April 2016 that designs and supplies embedded AI-powered camera and vision systems for advanced driver assistance systems (ADAS) and in-cabin monitoring. Its core technology stack combines deep learning computer vision (CNN-based detection, custom compressed PSPnet semantic segmentation, BNN-optimized neural networks) with FPGA-based hardware platforms, primarily Xilinx Zynq-7000 and MPSoC, enabling real-time perception under automotive-grade resource constraints. The product portfolio covers forward ADAS (FCW, LDW, PCW, TSR, ACC, AEB, LKA), Driver Monitoring Systems (DMS) — where it was the first in China to deploy deep learning-based fatigue, distraction, and identity recognition — 360° Around View Monitor (AVM), Blind Spot Detection (BSD), Camera Monitoring Systems (CMS) via its proprietary Autocruis ETS™ platform, smart DVR, and Occupant Monitoring Systems (OMS), plus an integrated 御行 (Yu Xing) L1 active safety solution for city buses.

The company operates a B2B enterprise sales motion, co-developing and embedding systems directly into OEM vehicle platforms and Tier-1 supplier offerings. Named customers span leading Chinese passenger OEMs (Geely, GAC, SAIC, BYD, GAC Toyota, SAIC-GM-Wuling, Changan), commercial vehicle and bus OEMs (Yutong, Zhongtong, China National Railway, Beiben Trucks), industrial OEMs (XCMG, Sany), and Tier-1 partner Bosch China for DMS software. Pricing is negotiated per-project and not publicly disclosed. Revenue grew from CNY 25.5M in FY2023 to CNY 46.0M in FY2025 (~$6.8M USD), and in June 2026 Samvardhana Motherson International acquired a 64.76% controlling stake (rising to 67.78% post-buyback) for CNY 153.3M, valuing the company at approximately CNY 236.7M (~$34.9M USD). Autocruis maintains R&D centers in Shenzhen and Wuhan and a production base in Zhejiang (Xinchang), with a planned CNY 200M smart cockpit manufacturing expansion in Changshu targeting 1M+ annual units.

Name

Autocruis

Legal name

深圳市自行科技有限公司

Website

https://autocruis.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Autocruis is a Shenzhen-based automotive intelligence company that designs embedded AI-powered camera and vision systems — forward ADAS, DMS, AVM, BSD, and CMS — for Chinese OEMs, Tier-1 suppliers, and commercial vehicle fleets, using proprietary deep learning models optimized on FPGA platforms and partnered with Bosch China and Xilinx.

Ownership category

akta.pro rank

Product category

Automotive ADAS and Camera-Based Safety Systems

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Active Safety Sensing Hardware Manufacturing (Radar/LiDAR/Cameras/Ultrasonic) (IMACAMAF)

akta.pro secondary industries

Driver Monitoring & Cabin Monitoring Hardware Manufacturing (IR Cameras/Sensors) (IMACAMAL), Autonomous Driving & ADAS Perception (HDAAAEAI), ADAS Compute & Control Units Manufacturing (Domain Controllers/ECUs) (IMACAMAG)

Keywords

• Automotive ADAS systems
• Driver monitoring systems
• Computer vision software
• FPGA embedded platforms
• Blind spot detection

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Vision System Sales (Hardware + Embedded Software): Sale of ADAS cameras, CMS, DMS, AVM, BSD, and DVR systems to OEMs and Tier-1 suppliers. Revenue growing from CNY 25.5M in FY2023 to CNY 46.0M in FY2025, with annual turnover around $6.8M (approx. CNY 49M). Systems are co-designed with customers and integrated into vehicles at the original manufacturing stage.
2. Algorithm and Software Licensing / Co-development: Custom algorithm development and software integration services co-developed with OEM and Tier-1 partners (e.g., Bosch China DMS software). Revenue embedded within system sales or as standalone engineering services.
3. Smart Transportation Aftermarket Solutions: Intelligent terminal systems and solutions for smart city public transport, fleet management, and specialized vehicles in the post-market segment.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Autocruis (Shenzhen Autocruis Technology Co., Ltd.) designs, manufactures, and supplies FPGA-based, deep-learning-powered automotive vision and camera systems, including a Forward ADAS System, Driver Monitoring System (DMS), 360° Around View Monitor (AVM), Blind Spot Detection (BSD), Camera Monitoring System (CMS) electronic rearview mirror, Digital Video Recorder (DVR), and Occupant Monitoring System (OMS), sold to automotive OEMs and Tier-1 suppliers for integration into passenger vehicles, commercial vehicles, buses, trucks, rail, and construction machinery, alongside integrated fleet solutions such as the 御行 (Yu Xing) L1 active safety system for city buses.

Product overview

Autocruis is an embedded AI technology-based intelligent automotive electronics service provider offering a modular portfolio of automotive vision and camera-based systems. The core product line includes the Forward ADAS System (monocular vision perception with FCW, LDW, PCW, TSR, ACC, AEB, LKA), Driver Monitoring System (DMS) with fatigue/attention/behavior detection and identity recognition, 360° AVM System for surround view and blind spot monitoring, and Blind Spot Detection (BSD) System for commercial vehicles. These systems share a common technology foundation of deep learning computer vision, FPGA-based embedded AI, and multi-sensor fusion. Additional products include Electronic Rearview Mirror/Camera Monitoring System (CMS) built on the Autocruis ETS™ development platform, Digital Video Recorder (DVR), and Occupant Monitoring System (OMS). The company also provides integrated solutions like the 御行 (Yu Xing) city bus active safety system that combines multiple subsystems. All products are designed for automotive-grade reliability and target both forward and rear vehicle applications for OEMs and aftermarket customers.

Differentiator

Problem solved

Functional benefit

Brands

• Autocruis ETS™: Professional rearview mirror development platform used for Camera Monitoring System (CMS) product development and automotive electronic exterior mirror research.

Products and services

• Forward ADAS System Vehicle-grade forward-facing monocular visual perception system built on an FPGA platform with deep-learning algorithms, delivering FCW, LDW, PCW, TSR, ACC, AEB, and LKA for automotive OEM integration.
• Driver Monitoring System (DMS) Deep learning-based driver monitoring and identity recognition system that detects fatigue, attention, and bad behavior (yawning, smoking, phone calls) with 0.1s response time and 99% accuracy, supplied to OEMs and as software to Bosch China.
• 360° AVM (Around View Monitor) System FPGA-based intelligent 360° surround-view imaging system with hardware-accelerated fisheye correction and built-in BSD, LDW, low-obstacle detection, road-object detection, and moving object detection for OEM integration.
• Blind Spot Detection (BSD) System Deep learning-based intelligent blind spot detection system for commercial vehicles with inner wheel differential, blind spot vehicle, and blind spot pedestrian alerts combined with voice and visual warnings.
• Electronic Rearview Mirror / Camera Monitoring System (CMS) Intelligent electronic external rearview mirror system developed on the Autocruis ETS™ platform, supporting low-latency, wide field-of-view, anti-glare automotive CMS with AI functions for OEM electronic mirror programs.
• Digital Video Recorder (DVR) Smart driving recorder that records video, audio, and related driving information, with mobile app connectivity for configuration and playback, mass produced for OEM programs from April 2023.
• Occupant Monitoring System (OMS) Cabin monitoring system that detects driver and passenger fatigue, attention, gaze, behavior, identity, gesture, posture, emotion, and in-cabin objects for intelligent cockpit OEM programs.
• Full Digital Mirror (FDM) Full digital rearview mirror system providing intelligent interior mirror functionality for OEM vehicles.
• Autocruis ETS™ Development Platform Professional rearview mirror development platform (Autocruis ETS™) enabling automotive electronic external rearview mirror R&D, innovation, and CMS product development for OEM partners.
• 御行 (Yu Xing) City Bus Active Safety System L1-level professional active safety driving assistance solution for city buses that integrates ADAS, DMS, and BSD with forward collision warning, pedestrian crossing warning, lane marking yield, speed limit detection, driver monitoring, blind spot emergency braking, and passenger flow statistics.

Named customers14 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Bosch China (博世中国)coreStrategic or Co-development PartnerAutocruis serves as Bosch China's software partner for Driver Monitoring System (DMS), providing deep learning-based DMS algorithms and integration services. This is one of Autocruis's most prominent industry partnerships, leveraging Bosch's global automotive supply chain reach.
• Xilinx (赛灵思)coreTechnology or IntegrationGlobal FPGA strategic partner of Autocruis. Xilinx's automotive-grade Zynq-7000 SoC platform powers Autocruis's ADAS and IMS products. Autocruis is Xilinx's earliest certified automotive market partner in China, with tens of thousands of vehicles deployed on Xilinx platforms. Xilinx CEO Victor Peng publicly acknowledged Autocruis as an excellent smart car company at the 2018 Xilinx Developer Conference.
• Toyota Tsusho (丰田通商)coreStrategic or Co-development PartnerStrategic partner representing Toyota Group's trading arm, providing access to Toyota's automotive ecosystem and supply chain networks in Asia.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Seeing Machines: Australia-based DMS and occupant monitoring company with production programs across automotive, aviation, and fleet. Direct competitor in DMS algorithm licensing and integrated cabin-monitoring solutions.
• MINIEYE: China-based ADAS perception startup offering forward ADAS, DMS, and parking solutions with similar OEM/Tier-1 customer base to Autocruis. Closely comparable in scale, product scope, and go-to-market against Chinese OEMs.
• Horizon Robotics: China-based provider of ADAS and autonomous-driving perception SoCs (Journey series) and full-stack solutions to OEMs including Li Auto, BYD, and Chery. Competes head-on with Autocruis in the Chinese ADAS perception market, with deeper capital and chip-to-algorithm integration.
• Smart Eye: Swedish DMS specialist supplying driver monitoring software and integrated hardware to OEMs including Geely, BMW, and GM. A close peer in DMS software, which is Autocruis's flagship product line.
• Black Sesame Technologies: Hong Kong-listed Chinese ADAS/AV chip company offering A1000-series SoCs with integrated perception software. Targets similar Chinese OEM ADAS programs as Autocruis but with vertically integrated chip-and-software offerings.

Emerging players

• Hesai Group: Leading Chinese LiDAR and ADAS perception sensor company (NASDAQ-listed) supplying OEMs including Li Auto, Xpeng, and Geely. Competes with Autocruis in the broader perception hardware layer, particularly as multi-modal sensor fusion becomes standard.

Broad incumbents

• Aptiv: Global Tier-1 supplier of ADAS perception systems and integrated cockpit controllers. Competes with Autocruis on multi-camera ADAS and driver monitoring solutions for Western and Asian OEMs.
• Mobileye: Global leader in ADAS perception SoCs (EyeQ family) and REM mapping, integrated into most Western OEMs. Competes with Autocruis in camera-based forward ADAS and is increasingly active in DMS through its in-cabin solutions.
• Bosch: World's largest automotive Tier-1, supplying ADAS ECUs, radar, cameras, and DMS modules globally. Both an Autocruis customer/partner (Bosch China DMS software) and a competitor in integrated ADAS perception stacks.
• Continental: German Tier-1 with ADAS camera, radar, and DMS product lines. Competes in the same OEM ADAS perception bid pool as Autocruis, particularly for European and Chinese joint-venture OEMs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/autocruis-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autocruis