Nocto International

What Nocto International does

Nocto International B.V. is a Netherlands-based two-sided hospitality engagement platform that connects nightlife and going-out consumers with bars, clubs, restaurants, hotels and event organizers. Founded in 2018 by David Franzen (CEO) and Mark Brouwers (COO) and headquartered in The Hague, the company operates a consumer-facing mobile application distributed via the Apple App Store and Google Play, alongside a self-serve B2B business platform at business.noctoapp.com. The consumer app layers venue discovery, geo-based check-ins, photo and video sharing, friend-feed interaction, a Nocs virtual currency, and a daily Wheel of Fortune on top of the Dutch hospitality industry; the business platform enables venues to promote events, run deals and spinner prize campaigns, push notifications and newsletters, capture audience demographics and behavior data, and form cross-venue and brand partnerships.

The technical architecture pairs a mobile-first consumer experience with a web-based venue management console, supported by an integration ecosystem of six named partners (Guestplan, Orderli, Mr. Winston, Style Point, Check Mijn Zaak, Smart Servant) that inter-operate with the Nocto platform. Acquisition on the consumer side is product-led and viral, anchored by an in-app referral program that pays €10 per friend who joins with a referral code, alongside organic social channels (Instagram, TikTok, LinkedIn, YouTube, Facebook). On the venue side, onboarding is fully self-serve, with profile setup stated to take under 15 minutes.

The revenue model is not publicly disclosed. Both the consumer app and the venue business platform are free to register and use, with no public pricing for promoted events, deal placements, spinner prize sponsorships, or partnership features. To date, Nocto has raised a single disclosed round — €500,000 in seed funding in July 2022 from Ipronto and 4Innovations — earmarked for Netherlands expansion (The Hague, Breda, Utrecht, Amsterdam) and platform optimization in support of post-pandemic hospitality recovery.

Name

Nocto International

Legal name

Nocto International B.V.

Website

https://noctoapp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Nocto International operates a two-sided Dutch hospitality platform combining a consumer nightlife app with a self-serve B2B venue marketing platform, using a Nocs virtual currency and Wheel of Fortune to drive consumer engagement and venue promotion across The Hague, Breda, Utrecht, and Amsterdam.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Free consumer app (monetization not publicly disclosed): The Nocto consumer app is free to download and use, with new users receiving 10 free Nocs. The app itself is a discovery, engagement and token-reward layer over the hospitality industry; direct monetization of the consumer side is not publicly disclosed.
2. Hospitality marketing & engagement platform for venues: Nocto offers venues (bars, clubs, restaurants, hotels, event organizers) a marketing and engagement platform to attract guests, run promotions, send notifications/newsletters and capture audience data. The platform is positioned as free to register ("Register for FREE"), with commercial terms for promoted events, deals, spinner prize placements and partnership features not publicly disclosed.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Nocto operates a two-sided hospitality engagement platform. The consumer-facing Nocto mobile app (iOS and Android) lets nightlife-goers discover bars, clubs, restaurants, hotels and events, earn in-app Nocs tokens through check-ins, posts, likes, Wheel of Fortune wins and referrals, and redeem those tokens for savings on drinks, tickets and dinners. The complementary Nocto Business Platform (business.noctoapp.com) gives hospitality venues a self-serve marketing and engagement suite to promote events, run deals and spinner prize campaigns, send notifications and newsletters, capture audience data and form cross-venue and brand partnerships.

Product overview

Nocto International (B.V.) operates a dual-sided offering comprising the consumer-facing Nocto App and the B2B Nocto Business Platform, which together form a single integrated ecosystem. The Nocto App serves end users while the Nocto Business Platform enables partner businesses to connect via integrations (e.g., Guestplan, Orderli, Mr. Winston, Style Point, Check Mijn Zaak, Smart Servant), with engagement modules such as Nocto tokens (Nocs) and the Wheel of Fortune feature layered on top.

Differentiator

Problem solved

Functional benefit

Products and services

• Nocto App Free mobile application (iOS and Android) for hospitality consumers in the Netherlands to discover bars, clubs, restaurants, hotels and events, save money on drinks, event tickets and dinners via Nocs tokens, share nightlife experiences socially, and play a daily Wheel of Fortune for prizes.
• Nocto Business Platform

Quantifiable outcome

• Consumer savings: Save €1 by checking in to a venue; Save €1 by posting a picture or video in a venue; Save money for every 5 likes on a post; Save money by winning in the Wheel of Fortune; Save €10 per friend that joins with referral code.
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• GuestplancoreTechnology or IntegrationGuestplan is listed as a named integration partner on Nocto's Partners page, indicating a technology/integration relationship that connects Guestplan's hospitality tooling with the Nocto platform.
• OrderlicoreTechnology or IntegrationOrderli (orderli.com/nl) is listed as a named integration partner on Nocto's Partners page, indicating a technology/integration relationship with Nocto's hospitality platform.
• Mr. WinstoncoreTechnology or IntegrationMr. Winston (mrwinston.com) is listed as a named integration partner on Nocto's Partners page, indicating a technology/integration relationship within the Nocto hospitality ecosystem.
• Style PointcoreTechnology or IntegrationStyle Point (stylepoint.nl) is listed as a named integration partner on Nocto's Partners page, indicating a technology/integration relationship within the Nocto hospitality ecosystem.
• Check Mijn Zaak (cmz)coreTechnology or IntegrationCheck Mijn Zaak (checkmijnzaak.nl) is listed as a named integration partner on Nocto's Partners page, indicating a technology/integration relationship with Nocto's hospitality platform.
• Smart ServantcoreTechnology or IntegrationSmart Servant (smartservant.nl) is listed as a named integration partner on Nocto's Partners page, indicating a technology/integration relationship within the Nocto hospitality ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DICE: DICE is a mobile-first events and nightlife discovery platform with ticketing and personalized recommendations. Like Nocto, it focuses on going-out audiences, combines discovery with rewards/social features, and partners with venues for promotion — making it the closest direct competitor in the consumer nightlife-app category.
• Resident Advisor (RA): RA is the leading global electronic-music and club-night discovery platform with a strong venue/promoter listing and ticketing layer. Comparable to Nocto as a nightlife-focused consumer app and venue-side distribution channel.
• Fever: Fever is an experiences-discovery platform that connects consumers to local events, nightlife, food and drink. It mirrors Nocto's two-sided model of curating experiences for consumers while offering venues/brands a marketing channel, and competes directly in European cities.
• SevenRooms: SevenRooms is a hospitality CRM, marketing and guest-engagement platform for restaurants, bars, hotels and venues. It is the closest B2B analogue to Nocto's business platform — venues use it for promotions, guest data, loyalty and direct bookings.
• GoOut: GoOut is a Central European events and going-out discovery platform with ticketing, venue listings and curated recommendations. It overlaps with Nocto's nightlife/event discovery consumer play, although its primary geography (Czech/Slovak/Polish) is different.

Broad incumbents

• Yelp: Yelp is a broad business-discovery and reviews platform that competes with the consumer-side venue discovery feature of Nocto. While it lacks the token/gamification mechanic, it is the default 'find a bar/restaurant' surface in many Western markets.
• Foursquare: Foursquare combines a consumer location-discovery app with a B2B location-data and marketing platform. It overlaps with Nocto's check-in, venue discovery and location-aware marketing capabilities but at vastly larger scale and with a much broader consumer base.
• Tripadvisor: Tripadvisor is the dominant global travel and hospitality discovery/reviews platform. It overlaps with Nocto's consumer discovery value proposition for restaurants, bars, hotels and events, and competes for venue marketing and partnership dollars.
• Toast: Toast is a full-stack restaurant technology platform (POS, payments, marketing, online ordering). It addresses the same hospitality-venue customers as Nocto's B2B platform but as part of a much wider operating system rather than a focused engagement layer.
• TheFork: TheFork (Tripadvisor company) is a leading restaurant-reservation and discovery platform in Europe. Comparable to Nocto on the restaurant-side marketing/engagement proposition and a likely competitor for venue marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@noctoapp
• Facebookfacebook.com/noctoapp
• LinkedInlinkedin.com/company/nocto
• Instagraminstagram.com/nocto.nl
• TikToktiktok.com/@noctoapp
• Xx.com/noctoapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nocto International