Orderli

What Orderli does

Orderli is a Netherlands-headquartered SaaS company that provides a QR-code based mobile ordering and payment platform for the hospitality industry. Founded in 2020 (idea originated 2019) and headquartered in Leeuwarden with an operational office in Rotterdam, the company enables guests to scan a QR code with their phone camera — no app download required — access a digital menu, place orders, and pay digitally. Orders are forwarded either to an optional Orderli tablet for staff handling or directly into the venue's existing cash register via integrations with 10+ Dutch POS systems (Lightspeed, Vectron, unTill, MplusKASSA, Bork, Trivec, Index, Matrix, Povis, Micas) and 6+ payment processors (Stripe, Adyen, Mollie, Rootline, SumUp, CCV). The platform exposes dedicated feature modules for seven hospitality verticals: cafés, restaurants, hotels, festivals, bowling centres, food halls, and all-you-can-eat venues.

The product is sold on a three-tier SaaS subscription (Starter €79/month, Standard €126/month, Professional at custom pricing) plus per-transaction payment fees and €99/month per additional venue on Standard. The tablet is provided on a loan basis, removing upfront hardware cost. GTM combines direct self-serve sign-up on the website, inside sales for mid-market and Professional accounts, and indirect distribution through POS reseller channels. The company is Y Combinator-backed, has raised approximately €950K cumulatively, and reached a €9M post-money valuation in its February 2023 seed round. Named customers include enterprise anchors (Schiphol, Van der Valk, Fletcher Hotels) alongside hundreds of SMB venues across the Netherlands, with early operations in Belgium.

Orderli's revenue mechanics rest on recurring subscriptions (annual billing at 15% discount), transaction-based payment fees, and per-venue add-ons. The platform's primary value proposition is reducing personnel cost burden and lifting average order value through upselling and cross-selling, while preserving personal service by augmenting rather than replacing staff.

Name

Orderli

Legal name

Orderli B.V.

Website

https://orderli.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Orderli is a Netherlands-based SaaS platform that lets hospitality guests scan a QR code to view menus, place orders, and pay digitally, integrating directly with major Dutch POS systems and serving hundreds of cafés, restaurants, hotels, festivals, and event venues.

Ownership category

akta.pro rank

Product category

Hospitality Ordering Software

akta.pro primary industry

Point-of-Sale (POS) & On-Property Commerce (THALACAI)

akta.pro secondary industry

QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)

Keywords

• QR ordering platform
• Hospitality tech software
• Restaurant ordering system
• Mobile payment platform
• POS integration software

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. SaaS Subscription: Three-tier monthly/annual subscription model: Starter (€79/month), Standard (€126/month), Professional (€197/month). Annual billing available at 15% discount. Tablet hardware included. No hidden costs.
2. Payment Transaction Fees: Orderli charges transaction fees on online payments processed through the platform: iDEAL from €0.15, Mastercard/VISA EU from €0.15 + 1.5%, Mastercard/VISA non-EU/Business from €0.15 + 3.7%, Bancontact from €0.20, AMEX from €0.25 + 2.6%, Maestro from €0.40.
3. Additional Venue Fees: Standard tier charges €99/month per additional venue beyond the first. Professional pricing is custom/quote-based for extra venues.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Orderli operates a QR code-based mobile ordering and payment platform for hospitality venues. Guests scan a QR code with their phone camera to access a web-based digital menu, place orders, and pay digitally without downloading an app. Orders are forwarded either to an Orderli tablet or directly to the venue's existing POS cash register system, with native integrations to 15+ Dutch POS systems and payment processors including iDEAL, Stripe, Adyen, and Mollie.

Product overview

Orderli offers a unified QR-based digital ordering and payment platform for the hospitality industry, available in both a core Orderli QR Ordering Platform and vertical-specific modules tailored for different hospitality segments including cafés, hotels, festivals, restaurants, bowling centers, food courts, and all-you-can-eat venues. The platform operates without requiring guests to download an app. Orderli's product architecture includes a menu editor for processing menus, QR code generation for table linking, optional tablet for order management, POS integration for cash register connections, and takeaway/delivery platform. The offering is structured across three subscription tiers: Starter (€79/month), Standard (€126/month), and Professional (custom pricing), differentiated by features such as POS integration, upselling/cross-selling, and branding options.

Differentiator

Problem solved

Functional benefit

Products and services

• Orderli QR Ordering Platform Cloud-based SaaS platform that lets hospitality venue guests scan a QR code to view the digital menu, place orders, and pay online from their phone without installing an app. Orders are routed to venue staff via an Orderli tablet or forwarded directly into the venue's existing POS cash register. Supports pre-payment and post-payment (with tip), upselling and cross-selling, happy hours pricing, allergen information, takeaway and delivery, and multi-stand food hall ordering. Sold to hospitality operators (cafés, restaurants, hotels, festivals, bowling centres, food halls, all-you-can-eat venues) on monthly or annual subscription.

Quantifiable outcome

• Eliminated 20-minute order-taking sessions per large table during peak hours (Coco's Outback case study)
• +2 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

AI capability1 record

Feature12 records

Partnerships

Eleven partnerships are on record, tiered core.

• LightspeedcoreTechnology or IntegrationLightspeed is a POS cash register system integrated with Orderli. Orders from the QR platform are automatically forwarded to Lightspeed POS. Integration is claimed to be achievable within one minute. Supports Lightspeed K and Lightspeed standard versions. Includes inventory management integration and automatic options/promotions integration.
• VectroncoreTechnology or IntegrationVectron is a POS cash register system integrated with Orderli. Orders are automatically forwarded to the Vectron POS system. Integration is claimed to be achievable within one minute.
• unTillcoreTechnology or IntegrationunTill is a POS cash register system integrated with Orderli. Orders are automatically forwarded to the unTill POS. Supports direct payment and zone linking. Integration is claimed to be achievable within one minute.
• MplusKASSAcoreTechnology or IntegrationMplusKASSA is a POS cash register system integrated with Orderli. Orders are automatically forwarded to the MplusKASSA POS. Integration is claimed to be achievable within one minute.
• BorkcoreTechnology or IntegrationBork is a POS cash register system integrated with Orderli. Orders are automatically forwarded to the Bork POS. Supports post-payment (pay afterwards) option. Integration is claimed to be achievable within one minute.
• TriveccoreTechnology or IntegrationTrivec is a POS cash register system integrated with Orderli. Orders are automatically forwarded to the Trivec POS. Integration is claimed to be achievable within one minute.
• StripecoreTechnology or IntegrationStripe is the primary payment processor integrated with Orderli. Handles online payment collection from guests for orders placed via QR code. Transaction fees apply per payment method (credit cards, iDEAL equivalent for international cards).
• AdyencoreTechnology or IntegrationAdyen is a payment processor integrated with Orderli for handling guest payments. Provides payment infrastructure for online transactions in the hospitality ordering flow.
• MolliecoreTechnology or IntegrationMollie is a payment processor integrated with Orderli for handling European online payments including iDEAL, Bancontact, and SEPA transfers.
• IndexcoreTechnology or IntegrationIndex (Index Kassa) is a POS cash register system integrated with Orderli. Orders are automatically forwarded to the Index POS. Integration is claimed to be achievable within one minute.
• MicascoreTechnology or IntegrationMicas is a POS cash register system integrated with Orderli. Orders are automatically forwarded to the Micas POS. Integration is claimed to be achievable within one minute.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deliverect: Belgian (Ghent) B2B SaaS for restaurant order aggregation and POS/delivery integrations. Closely comparable European-based competitor operating in the same restaurant-tech category with similar POS-integration-led GTM.
• ChowNow: Direct online ordering platform for independent restaurants, including QR and on-premise ordering modules. Direct functional competitor in the SMB-to-mid-market restaurant ordering layer.
• Olo: NYSE-listed digital food ordering platform for restaurant chains. Same SaaS ordering-for-restaurants category at much larger scale; Orderli would face Olo or its assets (e.g. Bbot) when pitching enterprise-grade chains in the Benelux.
• Bbot: US-based QR ordering and payment platform for restaurants and bars. Direct functional mirror of Orderli (no-app QR menu + POS-integrated payments), now operating within Olo following acquisition.
• GoTab: US hospitality POS + QR ordering platform with strong food-hall, hotel and event venue traction. Comparable vertically specialised QR ordering + POS-integration offering.
• Mr Yum: Australia-headquartered QR-code mobile ordering and payment platform for hospitality venues. Same core product, same no-app-required value proposition, and same go-to-market through SMB-to-mid-market hospitality operators.

Broad incumbents

• Lightspeed Restaurant: Global POS vendor (key Orderli integration partner) whose restaurant product line competes head-to-head with Orderli for café/restaurant software spend via its built-in ordering features.
• Square for Restaurants: Block-owned restaurant POS/payments suite that includes QR code ordering. Competes for the same low-end and SMB hospitality venues as Orderli's Starter tier.
• TouchBistro: Restaurant POS platform with QR/online ordering as part of a broader iPad-POS offering. Competes for the same venue budgets but bundles ordering within a full restaurant-management suite.
• Toast: Largest US restaurant POS platform with native QR/online ordering as a feature within a broader all-in-one system. Sets the integrated-POS-with-ordering benchmark that Orderli is differentiated against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OrderliNL
• Facebookfacebook.com/Orderli.nl
• LinkedInlinkedin.com/company/orderli
• Instagraminstagram.com/orderli.nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orderli