Well Beyond Care

What Well Beyond Care does

Well Beyond Care, operating under the trade name Keep Safe Care Direct, is a privately held for-profit company headquartered at 1704 West Avenue, Austin, Texas. Founded in 2014, the company runs a direct-to-consumer platform that connects families seeking long-term in-home caregivers with caregivers seeking work, bypassing traditional private duty home-care agencies. The platform pairs applicants using a proprietary caregiver-matching algorithm and augments that match with Personal Care Manager concierge support, family "Care Circle" communication, online Care Plans (printable for Long Term Care Insurance reimbursement), a healthcare-provider electronic alert system, and a full back-office stack covering payroll, billing, scheduling and daily caregiver reminders. The underlying service is powered by a technology partner, Project Balance, indicating the company does not host its own engineering infrastructure in-house. Marketing and distribution are conducted through a self-serve web app with dual registration paths for individual care-seekers and organizations, supplemented by organic social presence (LinkedIn, Facebook, Twitter) and an active blog.

The company monetizes via a transaction-fee / service-fee model tied to facilitated caregiver placements and ongoing platform services, with no publicly disclosed pricing tiers. It markets an annual cost savings claim of $10,000–$30,000 per family relative to traditional private duty agency rates, alongside the removal of long-term agency contracts and four-hour daily minimums. Its primary customer segment is U.S. families and individuals seeking affordable, reliable in-home care, particularly elderly individuals aging in place; a secondary mid-market/organization segment is addressed through the ORGS registration path. Headcount is reported at 1–10 employees, total disclosed funding since inception is approximately $650,000 (across 2014–2016 with no identified institutional lead investor), and operating geographies are restricted to the United States. The company holds three registered trademarks — "Keep Safe Care®," "The Next Level of Caregiving®," and "Empowering Caregiving®" — and references HIPAA compliance on its website.

Name

Well Beyond Care

Legal name

Keep Safe Care Direct

Website

https://wellbeyondcare.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHSABAMAD

Live-In Caregiver Placement & Matching

Home & Personal Services/Elder Care & In-Home Care Services/Caregiver Staffing, Placement & Registry Services

SECONDARYHLADALAB

Care Coordination & Navigation (Multi-Provider)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Senior Care Coordination & Case Management (Geriatric Care Management)

SECONDARYHSAHAHAE

Caregiver Monitoring, Check-In & Family Notification Platforms

Home & Personal Services/Home Security, Alarm & Smart Home Services/Personal Emergency Response Systems (PERS) & Medical Alert

SECONDARYHSABAIAB

Care Navigation & Service Coordination (Medical, Social, Community)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

Keywords

• In-home caregiver matching
• Caregiver hiring platform
• Home care services
• Elderly care management
• Direct hire caregivers

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Caregiver Placement / Platform Services: Keep Safe Care Direct enables families to hire caregivers directly through its platform, eliminating traditional agency fees. The company earns revenue by facilitating the caregiver-family match and providing back-office services (payroll, billing, scheduling). The platform's value is in reducing costs for families ($10,000 to $30,000 per year vs. private duty agencies) while enabling families to pay caregivers more, suggesting a commission or service-fee model based on caregiver hours or placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Well Beyond Care operates Keep Safe Care Direct, an online platform that uses a proprietary matching algorithm to directly connect families with in-home caregivers, eliminating the traditional private duty agency middleman. The platform bundles the caregiver matching service with full back-office administrative support—scheduling, daily reminders, time tracking, billing, payroll—along with a Personal Care Manager to guide families through screening, interviewing, and hiring. Additional included services are a Care Circle family communication tool, an electronic healthcare-provider alert system, and online care plans that can be printed for Long Term Care Insurance reimbursement.

Product overview

Keep Safe Care Direct is a single unified platform offering caregiver matching services. The core platform provides a proprietary matching algorithm to pair families with suitable caregivers, complemented by integrated back-office management tools for billing, payroll, scheduling, and daily reminders. Personal Care Managers provide recruiting assistance, caregiver screening, and ongoing support. Additional services include an electronic healthcare notification system, family care circle communication tools, online care plan management for Long Term Care Insurance reimbursement, and nanny tax filing support through a partner service.

Differentiator

Problem solved

Functional benefit

Brands

• Personal Care Manager: A service component providing experienced caregiver recruitment assistance to help families find and keep safe, reliable, affordable care.

Products and services

• Keep Safe Care Direct Platform An online caregiver matching and management platform for families seeking long-term in-home caregivers. Uses a proprietary matching algorithm to pair families with caregivers, then provides integrated scheduling, daily reminders, time tracking, billing, and payroll tools, plus a Care Circle family communication system, electronic healthcare-provider alerts, and online care plans that can be printed for Long Term Care Insurance reimbursement.
• Personal Care Manager Service A dedicated human-support service that guides families through screening, interviewing, and hiring a caregiver, and provides ongoing assistance to help families find and keep safe, reliable, affordable care in the home. Included as part of the Keep Safe Care Direct offering.
• Caregiver Background Screening Background screening services for prospective caregivers, delivered through a third-party screening partner to ensure thorough vetting for families hiring private in-home caregivers.
• Nanny Tax Filing Service Tax compliance support for families employing caregivers privately, including supply of end-of-year W2s for self-filing and an optional low-cost partner service (The Nanny Tax Company) for W3 and Schedule H preparation.
• Local & National Care Resource Referral Resource referral service where Personal Care Managers connect families with local and national in-home care resources, including medical supplies, Veterans' Aid & Attendance Benefits, and other support services to help loved ones remain safely at home.

Quantifiable outcome

• Families save $200 to $600 per week ($10,000 to $30,000 per year) compared to private duty agency costs
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Project BalancecoreTechnology or IntegrationProject Balance is credited as the technology platform powering Keep Safe Care Direct. The company website states 'Powered by Project Balance' and links to projectbalance.com, indicating Project Balance provides the underlying technology infrastructure for the service.
• The Nanny Tax CompanyminorImplementation/ SI/ Consulting PartnerReferenced as a low-cost partner service for W3 and Schedule H tax form assistance. Families can use The Nanny Tax Company for tax compliance support as an optional add-on alongside the core caregiving platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• WellSky (ClearCare): Software provider for home care agencies (formerly ClearCare), offering scheduling, billing, and clinical documentation tools. Comparable as the back-office technology infrastructure that power the agency-side operations Keep Safe Care Direct replaces.

Direct peers

• CareLinx: Online marketplace specializing in matching families with in-home caregivers for seniors and individuals with disabilities. Highly comparable on the direct-hire caregiver matching model and family-facing service delivery.
• Honor Technology: Tech-enabled in-home care platform providing caregiver matching, scheduling, and care management for older adults. Closest direct competitor with overlapping proprietary matching and back-office functions targeted at the same family/aging-in-place customer.

Broad incumbents

• Care.com: Large, publicly-recognized marketplace connecting families with caregivers (child care, senior care, pet care, housekeeping). Directly comparable on the marketplace model for in-home caregiving, though it spans more verticals than Keep Safe Care Direct's elder-care focus.
• BrightStar Care: Franchise provider of both medical and non-medical in-home care plus medical staffing. Comparable as a full-service home care agency alternative; a private-duty agency competitor whose fee structure Keep Safe Care Direct's model undercuts.
• A Place for Mom: Largest senior-living advisory network connecting families with senior housing, assisted living, and in-home care providers. Comparable on the senior-care navigation and family-decision journey, though focused on placement rather than ongoing in-home caregiving.
• Visiting Angels: Nationwide franchise network providing non-medical in-home senior care services including personal care, companion care, and respite. Comparable agency model being displaced by Keep Safe Care Direct's direct-hire platform.
• Home Instead (Honor Network franchise): Largest non-medical in-home care franchise network globally, providing agency-based personal care, companionship, and memory care services. Represents the incumbent agency model that Keep Safe Care Direct disintermediates.

Emerging players

• Papa: Tech-enabled platform pairing seniors and families with vetted "Papa Pals" for companionship, errands, and in-home support, with payer/employer-backed distribution. Comparable on tech-enabled caregiver matching for aging-in-place, often via B2B channels.
• CarePatrol: Senior care placement and advisory service helping families navigate assisted living, memory care, and in-home care options. Comparable in the care navigation/coordination layer that guides families to the right care setting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WellBeyondCare
• Facebookfacebook.com/WellBeyondCare
• LinkedInlinkedin.com/company/3731324

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Well Beyond Care