FuelFox
FuelFox (GMS Industries Inc.) is an on-site commercial fleet fueling service that delivers diesel and gasoline directly to enterprise customer depots across nine US metropolitan areas, serving major food, beverage, logistics, and manufacturing fleets.
- Company typePrivate
- Founded2018
- HeadquartersBirmingham, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What FuelFox does
FuelFox, the trade name of GMS Industries Inc., is an on-site commercial fleet fueling provider founded in 2018 and headquartered in Birmingham, Alabama. The company dispatches tanker trucks to customer depots and yards to dispense diesel and gasoline directly into fleet vehicles, eliminating the need for drivers to detour to retail fuel stations and saving route time, mileage, and labor. Its core technology is FoxSpot™, a patented on-site fleet fueling unit that enables controlled, metered delivery at customer locations; this is paired with a customer portal for service management and a savings calculator that quantifies expected route-time and fuel-cost reductions for prospective accounts.
The business model centers on contracted, recurring depot-fueling arrangements with large enterprise fleet operators. FuelFox has signed customers across food distribution (Sysco), beverage (Budweiser), pharmaceutical retail logistics (CVS Health), grocery (Kroger), automotive manufacturing (Mercedes-Benz), and third-party logistics (Penske Logistics). It also offers Diesel Exhaust Fluid (DEF) delivery and emergency or disaster-response fueling as adjacent revenue lines, and a franchise program to expand into new markets via operator-partners. The company operates as a Service-Disabled Veteran-Owned Small Business (SDVOSB), which provides preferential procurement access to federal and government-adjacent fleet contracts. Service is currently delivered across nine metropolitan areas in the southeastern and midwestern United States, and the company reports a headcount of 1–10 employees, with a single disclosed $2M funding event in September 2019.
FuelFox firmographics
Firmographics- Name
- FuelFox
- Legal name
- GMS Industries Inc.
- Website
- https://fuelfox.net
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FuelFox (GMS Industries Inc.) is an on-site commercial fleet fueling service that delivers diesel and gasoline directly to enterprise customer depots across nine US metropolitan areas, serving major food, beverage, logistics, and manufacturing fleets.
- Ownership category
- akta.pro rank
FuelFox industry classification
Industry- NAICS
- Fuel Dealers (45721), Fuel Dealers (457210)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
- akta.pro secondary industries
- Fuel Card & Fleet Payment Programs (TLABAMAA), Fleet Fuel Price Optimization & Purchasing Programs (TLABAMAB), Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)
Keywords
Where FuelFox is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
FuelFox business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- On-Site Fleet Fueling: Per-gallon pricing model where FuelFox delivers gasoline and diesel directly to customer fleet locations. Pricing benchmarked against OPIS AAA retail average with discounts available for large fleets. Revenue generated through fuel delivery fees included in per-gallon cost.
- Bulk Tank Fueling: Delivery of fuel in bulk quantities to customer bulk storage tanks, charged per gallon delivered
- DEF Fluid Delivery: Diesel Exhaust Fluid delivery as an add-on service to diesel fleet customers, sold per unit/volume
- Emergency/Disaster Response Fueling: 24/7 emergency fuel delivery service for disaster response situations, likely priced at premium rates for urgent service
- Special Events and Custom Requests: Fuel delivery for special events, generators, and unique customer requirements beyond standard fleet fueling
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Enterprise Fleet Pricing - Custom quotes for large fleet operators with volume-based discounts |
| Usage-based | Pay-as-you-go | Standard Fleet Pricing - Regular pricing for medium-sized fleet customers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
FuelFox product offering
Product offeringCore offering
FuelFox is a mobile fleet fueling service that delivers gasoline, diesel, and Diesel Exhaust Fluid (DEF) directly to commercial fleet vehicles at the customer's location, eliminating the need for vehicles to leave their routes to refuel at retail stations. The company uses proprietary FoxSpot™ tracking technology to identify and fuel each vehicle by license plate, and provides a customer reporting portal with detailed fueling data. The service portfolio also includes bulk tank fueling for stationary on-site assets and rapid 24/7 disaster response fueling capabilities.
Product overview
FuelFox offers on-site fleet fueling services across multiple U.S. cities, delivering gasoline, diesel, and DEF fluid directly to commercial fleet vehicles at their locations. The core offering is On-Site Fleet Fueling, supplemented by Bulk Tank Fueling and Disaster Response Fueling services for special customer requests. The company provides a technology platform through its Customer Portal, which enables real-time fuel data access and comprehensive reporting. An integrated Savings Calculator helps prospects estimate cost savings from eliminating out-of-route fueling trips.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Save minimum 30 minutes per route by not fueling on route
- +4 more outcomes
Companies that use FuelFox
Customer profileNamed customers24 records
Segments3 records
Ideal customer profiles1 record
FuelFox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FuelFox partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
FuelFox competitors and assessment
Company assessmentBroad incumbents
- Fuelman:
- WEX Inc: WEX is a large public incumbent in fleet fuel cards, payments, and fleet management. While primarily a payment network rather than a fuel delivery operator, it competes for the same fleet customer's fuel budget and offers fleet management software adjacent to FuelFox's portal.
Direct peers
- Fueloyal: Fueloyal is a direct competitor offering mobile on-site fleet fueling with real-time tracking technology, serving a similar enterprise fleet customer base in overlapping US markets. Closest direct comparable to FuelFox's core service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
FuelFox social profiles
Digital presenceFuelFox financial estimates
Financial estimateRevenue estimate
Valuation estimate
FuelFox leadership team
Management profileNumber of profiles
FuelFox funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FuelFox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FuelFox
What does FuelFox do?
FuelFox is a mobile fleet fueling service that delivers gasoline, diesel, and Diesel Exhaust Fluid (DEF) directly to commercial fleet vehicles at the customer's location, eliminating the need for vehicles to leave their routes to refuel at retail stations. The company uses proprietary FoxSpot™ tracking technology to identify and fuel each vehicle by license plate, and provides a customer reporting portal with detailed fueling data. The service portfolio also includes bulk tank fueling for stationary on-site assets and rapid 24/7 disaster response fueling capabilities.
Is FuelFox a public or private company?
FuelFox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FuelFox founded?
FuelFox was founded in 2018. It employs 1 to 10 people.
Where is FuelFox based?
FuelFox is headquartered in Birmingham, United States, in the North America region.
How does FuelFox make money?
Five revenue lines are on record. On-Site Fleet Fueling is the primary driver. The others are bulk Tank Fueling, DEF Fluid Delivery, emergency/Disaster Response Fueling and special Events and Custom Requests.
Who are FuelFox's main competitors?
Broad incumbents on record are Fuelman and WEX Inc. Fueloyal is listed as a direct peer.
Does FuelFox have an API?
No public API is recorded for FuelFox.
What industry is FuelFox in?
Its primary akta.pro industry code is EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery), with a secondary code of TLABAMAA, Fuel Card & Fleet Payment Programs. Its NAICS code is 45721 and its SIC code is 4700.