What SHIFT72 does

SHIFT72 Ltd. is a privately held New Zealand-based software company founded in 2008 that provides an end-to-end online video platform (OVP) for distributing and monetizing video content. The platform combines customizable streaming infrastructure with multiple monetization models (SVOD, TVOD, AVOD, PVOD, and hybrid) and is sold primarily to enterprise customers across verticals including film festivals, cinema chains, content creators, loyalty programs, corporate clients, events organizers, and art galleries. Notable customers and content partners include Marché du Film, Adelaide Film Festival, Event Cinemas, AuSAE, Aunty Donna, National Business Review, and aggregation relationships with major studios such as Paramount, Warner Bros, Sony Pictures, MGM, and Lionsgate.

The product architecture is built entirely in-house and comprises the core Shift72 Platform plus modular components: Shift Player (HTML5 video player with adaptive streaming and DRM), Flexi Commerce (monetization framework with dynamic pricing and sponsorship placement), RocketSDK (developer SDK for branded app integration), Crystal Encoding (adaptive bitrate encoding), and Shift APIs/VODKit (developer toolkit for embedding streaming capabilities). The platform runs on AWS infrastructure with Stripe for payments, supports 52 countries, 27 languages, and 135+ currencies, and is advertised as deployable in under 24 hours. Studio-grade security features include DRM, forensic watermarking, proxy detection, and geoblocking aligned with MPAA Content Security Best Practices.

Revenue is generated through a SaaS subscription model with annual billing cadence, incorporating setup fees, recurring platform subscription fees, support services fees, and data overage fees, supplemented by transaction fees from customer monetization (SVOD, TVOD, AVOD) and loyalty point integration revenue share. Pricing is quote-based and not publicly disclosed. The go-to-market is primarily sales-led enterprise field sales with demo-driven lead generation, complemented by a developer self-serve channel via VODKit documentation and APIs. The company has 11-50 employees, is bootstrapped with only one disclosed venture funding round of approximately $2 million in 2015 from Enterprise Angels and Movac, and operates as an independent entity with no parent company or institutional investment signals detected.

Name

SHIFT72

Legal name

Shift72 Ltd.

Website

https://shift72.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

SHIFT72 is a New Zealand-based provider of an end-to-end online video platform (OVP) offering DRM-secured streaming, multi-model monetization (SVOD/TVOD/AVOD/hybrid), and developer tools (VODKit, APIs, SDKs) to film studios, festivals, cinemas, loyalty programs, content creators, and corporate clients across 52 countries.

Ownership category

akta.pro rank

Product category

Online Video Platform (OVP) / Video Streaming Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Prepackaged Software (7372), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)

akta.pro secondary industries

Webhooks, Eventing & Message Streaming (BPAMAOAE), Codec & Format Support (HEVC/AV1/VVC, HDR, IMF, MXF) (MPAHAHAE), Content Authenticity, Watermarking & Deepfake Detection (HDAAAKAK)

Keywords

• Video on demand
• Streaming platform
• Video monetization
• Online video platform
• Content delivery

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription Video on Demand (SVOD): Monthly or yearly subscription fees providing unlimited access to content libraries. Ideal for building loyal subscriber bases and recurring revenue.
2. Transactional Video on Demand (TVOD): Pay-per-transaction model for individual content purchases or rentals. Perfect for monetizing specific content or new releases.
3. Advertising Video on Demand (AVOD): Native in-video advertising with pre-roll and post-roll ads that cannot be hidden by ad-blocking technology. Revenue generated from advertising.
4. Platform/Subscription Fees: SaaS subscription model with set-up costs, subscription fees, support services fees, and data overage fees as specified in the Price List and Special Terms
5. Sponsorship Placement: Advertising opportunities across the VOD platform creating new revenue streams through partner visibility
6. Loyalty Points Integration: Integration with loyalty programs allowing members to redeem points for VOD content, with revenue shared with loyalty program operators

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

SHIFT72 provides an end-to-end online video platform (OVP) that enables organizations to securely deliver, stream, and monetize video content online. The platform supports multiple monetization models (SVOD, TVOD, AVOD, PVOD, hybrid), offers studio-grade DRM with forensic watermarking and proxy detection, and delivers adaptive bitrate streaming globally across 52 countries, 27 languages, and 135+ currencies. It includes a video player (Shift Player), monetization engine (Flexi Commerce), developer SDK (RocketSDK), adaptive encoding (Crystal Encoding), and Shift APIs for customization.

Product overview

SHIFT72 offers a single-vendor video-on-demand platform architecture consisting of a core VOD platform complemented by modular components. The core Shift72 Platform provides the foundational streaming infrastructure, while VODKit serves as the developer toolkit for integration. Individual modules include Shift Player (video playback), Flexi Commerce (monetization/e-commerce), RocketSDK (app integration), Crystal Encoding (content optimization), and Shift APIs (customization/extensibility). The platform supports multiple business models including SVOD, AVOD, TVOD, and hybrid approaches, serving diverse verticals such as content creators, film festivals, cinemas, events, corporate clients, galleries, and loyalty programs. The entire cloud video infrastructure is developed and managed in-house, with platform delivery in under 24 hours.

Differentiator

Problem solved

Functional benefit

Brands

• VODKit: Developer toolkit for video streaming - a modular toolkit providing Shift Player, Flexi Commerce, RocketSDK, Crystal Encoding, and Shift APIs for seamless integration and peak performance
• Shift Player
• Flexi Commerce
• RocketSDK
• Crystal Encoding

Products and services

• Shift72 Platform An end-to-end online video platform (OVP) that combines customizable streaming infrastructure with multiple monetization options (SVOD, TVOD, AVOD, hybrid), studio-grade security (DRM, forensic watermarking, proxy detection), adaptive bitrate streaming, geoblocking, and global reach across 52 countries, 27 languages, and 135+ currencies. Serves enterprise customers including content creators, film festivals, cinema chains, loyalty programs, events, corporate organizations, and galleries.
• VODKit A modular developer toolkit providing essential tools to build a top-tier VOD service, bundling Shift Player, Flexi Commerce, RocketSDK, Crystal Encoding, and Shift APIs. Offers API-driven flexibility and customization for developers and engineering teams integrating streaming capabilities into existing platforms or apps, with self-serve API documentation.

Quantifiable outcome

• Delivered 13,047 users and 56,348 sales for London Kurdish Film Festival 2021, outperforming average major festival metrics
• +2 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud storage infrastructure for Shift72. AWS has demonstrated compliance with ISO-27001, SOC1/2, PCI DSS, and MPAA Content Security Best Practices.
• StripecoreTechnology or IntegrationThird-party payment processor for processing payments. Stripe is certified to PCI Service Provider Level 1, the most stringent level of certification. Shift72 does not retain personally identifiable information or financial information.
• Major Film StudioscoreOthersLong-standing aggregation agreements with Warner Bros, Paramount, Sony Pictures, MGM, Village Roadshow Pictures, Lionsgate, NBC Universal, Dogwoof, Studio Canal, NEON, Gravitas Ventures, Madman Entertainment, Solstice for content distribution.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Uscreen: VOD and OTT platform focused on content creators and independent distributors offering SVOD, TVOD, and AVOD monetization. Closely comparable to Shift72's primary content-creator and film-festival segments.
• Mux: Developer-focused video infrastructure platform offering encoding, player, and analytics APIs. Competes with Shift72's VODKit / RocketSDK and Shift APIs for the developer and embedded-video buyer.
• JW Player: Long-standing online video player and platform business with adaptive streaming, DRM, and monetization tools. Closely comparable to Shift72's Shift Player plus end-to-end OVP offering, particularly for media and content owner customers.
• Dacast: Live and on-demand video streaming platform with paywall, SVOD/TVOD, and white-label capabilities targeting broadcasters, sports, and event organizers. Comparable to Shift72's events, festivals, and enterprise tiers.
• Kaltura: Enterprise video platform with APIs, SDKs, cloud TV / OTT, and monetization features comparable to Shift72. Competes for the same hybrid enterprise, media, and education/corporate streaming buyers with similar SVOD/TVOD/AVOD offerings.
• Vimeo OTT (formerly VHX): Vimeo's OTT/SVOD product aimed at creators, media companies, and brands launching subscription or transactional video services. Directly overlaps with Shift72's monetization suite for content creators and distributors.
• Wowza: Streaming infrastructure provider offering software and cloud services for live and on-demand workflows. Adjacent competitor to Shift72's Crystal Encoding and delivery layer for enterprise streaming customers.
• Brightcove: Largest independent Online Video Platform, offering secure cloud video hosting, monetization, DRM, and live streaming for enterprise, media, and entertainment customers. Direct competitor to Shift72 in the OVP / video monetization space.

Broad incumbents

• Panopto: Enterprise video platform focused on internal corporate communications, training, and education. Overlaps with Shift72's corporate and association verticals (e.g., AuSAE) but does not address festivals or studios as a primary market.
• IBM Video Streaming (IBM Watson Media): IBM's enterprise video streaming portfolio offering live and on-demand streaming, AI captions, and security for corporate communications. A broader incumbent that overlaps with Shift72's corporate and events customers as part of a much larger product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shiftvod
• Facebookfacebook.com/shift72
• LinkedInlinkedin.com/company/shift72
• Instagraminstagram.com/shift72vod

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHIFT72