Eunoia

What Eunoia does

Eunoia Pte Ltd is a Singapore-based technology company founded in 2015 that builds O2O (Offline-to-Online) commerce software under the Eunoia Platform brand, supported by a freemium SMB-facing module called vMenu. The Eunoia Platform packages two sub-products: O2Marketplace, a white-label headless commerce layer that handles product information, store-level inventory, BOPIS/BODFS fulfillment, events/registration, and payments; and EngageXP, a customer engagement layer offering Articles, Questionnaires, Surprise (XP-based gamification), and Reports over non-transactional behaviour data. Payment processing is pre-integrated with Visa Cybersource, Mastercard MPGS, 2C2P, Adyen, Omise, and Stripe, and the platform exposes open APIs for CRM, CDP, and marketing automation tooling. vMenu is a standalone, freemium digital-menu module allowing restaurants to upload menus, generate QR-coded mobile sites, and synchronize products with aggregators such as Grab; this is gated behind an email-verified self-service signup and supports a separate SMB go-to-market motion from the enterprise sales motion.

Eunoia monetizes through B2B SaaS subscriptions on the enterprise side, with quote-based monthly fees tied to scope and tier, while vMenu is free at the entry level with paid add-on modules for merchants ready to advance. The enterprise customer base reads heavily on a small set of named logos — Frasers (retail), ComfortDelGro (transportation/retail), Esplanade (arts and entertainment), and Primer Group (fashion retail) — alongside the founder's prior consulting relationships with Mastercard and Singtel. The company is founder-led by CEO Zihuan Wee and COO Kevin Chung, the latter drawing on operating experience from owning a Singapore F&B chain. Headcount is in the 11–50 range with a small disclosed engineering bench, and the only external capital event on record is a 2016 round of $800,000 led by Golden Equator Ventures; there are no subsequent disclosed funding rounds.

Eunoia's competitive thesis rests on a vertically integrated headless commerce + engagement stack and a two-sided "Eunoia Network" that pairs enterprise demand with merchant supply, supported by regional payment and logistics integrations. Distribution is concentrated in Singapore and Southeast Asia, with no disclosed enterprise wins outside the home market and no public revenue, ARR, or valuation figures. Risks implied by the data include a small absolute reference base, an apparently bootstrapped growth posture post-2016, a narrow geographic footprint, and a SMB/long-tail motion whose monetisation economics are not yet visible.

Name

Eunoia

Legal name

Eunoia Pte Ltd

Website

https://eunoia.asia

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Eunoia is a Singapore-based O2O commerce software provider offering a white-label headless commerce platform (Eunoia Platform) for enterprise retailers plus a freemium QR-menu module (vMenu) for SMB restaurants. It serves enterprise logos such as Frasers, ComfortDelGro, Esplanade, and Primer Group across Southeast Asia.

Ownership category

akta.pro rank

Product category

Headless Commerce Platform

NAICS

Software Publishers (5132), Restaurants and Other Eating Places (72251)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

B2B/EDI & Partner Integration (BPAMAOAJ)

Keywords

• Headless commerce platform
• O2O retail solutions
• White-label commerce
• Digital menu management
• Customer engagement platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Platform Subscription: B2B SaaS subscription model for enterprise clients using the Eunoia Platform white-label headless commerce solution. Pricing based on service tiers with monthly fees.
2. vMenu Freemium for Merchants: Free digital menu hosting with QR code generation for basic merchant onboarding. Additional paid modules available for merchants ready for next-step digital services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Eunoia provides a white-label, headless O2O (Offline-to-Online) commerce and customer engagement platform for enterprise retail and F&B brands, covering ordering, fulfillment (BOPIS/BODFS), pre-integrated multi-payment gateways, inventory and product information management, events registration, and engagement tools (Articles, Questionnaires, gamified XP rewards). It also offers vMenu, a free standalone digital menu and QR-code module for SMB restaurants to publish menus online and sync with delivery aggregators such as Grab.

Product overview

Eunoia is a Singapore-based O2O (Offline-to-Online) retail technology company offering two primary product lines: Eunoia Platform for enterprise clients and vMenu for merchants. Eunoia Platform combines white-label headless commerce (O2Marketplace) with customer engagement tools (EngageXP), supporting the full retail lifecycle from browsing to pickup/delivery. O2Marketplace provides headless commerce architecture, product information management, inventory management, payments (pre-integrated with Visa Cybersource, Mastercard MPGS, 2C2P, Adyen, Omise, Stripe), fulfillment options (BOPIS, BODFS, dine-in, takeaway, delivery), and events management. EngageXP offers customer engagement through Articles, Questionnaires, Surprise (XP-based gamification), and Reports. vMenu is a standalone digital menu management module for restaurants, featuring QR code menu access, product synchronization with third-party platforms (e.g., Grab), and mobile-responsive website generation.

Differentiator

Problem solved

Functional benefit

Brands

• vMenu: A standalone module to help merchants digitally manage their restaurant menu, generate mobile responsive websites with QR codes for guests.
• O2Marketplace

Products and services

• Eunoia Platform

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature12 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Visa CybersourcecoreTechnology or IntegrationPre-integrated payment gateway enabling secure credit/debit card processing for O2O transactions on the Eunoia Platform.
• Mastercard MPGScoreTechnology or IntegrationPre-integrated payment gateway supporting Mastercard payment processing for regional transactions.
• 2C2PcoreTechnology or IntegrationRegional payment gateway integration for processing e-wallet and card payments across Asian markets.
• AdyencoreTechnology or IntegrationEnterprise payment platform integration supporting diverse payment methods and global processing capabilities.
• OmisecoreTechnology or IntegrationRegional payment gateway integration for merchants in Southeast Asia.
• StripecoreTechnology or IntegrationPayment gateway integration enabling global card and digital wallet acceptance.
• GrabminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform integration allowing vMenu merchants to sync products and reach delivery customers.
• CRM/CDP SystemscoreTechnology or IntegrationOpen API integration with customer relationship management and customer data platform systems for unified customer views and data-driven marketing.
• Marketing Automation ToolscoreTechnology or IntegrationIntegration with marketing automation platforms enabling automated campaigns based on EngageXP customer behavior data.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lightspeed Commerce: Omnichannel commerce platform serving both retail and restaurant verticals with POS, e-commerce, and inventory management. Closely comparable to Eunoia's combined retail + F&B O2O platform focus.
• TouchBistro: Restaurant-focused POS and commerce platform with ordering, payments, and customer engagement tools. Directly comparable to Eunoia's vMenu and F&B enterprise features, particularly the QR-code ordering and dine-in/takeaway/delivery flows.

Regional players

• TabSquare: Singapore-based F&B technology company offering smart POS, self-ordering kiosks, and AI-driven menu recommendations for restaurants. Comparable to vMenu and Eunoia's QR-based ordering features within SE Asia.
• Oddle: Singapore-headquartered F&B ordering and commerce platform serving restaurants across SE Asia with dine-in, takeaway, delivery, and reservation modules. Closest direct geographic peer to Eunoia's vMenu and F&B-side O2O offering.
• Chope: SE Asia restaurant booking and dining platform with reservations, vouchers, and table management. Adjacent to Eunoia's F&B features, particularly around dine-in flow and merchant digital presence in the same geographic markets.

Broad incumbents

• Shopify: Global commerce platform offering storefront, checkout, and increasingly headless commerce via Hydrogen/Shopify Plus. Comparable to Eunoia's Eunoia Platform on the underlying headless commerce capability, though Shopify serves merchants globally and is far broader in scope.
• BigCommerce: Enterprise headless commerce SaaS with open APIs, multi-channel storefronts, and B2B/B2C capabilities. Directly comparable to Eunoia's headless architecture and O2O fulfillment offerings, with a larger enterprise customer base globally.
• Square for Restaurants: Block's restaurant-focused POS and commerce suite covering ordering, payments, and online presence. Comparable to vMenu on SMB F&B onboarding and to Eunoia's Payments module on integrated payment processing.
• Adobe Commerce (Magento): Established open-source commerce platform (formerly Magento) with headless capabilities and deep customization. Comparable to Eunoia's headless commerce module serving enterprise retailers, though typically requires heavier implementation.
• Salesforce Commerce Cloud: Enterprise-grade commerce platform with deep CRM/CDP integration and headless APIs. Comparable to Eunoia's enterprise O2O platform with CRM/CDP integration story, but positioned at much larger enterprise scale and price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/10460603

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eunoia