Oddle
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Oddle firmographics
Firmographics- Name
- Oddle
- Legal name
- Oddle
- Website
- https://oddle.me
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Oddle is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Oddle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- All Access Plan Subscription: Monthly or annual subscription model covering the full platform. Includes up to US$2.5K online orders, 750 reservations/queue entries, 700 customer enrolments, 200 in-person redemptions per month, unlimited customer profiles, and 5,000 monthly marketing credits. Additional units charged at overage rates.
- Online Order Transaction Fees: Platform takes a transaction fee on online orders processed through Oddle Shop, with managed logistics for delivery.
- Marketing Credit Overage: When usage exceeds the included 5,000 monthly marketing credits, overage packs are auto-added in blocks of 1,000 at per-credit rates varying by region (e.g., S$3.00-4.50 per 1,000 for Singapore).
- Onboarding & Professional Services: 30-day guided onboarding with dedicated specialist provided as part of the service offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | All Access Plan - Full platform access at US$169/mo |
| Subscription | Monthly | Singapore - Marketing credit top-ups from S$0 to S$1,235/mo |
| Subscription | Monthly | Malaysia - Marketing credit top-ups from RM0 to RM3,087.50/mo |
| Subscription | Monthly | Hong Kong - Marketing credit top-ups from HK$0 to HK$7,410/mo |
| Subscription | Monthly | Australia - Marketing credit top-ups from A$0 to A$1,235/mo |
| Subscription | Monthly | Taiwan - Marketing credit top-ups from TWD 0 to TWD 29,640/mo |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Oddle product offering
Product offeringCore offering
Oddle provides a unified SaaS growth platform for F&B operators that combines online ordering, table reservations, queue management, in-person payments, customer CRM, and behavior-triggered marketing automation under a single guest profile. The platform helps restaurants acquire new guests, unify customer data across dine-in, delivery, and loyalty touchpoints, and drive repeat visits through automated messaging flows.
Product overview
Oddle is a unified restaurant growth platform combining online ordering, table reservations, queue management, payments, CRM, and marketing automation under a single guest profile system. The platform operates a platform-plus-modules architecture centered on the core Oddle platform, with distinct product modules including Oddle Shop (online ordering with managed logistics), Oddle Reserve (reservation management), Oddle Queue (walk-in queue), Oddle Site (website builder), Oddle Check-in (walk-in guest capture), Oddle Terminal (in-person payments), and Oddle Eats Network/Eats App (consumer discovery network). The guest-facing modules feed into Customer Intelligence and Revenue Intelligence for analytics, while returning guest engagement is handled through Smart Always On Guest Messaging, Campaigns with AI-powered creation, Redeemables (loyalty), Virtual Lounge (digital storefront), and Reputation Builder (Google reviews). Merchants manage everything through Merchant Admin and Host App dashboards.
Differentiator
Problem solved
Functional benefit
Brands
- Oddle Shop: High-converting webstore for online ordering, delivery, and takeaway under the restaurant's own brand with managed logistics.
- Oddle Reserve
- Oddle Queue
- Oddle Terminal
- Oddle Enrolments
- Oddle Eats
- Oddle Site
- Reputation Builder
- Customer Intelligence
- Virtual Lounge
Quantifiable outcome
- 12% to 29% return rate improvement over six months
- +6 more outcomes
Companies that use Oddle
Customer profileNamed customers18 records
Segments1 record
Ideal customer profiles2 records
Oddle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature15 records
Oddle partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and regional (taiwan).
- LalamovecoreLong-running logistics partnership providing managed delivery services for Oddle Shop orders, solving last-mile delivery for restaurant partners.
- SUNMIcoreHardware partnership for Oddle Register app deployment on SUNMI devices for in-restaurant order processing.
- Google BusinesscoreGoogle Business Profile integration enabling review request automation, Google Reserve booking integration, and SEO/discoverability benefits for restaurant partners.
- ECPayregional (taiwan)Taiwan-specific electronic invoicing integration for automated e-invoice issuance and allowance management as required by Taiwan law.
- StripecorePayment processing integration for payout schedules and transaction handling across Singapore, Malaysia, and Hong Kong markets.
Scale indicators12 records
Recent moves6 records
Expansion highlights4 records
Oddle competitors and assessment
Company assessmentDirect peers
- SevenRooms: Direct peer in restaurant CRM, reservations, and guest data; Oddle's own comparison pages position against SevenRooms as a reservation-only alternative, and Oddle differentiates by also capturing ordering, payments, and walk-in data into a single guest profile.
- Olo: Direct peer in digital ordering and restaurant direct-to-consumer SaaS; Olo provides branded online ordering, loyalty, and guest data for enterprise restaurant chains, with the same go-to-market of replacing third-party marketplace orders with first-party channels.
- ChowNow: Direct peer offering commission-free online ordering systems for independent restaurants; comparable value proposition of owned channels vs. third-party marketplaces and direct integration into restaurant websites.
- Resy (American Express): Direct peer in restaurant reservations and CRM with a strong network of diners; comparable on the reservation/loyalty front, although Resy is more consumer-network-driven and less focused on APAC ordering.
Broad incumbents
- OpenTable: Broad incumbent in restaurant reservations and diner discovery with global reach; overlaps with Oddle Reserve but operates as part of Booking Holdings' wider travel portfolio rather than as a vertical F&B growth platform.
- Toast: Broad incumbent in restaurant technology with POS, payments, online ordering, and marketing; comparable scope to Oddle's all-in-one platform but with a US-centric base and bundled hardware/financing offering.
- Lightspeed Restaurant: Broad incumbent offering POS, online ordering, and restaurant management globally; comparable on integrated restaurant operations, with a wider portfolio also serving retail and golf.
Emerging players
- Deliverect: Emerging player in restaurant delivery order management, aggregating orders from third-party marketplaces into a single POS; comparable on the order-management and integration layer that bridges restaurants and delivery platforms.
- GloriaFood: Emerging player offering low-cost online ordering and reservations for SMB restaurants; comparable in serving independent restaurants with affordable SaaS, though with a more limited feature set and weaker presence in APAC.
Regional players
- TabSquare: Singapore-based restaurant tech provider offering POS, ordering, and analytics to APAC F&B operators; competes with Oddle in its home market with similar vertical focus but a more POS-centric product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Oddle social profiles
Digital presenceOddle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oddle leadership team
Management profileNumber of profiles
Profiles3 records
Oddle funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oddle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oddle
What does Oddle do?
Oddle provides a unified SaaS growth platform for F&B operators that combines online ordering, table reservations, queue management, in-person payments, customer CRM, and behavior-triggered marketing automation under a single guest profile. The platform helps restaurants acquire new guests, unify customer data across dine-in, delivery, and loyalty touchpoints, and drive repeat visits through automated messaging flows.
Is Oddle a public or private company?
Oddle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Oddle founded?
Oddle was founded in 2014. It employs 51 to 100 people.
Where is Oddle based?
Oddle is headquartered in Singapore, Singapore, in the Asia region.
How does Oddle make money?
Four revenue lines are on record. All Access Plan Subscription is the primary driver. The others are online Order Transaction Fees, marketing Credit Overage and onboarding & Professional Services.
Who are Oddle's main competitors?
Direct peers on record are SevenRooms, Olo, ChowNow and Resy (American Express). Broad incumbents are OpenTable, Toast and Lightspeed Restaurant. Emerging players are Deliverect and GloriaFood. TabSquare is listed as a regional player.
Does Oddle have an API?
No public API is recorded for Oddle.