Emjoy
Emjoy is a female-founded femtech company that distributes a mobile audio app offering more than 600 expert-authored sexual wellbeing sessions and over 300 erotic stories for women worldwide, monetized through freemium subscriptions and a lifetime in-app purchase.
- Company typePrivate
- Founded2020
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Emjoy does
Emjoy, operated by CleverDeal ApS (the successor entity to Mjoyme Operating Company S.L., registered in Denmark with operational roots in Barcelona, Spain), is a female-founded femtech company that distributes a mobile audio application targeting women seeking sexual wellbeing and education. The app delivers a curated library of more than 600 guided audio sessions and over 300 erotic audio stories covering libido improvement, orgasm techniques, body acceptance, relationship communication, BDSM education, and partnered play; all content is produced in collaboration with a network of more than 16 sexual wellbeing professionals, including sex therapists and OB-GYNs, and the company adds new releases on a weekly cadence of approximately three per week.
The underlying technology is a native mobile application available on iOS (iOS 11.0+) and Android (Android 6.0+), hosted on the Apple App Store and Google Play Store, with social authentication via Facebook and Google, payment processing through the app stores' native IAP rails, and Google Analytics deployed on the companion marketing website (letsemjoy.com). Distribution is exclusively digital and global, with organic acquisition driven by a multi-platform social footprint (Facebook, Twitter/X, Instagram, LinkedIn, YouTube), an educational content property called the Emjoy Academy blog, and app store optimization.
Emjoy generates revenue through a freemium subscription model that pairs a free limited tier and a 7-day free trial with paid subscriptions on monthly, quarterly, and annual cadences, plus a one-time lifetime access in-app purchase. The customer base consists of women worldwide seeking sexual wellbeing content, segmented into personas focused on low desire, body acceptance, sexual education, and partnered intimacy. The company has raised approximately $4.05 million in aggregate disclosed funding across a 2019 seed round led by Nauta Capital and a 2020 round led by JME Ventures, and is led by co-founder and CEO Andrea Oliver and CTO Daniel Tamas.
Emjoy firmographics
Firmographics- Name
- Emjoy
- Legal name
- CleverDeal ApS
- Website
- https://letsemjoy.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Emjoy is a female-founded femtech company that distributes a mobile audio app offering more than 600 expert-authored sexual wellbeing sessions and over 300 erotic stories for women worldwide, monetized through freemium subscriptions and a lifetime in-app purchase.
- Ownership category
- akta.pro rank
Emjoy industry classification
Industry- Product category
- Sexual Wellness Mobile App
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Educational Support Services (611710)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Open Multimedia OER (video, audio, podcasts, animations) (EDAGAJAF)
- akta.pro secondary industry
- Breathwork Facilitation (Pranayama, Somatic, Holotropic-style) (HSADAJAC)
Keywords
Where Emjoy is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Emjoy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Paid Subscriptions: Subscription-based access giving full access to all content. Available for monthly, quarterly, and annual periods. Recurring revenue model with automatic renewal unless cancelled.
- Lifetime Access (In-App Purchase): One-time payment for permanent lifetime access to all content. Alternative to recurring subscription model.
- Free Limited Subscription: Free tier with limited content access. Serves as acquisition funnel for upgrading to paid subscriptions.
- Introductory Free Trial: 7-day free trial offering full access to all content. Auto-renews to paid subscription unless cancelled 24 hours before renewal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Limited Subscription - limited content access at no cost |
| Subscription | Annual | Introductory Free Trial - full access during trial period |
| Subscription | Monthly | Monthly/Quarterly/Annual Paid Subscription - full content access |
| One time/ perpetual license | Others | Lifetime Access - one-time payment for permanent access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Emjoy product offering
Product offeringCore offering
Emjoy is a mobile audio streaming application that delivers science-backed sexual wellbeing content for women. The app provides 600+ audio sessions covering libido improvement, orgasm techniques, body acceptance, and relationship guidance, plus 300+ erotic audio stories. Content is created in collaboration with sex therapists and OB-GYNs and delivered through a freemium subscription model on iOS and Android.
Product overview
Emjoy is a sexual wellbeing audio app designed specifically for women, offering a single unified mobile application available on iOS and Android platforms. The core product provides over 600 audio sessions and erotic stories covering topics like boosting libido, improving orgasms, body acceptance, relationship enhancement, and audio erotica. All content is created by sex therapists and OB-GYNs and follows a science-backed approach. The app operates on a freemium model with tiered subscriptions (Free Limited, Free Trial, Paid Monthly/Quarterly/Annual, Lifetime Access) providing access to specialized collections including BDSM Basics, Kinky Sex, Discover Your Body, and How to Give Pleasure. Emjoy Academy blog provides additional educational content. The platform is headquartered in Denmark with operations in Spain.
Differentiator
Problem solved
Functional benefit
Products and services
- Emjoy App Mobile audio streaming application providing science-backed sexual wellbeing content for women, available on iOS (iOS 11.0+) and Android (Android 6.0+). Includes 600+ audio sessions covering libido improvement, orgasm techniques, body acceptance, relationship enhancement, and 300+ erotic audio stories. Operates on a freemium subscription model with 7-day free trial, monthly/quarterly/annual paid subscriptions, and one-time lifetime access.
Quantifiable outcome
- 82% of women who listen to Emjoy's sessions claim to have increased their desire
- +2 more outcomes
Companies that use Emjoy
Customer profileSegments3 records
Ideal customer profiles1 record
Emjoy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature3 records
Emjoy partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Emjoy competitors and assessment
Company assessmentDirect peers
- Dipsea: Direct competitor offering audio stories and sexual wellbeing content via a mobile subscription app. Closest comparable to Emjoy in format (audio), audience (women and couples), and business model (freemium subscription), competing for the same app-store keywords and creator talent.
- Quinn: Audio erotica app targeting women with a similar subscription model. Comparable on product format (audio), audience (female-led), and monetization (recurring subscription), and competes with Emjoy for the same iOS/Android discovery slots.
- Ferly: Audio-guided sexual wellness and intimacy app for women. Comparable in content style (guided audio sessions), target persona (women seeking sexual wellbeing), and GTM (app-store subscription), positioning it as a direct substitute for Emjoy.
- Kindu: Couples intimacy app offering guided audio sessions, quizzes, and exploratory exercises. Overlaps with Emjoy in audio-guided sexual wellbeing content and couple-oriented use cases, though pitched more at partnered exploration than solo wellbeing.
- Blueheart: Sexual wellness app for couples providing audio exercises, courses, and intimacy content. Comparable subscription model and audio-led delivery, competing in the adjacent couples-wellness segment of Emjoy's "Partner Play" collections.
Emerging players
- OMGYES: Science-backed sexual pleasure education platform for women. Comparable in evidence-based, female-focused sexual wellness content and expert involvement, but delivered primarily via video/interactive web rather than audio, making it a partial substitute rather than a direct competitor.
- Coral: App-based intimacy and sexual wellness content for women and couples. Comparable in audience and mobile-first subscription model, though its content mix (articles, videos, exercises) overlaps only partially with Emjoy's audio-first library.
- Lioness: Sexual wellness company combining smart hardware with a content/data app targeting women's pleasure and education. Comparable in science-backed, female-led sexual wellness positioning; less direct than audio peers due to hardware dependency.
Broad incumbents
- MysteryVibe: Established sexual wellness brand combining devices (e.g., vibrators) with digital content and app experiences. Comparable in femtech/sexual-wellness positioning and target audience, but anchored in hardware rather than audio content.
- Dame Products: Well-known women's sexual wellness brand offering products and editorial content. Comparable in female-focused sexual-wellness positioning and educational mission, but primarily a product company; its content arm provides thematically adjacent thought leadership.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Emjoy social profiles
Digital presenceEmjoy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emjoy leadership team
Management profileNumber of profiles
Profiles2 records
Emjoy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emjoy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emjoy
What does Emjoy do?
Emjoy is a mobile audio streaming application that delivers science-backed sexual wellbeing content for women. The app provides 600+ audio sessions covering libido improvement, orgasm techniques, body acceptance, and relationship guidance, plus 300+ erotic audio stories. Content is created in collaboration with sex therapists and OB-GYNs and delivered through a freemium subscription model on iOS and Android.
Is Emjoy a public or private company?
Emjoy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Emjoy founded?
Emjoy was founded in 2020. It employs 11 to 50 people.
Where is Emjoy based?
Emjoy is headquartered in Barcelona, Spain, in the Europe region.
How does Emjoy make money?
Four revenue lines are on record. Paid Subscriptions are the primary driver. The others are lifetime Access (In-App Purchase), free Limited Subscription and introductory Free Trial.
Who are Emjoy's main competitors?
Direct peers on record are Dipsea, Quinn, Ferly, Kindu and Blueheart. Emerging players are OMGYES, Coral and Lioness. Broad incumbents are MysteryVibe and Dame Products.
Does Emjoy have an API?
No public API is recorded for Emjoy.
What industry is Emjoy in?
Emjoy's product category is Sexual Wellness Mobile App. Its primary akta.pro industry code is EDAGAJAF, Open Multimedia OER (video, audio, podcasts, animations), with a secondary code of HSADAJAC, Breathwork Facilitation (Pranayama, Somatic, Holotropic-style). Its NAICS code is 51621 and its SIC code is 7900.