Trace Register
Trace Register is a Seattle-based SaaS company founded in 2005 that provides seafood supply chain traceability software (ORIGIN and TR5) to producers, importers, distributors, and retailers across 50+ countries, automating regulatory compliance (SIMP, FSMA 204) via its CMCA data quality engine.
- Company typePrivate
- Founded2005
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Trace Register does
Trace Register is a privately held software company founded in 2005 in Seattle, Washington, that provides a seafood-specific full-chain traceability platform to producers, importers and distributors, retailers, and food service operators globally. Its product suite centers on the ORIGIN by trace register platform (launched June 2025) and its predecessor TR5, both built on GDST (Global Dialogue on Seafood Traceability) and GS1 standards for cross-system interoperability. The proprietary CMCA (Continuous Monitoring, Continuous Analysis) engine applies rule-based data quality checks across completeness, consistency, validity, and sustainability dimensions, while CTE templates and document management tools (covering 100+ certificate types) automate SIMP, NOAA, and FSMA 204 compliance. The platform is available in 9+ languages with customer success support in 7 languages by native speakers, deployed across more than 50 countries.
The company operates a subscription-based enterprise SaaS revenue model with annual billing and quote-based pricing, supplemented by a unique partnership with Foa & Son International Insurance Brokers that rebates 5% of product contamination and recall insurance premiums toward Trace Register subscriptions. Distribution is direct enterprise sales with a dedicated customer success team, augmented by strategic interoperability partnerships with ReposiTrak (FSMA 204 data exchange) and Wholechain (GDST-based interoperability). The leadership team is drawn heavily from the seafood industry, with founder and CEO Phil Werdal having worked in Alaska fisheries since 1970, CTO Dr. Dag Heggelund joining in 2012 to architect CMCA, and regionally based customer success staff in Japan, China, Vietnam, Thailand, and Indonesia. The company is bootstrapped, with only a $250,000 Sustainability Incubator investment disclosed in 2016 and no parent company, external equity rounds, or acquisition history.
Trace Register firmographics
Firmographics- Name
- Trace Register
- Legal name
- Trace Register
- Website
- https://traceregister.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trace Register is a Seattle-based SaaS company founded in 2005 that provides seafood supply chain traceability software (ORIGIN and TR5) to producers, importers, distributors, and retailers across 50+ countries, automating regulatory compliance (SIMP, FSMA 204) via its CMCA data quality engine.
- Ownership category
- akta.pro rank
Trace Register industry classification
Industry- Product category
- Supply Chain Traceability Software
- akta.pro primary industry
- End-to-End Traceability System Verification (Farm-to-Fork) (AFALAGAA)
- akta.pro secondary industries
- Third-Party Traceability Platform Assurance (SOC/ISO-aligned controls for traceability data) (AFALAGAK), Serialization, Lot/Batch & Label Traceability Verification (AFALAGAG)
Keywords
Where Trace Register is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Trace Register business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription: Subscription-based SaaS model for ORIGIN and TR5 seafood traceability platforms. Customers pay subscription fees for access to full-chain traceability, document management, compliance tools, and customer support.
- Insurance Incentive Program: Partnership with Foa & Son allows customers to receive 5% of their Product Contamination & Recall Insurance premium reimbursed toward their Trace Register subscription, creating bundled value proposition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Trace Register product offering
Product offeringCore offering
Trace Register sells a cloud-based seafood supply-chain traceability SaaS platform, branded ORIGIN by trace register™ and built on the TR5 foundation, that gives producers, importers, distributors, retailers, and food-service companies a single unified system to capture, link, and analyze trade-item, location, CTE, order, and partner data across the full chain. The platform applies CMCA (Continuous Monitoring, Continuous Analysis) to verify data quality, automates regulatory compliance for SIMP and FDA FSMA 204, manages 100+ certificate types, and exchanges data with other systems via GDST and GS1 EPCIS standards. It is sold as a subscription to enterprise seafood customers worldwide, with implementation, training, and ongoing customer success delivered by native speakers in seven languages.
Product overview
Trace Register offers seafood traceability solutions through two interconnected platforms: ORIGIN by trace register™ (next-generation platform with 9+ language support, 1:1 customer service, 80% data entry reduction) and TR5 (GDST-capable current platform). Both platforms share core features including CMCA for continuous data quality monitoring, Full-Chain Traceability (FCT) methodology using Link.Analyze.Act., Document Management for 100+ certificate types, and interoperability via GS1 standards. TR+ Analytics is an add-on module for enhanced compliance verification.
Differentiator
Problem solved
Functional benefit
Products and services
- ORIGIN by trace register™ Next-generation global seafood traceability platform that unifies trade-item, location, CTE, order, and trading-partner data into a single easy-to-use system using the Link. Analyze. Act. framework. Built for seafood producers, importers, distributors, retailers, and food-service companies worldwide who need to prove sustainability, achieve SIMP and FSMA 204 compliance, manage 100+ certificate types, and exchange data with other systems via GDST and GS1 EPCIS standards.
- TR5 GDST-capable full-chain traceability platform for the global seafood industry, providing advanced tools for SIMP and FSMA 204 compliance, lot-by-lot tracking through co-mingling and processing events, document management, and interoperability with other GDST-capable systems via GS1 standards.
- TR+ Analytics Analytics platform that automates verification of food safety, quality, legality, and social responsibility across the seafood supply chain, dramatically reducing time spent on compliance assurance. Provides QR-code-based product information verification and turns supply-chain data into risk and cost insights.
Quantifiable outcome
- 10X or greater potential ROI for platform users
- +3 more outcomes
Companies that use Trace Register
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Trace Register technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature5 records
Trace Register partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Raw SeafoodsflagshipTR5 seafood traceability platform partnership to accelerate and support sustainable efforts of leading seafood supplier. Full platform implementation for full chain traceability, product quality, and regulatory compliance including FSMA 204.
- Foa & Son International Insurance BrokerscoreGroundbreaking partnership providing Trace Register customers with unique incentive for Product Contamination & Recall Insurance. 5% of premium reimbursed toward Trace Register subscription costs. First-of-its-kind offering for the seafood industry addressing tight margins while providing brand protection.
- ReposiTrakcoreAlliance to advance FSMA 204 compliance for retailers, wholesalers, and seafood suppliers. Enables fast, easy exchange of FDA-required Key Data Elements (KDEs) between seafood suppliers and retailers/wholesalers through data interoperability. Helps the seafood industry ensure transparency across supply chains.
- WholechaincoreGroundbreaking interoperability achieved between traceability systems based on GDST standards. First seafood traceability providers to achieve interoperability at scale. Alleviates portal fatigue for suppliers and distributors while supporting ESG commitments across the supply chain.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Trace Register competitors and assessment
Company assessmentDirect peers
- Wholechain: Direct competitor in seafood traceability that announced interoperability with Trace Register under GDST standards in February 2024. Targets the same producer/importer/retailer customer base with overlapping use cases (FSMA 204, SIMP).
- ReposiTrak: Food traceability and compliance platform that partnered with Trace Register in April 2024 to advance FSMA 204 compliance via KDE interoperability. Operates a sister focus on retail/wholesale compliance that overlaps with Trace Register's retailer segment.
- FoodLogiQ (PaleBlueDot): Specialized food supply chain traceability and supplier management platform covering FSMA 204, supplier onboarding, and recall readiness. Comparable to Trace Register's traceability/document management capabilities but broader than seafood.
Emerging players
- ChainPoint: Supply chain traceability and ESG data exchange platform with use cases overlapping Trace Register's CMCA-style monitoring and chain-of-custody verification, typically deployed across multiple food categories.
- SourceTrace: Digital agriculture and traceability platform focused on smallholder supply chains. Comparable traceability/compliance use cases but primarily agriculture-focused rather than seafood-specific.
Others
- Covantis: Industry-led platform for agricultural commodity trade execution (initially grain/oilseeds). Adjacent ecosystem participant — comparable compliance and traceability data exchange between counterparties, with potential future expansion toward seafood-adjacent protein supply chains.
Broad incumbents
- Atos (Food & Beverage / Codex solutions): Global IT services and systems integrator offering traceability, ERP and supply chain transformation services for the food industry. A broader incumbent whose food-traceability practice overlaps with Trace Register's enterprise traceability deployments.
- IBM Food Trust: Enterprise blockchain-based food traceability network operated by IBM. A broader incumbent that overlaps Trace Register's full-chain traceability and provenance use cases as part of a larger food/CPG solutions portfolio.
- SAP (Supply Chain / Business Network): Large ERP and supply chain software vendor whose Traceability & Provenance offerings (e.g., Business Network, S/4HANA) overlap with Trace Register's ERP integration and lot-tracking features for large enterprise food customers.
- Oracle Food and Beverage / Trace and Track: Broad-enterprise software provider whose food and beverage traceability modules compete in the same regulatory-complying supply chain space; offers overlapping capability with Trace Register's traceability/compliance stack as part of a wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Trace Register social profiles
Digital presenceTrace Register compliance and trust
Trust signalCompliance3 records
Trace Register financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trace Register leadership team
Management profileNumber of profiles
Profiles14 records
Trace Register funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trace Register M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trace Register
What does Trace Register do?
Trace Register sells a cloud-based seafood supply-chain traceability SaaS platform, branded ORIGIN by trace register™ and built on the TR5 foundation, that gives producers, importers, distributors, retailers, and food-service companies a single unified system to capture, link, and analyze trade-item, location, CTE, order, and partner data across the full chain. The platform applies CMCA (Continuous Monitoring, Continuous Analysis) to verify data quality, automates regulatory compliance for SIMP and FDA FSMA 204, manages 100+ certificate types, and exchanges data with other systems via GDST and GS1 EPCIS standards. It is sold as a subscription to enterprise seafood customers worldwide, with implementation, training, and ongoing customer success delivered by native speakers in seven languages.
Is Trace Register a public or private company?
Trace Register is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trace Register founded?
Trace Register was founded in 2005. It employs 11 to 50 people.
Where is Trace Register based?
Trace Register is headquartered in Seattle, United States, in the North America region.
How does Trace Register make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are insurance Incentive Program.
Who are Trace Register's main competitors?
Direct peers on record are Wholechain, ReposiTrak and FoodLogiQ (PaleBlueDot). Emerging players are ChainPoint and SourceTrace. Covantis is listed as an others. Broad incumbents are Atos (Food & Beverage / Codex solutions), IBM Food Trust, SAP (Supply Chain / Business Network) and Oracle Food and Beverage / Trace and Track.
Does Trace Register have an API?
Yes. Trace Register offers a flexible API that enables interoperability and data exchange. The platform utilizes GS1's EPCIS capture interface for seamless, two-way data exchange between systems. The API supports automatic, computer-to-computer sharing of GDST-compatible data. ORIGIN by trace register™ also provides consumer engagement capabilities via its API for website or packaging QR codes.
What industry is Trace Register in?
Trace Register's product category is Supply Chain Traceability Software. Its primary akta.pro industry code is AFALAGAA, End-to-End Traceability System Verification (Farm-to-Fork), with a secondary code of AFALAGAK, Third-Party Traceability Platform Assurance (SOC/ISO-aligned controls for traceability data).