CRUA outdoors
CRUA Outdoors is an Irish tent and outdoor gear brand founded in 2014 in Tralee, Ireland, serving the camping and outdoor recreation market through direct-to-consumer e-commerce. Its Shopify storefront is currently unavailable, indicating suspended operations.
- Company typePrivate
- Founded2014
- HeadquartersTralee, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
CRUA outdoors firmographics
Firmographics- Name
- CRUA outdoors
- Website
- https://cruaoutdoors.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- CRUA Outdoors is an Irish tent and outdoor gear brand founded in 2014 in Tralee, Ireland, serving the camping and outdoor recreation market through direct-to-consumer e-commerce. Its Shopify storefront is currently unavailable, indicating suspended operations.
- Ownership category
- akta.pro rank
CRUA outdoors industry classification
Industry- Product category
- Outdoor Camping Tents
- NAICS
- All Other Miscellaneous Retailers (45999)
- akta.pro primary industry
- Tents, Shelters & Sleep Systems Retail (CRAMAMAH)
- akta.pro secondary industries
- Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ), Camping & Overlanding Equipment Retail (CRAMAAAC)
Keywords
Where CRUA outdoors is headquartered
LocationHeadquarters
- HQ city
- Tralee
- HQ country
- Ireland
- HQ region
- Europe
Markets served
CRUA outdoors business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
CRUA outdoors product offering
Product offeringCore offering
CRUA outdoors designs and sells branded camping tents and outdoor shelter products for individual consumers and outdoor enthusiasts. The company marketed its own product line via a direct-to-consumer Shopify storefront (currently unavailable). Its product focus aligned with broader 2025 tent industry trends including self-pitching designs, modular systems, and eco-friendly materials.
Differentiator
Problem solved
Functional benefit
Products and services
- CRUA camping tents and outdoor shelter line Branded camping tents and outdoor shelter products designed and sold by CRUA outdoors for outdoor enthusiasts and consumer campers. The line aligns with modern tent trends including self-pitching designs, modular configurations, eco-friendly materials, and potential solar/smart tent integration. Specific product names, SKUs, and pricing were not available because the company's Shopify storefront is currently unavailable.
Companies that use CRUA outdoors
Customer profileIdeal customer profiles1 record
CRUA outdoors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CRUA outdoors competitors and assessment
Company assessmentDirect peers
- MSR (Mountain Safety Research): Premium tent and backcountry shelter brand with a direct-to-consumer plus specialty retail model. Highly comparable to CRUA as a focused tent manufacturer targeting the camping and backpacking segment.
- Big Agnes: Independent US tent and sleeping bag brand selling through specialty outdoor retailers and DTC. Directly comparable to CRUA in product category (tents/shelters) and target customer (outdoor enthusiasts).
- NEMO Equipment: Premium outdoor gear maker with a strong tent and shelter lineup, plus sleeping pads and camp furniture. Comparable to CRUA for its specialty tent focus and DTC-plus-retail distribution approach.
- Hilleberg: Premium Swedish tent maker focused on high-end backpacking and mountaineering shelters. Comparable to CRUA as a niche, design-led tent brand with a devoted specialty following.
- Sea to Summit: Premium outdoor brand with a strong tent/shelter line plus broader camp gear. Comparable to CRUA in product positioning and target market (specialty camping/backpacking consumer).
Emerging players
- Heimplanet: Smaller European-based tent brand notable for inflatable shelter designs. Comparable to CRUA as a similarly-sized, design-forward tent startup with overlapping product philosophy.
- Klymit: Outdoor gear brand with innovative sleeping and shelter products sold through DTC and specialty retail. Comparable to CRUA as a smaller, innovation-focused outdoor equipment brand.
Broad incumbents
- Coleman: Mass-market outdoor and camping brand with deep tent assortment across price points. Comparable to CRUA as a tent retail competitor, though operating at far greater scale and breadth.
- Decathlon: Global sporting goods retailer with proprietary tent brands (Quechua, Forclaz). Comparable to CRUA as a tent seller that competes for the same end consumer, though Decathlon operates at vastly greater scale and vertical integration.
Regional players
- Vango: UK/Irish tent and outdoor equipment brand with strong presence in the British Isles market. Comparable to CRUA as a tent-focused outdoor brand serving overlapping European geographies.
Market position
Customer concentration
CRUA outdoors social profiles
Digital presenceCRUA outdoors financial estimates
Financial estimateRevenue estimate
Valuation estimate
CRUA outdoors leadership team
Management profileNumber of profiles
Profiles2 records
CRUA outdoors funding detail
Funding detailFunding overview
Funding rounds7 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CRUA outdoors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CRUA outdoors
What does CRUA outdoors do?
CRUA outdoors designs and sells branded camping tents and outdoor shelter products for individual consumers and outdoor enthusiasts. The company marketed its own product line via a direct-to-consumer Shopify storefront (currently unavailable). Its product focus aligned with broader 2025 tent industry trends including self-pitching designs, modular systems, and eco-friendly materials.
When was CRUA outdoors founded?
CRUA outdoors was founded in 2014. It employs 11 to 50 people.
Where is CRUA outdoors based?
CRUA outdoors is headquartered in Tralee, Ireland, in the Europe region.
Who are CRUA outdoors's main competitors?
Direct peers on record are MSR (Mountain Safety Research), Big Agnes, NEMO Equipment, Hilleberg and Sea to Summit. Emerging players are Heimplanet and Klymit. Broad incumbents are Coleman and Decathlon. Vango is listed as a regional player.
Does CRUA outdoors have an API?
No public API is recorded for CRUA outdoors.
What industry is CRUA outdoors in?
CRUA outdoors's product category is Outdoor Camping Tents. Its primary akta.pro industry code is CRAMAMAH, Tents, Shelters & Sleep Systems Retail, with a secondary code of CRAMAAAJ, Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail. Its NAICS code is 45999.