HEIMPLANET
HEIMPLANET is a Hamburg-based direct-to-consumer outdoor brand that designs premium inflatable geodesic tents, travel bags, and apparel using proprietary air-frame technology, sold globally via its own e-commerce platform with signature collaborations.
- Company typePrivate
- Founded2010
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What HEIMPLANET does
HEIMPLANET is a Hamburg, Germany-based outdoor equipment company that designs and sells premium inflatable geodesic tents, travel bags and backpacks, and apparel directly to consumers through its own e-commerce platform (en.heimplanet.com). Its core technology is a proprietary inflatable air-frame geodesic dome construction that allows tent setup in approximately 33 seconds using a double-stroke hand pump, eliminating traditional tent poles. The product portfolio includes flagship tent models (The Cave XL, Cloudbreak, Backdoor, Kirra), the Transit Line of travel packs and slings, Motion Series hiking backpacks, COOLEVER™ temperature-regulating apparel, and the HPT Selected curated accessory range, with pricing spanning roughly $47 for accessories to over $1,487 for premium tents. Product differentiation is reinforced by proprietary fabric technologies (DYECOSHELL™, DYECOSHELL™ MONO, COOLEVER™) and a recent transition to PFAS-free C0 coatings combined with silicone.
HEIMPLANET operates as a pure direct-to-consumer brand, with no third-party retail distribution disclosed in the source material, supplemented by limited-edition collaborations with high-profile partners including Supreme, Tesla, 66°North, AUDI, FDMTL, Maharishi, UNCRATE, and Devise Works. Revenue is generated through unit-priced product sales, premium-priced limited-edition collaborations, and a Re-Store program that resells refurbished gear. Customer segments span outdoor enthusiasts, professional/expedition users (supported by a PRO Community), and streetwear/design-conscious consumers attracted by collaborations. Marketing is driven by owned content (Magazine, Instagram, YouTube, TikTok, LinkedIn, email), affiliate programs (CJ Affiliate, AvantLink), and earned media. The company is a member of 1% for the Planet, commits to lifetime customer support, and serves customers across Germany, Switzerland, Austria, the Netherlands, France, Slovenia, and the United States. The ownership structure, headcount, and financial performance are not disclosed in available sources.
HEIMPLANET firmographics
Firmographics- Name
- HEIMPLANET
- Legal name
- HEIMPLANET
- Website
- https://heimplanet.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HEIMPLANET is a Hamburg-based direct-to-consumer outdoor brand that designs premium inflatable geodesic tents, travel bags, and apparel using proprietary air-frame technology, sold globally via its own e-commerce platform with signature collaborations.
- Ownership category
- akta.pro rank
Where HEIMPLANET is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
HEIMPLANET business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Product Sales (Direct to Consumer): HEIMPLANET generates revenue through direct-to-consumer sales of its core product lines: inflatable tents and shelters, bags and backpacks, and apparel/outerwear. Products are sold through the company's e-commerce platform with pricing ranging from ~$47 for accessories to ~$1,500+ for premium tents.
- Limited Edition Collaborations: Revenue generated from limited edition products created with brand partners like Supreme, Tesla, 66°North, AUDI, FDMTL, and Maharishi. These collaborations create premium pricing opportunities and brand visibility.
- Re-Store Program: Circular economy initiative selling refurbished/used gear, extending product lifecycle and generating secondary revenue from returned equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium outdoor equipment across tents, bags, and apparel |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
HEIMPLANET product offering
Product offeringCore offering
HEIMPLANET designs, manufactures and sells premium outdoor equipment, with a flagship line of inflatable geodesic tents using its proprietary Geodesic Air Frame Construction. The portfolio extends to travel packs and backpacks (Transit Line, Motion Series), packing and commuter accessories, tarps, pumps, and a technical apparel line including the COOLEVER™ clothing range and the HPT Overshirt. Products are sold directly to consumers through the brand's own e-commerce platform, supplemented by limited-edition brand collaborations and a Re-Store program for refurbished gear.
Product overview
HEIMPLANET is an outdoor gear company specializing in premium inflatable geodesic tents and functional travel bags/accessories. The core product line consists of inflatable tents (The Cave XL, Cloudbreak, Backdoor, Kirra) featuring proprietary air frame technology enabling 33-second setup, complemented by the Transit Line and Motion Series backpacks, Transit Line sling pockets, and Carry Essentials organization products. The HPT Selected sub-brand offers curated outdoor accessories including lighting, camping furniture, cooking equipment, and sleeping gear. Clothing lines include COOLEVER technology apparel and HPT outerwear. The Re-Store program offers refurbished versions of core products. The company has established numerous high-profile collaborations including limited editions with Supreme, Tesla Cybertruck, 66°North, Audi, FDMTL, Maharishi, and UNCRATE. Product bundles (Carry Sets, Camping Sets, Clothing Sets) package complementary items together.
Differentiator
Problem solved
Functional benefit
Brands
- HPT Selected: Selected outdoor gear including lighting, camping furniture, hygiene, safety, cooking, knives, sleeping, and water/coffee equipment
- Re-Store
- DYECOSHELL™
- COOLEVER™
Products and services
- HEIMPLANET Inflatable Geodesic Tent Line (Cave, Cave XL, Cloudbreak, Backdoor, Kirra) Premium inflatable geodesic tents using the proprietary Geodesic Air Frame Construction that replaces rigid poles with inflatable tubes. Available in multiple sizes and geometries (Cave, Cave XL, Cloudbreak, Backdoor, Kirra) for camping, overlanding, expedition and festival use, priced from upper-mid to premium tiers.
- HEIMPLANET Tarps Tarp shelters and rainfly accessories designed to extend HEIMPLANET tent setups for additional covered living, cooking or gear storage space.
- HEIMPLANET Transit Line Travel Pack (45L) 45-liter travel backpack from the Transit Line, built for carry-on-friendly adventure and city travel, designed to pair with HEIMPLANET tents.
- HEIMPLANET Transit Line Sling Pocket Compact sling-style pocket from the Transit Line designed as an everyday carry companion to the Transit Line Travel Pack.
- HEIMPLANET Motion Series Backpack (28L & 40L) Backpacks in the Motion Series offered in 28L and 40L sizes, engineered for active outdoor and everyday movement, designed to coordinate with HEIMPLANET tent systems.
- HEIMPLANET Carry Essentials Packing Cubes Packing cubes sold under the Carry Essentials line to organize clothing and gear inside HEIMPLANET packs and travel luggage.
- HEIMPLANET Carry Essentials Commuter Pack Commuter-style pack from the Carry Essentials line designed for daily urban and short-trip use, complementing the brand's outdoor packs.
- HEIMPLANET COOLEVER™ Apparel Line Technical apparel line featuring the proprietary COOLEVER™ temperature-regulating textile technology, positioned as performance clothing that extends the brand beyond tents into wearable outdoor gear.
- HEIMPLANET HPT Overshirt Overshirt garment sold under the HEIMPLANET apparel offering, blending technical and lifestyle styling consistent with the brand's design-led positioning.
- HEIMPLANET HPT Selected Sub-Brand (selected outdoor accessories) Curated HEIMPLANET sub-line offering selected outdoor accessories and complementary products chosen to pair with the core tent and pack ranges.
- HEIMPLANET Double-Stroke Pump Manual pump designed to inflate HEIMPLANET's Geodesic Air Frame tent structures, sold as an essential accessory to the inflatable tent lineup.
- HEIMPLANET Neck Pouch A6 A6-sized neck pouch for travel documents and essentials, part of HEIMPLANET's small carry-goods offering.
- HEIMPLANET Limited-Edition Brand Collaborations (Supreme, Tesla, 66°North, Audi, FDMTL, Maharishi, UNCRATE) Limited-edition collaborative products co-developed with premium and streetwear brand partners, sold as numbered/drop releases through the HEIMPLANET DTC site to drive exclusivity and brand visibility.
- HEIMPLANET Re-Store (Refurbished Gear Program) Outlet program selling refurbished and returned HEIMPLANET tents, packs and apparel at reduced prices, providing a lower price-point entry to the brand and supporting a circular product lifecycle.
Companies that use HEIMPLANET
Customer profileSegments3 records
Ideal customer profiles3 records
HEIMPLANET technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature5 records
HEIMPLANET partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- 66°NorthflagshipCollaboration to create the Cave XL 4-Season tent combining 66°North's design with HEIMPLANET's inflatable tent technology. Specially developed for Icelandic conditions with unique properties tailored to the harsh Nordic environment.
- TeslaflagshipCybertruck Basecamp collaboration - an ultralight geodesic air frame tent that can be inflated with a hand pump in minutes without requiring tent poles. Designed specifically for the Tesla Cybertruck.
- SupremeflagshipSupreme x HEIMPLANET collaboration featuring The Cave XL geodesic dome tent. The tent's exceptional strength derives from its geodesic dome construction with ten intersection points and premium materials.
- AUDIcoreCollaboration with AUDI designers and product developers to combine the AUDI Q-series vehicle with a unique tent concept, creating an integrated vehicle-camping solution.
- FDMTLcoreFDMTL x HEIMPLANET limited edition Kirra tent featuring traditional Japanese textile Boro printing, expressing timeless beauty through indigo aging effects.
- MaharishicoreLondon streetwear label Maharishi collaborated with HEIMPLANET to celebrate nature with Golden Tigerstripe DPM (Disruptive Pattern Material) camouflage on The Cave tent.
- UNCRATEcoreUNCRATE x HEIMPLANET All Black Limited Edition of The Cave tent, creating an exclusive all-black aesthetic version.
- DEVISE WORKSminorCloudbreak Shelter collaboration with DEVISE WORKS, creating a specialized shelter product.
- 1% for the PlanetcoreHEIMPLANET is a member of 1% for the Planet, a worldwide association of companies recognizing the need to protect the natural environment. Members commit to donating 1% of annual revenue to environmental causes.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
HEIMPLANET competitors and assessment
Company assessmentBroad incumbents
- MSR (Mountain Safety Research): Established premium outdoor brand with broad tent, stove, and snowshoe portfolio. Comparable to HEIMPLANET as a premium shelter competitor with deeper category breadth and broader global distribution.
- YETI: Premium outdoor lifestyle brand spanning coolers, drinkware, and bags. Comparable to HEIMPLANET as a premium-priced, design-led outdoor brand with strong DTC and limited-edition / collaboration credibility.
Direct peers
- Exped: Swiss premium tents, mats, and sleeping systems maker with strong European DTC and expedition user base. Comparable to HEIMPLANET on European premium tent positioning, technical shelter focus, and similar price points.
- Peak Design: Premium DTC bag and everyday-carry brand with proprietary hardware and a strong design/engineering story. Comparable to HEIMPLANET on premium DTC bag category (Transit Line parallels), minimalist design language, and tech-forward marketing.
- Big Agnes: Colorado-based premium tent and sleep system brand serving backpackers and alpinists. Comparable to HEIMPLANET on premium tent category, DTC + specialty retail distribution, and the 3-season/4-season product segmentation.
- NEMO Equipment: US premium outdoor brand focused on tents, sleeping pads, and innovative shelter design. Comparable to HEIMPLANET on premium outdoor positioning, innovation-led product story, and direct-to-consumer plus specialty retail mix.
- Vaude: German outdoor brand with strong sustainability credentials (similar 1% for the Planet-style positioning) and broad tent/bag/apparel portfolio. Comparable to HEIMPLANET on German DTC origin, sustainability narrative, and outdoor product breadth.
- Hilleberg: Swedish premium tent maker renowned for geodesic designs used in expeditions. Directly comparable to HEIMPLANET on premium tent positioning, geodesic architecture, and outdoor/expedition customer base, with HEIMPLANET differentiating via inflatable vs pole construction.
- Black Diamond Equipment: Climbing and outdoor brand with tents, shelters, and backpacks sold to technical and expedition users. Comparable to HEIMPLANET on premium technical-shelter positioning and overlap with professional/expedition customer segments.
- Fjällräven: Swedish outdoor lifestyle brand with premium backpacks, tents, and apparel and iconic brand collaborations. Comparable to HEIMPLANET on premium outdoor lifestyle positioning, strong bag category, and heritage brand-equity-driven pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HEIMPLANET social profiles
Digital presenceHEIMPLANET financial estimates
Financial estimateRevenue estimate
Valuation estimate
HEIMPLANET leadership team
Management profileNumber of profiles
HEIMPLANET funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HEIMPLANET M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HEIMPLANET
What does HEIMPLANET do?
HEIMPLANET designs, manufactures and sells premium outdoor equipment, with a flagship line of inflatable geodesic tents using its proprietary Geodesic Air Frame Construction. The portfolio extends to travel packs and backpacks (Transit Line, Motion Series), packing and commuter accessories, tarps, pumps, and a technical apparel line including the COOLEVER™ clothing range and the HPT Overshirt. Products are sold directly to consumers through the brand's own e-commerce platform, supplemented by limited-edition brand collaborations and a Re-Store program for refurbished gear.
Is HEIMPLANET a public or private company?
HEIMPLANET is a private company. It is classified as unknown and is currently operating.
When was HEIMPLANET founded?
HEIMPLANET was founded in 2010. It employs 11 to 50 people.
Where is HEIMPLANET based?
HEIMPLANET is headquartered in Hamburg, Germany, in the Europe region.
How does HEIMPLANET make money?
Three revenue lines are on record. Product Sales (Direct to Consumer) is the primary driver. The others are limited Edition Collaborations and re-Store Program.
Who are HEIMPLANET's main competitors?
Broad incumbents on record are MSR (Mountain Safety Research) and YETI. Direct peers are Exped, Peak Design, Big Agnes, NEMO Equipment, Vaude, Hilleberg, Black Diamond Equipment and Fjällräven.
Does HEIMPLANET have an API?
No public API is recorded for HEIMPLANET.