What Rewind does

Rewind is a French SaaS company that provides an AI-powered platform for creating, translating, and distributing multilingual visitor experience content for cultural institutions, tourist destinations, and transport carriers. The company combines three core products — Studio IA (an AI content creation suite), a Mobile Audioguide application with geolocation-based content triggering, and Hub Digital (a QR-code-based progressive web application) — underpinned by natural language processing for assisted writing and translation across 32+ verified languages, premium voice synthesis for audio output, vector search cross-referenced with institutional archives, and a 24/7 chatbot for visitor support.

The platform is built on a proprietary orchestration layer that combines third-party AI models with vertical-specific workflows for cultural mediation, multilingual visitor engagement, and monetization through upsell and partner features. The technology stack enables institutions to produce audioguides, podcasts, digital cartels, newsletters, and marketing content in multiple languages while preserving brand tone and editorial identity, and to distribute that content across mobile apps, QR-code hubs, on-premises speakers, and digital screens with offline capability.

Rewind operates a tiered SaaS subscription model (Starter, Pro, Enterprise) with annual and multi-year billing, and serves more than 50 customers including Aquarium de Paris, OnlyLyon Tourisme et Congrès, Grand Palais, Musée en Herbe, Transdev Normandie, Colorbus Marseille, City Sightseeing, and Vedettes de Paris. The company was founded in 2018, is headquartered in Montreuil (Paris), France, registered as a SAS with €12,759 share capital, and is led by co-founders Julien Wouters (President) and Gilbert Gaspard (CTO). It raised approximately $793,000 in seed funding from Kima Ventures in January 2022.

Name

Rewind

Legal name

Rewind

Website

https://rewindstories.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Rewind is a French AI-powered SaaS platform that enables cultural institutions, tourist destinations, and transport carriers to create, translate, and distribute multilingual visitor content (audioguides, podcasts, newsletters) across mobile, QR-code, and on-site channels in 32+ languages.

Ownership category

akta.pro rank

Product category

Visitor Experience Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Translation and Interpretation Services (541930)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Multilingual Multimedia Localization (Subtitling, Dubbing, Voiceover) (MPAAANAH)

akta.pro secondary industry

Interpretation, Captioning & Accessibility Services (Live Translation, ASL, WCAG) (THAHAOAL)

Keywords

• AI content creation
• Audioguide software
• Multilingual visitor experience
• Cultural tourism platform
• Geolocated audio guides

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Starter, Pro, Enterprise): Rewind operates as a SaaS (Software as a Service) platform with tiered subscription plans. Users pay recurring subscription fees based on their selected tier (Starter, Pro, Enterprise) with varying levels of features including word limits, language packs, hubs, routes, and support levels. Payments processed via Apple App Store or Google Play for in-app purchases, or directly for platform access.
2. Content/Audioguide Sales: Revenue generated from selling access to audioguides and immersive content to visitors. Example cited: an audioguide sold at €3 including VAT can generate €75,000 with 500,000 visitors at a 5% conversion rate, representing monetization opportunity for clients.
3. Partner Upsell/Advertising: Platform enables clients to monetize partner relationships by featuring local partners (restaurants, shops, tourist services) with smart targeting based on visitor language, location, and visit timing. Rewind acts as the enabler/platform for these commercial relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rewind provides an AI-powered SaaS platform that enables cultural institutions, tourist destinations, and transport carriers to create, translate (32+ languages), synthesize (voice-over), and distribute multilingual visitor content such as audio guides, podcasts, digital cartels, and newsletters. The platform combines an AI Studio for content production with a geolocated mobile audioguide application and a QR-code-based digital hub for visitor access.

Product overview

Rewind is an AI-powered SaaS platform designed for museums, cultural institutions, tourist destinations, transport carriers, and hospitality operators. The platform consists of three core products: Studio IA (AI Studio) for content creation, Application Mobile Audioguide for geolocated visitor guidance, and Hub Digital for QR code-based access without app installation. These products work together to enable institutions to create, translate, and distribute multilingual visitor content across the entire visitor journey — before, during, and after visits. The Studio IA serves as the central content creation engine, producing audio guides, podcasts, digital cartels, and marketing materials that can be distributed through the mobile app and digital hub. Revenue generation features include integrated upsell capabilities, partner monetization, and customer loyalty tools. The platform operates on a SaaS model with Starter, Pro, and Enterprise pricing tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio IA (AI Studio)

Quantifiable outcome

• 5x faster content creation
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature8 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IZI.travel: IZI.travel operates a free audioguide and city tour platform with multilingual support and geolocated content. It is a direct competitor to Rewind in the museum, tourist destination, and city-tour audioguide space, with similar core functionality around multilingual content delivery.
• Smartify: Smartify is a digital museum engagement platform offering AI-powered art recognition, multilingual audioguides, and visitor content. It directly competes with Rewind in the cultural institution and museum audioguide segment, serving similar B2B clients with comparable mobile-first content distribution.
• STQRY: STQRY provides a museum and cultural institution app platform with audioguide functionality, multimedia content, and visitor engagement tools. It is a direct peer to Rewind, targeting the same museums, galleries, and cultural sites with comparable SaaS-based content delivery.
• GuideID: GuideID is a platform providing digital audio guides and multimedia content for museums and cultural attractions via QR code and mobile app. It is a direct peer to Rewind, with very similar technology approach - no-app QR-code-based content delivery and multilingual audioguide offerings for cultural sites.

Broad incumbents

• Acoustiguide: Acoustiguide is an established, large-scale audio guide provider for museums, heritage sites, and cultural attractions worldwide. It is a broad incumbent peer to Rewind, offering overlapping audioguide functionality across a much larger installed base but with less focus on AI-driven content creation.
• Vox Group: Vox Group (Vox City, Vox Audio) provides city tour apps and audio guides for travelers worldwide. It is a broad incumbent peer competing with Rewind in the tourist destination and city experience space, with similar multilingual content delivery and tour-based business models.
• Bloomberg Connects: Bloomberg Connects is a free cultural engagement app providing digital guides for museums and cultural institutions. It is a broad incumbent peer to Rewind, offering similar visitor content and audioguide features as part of a much larger institutional initiative with deep resources.
• Tiqets: Tiqets is an online ticketing and experiences platform for museums, attractions, and cultural sites. It is a broad incumbent peer to Rewind in the cultural/tourism sector, sharing many of the same institutional clients but focused primarily on ticketing rather than content creation and delivery.
• GetYourGuide: GetYourGuide is a global tours, activities, and attraction booking platform serving both consumers and cultural/tourism operators. It is a broad incumbent peer to Rewind, sharing target customers (cultural sites, tourist destinations) while operating at significantly larger scale in the broader experiences ecosystem.

Emerging players

• Cuseum: Cuseum is a digital engagement platform for museums and cultural institutions offering interactive maps, audioguide features, and visitor engagement tools. It is an emerging peer to Rewind with partial overlap in cultural sector digital content delivery, focused more on broader digital engagement than pure audioguide.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rewindstories

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rewind