Acoustiguide
Acoustiguide provides self-guided audio tours and multimedia interpretation solutions to museums, cultural institutions, historic sites, and tourist attractions worldwide, using proprietary ruggedized hardware, a cloud CMS, and turnkey creative and staffing services.
- Company typePrivate
- Founded1957
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Acoustiguide does
Acoustiguide is a privately held B2B enterprise that designs, produces, and operates self-guided audio tours and multimedia interpretation experiences for museums, cultural institutions, historic and heritage sites, and tourism attractions. Founded in 1957 and headquartered in New York, the company maintains wholly-owned subsidiaries in the United Kingdom, Germany, Spain, Japan, and Canada to deliver localized sales, content production, and on-site operational support.
The core technology stack comprises a proprietary fleet of ruggedized hardware devices purpose-built for cultural-site environments: the Orpheo Touch (an Android-based multimedia guide supporting AR, 360-degree video, geo-positioning, and indoor beacon positioning), the Orpheo Hybe (impact- and humidity-resistant with up to 90% humidity tolerance), the Mikro LX (compact beacon-triggered audio guide), the Opus+ (multimedia player holding more than 500 hours of multilingual content), and the Orpheo Tour Guide system for live docent-led tours. These devices are managed through a cloud-based content management system that delivers content via native mobile apps, progressive web apps, micro-sites, and in-gallery kiosks. The company produces original creative content including scriptwriting, audio recording, original music composition, and accessibility formats such as ASL and audio-described narration across more than 12 languages.
Acoustiguide monetizes through a diversified revenue model spanning hardware sales and leasing, creative and professional services, subscription-style software platform fees for the CMS, and flexible revenue-share or fee-for-service arrangements with client institutions. Go-to-market is enterprise field sales targeting marquee cultural institutions, with over 30,000 devices deployed globally and anchor clients including the Statue of Liberty-Ellis Island Foundation (since January 2018) and The Jewish Museum in New York (since 2007). The company also provides turnkey on-site staffing and visitor operations services, positioning itself as a full operational extension for resource-constrained nonprofit cultural clients.
Acoustiguide firmographics
Firmographics- Name
- Acoustiguide
- Legal name
- Acoustiguide Incorporated
- Website
- https://acoustiguide.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Acoustiguide provides self-guided audio tours and multimedia interpretation solutions to museums, cultural institutions, historic sites, and tourist attractions worldwide, using proprietary ruggedized hardware, a cloud CMS, and turnkey creative and staffing services.
- Ownership category
- akta.pro rank
Where Acoustiguide is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Acoustiguide business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales and Leasing: Sale or leasing of proprietary tour devices including Orpheo Touch, Orpheo Hybe, Mikro LX, Opus+, and Orpheo Tour Guide systems, along with support hardware for technical and logistical functions. Flexible financial arrangements including purchasing, leasing options.
- Creative and Professional Services: Content creation including scriptwriting, audio recording, full multimedia production, original music composition, strategy and consulting, training, and full-service staffing for site operations.
- Software Platform and Content Delivery: Revenue from cloud-based CMS platforms, mobile applications (native and web-based), and content delivery services across devices and digital channels.
- Revenue Share and Fee for Service: Flexible financial models including fee for service and revenue share arrangements with partner institutions.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Acoustiguide product offering
Product offeringCore offering
Acoustiguide designs, manufactures, and deploys proprietary audio and multimedia interpretation devices (Orpheo Touch, Orpheo Hybe, Mikro LX, Opus+, Orpheo Tour Guide) and cloud-based content management platforms for museums, cultural institutions, historic sites, and tourist attractions. The company provides end-to-end services including content creation, original music composition, scriptwriting, multilingual production, accessibility content, and full-service site operations and staffing for visitor experiences.
Product overview
Acoustiguide is a collective of creatives and technologists providing a comprehensive portfolio of audio tour, multimedia guide, and visitor experience solutions. The core offering centers on Self-Guided Tours and Experiences delivered through a diverse hardware fleet (Orpheo Touch, Mikro LX, Orpheo Hybe, Orpheo Tour Guide, Opus+) and digital Platforms (mobile apps, cloud-based CMS, web-apps, kiosks). These hardware devices integrate with the company's content management systems to deliver Immersive Experiences combining audio, video, and interactive features. The product ecosystem is complemented by Creative Services for content production and Site Operations for ongoing support, training, and staffing. More than 30,000 devices are used worldwide daily across museums, cultural institutions, historic sites, and tourist attractions.
Differentiator
Problem solved
Functional benefit
Brands
- Audioguiarte: Regional subsidiary operating in Spain, providing audio tours and multimedia experiences.
Products and services
- Orpheo Touch
- Orpheo Hybe (Hybe Touch, Hybe Keypad, Hybe Live)
- Mikro LX
- Opus+ Multimedia Player
- Orpheo Tour Guide (OTG)
- Mobile Apps (Progressive Web App and native)
- Cloud Content Management System and Platforms
- Self-Guided Tours and Experiences
- Immersive Experiences
- Creative Services
- Site Operations
Quantifiable outcome
- Over 30,000 devices in daily use worldwide
- +3 more outcomes
Companies that use Acoustiguide
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Acoustiguide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Acoustiguide partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Acoustiguide competitors and assessment
Company assessmentEmerging players
- Ideum: Designs and builds interactive exhibits, kiosks, and touchscreen experiences for museums and cultural sites — partial overlap in immersive, on-site digital experiences.
- Smartify: Mobile app using image recognition to deliver object-level audio guides in museums — emerging player focused on visitor experience innovation rather than hardware, but competing for the same content budgets.
- Cuseum: Digital engagement platform for museums and cultural institutions offering mobile apps, AR experiences, and visitor analytics — emerging alternative targeting the same cultural-attraction buyer.
- VoiceMap: Self-guided audio walking-tour platform distributed via mobile app — adjacent niche player in location-based audio interpretation with a creator-economy model.
- Strollberry (Stroll) / Tourmie: Mobile-first self-guided audio tour apps for tourist destinations and cultural sites — emerging app-native alternative to dedicated-device tours in the same vertical.
Regional players
- GuruWalk: Marketplace for free and paid walking tours globally, with growing audio-guide offerings — adjacent competitor in guided visitor experiences, particularly in tourism markets.
Direct peers
- Antenna International: Direct competitor providing audio guides, multimedia tours, and digital interpretation solutions for museums, historic sites, and cultural attractions worldwide — overlapping squarely with Acoustiguide's offering.
- GuideID: Provider of audio guide hardware and content management software for museums, tourism, and visitor attractions — direct competitor in the dedicated-device audio-guide segment.
Broad incumbents
- Bloomberg Connects: Bloomberg Philanthropies' free, sponsor-funded mobile app platform offering self-guided museum and cultural-site tours — competing on accessibility and price point rather than hardware, but addressing the same end-customer need.
- Google Arts & Culture: Free, scale-funded digital platform providing virtual tours, audio guides, and multimedia content for museums and heritage sites globally — represents the BYOD substitution threat to dedicated-device tours.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Acoustiguide social profiles
Digital presenceAcoustiguide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acoustiguide leadership team
Management profileNumber of profiles
Profiles7 records
Acoustiguide subsidiaries and ownership
Company hierarchySubsidiaries4 records
Acoustiguide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acoustiguide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acoustiguide
What does Acoustiguide do?
Acoustiguide designs, manufactures, and deploys proprietary audio and multimedia interpretation devices (Orpheo Touch, Orpheo Hybe, Mikro LX, Opus+, Orpheo Tour Guide) and cloud-based content management platforms for museums, cultural institutions, historic sites, and tourist attractions. The company provides end-to-end services including content creation, original music composition, scriptwriting, multilingual production, accessibility content, and full-service site operations and staffing for visitor experiences.
Is Acoustiguide a public or private company?
Acoustiguide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Acoustiguide founded?
Acoustiguide was founded in 1957. It employs 251 to 500 people.
Where is Acoustiguide based?
Acoustiguide is headquartered in New York, United States, in the North America region.
How does Acoustiguide make money?
Four revenue lines are on record. Hardware Sales and Leasing is the primary driver. The others are creative and Professional Services, software Platform and Content Delivery and revenue Share and Fee for Service.
Who are Acoustiguide's main competitors?
Emerging players on record are Ideum, Smartify, Cuseum, VoiceMap and Strollberry (Stroll) / Tourmie. GuruWalk is listed as a regional player. Direct peers are Antenna International and GuideID. Broad incumbents are Bloomberg Connects and Google Arts & Culture.
Does Acoustiguide have an API?
No public API is recorded for Acoustiguide.