izi.TRAVEL

What izi.TRAVEL does

izi.TRAVEL, legally Informap Technology Center LLC, is an open marketplace for self-guided audio tours headquartered in Sharjah, United Arab Emirates, and founded in 2013. The platform connects content providers — primarily museums, cultural institutions, tourism boards/DMOs, and individual tour creators — with end users through a proprietary Content Management System for authoring multimedia guides and mobile applications on iOS, Android, and Windows Phone for consuming them. A central database aggregates the content and is licensed outward to a network of Publication Partners (mobile apps, web platforms, mapping/navigation systems, and travel-commerce players) under individually negotiated revenue-share agreements.

The product surface includes the izi.TRAVEL mobile app and website (browse, search, and consume audio guides with location-based features such as "All Around Me"), the CMS for creator authoring, and City Tour Bundles that package multiple tours in a single destination at up to 30% discount. The catalog spans 30,000 tours across 166 countries and 6,500 cities, with interface localization in 10+ languages (including English, German, Spanish, French, Italian, Dutch, Portuguese, Romanian, Russian, Swedish, and Chinese).

Monetisation is two-tiered. The platform is free for content providers to create and distribute tours, with the company taking a 20% transaction fee on paid content (a minimum of €3 per tour), 50% to the content provider and 30% to the application market. Revenue is also generated through bespoke licensing arrangements with Publication Partners, whose own business models include subscriptions, time-per-use, ad-free premium, downloads, and direct sales. The company operates as a privately held LLC with 11-50 employees and no disclosed institutional funding.

Name

izi.TRAVEL

Legal name

Informap Technology Center LLC

Website

https://izi.travel

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

izi.TRAVEL is an open marketplace for self-guided audio tours, connecting museums, tourism boards, and individual creators with global end users via a CMS, mobile apps, and a publication partner network, monetising through transaction fees and content licensing.

Ownership category

akta.pro rank

Product category

Travel Audio Guide Platform

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural, Heritage & Arts Travel Agencies (THAKAFAK)

akta.pro secondary industries

History, Heritage & Museum-Focused Study Tours (THAKAGAN), Photography & Scenic Viewpoint Tours (THAJAAAI)

Keywords

• Audio guide platform
• Travel storytelling software
• Multimedia tour content
• Museum audio guides
• Mobile tourism applications

Headquarters

HQ city

Sharjah

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees from Paid Content: Content providers can sell their audio guides as Paid Content through the platform. Revenue is split: Application Market receives 30%, Content Provider receives 50%, and izi.TRAVEL receives 20% of the fee paid by End Users. Minimum price for Paid Content is €3, with izi.TRAVEL able to apply up to 30% discounts for bundle sales.
2. Platform Services for Publication Partners: izi.TRAVEL distributes content to Publication Partners who incorporate content in their Products (mobile apps, web interfaces, navigation systems). Partners have diverse business models including subscriptions, time-per-use, ad-free use, downloads, and direct sales. izi.TRAVEL negotiates conditions and revenue share models with each partner.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

izi.TRAVEL operates an open, cloud-based content management and distribution platform that enables museums, cultural institutions, tourism boards, and individual content creators to produce multimedia audio guides (text, photos, video, audio) and reach a global audience through its mobile apps, website, and a network of Publication Partners. Content providers can publish tours for free or as paid content (minimum €3), with revenue shared 50% to the content creator, 30% to the application market, and 20% to izi.TRAVEL.

Product overview

izi.TRAVEL is a digital audio guide platform connecting content providers (museums, cultural institutions, tour creators) with tourists. The core offering consists of a mobile app and website where users access self-guided audio tours. Content providers use the proprietary CMS to create and manage their tours. The platform supports multiple languages, location-based features, and offers bundled city tours at discounted rates. Revenue is shared between content providers (50%), application stores (30%), and izi.TRAVEL (20%).

Differentiator

Problem solved

Functional benefit

Products and services

• izi.TRAVEL Mobile App Native mobile application available on iOS, Android, and Windows Phone that lets tourists discover, download, and consume self-guided multimedia audio tours, including location-based features such as "All Around Me" and offline access to content.
• izi.TRAVEL Website Web platform at izi.travel where end users can browse, search, and access audio guides, and where content providers can manage accounts and access tools for content distribution.
• izi.TRAVEL CMS (Content Management System) Online content management system used by content providers (museums, cultural institutions, tour creators) to create, upload, store, and manage multimedia audio guide content made available through the izi.TRAVEL platform and its Publication Partners.
• izi.TRAVEL Audio Guides Marketplace The aggregated catalog of self-guided multimedia audio tours covering museums, cities, monuments, and outdoor attractions worldwide, available in multiple languages and accessible through the mobile app, website, and Publication Partners.
• City Tour Bundles Curated packages combining multiple audio tours from a single city, sold at discounts of up to 30% to encourage cross-purchase of related tours.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Publication Partners (unspecified)coreChannel Partner/ Reseller/ DistributorPublication Partners have access to the izi.TRAVEL Database and can incorporate Content in their Products (mobile applications, web interfaces, mapping/navigation/positioning devices). These partners include application providers, hotel booking companies, air ticket booking companies, and navigation systems. Revenue share models vary by partner.
• Application Markets (App Store, Google Play, Windows Phone Store)coreChannel Partner/ Reseller/ DistributorApplication Markets provide the opportunity for End Users to download the izi.TRAVEL mobile applications. They receive 30% of revenue from paid content sales. They also set rules and pricing policies that izi.TRAVEL must comply with.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Withlocals: Withlocals is a marketplace for guide-led cultural and local experiences, overlapping izi.TRAVEL in serving museums, city tours, and cultural heritage segments — though with live guides rather than self-guided audio.
• Steller: Steller is a storytelling-driven travel platform where creators publish multimedia city guides and tours, directly competing with izi.TRAVEL on the creator-uploads-audio-content-to-tourists model.
• VoiceMap: VoiceMap is an audio tour platform offering self-guided GPS-triggered tours across global cities, with a creator marketplace closely paralleling izi.TRAVEL's model of paid and free content from independent creators.
• GPSmyCity: GPSmyCity offers self-guided walking tours across thousands of cities with a creator-driven content library and a freemium/premium model, closely mirroring izi.TRAVEL's sightseeing tour value proposition.
• Context Travel: Context Travel specializes in expert-led cultural, historical, and museum tours across major cities, occupying the same premium heritage/traveler niche that izi.TRAVEL's content library addresses.

Broad incumbents

• Airbnb Experiences: Airbnb Experiences offers cultural tours and audio-led activities hosted by locals, putting the company in broad competition with izi.TRAVEL for cultural-tourism wallet share.
• Klook: Klook is a leading Asia-based activities and attractions platform whose scope now extends to audio-guided and self-guided experiences overlapping izi.TRAVEL's segment globally.
• GetYourGuide: GetYourGuide is a global activities and tours marketplace with broad inventory including audio-guided tours, competing for the same museum and city-tour demand as izi.TRAVEL but at vastly greater scale.
• Viator: Viator (a TripAdvisor company) is a global experiences marketplace with thousands of tours including self-guided audio tours, putting it in broad competition with izi.TRAVEL for tourist bookings.

Emerging players

• TourRadar: TourRadar is a multi-day guided-tour marketplace; though focused on longer guided trips, it tangentially overlaps izi.TRAVEL on travel-content aggregation and tour-operator enablement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/izitravel
• Facebookfacebook.com/iziTRAVEL
• Instagraminstagram.com/izi.travel
• LinkedInlinkedin.com/company/izi-travel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about izi.TRAVEL