Adish
- Company typePublic
- Founded2014
- HeadquartersTokyo, Japan
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Adish firmographics
Firmographics- Name
- Adish
- Legal name
- アディッシュ株式会社
- Website
- https://adish.co.jp
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Adish industry classification
Industry- Product category
- Business Process Outsourcing (Customer Success & Trust-and-Safety Services)
- NAICS
- Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Help Supply Services (7363), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement) (BPAAABAI)
- akta.pro secondary industries
- Helpdesk & End-User Support Services (BPAEABAB), End-User Helpdesk & Service Desk (Students/Faculty/Staff) (EDALAMAA)
Keywords
Where Adish is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices5 records
Markets served
Adish business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Customer Success BPO Services: Provides customer success design consulting, operations outsourcing, and resident services for SaaS companies. The core revenue stream combining professional services with technology platforms.
- BPaaS (Business Process as a Service): Bundled offering combining SaaS platforms with operational services. Professional services include implementation support, operational management, data analysis, and AI agent quality management.
- Social Risk Monitoring Services: Post monitoring, social risk countermeasures, employee SNS training, and anti-counterfeit/piracy patrol services.
- School Guardian Services: Net bullying countermeasures, SNS consultation services, ICT education programs for educational institutions.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Adish product offering
Product offeringCore offering
Adish fundamentally delivers a Business Process as a Service (BPaaS) model for customer success, combining partner SaaS platforms — primarily Fin (an AI customer agent) and Zendesk — with in-house professional services such as consulting, BPO, multilingual support, and Zendesk/Fin implementation. Beyond customer-success operations, it runs two adjacent service lines: MONI, a social risk monitoring brand covering social media, metaverse, and e-commerce listings, and School Guardian, an online-safety service for K-12 schools and universities that includes an anonymous bullying-report app, internet-literacy seminars, and a parental monitoring service.
Product overview
Adish operates as a Digital Economy Customer-Success Provider offering two main business segments. The first is CS STUDIO, a comprehensive customer success solutions division providing consulting, training, BPO, BPaaS, and staffing services (including multilingual support and Zendesk implementation), combined with proprietary tools Form-Cloud and Hitobo. The second is MONI, a social risk monitoring division offering social media monitoring, AI-powered content moderation (matte), imitation/pirated goods patrol, and metaverse event patrol services. Additionally, the School Guardian division provides net bullying prevention and digital literacy services to schools, including anonymous reporting (School Sign), SNS consultation, and internet safety seminars. The subsidiary Adish Plus operates notteco, a carpool ride-sharing service. Through partnerships, Adish also resells Fin AI agent and Intercom Suite in Japan via BPaaS model.
Differentiator
Problem solved
Functional benefit
Products and services
- BPaaS (Business Process as a Service) for Customer Success A managed-service delivery model in which Adish combines partner SaaS platforms (Fin AI customer agent, Zendesk, Slack) with its own professional services to operate customer success and customer support functions on behalf of SaaS and digital-economy companies in Japan.
- Customer Success Consulting Advisory and playbook-design consulting services under the CS STUDIO brand that help SaaS companies build out their customer-success functions from strategy through tooling and operations.
- Customer Success BPO / Customer Support Outsourcing Managed BPO service under CS STUDIO in which Adish operates customer success and customer support workflows on behalf of clients, including inquiry handling, multilingual support, support function migration, and relay/transition services.
- Multilingual Customer Support 24/7 multilingual customer-support operations covering English, Chinese, Korean, and Japanese, delivered by native-speaker teams from Adish's Tokyo operations.
- Zendesk Implementation & Operations Support Implementation, configuration, migration, and operational support for Zendesk helpdesk deployments in Japan, delivered as an official Zendesk partner.
- Fin (AI Customer Agent) Implementation & Managed Services Implementation and managed-services for the Fin AI customer-agent product (from Intercom), distributed to Japanese digital-economy customers as a Fin partner; includes configuration, monitoring, and CS operations.
- MONI (Social Risk Monitoring) Subscription-based social-risk monitoring service for consumer brands that combines SignalHive social listening, matte AI-content detection, and human patrols across social media, metaverse events, and e-commerce listings.
- SignalHive (Social Listening Platform) Proprietary social-listening platform that collects and analyzes user-generated content on social media and online communities to support MONI brand-monitoring engagements.
- matte (AI Generation Detection / Alert Service) Adish-developed AI system that detects generative-AI images and videos and alerts brands to impersonation or brand-abuse events across the open web.
- Metaverse Event Patrol Service Trust-and-safety patrol and content-moderation service dedicated to metaverse events, virtual exhibitions, and brand activations in 3D environments.
- Imitation / Pirated Goods Patrol Service Detection-and-reporting service that monitors major e-commerce platforms for counterfeit, imitation, and pirated listings of brand products and submits takedown requests.
- SNS Campaign Secretariat Service Back-office secretariat service for SNS marketing campaigns that handles contact-form and hotline traffic on behalf of brand owners, including reporting and response management.
- School Guardian (K-12 / University Online Safety Service) Online-safety service for K-12 schools, cram schools, and universities that monitors social media and web chatter for incidents involving students and escalates threats to school administrators.
- School Sign (Anonymous Bullying Reporting App) Anonymous-reporting smartphone app that lets K-12 students flag bullying or safety concerns to school administrators and to Adish's monitoring team.
- Internet Literacy Seminars In-person and online seminars delivered by Adish experts to schools and parents covering online safety, SNS risks, and digital literacy for students and educators.
- SNS Consultation / Reporting Service Consultation and online-incident reporting service provided by trained SNS safety advisors; supports schools, parents, and consumer brands in escalating and resolving SNS-related complaints and incidents.
- Hitobo (Chatbot Platform) Proprietary chatbot platform developed by Adish for automated customer-interaction handling, deployed within its BPO and BPaaS service lines.
- notteco (Carpool Ride-Share Service via Subsidiary) Carpool ride-share service targeting preschools and elementary schools, operated through an Adish subsidiary as part of the company's family/child-related services portfolio.
Quantifiable outcome
- Achieved 100% first login rate within 1 month and 90% onboarding completion rate for Mitsubishi Electric MelBridge implementation
- +2 more outcomes
Companies that use Adish
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Adish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
Adish partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- ZEPminorPartnership with Korea-based global EdTech company ZEP, announced through School Guardian division for potential collaboration in educational technology.
- Fin (formerly Intercom)coreStrategic business partnership for AI customer support platform distribution in Japan. Adish serves as authorized reseller of Fin's AI agent 'Fin' and 'Intercom Suite', offering them combined with BPaaS services. The partnership enables Japanese enterprises to implement AI customer support with full operational support from onboarding through ROI optimization.
- Hammock Co., Ltd. (株式会社ハンモック)coreCapital and business partnership to expand CS services beyond SaaS to non-SaaS enterprises. Combines Adish's CS expertise with Hammock's strong sales department customer base. Includes mutual customer referrals, Hammock's CS strengthening support, and joint new service development leveraging SaaS/CRM expertise and BPO capabilities.
- Ministry of Internal Affairs and Communications (総務省) - DIGITAL POSITIVE ACTIONcorePromotion partner in the Ministry's public-private collaboration project 'DIGITAL POSITIVE ACTION' aimed at improving ICT literacy of internet and SNS users. Contributing literacy promotion content development and educational seminars/symposia collaboration.
- Ministry of Education, Culture, Sports, Science and Technology (文部科学省)coreCommissioned for the 3rd consecutive year for the Ministry's 'Net Moral Caravan Corps' project to protect youth from harmful online environments. Conducts symposiums and workshops nationwide to educate students, parents, and educators about internet safety and digital literacy.
- Curations Co., Ltd. (キュレーションズ)coreStrategic business partnership for supporting new business creation and operations for large enterprises. Joint support for customer experience improvement in new business development and operations phases. Combined expertise enables support from ideation through scale-up, including multilingual customer support and global expansion assistance.
- ZendeskcoreZendesk certified partner providing implementation, operational onboarding, and consulting services. Adish was Japan's first partner to obtain 'Zendesk AI Agent (Ultimate) Technical Expert' certification. Supports Japanese enterprises in deploying Zendesk's customer support platform.
Scale indicators4 records
Recent moves7 records
Expansion highlights7 records
Adish competitors and assessment
Company assessmentDirect peers
- BELLSYSTEM24 Holdings: Major Japanese call-center and BPO operator covering customer support, helpdesk, and back-office services for enterprise clients. Comparable to Adish's Customer Support Outsourcing and CS BPO operations, with similar domestic customer base and multi-site delivery model.
- Transcosmos: Japan-headquartered BPO and digital CX services leader with a large contact-center and customer-support outsourcing practice, plus SaaS platform resale (similar to Adish's CS STUDIO/BPaaS franchise). Most directly comparable peer given overlapping omnichannel customer support, BPO, and digital economy focus.
- ModSquad (A Concentrix Company): Digital-first CX outsourcing firm providing managed customer support, trust & safety moderation, and social media monitoring — closely paralleling Adish's CS BPO and MONI (social risk monitoring) offerings for digital economy clients.
Broad incumbents
- Zendesk: Global customer support SaaS platform and Adish's certified technology partner (Adish is Japan's first Zendesk AI Agent Technical Expert certified partner). Compares to Adish as a platform incumbent whose software Adish layers professional services and BPaaS on top of.
- Intercom: AI-native customer support platform whose Fin AI agent Adish resells in Japan under BPaaS. Comparable as the platform layer in Adish's BPaaS distribution model and a benchmark for the autonomous-agent direction Adish is taking to market.
- Teleperformance: World's largest customer experience management and digital CX BPO provider with significant omnichannel and trust & safety operations. Comparable to Adish on the omnichannel customer-support side, though it operates globally and across many verticals beyond SaaS.
- TTEC Holdings: Global CX technology and BPO incumbent combining AI-enabled customer support software with managed services. Comparable to Adish's BPaaS model of bundling SaaS platforms with operational delivery, though at much larger enterprise scale.
- Concentrix: Global customer experience and BPO incumbent serving enterprise clients across CX, trust & safety, and AI-augmented support. Overlaps with Adish in digital CX and BPaaS-style delivery but at vastly larger scale and broader geographic footprint.
Others
- Hammock Co., Ltd. Japan-listed (ticker 173A) SaaS/CRM vendor that entered a capital and business partnership with Adish in April 2026 to expand CS services to non-SaaS enterprises. Comparable as a strategic partner and adjacent ecosystem participant rather than a competitor, but increasingly relevant as a demand source for Adish's expanded BPaaS pipeline.
Regional players
- Hottolink: Japan-based social media analytics and SNS monitoring firm offering listening, marketing intelligence and risk detection tools. Closely comparable to Adish's MONI (social risk monitoring) and SignalHive product line within the Japanese market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Adish social profiles
Digital presenceAdish compliance and trust
Trust signalCompliance3 records
Adish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adish leadership team
Management profileNumber of profiles
Profiles6 records
Adish subsidiaries and ownership
Company hierarchySubsidiaries2 records
Adish funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adish
What does Adish do?
Adish fundamentally delivers a Business Process as a Service (BPaaS) model for customer success, combining partner SaaS platforms — primarily Fin (an AI customer agent) and Zendesk — with in-house professional services such as consulting, BPO, multilingual support, and Zendesk/Fin implementation. Beyond customer-success operations, it runs two adjacent service lines: MONI, a social risk monitoring brand covering social media, metaverse, and e-commerce listings, and School Guardian, an online-safety service for K-12 schools and universities that includes an anonymous bullying-report app, internet-literacy seminars, and a parental monitoring service.
Is Adish a public or private company?
Adish is a public company. It is classified as public and is currently operating.
When was Adish founded?
Adish was founded in 2014. It employs 501 to 1,000 people.
Where is Adish based?
Adish is headquartered in Tokyo, Japan, in the Asia region.
How does Adish make money?
Four revenue lines are on record. Customer Success BPO Services are the primary driver. The others are BPaaS (Business Process as a Service), social Risk Monitoring Services and school Guardian Services.
Who are Adish's main competitors?
Direct peers on record are BELLSYSTEM24 Holdings, Transcosmos and ModSquad (A Concentrix Company). Broad incumbents are Zendesk, Intercom, Teleperformance, TTEC Holdings and Concentrix. Hammock Co., Ltd. is listed as an others. Hottolink is listed as a regional player.
Does Adish have an API?
No public API is recorded for Adish.
What industry is Adish in?
Adish's product category is Business Process Outsourcing (Customer Success & Trust-and-Safety Services). Its primary akta.pro industry code is BPAAABAI, Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement), with a secondary code of BPAEABAB, Helpdesk & End-User Support Services. Its NAICS code is 541512 and its SIC code is 7363.