What Boat Fix does

Boat Fix is a privately held Connecticut LLC (founded 2015, headquartered in Southport, CT with a secondary office in Charleston, SC) that operates a proprietary marine telematics platform combining IP67-rated hardware devices (the Two-Wire DIY flagship, the Five-Wire advanced unit with bilge and jamming detection, and the Wireless covert asset tracker), LTE Cat M1/NB2 + GNSS cellular connectivity with sub-2m CEP GPS accuracy, a US-based 24/7 live-human Mechanical Advisory Helpline answering calls within 18 seconds, and the Boat Fix Pro 2.0 mobile and web applications. The platform exposes Protect Mode geofencing, NOAA and location-based weather alerts, high-water alarms, GPS playback with up to seven years of rental data retention, and nightwatchman theft-dispatch functionality.

The company monetizes exclusively through a required subscription attached to every active device, with a 12-month minimum contract and Boat Fix retaining ownership of the hardware and embedded SIM throughout and beyond the service period. Pricing is quote-based across all tiers and not publicly disclosed. Revenue is generated across five go-to-market motions: direct-to-consumer sales via boatfix.com, OEM-embedded factory installation by boat builders (Sea Pro, Bentley Pontoons, Veranda Marine, Landau Pontoons, Zodiac Nautic, Carefree Boats, Crib Oats, Composite Research/Sea Born), dealer-attached sales, B2B rental-fleet and boat-club fleet management with software integrations (Waverez, Buoy.rent, Booking Central), and an insuretech data channel via Charter Lakes Marine Insurance and carriers including Markel, Marshall Sterling, and Casey Insurance.

Boat Fix's strategic positioning centers on being the only marine telematics provider combining lifetime-warrantied hardware, in-house 24/7 US-based live operator support, and a telematics data layer that feeds insurance underwriting and claims — a bundle customer testimonials explicitly contrast against competitors such as Siren Marine. Leadership comprises CEO Penny Searles and founder Alastair Crawford. The company has not disclosed funding beyond a small $202,125 round in November 2020 and shows no M&A, restructuring, or IPO activity; ownership composition and cap table remain undisclosed.

Name

Boat Fix

Legal name

Boat Fix LLC

Website

https://boatfix.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Boat Fix provides subscription-based marine telematics — GPS tracking, battery and bilge monitoring, theft recovery, and 24/7 live mechanical support — via proprietary hardware and the Boat Fix Pro mobile app, serving boat owners, OEMs, dealers, rental fleets, and marine insurers.

Ownership category

akta.pro rank

Headquarters

HQ city

Southport

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Boat Fix Monitoring Subscription: Required subscription for any active device; includes annual cell plan, 24/7 monitoring, VIP customer service, 24/7 Mechanical Advisory Helpline, and exclusive app features (NOAA weather alerts, location-based weather, high-voltage alarm, video call). Recurring with a minimum 12-month contract period; billing monthly or annually; subject to early termination fee; auto-renews after initial contract. Hardware is provided under a limited-use right and remains Boat Fix, LLC property throughout and beyond the service period.
2. B2B Fleet & Builder Programs: Subscription-based provisioning for boat builders, dealers, rental fleets, and clubs; builders receive consumer reporting, consumer insights, and trend analytics tools at scale; inventory management integration; towing can be bundled into the service at competitive rates.
3. Insurance Insuretech Data Services: B2B insurance telematics product (Incident Review, GPS playback, risk assessment, underwriting data, hurricane-loss mitigation studies) sold to marine insurance carriers and brokers; revenue is subscription/service-based, bundled with the Boat Fix monitoring platform.
4. Device Replacement & Non-Return Fees: Minimum US$100 fee per replacement SIM; non-return, replacement, or related device fees apply per the Service Agreement when Boat Fix exercises its right to reclaim or disable devices. Late/cancellation charges may apply for unpaid Service Charges.

Pricing tiers

Go-to-market motion6 records

Distribution channels7 records

Marketing channels8 records

Core offering

Boat Fix designs and manufactures proprietary IP67-rated GPS tracking hardware (Two Wire, Five Wire, and Wireless devices) bundled with a subscription-based marine telematics platform that delivers real-time GPS tracking, theft alerts, multi-tier battery and bilge monitoring, geofencing, and a 24/7 US-based mechanical advisory helpline for recreational boat owners, boat builders, dealerships, rental fleets, and marine insurance providers.

Product overview

Boat Fix delivers a unified marine telematics platform centered on three proprietary hardware devices — The Two Wire (DIY flagship), The Five Wire (advanced, with bilge/ignition/jamming/tow monitoring), and the Wireless Device (covert long-life asset tracker) — all paired with a required subscription service. The subscription bundles annual cellular connectivity, 24/7 U.S.-based monitoring, the 24/7 Mechanical Advisory Helpline, and the Boat Fix Pro (Boat Fix Pro 2.0) iOS/Android mobile app, which exposes features such as Protect Mode theft prevention, GPS tracking, NOAA and location-based weather alerts, high-voltage alarms, and video-call support. On top of this core platform, Boat Fix layers industry-specific modules: Protect Mode and the nightwatchman theft-deterent feature for rentals, GPS Playback for both rental and insurance use cases, and an Incident Review capability for marine insurers. The platform is monetized through four vertical go-to-market programs — Builders (OEM factory install), Dealerships (point-of-sale add-on), Rentals (fleet management), and Insuretech (with Charter Lakes Marine Insurance) — making Boat Fix a platform-plus-modules architecture rather than a single product.

Differentiator

Problem solved

Functional benefit

Brands

• Boat Fix Pro: Boat Fix Pro is the company's mobile and web application that provides real-time monitoring of boat systems, GPS tracking, alerts (NOAA weather, high water, battery), protect mode, video call capability, and 24/7 support access.
• nightwatchman

Products and services

• Two Wire Device A wired GPS tracking hardware device engineered for boat monitoring, providing real-time location tracking, battery and bilge monitoring, and theft alerts via two-wire installation into the vessel's electrical system.
• Five Wire Device A wired GPS tracking hardware device for boat monitoring that connects via five-wire installation, providing real-time GPS tracking, multi-tier battery monitoring, bilge alerts, and theft notifications.
• Wireless Device A wireless, self-installed GPS tracking hardware device for boat monitoring that delivers real-time location tracking, theft alerts, and basic battery status without requiring hardwired installation.
• Boat Fix Pro App A cross-platform mobile and web application that allows subscribers to view real-time vessel location, receive alerts, manage devices, and access trip history from their phone or desktop.
• Boat Fix Subscription Service A recurring subscription plan that activates cellular connectivity and the Boat Fix monitoring platform for the installed tracking hardware, enabling continuous GPS tracking, alert delivery, and platform access.
• 24/7 Mechanical Advisory Helpline A round-the-clock US-based telephone advisory service staffed by trained advisors who provide mechanical troubleshooting and assistance to subscribers in the event of on-water breakdowns.

Quantifiable outcome

• Mechanical Advisory Helpline answers calls within 18 seconds, 24/7/365
• +5 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature10 records

Partnerships

20 partnerships are on record, tiered core and flagship.

• Composite Research, Inc. (Sea Born One program)coreOEM/ Whitelabel/ Licensing Partner · 6 October 2025On Oct 6, 2025, Boat Fix announced that Composite Research, Inc. brings boaters 24/7 peace of mind with the new 'Sea Born One' program integrating Boat Fix monitoring.
• Veranda Marine (Veranda Luxury Pontoons)flagshipOEM/ Whitelabel/ Licensing Partner · 5 October 2025Veranda Luxury Pontoons announced a VIP Service partnership with Boat Fix on Oct 5, 2025. Veranda Marine is also listed as a partner logo on the About page.
• Landau Pontoons / Landau BoatsflagshipOEM/ Whitelabel/ Licensing Partner · 4 October 2025Boat Fix announced a partnership with Landau Pontoons on Oct 4, 2025. Landau Boats is also a listed partner logo on the About page.
• Zodiac Nautic GroupflagshipOEM/ Whitelabel/ Licensing Partner · 10 August 2025Boat Fix announced a partnership with Zodiac Nautic Group on Aug 10, 2025. Zodiac Nautic is also a listed partner logo on the About page (zodiac-nautic.com/fr).
• Bentley PontoonsflagshipOEM/ Whitelabel/ Licensing Partner · 13 August 2024Bentley Pontoons added Boat Fix 24/7 Alarm Support to all 2025 models (announced Aug 13, 2024). Pontoon and Deck Boat Magazine subsequently featured the Boat Fix / Bentley Pontoons partnership in April 2025. Listed as a Boat Fix partner logo on the About page.
• Sea Pro BoatsflagshipOEM/ Whitelabel/ Licensing PartnerBuilder partnership embedding Boat Fix in new Sea Pro Boats. Jimmy Hancock, President of Sea Pro Boats, provided a named testimonial: 'This is an absolute game changer. We've always believed our customers deserve the best and our partnership with Boat Fix delivers just that.' Listed as a partner logo on the About page.
• Crib OatscoreOEM/ Whitelabel/ Licensing PartnerListed as a Boat Fix partner logo on the About page (criboats.com); appears to be a builder integrating Boat Fix into its boats.
• Carefree BoatscoreOEM/ Whitelabel/ Licensing PartnerListed as a Boat Fix partner logo on the About page (carefreeboats.com); appears to be a builder/boat-club integrating Boat Fix monitoring.
• Charter Lakes Marine InsuranceflagshipStrategic or Co-development PartnerBoat Fix has teamed up with Charter Lakes Marine Insurance — a 35+ year marine insurance specialist with A-rated carriers — to offer specialized, affordable marine insurance backed by 24/7 Boat Fix support. Quotes available at boatfixinsure.com/apply. Charter Lakes covers individual boat owners through to passenger vessel operations.
• Markel (Marine Insurance)flagshipStrategic or Co-development PartnerListed as a Boat Fix partner logo on the About page (markel.com/us/industries/marine). Markel is a major specialty insurer partnering with Boat Fix for marine insurance telematics programs.
• Marshall Sterling (Marine Insurance)coreStrategic or Co-development PartnerListed as a Boat Fix partner logo on the About page (marshallsterling.com). Marine insurance partner leveraging Boat Fix telematics for underwriting and claims.
• Casey Insurance CompaniescoreStrategic or Co-development PartnerListed as a Boat Fix partner logo on the About page (caseyinsurancecompanies.com); marine insurance partner.
• KCBK GroupcoreStrategic or Co-development PartnerListed as a Boat Fix partner logo on the About page (kcbkgroup.com); insurance-industry partner.
• Your Boat ClubcoreStrategic or Co-development PartnerListed as a Boat Fix partner logo on the About page (yourboatclub.com); boat-club partner using Boat Fix fleet tracking.
• Nautical Boat ClubcoreStrategic or Co-development PartnerListed as a Boat Fix partner logo on the About page (nauticalboatclub.com); boat-club partner.
• The QuarterdeckcoreStrategic or Co-development PartnerListed as a Boat Fix partner logo on the About page (thequarterdeck.com); boat-club/marina partner.
• WaverezcoreTechnology or IntegrationListed as a Boat Fix partner logo on the About page (waverez.com). Appears to be a boat rental platform technology integration partner.
• Buoy.rentcoreTechnology or IntegrationListed as a Boat Fix partner logo on the About page (buoy.rent); boat rental platform integration partner.
• Boat Rental ManagementcoreTechnology or IntegrationListed as a Boat Fix partner logo on the About page (boatrentalmanagement.com); rental management software integration partner.
• Booking CentralcoreTechnology or IntegrationListed as a Boat Fix partner logo on the About page (bookingcentral.com); rental booking software integration partner.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Yacht Sentinel: UK-based boat and yacht monitoring specialist offering remote tracking, battery/bilge alarms and security — directly comparable marine IoT proposition with subscription plans, overlapping customer segments with Boat Fix's consumer and dealer channels.
• BRNKL: Canadian boat monitoring and security platform offering remote video, GPS tracking, bilge and battery alerts with cellular connectivity — directly comparable consumer/SMB marine telematics proposition and pricing tier structure.
• Float Logic: Boat monitoring and GPS tracking service targeting individual boat owners with subscription-based security, battery and location alerts — directly comparable B2C marine telematics offering with similar feature surface.
• GOST (Global Ocean Security Technologies): Marine security, tracking and monitoring systems for yachts, commercial vessels and boats — directly comparable product category (boat GPS, alarm, monitoring, remote surveillance) overlapping with Boat Fix's Five-Wire and Protect Mode offerings.
• Siren Marine: Marine telematics provider (now owned by Garmin) offering connected boat tracking, monitoring and security — directly comparable to Boat Fix and explicitly named by Boat Fix customers as the competitor they switched from (Tow Jamm Marine).

Others

• Charter Lakes Marine Insurance: Marine insurance program manager and Boat Fix's flagship insurance distribution partner — thematically comparable as a bundled insurance-plus-telematics channel and key go-to-market partner for Boat Fix's Insuretech vertical.
• Yamaha Marine (Command Link Plus): Outboard and sterndrive OEM with its own Command Link Plus vessel monitoring system — adjacent ecosystem participant and potential channel/competitor at the OEM-embedded layer comparable to Boat Fix's builder partnerships.
• Mercury Marine: Largest marine propulsion OEM and a strategic supplier to boat builders; adjacent ecosystem participant whose VesselView telemetry overlaps thematically with Boat Fix and whose OEM relationships are a potential channel or competitive threat.

Broad incumbents

• Navico (Lowrance / Simrad / B&G): Marine electronics conglomerate behind Lowrance, Simrad and B&G — broader incumbent offering integrated multifunction displays with vessel monitoring that competes with Boat Fix's standalone telematics at the OEM and dealer level.
• Garmin Marine: Garmin's marine electronics division (parent of Siren Marine) — broader incumbent offering chartplotters, sonar and integrated connected-boat features that overlap with Boat Fix's telematics and act as a bundle competitor at the OEM level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boatfix.co
• LinkedInlinkedin.com/company/boat-fix-llc
• Instagraminstagram.com/boat_fix
• Xx.com/boat_fix

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boat Fix