Sea Pro Boat

What Sea Pro Boat does

Sea Pro Boats (Sea Pro Boats LLC) is a privately held US fiberglass boat manufacturer headquartered and built in Whitmire, South Carolina. The company was relaunched in 2014 by Jimmy Hancock (President) and Preston Wrenn from the assets of a prior brand that closed in 2009, and today employs 101-250 people across a portfolio of roughly 16 models spanning 17 to 32 feet across five series: Bay Boats, Sandbar Boats, Center Consoles, Offshore, and Dual Console. Its core technology centers on deep-vee hull designs with transom deadrise angles of 18.5 to 22.5 degrees for offshore performance, supplemented by standard features including Simrad MFD navigation (12-16 inch touchscreens), Audison marine audio, digital switching, automatic trim, and integrated battery management; the Sea Pro Connect telematics platform, provided by Boat Fix, adds GPS tracking and remote monitoring via iOS and Android apps. All models carry NMMA certification against ABYC standards, a 5-year limited warranty, and a 10-year limited hull warranty.

Sea Pro sells exclusively through a nationwide authorized dealer network with no direct-to-consumer boat sales, supplemented by a self-serve Build a Boat online customization tool that funnels leads to dealers, plus a direct e-commerce channel for branded accessories (coolers, helm pads, cooler slides, casting chairs, canvas, decals). Revenue is generated primarily through hardware unit sales of boats and accessories, with warranty service as a secondary stream; boat pricing is not publicly disclosed and is set per dealer. The customer base is fragmented across recreational use cases including inshore and offshore fishing, sandbar and family boating, and dual-console cruising, served through dealer relationships across Southeast, Northeast, Midwest, Mid-Atlantic, and Gulf Coast US regions and via 35+ annual boat shows in markets such as Miami, Atlantic City, and New Orleans.

The business model is asset-intensive manufacturing combined with channel-led distribution: margin capture depends on dealer throughput, mix toward higher-horsepower offshore SKUs, and attached accessory sales, while brand and certification drive consumer pull-through at boat shows and dealer showrooms. The product roadmap shows deliberate expansion of the Sandbar hybrid sub-category (225FLX, 245FLX, 265FLX between 2024 and 2025) and continued investment in connected-boat features via the third-party Boat Fix platform, alongside consecutive Boating Industry Top Product awards in 2024 and 2025.

Name

Sea Pro Boat

Legal name

Sea Pro Boats LLC

Website

https://seapromfg.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Sea Pro Boats is a privately held South Carolina-based fiberglass boat manufacturer (101-250 employees, founded 2014) building 17-32 ft Bay, Sandbar, Center Console, Offshore, and Dual Console models sold through a nationwide dealer network and 35+ annual boat shows.

Ownership category

akta.pro rank

Product category

Recreational Fiberglass Boats Manufacturing

NAICS

Boat Building (336612), Ship and Boat Building (33661)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)

akta.pro secondary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

Keywords

• Fiberglass boat manufacturing
• Recreational fishing boats
• Center console boats
• Offshore fishing boats
• Bay boats

Headquarters

HQ city

Whitmire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Boat Sales: Sale of fiberglass fishing and family boats through authorized dealer network. Boats range from 17-32 feet across Bay, Sandbar, Center Console, Offshore, and Dual Console categories.
2. Accessories: Sale of proprietary boat accessories including coolers, helm pads, cooler slides, decals, canvas covers, and seating options through online shop and dealers.
3. Warranty Services: 5-Year Limited Warranty with parts and labor in year 1, parts-only in years 2-5. 10-Year Limited Hull Warranty. Warranty transfer available with inspection fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sea Pro Boats manufactures and sells fiberglass recreational fishing and family boats ranging from 17 to 32 feet across five series — Bay, Sandbar, Center Console, Offshore, and Dual Console — built in Whitmire, South Carolina with NMMA/ABYC-certified construction, deep-vee hull designs, and standard premium features (Simrad electronics, digital switching, automatic trim, smart battery management). Boats are distributed through a nationwide authorized dealer network, with online customization via a Build-a-Boat platform and a branded accessory e-commerce shop supporting parts, canvas, coolers, and electronics.

Product overview

Sea Pro Boats is a boat manufacturer offering a portfolio of recreational fishing and family boats across five distinct product series: Bay Boats (172, 210, 230, 250) designed for nearshore fishing and family use; Sandbar Boats (225FLX R, 245FLX R, 265 FLX) combining family entertainment with fishing capabilities; Center Consoles (202, 222, 242) for coastal fishing; Offshore boats (262, 292, 322) built for serious bluewater anglers with deep-vee hulls; and Dual Console (240) for versatile family use. All boats are built in Whitmire, South Carolina, and come with 5-Year Limited Warranty and 10-Year Limited Hull Warranty. Optional Sea Pro Connect telematics by Boat Fix adds vessel monitoring and GPS tracking. The company also offers a range of branded accessories including premium coolers, helm pads, tackle centers, cooler slides, casting chairs, canvas covers, and decals through their accessory shop.

Differentiator

Problem solved

Functional benefit

Products and services

• 172 Bay Entry-level fiberglass Bay Series boat designed for nearshore fishing and family recreation; sold through the Sea Pro dealer network.
• 210 Bay Mid-size Bay Series fiberglass boat positioned between the 172 and 230 models for family fishing use; sold via dealers.
• 230 Bay Larger Bay Series fiberglass boat with increased deck space and fishing features for extended outings; sold via dealers.
• 250 Bay Largest Bay Series fiberglass boat offering maximum fishing and family features with premium amenities; sold via dealers.
• 202 Center Console Entry-level fiberglass Center Console boat designed for coastal fishing with standard fishing features and a deep-vee hull; sold via dealers.
• 222 Center Console Mid-size Center Console boat with enhanced fishing features and comfort for day fishing excursions; sold via dealers.
• 242 Center Console Larger Center Console boat available in DLX and Sport variants with expanded fishing features and comfort amenities; sold via dealers.
• 262 Offshore Deep-vee fiberglass offshore boat designed for serious saltwater fishing with premium fishing features; sold via dealers.
• 292 Offshore Large deep-vee fiberglass center console built for demanding offshore anglers with a 22.5-degree deadrise, 9'10" beam, 175-gallon fuel capacity, and extensive fishing features including dual 25-gallon livewells; max 700 HP.
• 322 Offshore Largest offshore fiberglass fishing boat in the lineup, designed for serious bluewater anglers with premium fishing and comfort features; sold via dealers.
• 240 Dual Console Fiberglass dual console boat with both forward helm and passenger seating, ideal for family fishing and cruising; sold via dealers.
• 225FLX R Sandbar Boat Flexible fiberglass sandbar boat combining family entertainment features with fishing capabilities, including convertible seating and family-friendly cockpit layout.
• 245FLX R Sandbar Boat Mid-size fiberglass sandbar boat with innovative seating options including 360-degree swiveling captain chairs and convertible stern seating for versatile entertainment; 2024 Boating Industry Top Products award winner.
• 265 FLX Sandbar Boat Largest fiberglass sandbar boat in the lineup, combining offshore fishing capabilities with family sandbar entertainment features in a hybrid design for versatile use.
• Sea Pro Connect Telematics and vessel monitoring system (Boat Fix-powered) offering GPS tracking, remote monitoring, and security features for Sea Pro boat owners via iOS and Android apps; activation managed through Boat Fix.
• Sea Pro Premium Cooler Marine-grade roto-molded cooler available in 50L and 80L sizes with 5-year warranty and up to 10-day ice retention; sold via Sea Pro accessory shop and dealers (priced $398–$533).
• Boat Canvas Custom-fit canvas covers including mooring covers, spray shields, dash panel covers, leaning post covers, and 360 drapes for boat protection; sold via Sea Pro.
• Deluxe Bow Casting Chair OEM casting chair for Sea Pro Bay Boat models (172, 210, 230, 250) available in White, Sand, Platinum, and Cafe colors; priced at $525.
• Leaning Post Tackle Center Under-leaning-post tackle center for Sea Pro models with aluminum leaning post, available in White or Black; priced at $861.
• Sea Pro Cooler Slide Enhanced cooler slide with remote kick-out latch, fits 50L and 80L Sea Pro coolers; compatible with 210/230/250 Bay Series and 222/242/262 Center Console models; priced at $632.
• Sea Pro 5-Year Limited Warranty and 10-Year Limited Hull Warranty Manufacturer warranty covering parts and labor in year 1 and parts-only in years 2–5, with a 10-year limited hull warranty; warranty transfer available with inspection fees.

Quantifiable outcome

• Warranty transfer inspection and re-certification available to subsequent owners within 10-year hull warranty period

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Boat FixcoreTechnology or IntegrationBoat Fix provides the Sea Pro Connect telematics system for vessel monitoring, security, and GPS tracking. Activation is managed through Boat Fix by calling 844-366-3500 or emailing [email protected]. The system includes iOS and Android apps for boat owners.
• Suzuki Motor CorporationcoreTechnology or IntegrationSuzuki provides outboard motors for Sea Pro boats. Joint marketing efforts include photo shoots and content creation featuring Sea Pro boats powered by Suzuki engines. Maximum horsepower ratings specified per model (e.g., 700 HP for 292DLX, 350 HP for 245FLX).
• Simrad (Navico)coreTechnology or IntegrationSimrad provides marine navigation and fishfinding electronics including touchscreen MFDs (12-16 inch displays) as standard or available features on Sea Pro models.
• Landed Fishing (Captain Randall Shaw)coreGTM or Marketing PartnerCaptain Randall Shaw of Landed Fishing creates fishing content featuring Sea Pro boats including tutorials for redfish, tarpon, and offshore species. Content demonstrates boat capabilities and features.
• NMMA (National Marine Manufacturers Association)coreOthersNMMA provides certification that Sea Pro boats meet American Boat & Yacht Council (ABYC) standards. Annual inspections ensure compliance with manufacturing standards beyond minimum USCG requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scout Boats: Scout Boats manufactures luxury sportfishing center consoles and bay boats in similar size brackets (17-32 ft) with comparable pricing tiers, making it a direct competitor to Sea Pro's offshore and bay lines.
• Contender Boats: Contender Boats builds semi-custom offshore center consoles targeting serious saltwater anglers, directly comparable to Sea Pro's 262-322 Offshore lineup on hull design and customer profile.
• Pathfinder Boats: Pathfinder (Maverick Boat Group) builds bay boats and hybrid fishing/family boats with comparable shallow-water and nearshore designs, competing directly with Sea Pro's Bay and Sandbar series.
• Robalo Boats: Robalo, a MarineMax-owned brand, builds bay boats, center consoles, and dual consoles at directly overlapping price points and size classes — competing head-to-head with Sea Pro's Bay and Center Console series.
• Boston Whaler: Boston Whaler (owned by BRP) is one of the largest and most recognized builders of center console, bay, and dual console recreational fishing boats in the 17-32 ft range, competing directly with Sea Pro across the same product series and dealer channels.
• Pursuit Boats: Pursuit Boats produces offshore center consoles and dual console fishing boats with comparable deep-vee hull designs and premium features, targeting the same offshore angler and family/fishing buyer as Sea Pro's 262-322 Offshore line.
• Everglades Boats: Everglades builds premium offshore center consoles with deep-vee hulls targeting serious saltwater anglers, directly competing with Sea Pro's 292 and 322 Offshore models on performance and feature content.
• Tidewater Boats: Tidewater manufactures bay boats, center consoles, and dual consoles at value-to-mid price points across the 17-32 ft range, overlapping with Sea Pro's Bay, Center Console, and Dual Console segments.
• Grady-White Boats: Grady-White builds premium offshore and dual console fishing boats in overlapping size classes, with a strong dealer network and reputation for quality — a direct competitor for Sea Pro's offshore and family/fishing boats.
• Key West Boats: Key West Boats produces bay boats and center consoles in overlapping size and price brackets, competing with Sea Pro's Bay and Center Console series for the same nearshore and coastal angler segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/channel/UC3S4qlGlDdSt8LgbZKgza8g
• Facebookfacebook.com/seapromfg
• Instagraminstagram.com/seaproboats
• Xx.com/seaproboats
• LinkedInlinkedin.com/company/sea-pro-boats-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea Pro Boat